{
 "version": 2,
 "standard": "full-year",
 "generatedAt": "2026-10-16T19:14:09.827Z",
 "method": "Parsed from each company's canvas.json (keyMetrics, revenueLadder, revenue-streams/cost-structure blocks, tagline). Figures are verbatim from the canvases with source snippets; null = not stated. FULL-YEAR STANDARD: the ranking revenue, growth, margin and profit are the full-year figures stated on the canvas where available; quarterly / run-rate / unstated figures are never annualized (revenue.fullYear=false). Model tags, outcome classes and USD conversion of EUR/GBP (fixed reference rate) are INFERENCE.",
 "refFx": {
  "USD": 1,
  "EUR": 1.08,
  "GBP": 1.27
 },
 "tags": [
  "take-rate",
  "interchange",
  "subscription",
  "usage-based",
  "lending",
  "ads",
  "hardware",
  "marketplace",
  "freemium",
  "enterprise-contracts",
  "retail/DTC",
  "network-fees"
 ],
 "stats": {
  "companies": 122,
  "withRevenue": 96,
  "withFullYearRevenue": 89,
  "withRevenueUSD": 89,
  "withGrowth": 79,
  "withMargin": 54,
  "withProfitFigure": 75,
  "withGrowthAndMargin": 54,
  "autoTagged": [],
  "international": {
   "none": 38,
   "ranked": 51,
   "region": 5,
   "partial": 16,
   "qualitative": 12
  },
  "outcome": {
   "Profitable": 70,
   "Loss-making": 13,
   "Undisclosed": 39
  }
 },
 "companies": [
  {
   "slug": "academy-sports-outdoors",
   "name": "Academy Sports + Outdoors",
   "url": "/companies/academy-sports-outdoors/",
   "logo": "logo.svg",
   "sector": "Retail / Sporting Goods",
   "theme": "Commerce & Consumer",
   "accent": "#003087",
   "sourceModelTags": [
    "Value sporting-goods retail",
    "Private-label + national brands",
    "Regional store growth",
    "Omnichannel BOPIS"
   ],
   "lastUpdated": "2026-10-13",
   "revenue": {
    "value": 6050000000,
    "currency": "USD",
    "raw": "$6.05B",
    "period": "annual",
    "fullYear": true,
    "usd": 6050000000,
    "snippet": "$6.05B revenue FY25 (+2.0%)",
    "sourceSentence": "$6.05B revenue FY25 (+2.0%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Academy Q4 and fiscal 2025 results release (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1817358/000181735826000026/exhibit991pressreleaseye25.htm"
   },
   "growthPct": 2,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 8.5,
    "type": "operating",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "Operating income was $512.2M (8.5% margin, vs 9.1%)"
   },
   "profit": {
    "kind": "net income",
    "value": 376800000,
    "currency": "USD",
    "raw": "$376.8M",
    "period": "annual",
    "snippet": "FY2025 net income $376.8M (−9.9%)"
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "homeOnlyStatement": "All of our sales are generated within the United States (FY2025 10-K)",
    "source": "Latest annual filing (SEC EDGAR)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1817358/000181735826000031/aso-20260131.htm",
    "reviewedAt": "2026-10-14",
    "tier": "partial"
   },
   "revenueStreams": [
    {
     "name": "Outdoors",
     "amount": 1831000000,
     "currency": "USD",
     "period": "FY2025 merchandise",
     "price": "$1,831M",
     "unit": "FY2025 merchandise",
     "note": "FACT; camping, fishing, hunting (~31% of net sales)",
     "shareOfRevenue": 0.303
    },
    {
     "name": "Apparel",
     "amount": 1646000000,
     "currency": "USD",
     "period": "FY2025 merchandise",
     "price": "$1,646M",
     "unit": "FY2025 merchandise",
     "note": "FACT; outdoor, athletic, licensed (~27%)",
     "shareOfRevenue": 0.272
    },
    {
     "name": "Sports & recreation",
     "amount": 1340000000,
     "currency": "USD",
     "period": "FY2025 merchandise",
     "price": "$1,340M",
     "unit": "FY2025 merchandise",
     "note": "FACT; fitness, team sports, recreation (~22%)",
     "shareOfRevenue": 0.221
    },
    {
     "name": "Footwear",
     "amount": 1202000000,
     "currency": "USD",
     "period": "FY2025 merchandise",
     "price": "$1,202M",
     "unit": "FY2025 merchandise",
     "note": "FACT; athletic, work, casual (~20%)",
     "shareOfRevenue": 0.199
    },
    {
     "name": "Other sales",
     "amount": 36000000,
     "currency": "USD",
     "period": "FY2025",
     "price": "$36M",
     "unit": "FY2025",
     "note": "FACT; gift-card breakage, card bounties/royalties, shipping",
     "shareOfRevenue": 0.006
    },
    {
     "name": "Net sales",
     "amount": 6053000000,
     "currency": "USD",
     "period": "FY2025, +2.0%",
     "price": "$6,053M",
     "unit": "FY2025, +2.0%",
     "note": "FACT; 52 weeks ended Jan 31, 2026",
     "shareOfRevenue": 1
    }
   ],
   "streamsWithAmounts": 6,
   "modelTags": [
    "retail/DTC"
   ],
   "modelTagEvidence": [
    {
     "tag": "retail/DTC",
     "evidence": "manual review (scripts/atlas-overrides.json)"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "retail/DTC",
   "engine": "hard",
   "cluster": "Physical products",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "sells merchandise in its own stores and digital channels: merchandise sales $6.02B were 99.4% of $6.05B FY25 net sales (52 weeks ended Jan 31, 2026); other sales $35.6M (gift-card breakage, credit-card bounties/royalties, shipping) are add-ons",
   "sizing": {
    "usdFullYear": 6050000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "adyen",
   "name": "Adyen",
   "url": "/companies/adyen/",
   "logo": "logo.svg",
   "sector": "Payment Processing",
   "theme": "Fintech",
   "accent": "#0ABF53",
   "sourceModelTags": [
    "Unified commerce PSP",
    "Interchange++ take rate",
    "Platforms + Issuing",
    "Public / high margin"
   ],
   "lastUpdated": "2026-10-08",
   "revenue": {
    "value": 2360000000,
    "currency": "EUR",
    "raw": "€2.36B",
    "period": "annual",
    "fullYear": true,
    "usd": null,
    "snippet": "€2.36B net revenue (FY2025)",
    "sourceSentence": "€2.36B net revenue (FY2025)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Adyen H2 2025 / FY results press, Feb 12, 2026 (FACT)",
    "sourceUrl": "https://www.adyen.com/press-and-media/adyen-publishes-h2-2025-financial-results-3pgu2"
   },
   "growthPct": 18,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 53,
    "type": "ebitda",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "EBITDA €1,245.7M (+26%) at a 53% margin vs 50% in 2024"
   },
   "profit": {
    "kind": "ebitda",
    "value": 1245700000,
    "currency": "EUR",
    "raw": "€1,245.7M",
    "period": "annual",
    "snippet": "EBITDA €1,245.7M (+26%) at a 53% margin vs 50% in 2024"
   },
   "outcome": "Profitable",
   "outcomeBasis": "ebitda",
   "outcomeInferred": true,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 92.5,
    "basis": "country",
    "homeMarket": "Netherlands",
    "period": "FY2025",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "Netherlands EUR 199.1M of EUR 2,646.9M non-interest revenue (IFRS 8 note; Netherlands is the country of domicile)",
    "source": "Adyen Annual Report 2025, consolidated financial statements (IFRS 8 geographical breakdown)",
    "sourceUrl": "https://brand.adyen.com/api/asset/eyJjbGllbnRJZCI6bnVsbCwiaWQiOjEyMjMwOCwidGltZXN0YW1wIjoxNzc1NTY0MjQ0LCJ2ZXJzaW9uIjoxNzcyNjkwMjA3fQ:adyen:DEcCEo4XPo3eDfzj-fjMZ366g2pQkuoZMPARCHC5BoE/download",
    "basisNote": "merchant billing location",
    "entryMode": "owned",
    "entryModeNote": "Own acquiring licences and local entities on one global platform",
    "reviewedAt": "2026-10-14",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Card Interchange++",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0.13 + ~0.60%",
     "unit": "+ interchange & scheme (pass-through)",
     "note": "FACT, pricing; acquirer markup starts ~0.60% by volume",
     "shareOfRevenue": null
    },
    {
     "name": "Other payment methods",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0.13 + method fee",
     "unit": "/ transaction",
     "note": "FACT; e.g. some methods show blended % instead of ++",
     "shareOfRevenue": null
    },
    {
     "name": "Company take rate",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "17.0 bps",
     "unit": "of processed volume (FY2025)",
     "note": "FACT, AR 2025; net revenue / volume",
     "shareOfRevenue": null
    },
    {
     "name": "Digital pillar",
     "amount": 1330000000,
     "currency": "EUR",
     "period": "FY2025",
     "price": "€1.33B NR",
     "unit": "FY2025",
     "note": "FACT; online-first enterprises",
     "shareOfRevenue": 0.564
    },
    {
     "name": "Unified Commerce",
     "amount": 765000000,
     "currency": "EUR",
     "period": "FY2025",
     "price": "€765M NR",
     "unit": "FY2025",
     "note": "FACT; online + in-store / POS",
     "shareOfRevenue": 0.324
    },
    {
     "name": "Platforms + embed",
     "amount": 264000000,
     "currency": "EUR",
     "period": "FY2025 (+50%)",
     "price": "€264M NR",
     "unit": "FY2025 (+50%)",
     "note": "FACT; Capital, Issuing, accounts attach",
     "shareOfRevenue": 0.112
    },
    {
     "name": "Embedded interest",
     "amount": 12600000,
     "currency": "EUR",
     "period": "net interest income FY2025",
     "price": "€12.6M",
     "unit": "net interest income FY2025",
     "note": "FACT, AR 2025; financial products suite",
     "shareOfRevenue": 0.005
    }
   ],
   "streamsWithAmounts": 4,
   "modelTags": [
    "take-rate",
    "interchange",
    "subscription",
    "lending",
    "enterprise-contracts",
    "network-fees"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "Interchange++"
    },
    {
     "tag": "interchange",
     "evidence": "Interchange"
    },
    {
     "tag": "subscription",
     "evidence": "premium"
    },
    {
     "tag": "lending",
     "evidence": "net interest"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "enterprise"
    },
    {
     "tag": "network-fees",
     "evidence": "scheme fees"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "take-rate",
   "engine": "take",
   "cluster": "Payments & take-rate",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": {
    "usdFullYear": 2548800000,
    "inferred": true,
    "note": "converted at fixed reference FX EUR→USD 1.08 (INFERENCE, ordering only)"
   }
  },
  {
   "slug": "affirm",
   "name": "Affirm",
   "url": "/companies/affirm/",
   "logo": "logo.svg",
   "sector": "BNPL / Consumer Credit",
   "theme": "Fintech",
   "accent": "#4A4AF4",
   "sourceModelTags": [
    "Two-sided BNPL fees",
    "Interest on installment loans",
    "Originate-and-sell funding",
    "Affirm Card direct relationship"
   ],
   "lastUpdated": "2026-10-06",
   "revenue": {
    "value": 4260000000,
    "currency": "USD",
    "raw": "$4.26B",
    "period": "annual",
    "fullYear": true,
    "usd": 4260000000,
    "snippet": "$4.26B revenue, +32%",
    "sourceSentence": "$4.26B revenue, +32%",
    "field": "keyMetrics[1].label",
    "approx": false,
    "secondary": false,
    "source": "Fiscal 2026 Form 10-K (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1820953/000162828026059279/afrm-20260630.htm"
   },
   "growthPct": 32,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": {
    "kind": "operating income",
    "value": 417000000,
    "currency": "USD",
    "raw": "$417M",
    "period": "annual",
    "snippet": "Operating income +$417M"
   },
   "outcome": "Profitable",
   "outcomeBasis": "operating income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 3.5,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2026 (year to Jun 30, 2026)",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "Canada $142.8M + other $6.3M of $4,261.1M",
    "source": "Affirm FY2026 Form 10-K",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1820953/000162828026059279/afrm-20260630.htm",
    "entryMode": "partners",
    "entryModeNote": "Expands with merchant partners into Canada and the U.K.",
    "reviewedAt": "2026-10-14",
    "basisNote": "location of the entity fulfilling the service (interest income by borrower billing address)",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Pay-in-X (Pay in 4)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "0% APR",
     "unit": "/ consumer",
     "note": "FACT; 16% of GMV; merchant pays the fee",
     "shareOfRevenue": null
    },
    {
     "name": "0% APR monthly",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "0% APR",
     "unit": "/ consumer",
     "note": "FACT; 14% of GMV; Affirm generally earns larger merchant fees here",
     "shareOfRevenue": null
    },
    {
     "name": "Interest-bearing monthly",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Up to 36% APR",
     "unit": "simple interest",
     "note": "FACT; 70% of GMV; no late fees, total cost fixed at checkout",
     "shareOfRevenue": null
    },
    {
     "name": "Merchant fee",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "% of GMV",
     "unit": "/ sale",
     "note": "FACT; $1.15B merchant network revenue (≈2.3% of GMV, INFERENCE)",
     "shareOfRevenue": null
    },
    {
     "name": "Affirm Card",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Interchange",
     "unit": "/ swipe",
     "note": "FACT; $294M card network revenue; ~15% of transactions",
     "shareOfRevenue": null
    },
    {
     "name": "Loan sales + servicing",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Gain on sale",
     "unit": "/ loan sold",
     "note": "FACT; $597M gain on sales + $173M servicing on $21.9B sold",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "interchange",
    "lending",
    "marketplace",
    "network-fees"
   ],
   "modelTagEvidence": [
    {
     "tag": "interchange",
     "evidence": "Interchange"
    },
    {
     "tag": "lending",
     "evidence": "BNPL"
    },
    {
     "tag": "marketplace",
     "evidence": "Two-sided"
    },
    {
     "tag": "network-fees",
     "evidence": "network revenue"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "lending",
   "engine": "lend",
   "cluster": "Lending & credit",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "interest income $2.05B is largest line on canvas",
   "sizing": {
    "usdFullYear": 4260000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "airbnb",
   "name": "Airbnb",
   "url": "/companies/airbnb/",
   "logo": "logo.svg",
   "sector": "Travel & Lodging Marketplace (homes, experiences, services)",
   "theme": "Commerce & Consumer",
   "accent": "#FF5A5F",
   "sourceModelTags": [
    "Two-sided marketplace",
    "Host service fee 15.5%",
    "Payments float",
    "Experiences + services"
   ],
   "lastUpdated": "2026-10-11",
   "revenue": {
    "value": 12200000000,
    "currency": "USD",
    "raw": "$12.2B",
    "period": "annual",
    "fullYear": true,
    "usd": 12200000000,
    "snippet": "$12.2B revenue FY25 (+10%)",
    "sourceSentence": "$12.2B revenue FY25 (+10%) · H1 2026 $6.3B (+17%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Airbnb Form 10-K FY2025, Results of Operations and Note on segments; Form 10-Q Q2 2026 (FACT / INFERENCE for the international share)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1559720/000155972026000004/abnb-20251231.htm"
   },
   "growthPct": 10,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 21,
    "type": "unspecified",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "a 21% margin, which the company states)"
   },
   "profit": {
    "kind": "operating income",
    "value": 2500000000,
    "currency": "USD",
    "raw": "$2.5B",
    "period": "annual",
    "snippet": "FY25 operating income $2.5B"
   },
   "outcome": "Profitable",
   "outcomeBasis": "operating income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 60.7,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2025",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "International $7,427M of $12,241M total revenue (by listing location)",
    "source": "Airbnb FY2025 Form 10-K, geographic information",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1559720/000155972026000004/abnb-20251231.htm",
    "entryMode": "digital-only",
    "entryModeNote": "One app; hosts list in 220+ countries and regions",
    "countries": 220,
    "countriesNote": "220+ countries and regions (as stated on the canvas)",
    "reviewedAt": "2026-10-14",
    "basisNote": "listing location",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Host service fee",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "15.5% single fee (host pays)",
     "unit": "percent of the booking amount, charged to the host; migration from the old split fee began in Oct 2025",
     "note": "FACT per Q4 2025 letter; hosts can adjust prices to keep net earnings",
     "shareOfRevenue": null
    },
    {
     "name": "Old split fee",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "3% host fee plus a separate guest service fee",
     "unit": "still applies to bookings that remain on the split model",
     "note": "FACT; guests see the full price upfront under both",
     "shareOfRevenue": null
    },
    {
     "name": "Guest travel insurance",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "revenue grew about 40% in FY25",
     "unit": "optional paid cover, available in 12 of Airbnb's largest countries",
     "note": "FACT; dollar amount not disclosed",
     "shareOfRevenue": null
    },
    {
     "name": "Interest on funds held",
     "amount": 705000000,
     "currency": "USD",
     "period": "earned on Airbnb's cash and the money it holds for guests and hosts until check-in",
     "price": "$705M interest income in FY25",
     "unit": "earned on Airbnb's cash and the money it holds for guests and hosts until check-in",
     "note": "FACT; recorded below operating income, not as revenue",
     "shareOfRevenue": 0.058
    }
   ],
   "streamsWithAmounts": 1,
   "modelTags": [
    "take-rate",
    "lending",
    "marketplace"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "manual review (scripts/atlas-overrides.json)"
    },
    {
     "tag": "lending",
     "evidence": "Interest income"
    },
    {
     "tag": "marketplace",
     "evidence": "Two-sided"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "take-rate",
   "engine": "take",
   "cluster": "Payments & take-rate",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "two-sided lodging marketplace: service fees on bookings (host fee, moving to a single 15.5%); substantially all of $12.24B FY25 revenue, about 13.4% of $91.3B Gross Booking Value; interest income $705M sits below operating income",
   "sizing": {
    "usdFullYear": 12200000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "alibaba",
   "name": "Alibaba",
   "url": "/companies/alibaba/",
   "logo": "logo.svg",
   "sector": "Online Marketplaces, Commerce and Cloud (China and international)",
   "theme": "AI & Infra",
   "accent": "#FF6A00",
   "sourceModelTags": [
    "Merchant marketing + commission fees",
    "Quick commerce delivery",
    "Cloud + AI (Qwen)",
    "International + wholesale commerce"
   ],
   "lastUpdated": "2026-10-11",
   "revenue": {
    "value": 148400000000,
    "currency": "USD",
    "raw": "US$148.4B",
    "period": "annual",
    "fullYear": true,
    "usd": 148400000000,
    "snippet": "RMB1,023.7B (US$148.4B) revenue FY26 (+3%)",
    "sourceSentence": "RMB1,023.7B (US$148.4B) revenue FY26 (+3%) · June quarter 2026 RMB269.0B (US$39.6B, +9%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Alibaba results announcements for the March quarter / fiscal year 2026 and the June quarter 2026 (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1577552/000110465926060224/tm2614494d1_ex99-1.htm"
   },
   "growthPct": 3,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": {
    "kind": "net income",
    "value": 14800000000,
    "currency": "USD",
    "raw": "$14.8B",
    "period": "annual",
    "snippet": "net income RMB102.1B (US$14.8B, -19%)"
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "homeOnlyStatement": "Substantially all of the Company's revenue is derived within the PRC, so no geographical information is presented (FY2026 20-F) — despite a RMB144B international commerce segment",
    "source": "Latest annual filing (SEC EDGAR)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1577552/000119312526231755/baba-20260331.htm",
    "reviewedAt": "2026-10-14",
    "tier": "partial"
   },
   "revenueStreams": [
    {
     "name": "Customer management revenue (merchant marketing + fees)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "RMB343.9B in FY26 (+5%)",
     "unit": "charged mainly per click, per thousand impressions, by time or per sale",
     "note": "FACT; Taobao and Tmall merchants; a 0.6% basic software service fee on confirmed transactions from Sep 2024 was reported by Bloomberg (SECONDARY)",
     "shareOfRevenue": null
    },
    {
     "name": "China e-commerce direct sales, logistics and others",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "RMB105.5B in FY26 (+2%)",
     "unit": "direct sales (e.g. Tmall Supermarket, Tmall Global) booked gross, plus logistics and value-added services",
     "note": "FACT",
     "shareOfRevenue": null
    },
    {
     "name": "Quick commerce",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "RMB78.5B in FY26 (+47%)",
     "unit": "Taobao Instant Commerce and Ele.me orders, net of subsidies",
     "note": "FACT; rolled out Taobao Instant Commerce at the end of April 2025",
     "shareOfRevenue": null
    },
    {
     "name": "International commerce",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "RMB117.7B retail (+9%) + RMB26.4B wholesale (+11%)",
     "unit": "AliExpress, Lazada and other retail; Alibaba.com wholesale and cross-border services",
     "note": "FACT",
     "shareOfRevenue": null
    },
    {
     "name": "Cloud Intelligence",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "RMB158.1B in FY26 (+34%)",
     "unit": "public cloud, AI model and infrastructure services",
     "note": "FACT; reported as AI Cloud and Compute Services from the June quarter 2026",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "ads",
    "take-rate",
    "lending",
    "retail/DTC"
   ],
   "modelTagEvidence": [
    {
     "tag": "ads",
     "evidence": "manual review (scripts/atlas-overrides.json)"
    },
    {
     "tag": "take-rate",
     "evidence": "commission"
    },
    {
     "tag": "lending",
     "evidence": "Apr"
    },
    {
     "tag": "retail/DTC",
     "evidence": "wholesale"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "ads",
   "engine": "ads",
   "cluster": "Ads & attention",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "customer management revenue (pay-for-performance marketing, mostly per click/impression/time/sale, plus commissions on Taobao and Tmall) was RMB343.9B, the largest single line of RMB1,023.7B FY26 revenue (33.6%); Cloud Intelligence RMB158.1B and direct sales/logistics RMB105.5B follow",
   "sizing": {
    "usdFullYear": 148400000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "allbirds",
   "name": "Allbirds",
   "url": "/companies/allbirds/",
   "logo": "logo.svg",
   "sector": "Sustainable Footwear",
   "theme": "Commerce & Consumer",
   "accent": "#2d5a3d",
   "sourceModelTags": [
    "DTC lifestyle brand",
    "Natural-materials innovation",
    "Public benefit corp (PBC)",
    "Sold → wholesale + licensing"
   ],
   "lastUpdated": "2026-10-05",
   "revenue": {
    "value": 152500000,
    "currency": "USD",
    "raw": "$152.5M",
    "period": "annual",
    "fullYear": true,
    "usd": 152500000,
    "snippet": "FY25 rev $152.5M",
    "sourceSentence": "FY25 rev $152.5M",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "FY2025 Form 10-K (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1653909/000162828026022192/bird-20251231.htm"
   },
   "growthPct": -19.7,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 41,
    "type": "gross",
    "period": "quarter",
    "mixedPeriod": true,
    "snippet": "Gross margin 41.0%"
   },
   "profit": {
    "kind": "net loss",
    "value": -77300000,
    "currency": "USD",
    "raw": "$77.3M",
    "period": "annual",
    "snippet": "Net loss $77.3M"
   },
   "outcome": "Loss-making",
   "outcomeBasis": "net loss",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 22.2,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2025",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "International $33.8M of $152.5M net revenue",
    "source": "Allbirds FY2025 Form 10-K (figures as cited on the canvas)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1653909/000162828026022192/bird-20251231.htm",
    "entryMode": "distributors-wholesale",
    "entryModeNote": "Shifted abroad to distributors in 90+ countries",
    "countries": 90,
    "countriesNote": "distributors in 90+ countries (as stated on the canvas)",
    "reviewedAt": "2026-10-14",
    "basisNote": "shipping address for online and third-party sales; store location for retail",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Tree Runner",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$100",
     "unit": "pair",
     "note": "FACT allbirds.com (Oct 2026) — eucalyptus tree fiber",
     "shareOfRevenue": null
    },
    {
     "name": "Wool Runner",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$110",
     "unit": "pair",
     "note": "FACT allbirds.com — the original merino icon",
     "shareOfRevenue": null
    },
    {
     "name": "International",
     "amount": 33800000,
     "currency": "USD",
     "period": "FY25",
     "price": "$33.8M",
     "unit": "FY25",
     "note": "FACT — mostly distributors in 90+ countries",
     "shareOfRevenue": 0.222
    },
    {
     "name": "United States",
     "amount": 118600000,
     "currency": "USD",
     "period": "FY25",
     "price": "$118.6M",
     "unit": "FY25",
     "note": "FACT — site, marketplace, stores, wholesale",
     "shareOfRevenue": 0.778
    },
    {
     "name": "Total net revenue",
     "amount": 152500000,
     "currency": "USD",
     "period": "FY25",
     "price": "$152.5M",
     "unit": "FY25",
     "note": "FACT — peak was $297.8M in 2022",
     "shareOfRevenue": 1
    },
    {
     "name": "Brand + IP sale",
     "amount": 40700000,
     "currency": "USD",
     "period": "one-time, Jun 2026",
     "price": "$40.7M",
     "unit": "one-time, Jun 2026",
     "note": "FACT 8-K — not revenue; ended the DTC era",
     "shareOfRevenue": 0.267
    }
   ],
   "streamsWithAmounts": 4,
   "modelTags": [
    "marketplace",
    "retail/DTC"
   ],
   "modelTagEvidence": [
    {
     "tag": "marketplace",
     "evidence": "marketplace"
    },
    {
     "tag": "retail/DTC",
     "evidence": "DTC"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "retail/DTC",
   "engine": "hard",
   "cluster": "Physical products",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": {
    "usdFullYear": 152500000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "alphabet",
   "name": "Alphabet",
   "url": "/companies/alphabet/",
   "logo": "logo.svg",
   "sector": "Internet / Cloud",
   "theme": "AI & Infra",
   "accent": "#4285F4",
   "sourceModelTags": [
    "Ads cash engine",
    "Search + YouTube",
    "Google Cloud growth",
    "AI infrastructure"
   ],
   "lastUpdated": "2026-10-15",
   "revenue": {
    "value": 402800000000,
    "currency": "USD",
    "raw": "$402.8B",
    "period": "annual",
    "fullYear": true,
    "usd": 402800000000,
    "snippet": "$402.8B revenue FY25 (+15%)",
    "sourceSentence": "$402.8B revenue FY25 (+15%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Alphabet FY2025 Form 10-K / Q4 earnings release (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1652044/000165204426000012/googexhibit991q42025.htm"
   },
   "growthPct": 15,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 32,
    "type": "operating",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "FY2025 operating income $129.039B (32% operating margin)"
   },
   "profit": {
    "kind": "net income",
    "value": 132200000000,
    "currency": "USD",
    "raw": "$132.2B",
    "period": "annual",
    "snippet": "FY2025 net income $132.2B"
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 51.8,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2025 (year ended December 31, 2025)",
    "fullYear": true,
    "basisNote": "addresses of our customers (10-K revenue geography note)",
    "label": "INFERENCE",
    "figures": "U.S. $194.229B of $402.836B total revenues (EMEA $117.152B; APAC $67.680B; Other Americas $23.902B; hedging $(0.127)B). Filing states U.S. 48%.",
    "source": "Alphabet FY2025 Form 10-K — revenues by geography",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1652044/000165204426000018/R12.htm",
    "entryMode": "digital-only",
    "entryModeNote": "Primarily digital products and cloud services delivered globally; Pixel and other devices are a small slice of subscriptions/platforms/devices. No material company-owned retail network comparable to Apple Stores.",
    "localization": "Products localized by market; revenue reported in U.S., EMEA, APAC, and Other Americas based on customer address. Advertising and Cloud sold worldwide via digital consoles and regional sales.",
    "reviewedAt": "2026-10-15",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Google Search & other ads",
     "amount": 224500000000,
     "currency": "USD",
     "period": "advertising revenue",
     "price": "$224.5B FY25",
     "unit": "advertising revenue",
     "note": "FACT; largest single stream",
     "shareOfRevenue": 0.557
    },
    {
     "name": "YouTube ads",
     "amount": 40400000000,
     "currency": "USD",
     "period": "advertising revenue",
     "price": "$40.4B FY25",
     "unit": "advertising revenue",
     "note": "FACT; YouTube ads+subs >$60B company claim",
     "shareOfRevenue": 0.1
    },
    {
     "name": "Google Network ads",
     "amount": 29800000000,
     "currency": "USD",
     "period": "advertising revenue",
     "price": "$29.8B FY25",
     "unit": "advertising revenue",
     "note": "FACT; AdSense / AdMob / Ad Manager partners",
     "shareOfRevenue": 0.074
    },
    {
     "name": "Subscriptions, platforms, devices",
     "amount": 48000000000,
     "currency": "USD",
     "period": "Google Services non-ads",
     "price": "$48.0B FY25",
     "unit": "Google Services non-ads",
     "note": "FACT; YouTube Premium/TV, Google One, Play, Pixel",
     "shareOfRevenue": 0.119
    },
    {
     "name": "Google Cloud (GCP + Workspace)",
     "amount": 58700000000,
     "currency": "USD",
     "period": "consumption + subscription",
     "price": "$58.7B FY25",
     "unit": "consumption + subscription",
     "note": "FACT; usage-based + seat SaaS",
     "shareOfRevenue": 0.146
    },
    {
     "name": "Other Bets",
     "amount": 1500000000,
     "currency": "USD",
     "period": "segment revenue",
     "price": "$1.5B FY25",
     "unit": "segment revenue",
     "note": "FACT; still loss-making at segment level",
     "shareOfRevenue": 0.004
    }
   ],
   "streamsWithAmounts": 6,
   "modelTags": [
    "subscription",
    "usage-based",
    "ads",
    "hardware",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "usage-based",
     "evidence": "consumption"
    },
    {
     "tag": "ads",
     "evidence": "Ads"
    },
    {
     "tag": "hardware",
     "evidence": "device"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "backlog"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "ads",
   "engine": "ads",
   "cluster": "Ads & attention",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "Google advertising $294.691B = ~73.2% of FY2025 revenues $402.836B (INFERENCE). Search & other $224.5B + YouTube ads $40.4B + Network $29.8B. Cloud $58.7B is strategic/high-growth but not the company-level main engine — queue title 'Alphabet (Google Cloud)' is demand framing; canvas emphasizes ads funding Cloud + AI. Not usage-based or enterprise-contracts as primary.",
   "sizing": {
    "usdFullYear": 402800000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "amazon",
   "name": "Amazon",
   "url": "/companies/amazon/",
   "logo": "logo.svg",
   "sector": "E-commerce, Marketplace, Advertising and Cloud Computing",
   "theme": "AI & Infra",
   "accent": "#FF9900",
   "sourceModelTags": [
    "Own-inventory retail",
    "Third-party seller fees",
    "Prime + advertising",
    "AWS cloud"
   ],
   "lastUpdated": "2026-10-11",
   "revenue": {
    "value": 716900000000,
    "currency": "USD",
    "raw": "$716.9B",
    "period": "annual",
    "fullYear": true,
    "usd": 716900000000,
    "snippet": "$716.9B revenue FY25 (+12%)",
    "sourceSentence": "$716.9B revenue FY25 (+12%) · H1 2026 $382.1B (+18%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Amazon Form 10-K FY2025, MD&A and Note 10; Form 10-Q Q2 2026, MD&A (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1018724/000101872426000004/amzn-20251231.htm"
   },
   "growthPct": 12,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 11.2,
    "type": "operating",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "FY2025 operating income was $80.0B (11.2% margin) and net income was $77.7B, helped by a $15.2B gain, mainly from the Anthropic stake"
   },
   "profit": {
    "kind": "operating income",
    "value": 80000000000,
    "currency": "USD",
    "raw": "$80.0B",
    "period": "annual",
    "snippet": "FY25 operating income $80.0B"
   },
   "outcome": "Profitable",
   "outcomeBasis": "operating income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 31.7,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2025",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "U.S. $489,657M of $716,924M net sales",
    "source": "Amazon FY2025 Form 10-K, net sales by country",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1018724/000101872426000004/amzn-20251231.htm",
    "entryMode": "owned",
    "entryModeNote": "Own local stores and logistics (Germany, U.K., Japan…)",
    "reviewedAt": "2026-10-14",
    "basisNote": "country-focused store, or the selling entity for AWS",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Online stores (Amazon sells)",
     "amount": 269300000000,
     "currency": "USD",
     "period": "product price + shipping fees",
     "price": "$269.3B in FY25 (38% of sales)",
     "unit": "product price + shipping fees",
     "note": "FACT; Amazon buys inventory, sets the price and is the seller of record; includes digital media sold per item",
     "shareOfRevenue": 0.376
    },
    {
     "name": "Third-party seller services",
     "amount": 172200000000,
     "currency": "USD",
     "period": "commissions, fulfillment and shipping fees",
     "price": "$172.2B in FY25 (+10%)",
     "unit": "commissions, fulfillment and shipping fees",
     "note": "FACT; Amazon is not the seller of record; fees can be fixed, a percentage of sales, per-unit, interest, or a mix",
     "shareOfRevenue": 0.24
    },
    {
     "name": "Advertising services",
     "amount": 68599999999.99999,
     "currency": "USD",
     "period": "clicks or impressions",
     "price": "$68.6B in FY25 (+22%)",
     "unit": "clicks or impressions",
     "note": "FACT; sponsored ads, display and video ads sold to sellers, vendors, publishers and authors",
     "shareOfRevenue": 0.096
    },
    {
     "name": "Subscription services (Prime)",
     "amount": 49600000000,
     "currency": "USD",
     "period": "annual and monthly fees",
     "price": "$49.6B in FY25 (+12%)",
     "unit": "annual and monthly fees",
     "note": "FACT; Prime membership fees plus digital video, audiobook, music and e-book subscriptions; revenue recognized over the subscription period",
     "shareOfRevenue": 0.069
    },
    {
     "name": "AWS",
     "amount": 128699999999.99998,
     "currency": "USD",
     "period": "usage of compute, storage, database and other services",
     "price": "$128.7B in FY25 (+20%)",
     "unit": "usage of compute, storage, database and other services",
     "note": "FACT; mostly recognized as customers use services; some services sold as fixed-term commitments, recognized ratably",
     "shareOfRevenue": 0.18
    }
   ],
   "streamsWithAmounts": 5,
   "modelTags": [
    "retail/DTC",
    "take-rate",
    "subscription",
    "usage-based",
    "ads",
    "marketplace",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "retail/DTC",
     "evidence": "manual review (scripts/atlas-overrides.json)"
    },
    {
     "tag": "take-rate",
     "evidence": "commission"
    },
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "usage-based",
     "evidence": "usage"
    },
    {
     "tag": "ads",
     "evidence": "advertis"
    },
    {
     "tag": "marketplace",
     "evidence": "sellers"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "backlog"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "retail/DTC",
   "engine": "hard",
   "cluster": "Physical products",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "largest FY25 line on canvas is online stores $269.3B (own inventory); seller services $172.2B, AWS $128.7B and ads $68.6B follow",
   "sizing": {
    "usdFullYear": 716900000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "anthropic",
   "name": "Anthropic",
   "url": "/companies/anthropic/",
   "logo": "logo.svg",
   "sector": "AI / Foundation Models",
   "theme": "AI & Infra",
   "accent": "#D97757",
   "sourceModelTags": [
    "Freemium PLG",
    "Seat SaaS",
    "API usage",
    "Safety brand"
   ],
   "lastUpdated": "2026-09-20",
   "revenue": null,
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": null,
   "revenueStreams": [
    {
     "name": "Free",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "/ user / mo",
     "note": "Claude on web, desktop, mobile; Artifacts, memory, connectors",
     "shareOfRevenue": null
    },
    {
     "name": "Pro",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$17–$20",
     "unit": "/ user / mo",
     "note": "$17 annual equiv. ($200 upfront) or $20 monthly; Claude Code",
     "shareOfRevenue": null
    },
    {
     "name": "Max",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "from $100",
     "unit": "/ user / mo",
     "note": "5× or 20× Pro usage; early access; priority at peak",
     "shareOfRevenue": null
    },
    {
     "name": "Team Standard",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$20",
     "unit": "/ seat / mo (annual)",
     "note": "$25 monthly; teams 2–150; SSO + central billing",
     "shareOfRevenue": null
    },
    {
     "name": "Team Premium",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$100",
     "unit": "/ seat / mo (annual)",
     "note": "$125 monthly; 5× Standard usage; Claude Code",
     "shareOfRevenue": null
    },
    {
     "name": "Enterprise",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$20 + usage",
     "unit": "/ seat / mo + API rates",
     "note": "Annual; SCIM, audit logs, HIPAA-ready; sales or self-serve",
     "shareOfRevenue": null
    },
    {
     "name": "Claude API",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Tokens",
     "unit": "/ 1M tokens",
     "note": "Fable $10/$50 · Opus $5/$25 · Sonnet $2/$10 · Haiku $1/$5",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "subscription",
    "usage-based",
    "freemium",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "usage-based",
     "evidence": "API"
    },
    {
     "tag": "freemium",
     "evidence": "Freemium"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "Enterprise"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "subscription",
   "engine": "sub",
   "cluster": "Subscriptions",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "canvas gives no revenue split; plans + API usage; leading curated tag Freemium/Seat SaaS",
   "sizing": null
  },
  {
   "slug": "anyscale",
   "name": "Anyscale",
   "url": "/companies/anyscale/",
   "logo": "logo.svg",
   "sector": "Distributed Computing",
   "theme": "Software",
   "accent": "#0066FF",
   "sourceModelTags": [
    "Open-source → managed",
    "Hosted PAYG",
    "BYOC",
    "Committed contracts"
   ],
   "lastUpdated": "2026-09-21",
   "revenue": null,
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": null,
   "revenueStreams": [
    {
     "name": "Open-source Ray",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "/ self-managed",
     "note": "Apache-licensed Ray; self-host on KubeRay / your cluster — demand gen for Anyscale (FACT — Ray OSS product page)",
     "shareOfRevenue": null
    },
    {
     "name": "$100 Hosted credit",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$100",
     "unit": "/ signup credit",
     "note": "Get Started with $100 Credit CTA — trial Hosted workloads (FACT — site nav)",
     "shareOfRevenue": null
    },
    {
     "name": "Hosted PAYG",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "e.g. AC 4.9591",
     "unit": "/ hr (A100)",
     "note": "Usage-based Anyscale Credits; no monthly fixed fee on pricing page; card invoices (FACT)",
     "shareOfRevenue": null
    },
    {
     "name": "BYOC production",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Platform + cloud",
     "unit": "/ your VPC",
     "note": "Deploy in AWS/Azure/GCP/on-prem K8s; reuse GPU reservations; marketplace billing (FACT)",
     "shareOfRevenue": null
    },
    {
     "name": "Committed contracts",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Volume disc.",
     "unit": "/ commit",
     "note": "Committed usage unlocks discounts + enterprise benefits (FACT — pricing)",
     "shareOfRevenue": null
    },
    {
     "name": "Enterprise support",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "24×7 SLA",
     "unit": "/ BYOC tier",
     "note": "Unlimited cases vs Hosted business-hours / 5 cases (FACT — pricing table)",
     "shareOfRevenue": null
    },
    {
     "name": "Startup Program",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Up to $20K",
     "unit": "/ credits",
     "note": "Application program + Field Engineers; stack with cloud credits (FACT — /startup)",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "usage-based",
    "marketplace",
    "freemium",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "usage-based",
     "evidence": "PAYG"
    },
    {
     "tag": "marketplace",
     "evidence": "marketplace"
    },
    {
     "tag": "freemium",
     "evidence": "$0"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "Committed"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "usage-based",
   "engine": "use",
   "cluster": "Usage & API",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": null
  },
  {
   "slug": "apple",
   "name": "Apple",
   "url": "/companies/apple/",
   "logo": "logo.svg",
   "sector": "Consumer Electronics",
   "theme": "Commerce & Consumer",
   "accent": "#1d1d1f",
   "sourceModelTags": [
    "Hardware + Services flywheel",
    "iPhone-led ecosystem",
    "App Store commissions",
    "Direct + carrier retail"
   ],
   "lastUpdated": "2026-10-15",
   "revenue": {
    "value": 416200000000,
    "currency": "USD",
    "raw": "$416.2B",
    "period": "annual",
    "fullYear": true,
    "usd": 416200000000,
    "snippet": "$416.2B revenue FY25 (+6.4%)",
    "sourceSentence": "$416.2B revenue FY25 (+6.4%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Apple FY2025 Form 10-K / Q4 consolidated statements (FACT)",
    "sourceUrl": "https://www.apple.com/newsroom/pdfs/fy2025-q4/FY25_Q4_Consolidated_Financial_Statements.pdf"
   },
   "growthPct": 6.4,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": {
    "kind": "net income",
    "value": 112000000000,
    "currency": "USD",
    "raw": "$112.0B",
    "period": "annual",
    "snippet": "FY2025 net income $112.0B"
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 63.5,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2025 (year ended September 27, 2025)",
    "fullYear": true,
    "basisNote": "location of customers and sales through the Company's retail stores located in those geographic locations (10-K segment note)",
    "label": "INFERENCE",
    "figures": "U.S. $151.790B of $416.161B net sales (China $64.377B; Other countries $199.994B)",
    "source": "Apple FY2025 Form 10-K — Segment Information and Geographic Data",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/320193/000032019325000079/R21.htm",
    "entryMode": "owned",
    "entryModeNote": "Company-owned Apple Stores and apple.com plus direct sales force (40% of FY2025 net sales) alongside carriers, wholesalers, retailers, and resellers (60%). Geographic segments: Americas, Europe, Greater China, Japan, Rest of Asia Pacific.",
    "localization": "Products and Services localized by market; Greater China managed as its own segment (China mainland, Hong Kong, Taiwan). Europe segment also includes India, Middle East, and Africa.",
    "reviewedAt": "2026-10-15",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "iPhone (device sale)",
     "amount": 209600000000,
     "currency": "USD",
     "period": "category net sales",
     "price": "$209.6B FY25",
     "unit": "category net sales",
     "note": "FACT; ~50% of company revenue",
     "shareOfRevenue": 0.504
    },
    {
     "name": "Mac / iPad / Wearables+",
     "amount": 97400000000,
     "currency": "USD",
     "period": "combined categories",
     "price": "$97.4B FY25",
     "unit": "combined categories",
     "note": "FACT sum: Mac $33.7B + iPad $28.0B + Wearables $35.7B",
     "shareOfRevenue": 0.234
    },
    {
     "name": "Services (aggregate)",
     "amount": 109200000000,
     "currency": "USD",
     "period": "net sales",
     "price": "$109.2B FY25",
     "unit": "net sales",
     "note": "FACT; App Store booked net; Care, cloud, content, ads, payments",
     "shareOfRevenue": 0.262
    },
    {
     "name": "App Store commission",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "15% or 30%",
     "unit": "of digital IAP / paid apps",
     "note": "FACT (Apple ecosystem materials); many developers on 15%",
     "shareOfRevenue": null
    },
    {
     "name": "Apple Music (example sub)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "From ~$10.99",
     "unit": "/ mo Individual (U.S.)",
     "note": "FACT as listed on apple.com/apple-music; plans vary by country",
     "shareOfRevenue": null
    },
    {
     "name": "iCloud+ (example sub)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "From $0.99",
     "unit": "/ mo",
     "note": "FACT tier pricing on apple.com; storage plans vary",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 3,
   "modelTags": [
    "take-rate",
    "subscription",
    "ads",
    "hardware"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "commission"
    },
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "ads",
     "evidence": "ads"
    },
    {
     "tag": "hardware",
     "evidence": "Hardware"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "hardware",
   "engine": "hard",
   "cluster": "Physical products",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "Products $307.003B = 73.8% of FY2025 net sales $416.161B (INFERENCE); iPhone alone $209.586B ≈50.4%. Services $109.158B (26.2%) is a material high-margin layer (App Store net commissions, AppleCare, cloud, content, ads, payments) but the main engine is device hardware sales — same family as Garmin/Tesla/GM. Not subscription or take-rate as primary.",
   "sizing": {
    "usdFullYear": 416200000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "beyond-meat",
   "name": "Beyond Meat",
   "url": "/companies/beyond-meat/",
   "logo": "logo.svg",
   "sector": "Plant-Based Meat (Alt Protein)",
   "theme": "Software",
   "accent": "#E8431C",
   "sourceModelTags": [
    "Plant-based CPG",
    "Retail + foodservice",
    "Public, restructuring",
    "Debt-for-equity exchange"
   ],
   "lastUpdated": "2026-10-11",
   "revenue": {
    "value": 275500000,
    "currency": "USD",
    "raw": "$275.5M",
    "period": "annual",
    "fullYear": true,
    "usd": 275500000,
    "snippet": "$275.5M revenue FY25 (−15.6%)",
    "sourceSentence": "$275.5M revenue FY25 (−15.6%) · H1 2026 $127.0M (−11.6%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Beyond Meat 10-K FY2025 and 10-Q Q2 2026 (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1655210/000165521026000022/bynd-20251231.htm"
   },
   "growthPct": -15.6,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 2.8,
    "type": "gross",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "Gross profit was $7.6M (2.8% margin versus 12.8%)"
   },
   "profit": {
    "kind": "operating loss",
    "value": -333600000,
    "currency": "USD",
    "raw": "$333.6M",
    "period": "annual",
    "snippet": "$333.6M operating loss in FY2025"
   },
   "outcome": "Loss-making",
   "outcomeBasis": "operating loss",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 40.7,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2025",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "International retail $53.2M + international foodservice $58.9M of $275.5M (international includes Canada)",
    "source": "Beyond Meat FY2025 Form 10-K",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1655210/000165521026000022/bynd-20251231.htm",
    "entryMode": "distributors-wholesale",
    "entryModeNote": "International retail and foodservice channels",
    "reviewedAt": "2026-10-14",
    "basisNote": "country where products are delivered",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "US retail",
     "amount": 124500000,
     "currency": "USD",
     "period": "FY2025 net revenue",
     "price": "$124.5M",
     "unit": "FY2025 net revenue",
     "note": "FACT; −17.5% vs 2024, 10-K",
     "shareOfRevenue": 0.452
    },
    {
     "name": "International foodservice",
     "amount": 58900000,
     "currency": "USD",
     "period": "FY2025 net revenue",
     "price": "$58.9M",
     "unit": "FY2025 net revenue",
     "note": "FACT; −13.7%, 10-K",
     "shareOfRevenue": 0.214
    },
    {
     "name": "International retail",
     "amount": 53200000,
     "currency": "USD",
     "period": "FY2025 net revenue",
     "price": "$53.2M",
     "unit": "FY2025 net revenue",
     "note": "FACT; −11.1%, 10-K",
     "shareOfRevenue": 0.193
    },
    {
     "name": "US foodservice",
     "amount": 39000000,
     "currency": "USD",
     "period": "FY2025 net revenue",
     "price": "$39.0M",
     "unit": "FY2025 net revenue",
     "note": "FACT; −18.1%, 10-K",
     "shareOfRevenue": 0.142
    },
    {
     "name": "Total net revenues",
     "amount": 275500000,
     "currency": "USD",
     "period": "FY2025",
     "price": "$275.5M",
     "unit": "FY2025",
     "note": "FACT; −15.6% vs $326.5M in FY2024",
     "shareOfRevenue": 1
    },
    {
     "name": "H1 2026 net revenues",
     "amount": 127000000,
     "currency": "USD",
     "period": "six months to Jun 27, 2026",
     "price": "$127.0M",
     "unit": "six months to Jun 27, 2026",
     "note": "FACT; −11.6% vs $143.7M, 10-Q",
     "shareOfRevenue": 0.461
    }
   ],
   "streamsWithAmounts": 6,
   "modelTags": [
    "retail/DTC",
    "lending"
   ],
   "modelTagEvidence": [
    {
     "tag": "retail/DTC",
     "evidence": "manual review (scripts/atlas-overrides.json)"
    },
    {
     "tag": "lending",
     "evidence": "loan"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "retail/DTC",
   "engine": "hard",
   "cluster": "Physical products",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "public; sells packaged plant-based meat by the pound through distributors to grocers and restaurants (retail $177.6M incl. intl vs foodservice $97.9M in FY25); tag follows physical-product sales engine",
   "sizing": {
    "usdFullYear": 275500000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "block",
   "name": "Block",
   "url": "/companies/block/",
   "logo": "logo.svg",
   "sector": "Payments / Fintech",
   "theme": "Fintech",
   "accent": "#111111",
   "sourceModelTags": [
    "Two-sided payments network",
    "Payments take rate + SaaS",
    "Consumer lending (Borrow + BNPL)",
    "AI-native restructuring"
   ],
   "lastUpdated": "2026-10-05",
   "revenue": null,
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": {
    "shareOutsideHome": 8.3,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2025",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "International $2,007.1M of $24,193.7M",
    "source": "Block FY2025 Form 10-K",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1512673/000162828026012254/xyz-20251231.htm",
    "reviewedAt": "2026-10-14",
    "basisNote": "filing does not state how the country is assigned",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Square Free",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "/ mo + 2.6% + 15¢",
     "note": "FACT in-person card rate; online 3.3% + 30¢",
     "shareOfRevenue": null
    },
    {
     "name": "Square Plus",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$49",
     "unit": "/ mo per location",
     "note": "FACT; in-person 2.5% + 15¢, online 2.9% + 30¢",
     "shareOfRevenue": null
    },
    {
     "name": "Square Premium",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$149",
     "unit": "/ mo per location",
     "note": "FACT; in-person 2.4% + 15¢, 24/7 priority support",
     "shareOfRevenue": null
    },
    {
     "name": "Afterpay (merchant)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "6% + 30¢",
     "unit": "/ order",
     "note": "FACT Square pricing; shopper pays in 4, interest-free if on time",
     "shareOfRevenue": null
    },
    {
     "name": "Cash App instant transfer",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "0.5–2.5%",
     "unit": "/ transfer",
     "note": "FACT ToS; $0.25–$1 min, max $75; standard transfer free",
     "shareOfRevenue": null
    },
    {
     "name": "Cash App Mobile",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$40",
     "unit": "/ mo",
     "note": "FACT Q2 2026 letter; unlimited 5G plan",
     "shareOfRevenue": null
    },
    {
     "name": "Borrow / Square Loans",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Fees",
     "unit": "/ loan",
     "note": "Pricing varies by borrower; not a single public rate",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "take-rate",
    "interchange",
    "subscription",
    "lending",
    "marketplace",
    "freemium"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "payments network"
    },
    {
     "tag": "interchange",
     "evidence": "interchange"
    },
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "lending",
     "evidence": "lending"
    },
    {
     "tag": "marketplace",
     "evidence": "Two-sided"
    },
    {
     "tag": "freemium",
     "evidence": "Free plan"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "take-rate",
   "engine": "take",
   "cluster": "Payments & take-rate",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "was marketplace; canvas: payments take rate + SaaS",
   "sizing": null
  },
  {
   "slug": "bloom-energy",
   "name": "Bloom Energy",
   "url": "/companies/bloom-energy/",
   "logo": "logo.svg",
   "sector": "Fuel Cells (Solid Oxide On-Site Power)",
   "theme": "Energy & Climate",
   "accent": "#0B7A4B",
   "sourceModelTags": [
    "Fuel cell hardware sales",
    "O&M service contracts",
    "Third-party financed (PPA)",
    "AI data-center power"
   ],
   "lastUpdated": "2026-10-11",
   "revenue": {
    "value": 2020000000,
    "currency": "USD",
    "raw": "$2.02B",
    "period": "annual",
    "fullYear": true,
    "usd": 2020000000,
    "snippet": "$2.02B revenue FY25 (+37%)",
    "sourceSentence": "$2.02B revenue FY25 (+37%) · H1 2026 $1.82B (+150%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Bloom Energy FY2025 Form 10-K (Item 7; Note 1 concentration of risk); Q2 2026 Form 10-Q (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1664703/000162828026006516/be-20251231.htm"
   },
   "growthPct": 37,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 29,
    "type": "gross",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "gross margin 29%"
   },
   "profit": {
    "kind": "net loss",
    "value": -87100000,
    "currency": "USD",
    "raw": "$87.1M",
    "period": "annual",
    "snippet": "FY2025 net loss $87.1M"
   },
   "outcome": "Loss-making",
   "outcomeBasis": "net loss",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "countries": 9,
    "countriesNote": "installed sites in 9 countries (as stated on the canvas)",
    "reviewedAt": "2026-10-14",
    "tier": "qualitative"
   },
   "revenueStreams": [
    {
     "name": "Product (Energy Servers)",
     "amount": 1530000000,
     "currency": "USD",
     "period": "per system, recognized at customer acceptance",
     "price": "$1.53B FY25 revenue",
     "unit": "per system, recognized at customer acceptance",
     "note": "FACT; +41.1%; 35% gross margin",
     "shareOfRevenue": 0.757
    },
    {
     "name": "Installation",
     "amount": 204100000,
     "currency": "USD",
     "period": "per project",
     "price": "$204.1M FY25 revenue",
     "unit": "per project",
     "note": "FACT; +66.8%; gross margin -1% (a slight loss)",
     "shareOfRevenue": 0.101
    },
    {
     "name": "Service (O&M)",
     "amount": 228300000,
     "currency": "USD",
     "period": "annual renewable contracts, 5 to 20 year terms",
     "price": "$228.3M FY25 revenue",
     "unit": "annual renewable contracts, 5 to 20 year terms",
     "note": "FACT; recognized over the contract; 10% gross margin",
     "shareOfRevenue": 0.113
    },
    {
     "name": "Electricity",
     "amount": 60400000,
     "currency": "USD",
     "period": "per kWh, older Managed Services sites",
     "price": "$60.4M FY25 revenue",
     "unit": "per kWh, older Managed Services sites",
     "note": "FACT; 46% gross margin; included a one-time contract settlement",
     "shareOfRevenue": 0.03
    },
    {
     "name": "Financed purchase paths",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "98% of FY25 revenue",
     "unit": "direct purchase incl. third-party PPAs and international channels",
     "note": "FACT; Managed Services program was 2% (5% in 2024)",
     "shareOfRevenue": null
    },
    {
     "name": "Brookfield framework",
     "amount": 5000000000,
     "currency": "USD",
     "period": "prospective project financing",
     "price": "up to $5.0B over five years",
     "unit": "prospective project financing",
     "note": "FACT; Bloom holds a passive stake of up to 9.9% in funded projects",
     "shareOfRevenue": 2.475
    }
   ],
   "streamsWithAmounts": 5,
   "modelTags": [
    "lending",
    "hardware",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "lending",
     "evidence": "financing"
    },
    {
     "tag": "hardware",
     "evidence": "hardware"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "Backlog"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "hardware",
   "engine": "hard",
   "cluster": "Physical products",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "revenue is Energy Server product sales ($1.53B of $2.02B FY25 revenue, about 76%, INFERENCE) plus installation and service; many buyers are financiers that own the systems",
   "sizing": {
    "usdFullYear": 2020000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "booking",
   "name": "Booking Holdings",
   "url": "/companies/booking/",
   "logo": "logo.svg",
   "sector": "Online Travel Marketplace (accommodation, flights, restaurants)",
   "theme": "Commerce & Consumer",
   "accent": "#003B95",
   "sourceModelTags": [
    "Commission + margin on bookings",
    "Merchant payments",
    "Meta-search + advertising",
    "Multi-brand OTA"
   ],
   "lastUpdated": "2026-10-11",
   "revenue": {
    "value": 26900000000,
    "currency": "USD",
    "raw": "$26.9B",
    "period": "annual",
    "fullYear": true,
    "usd": 26900000000,
    "snippet": "$26.9B revenue FY25 (+13%)",
    "sourceSentence": "$26.9B revenue FY25 (+13%) · H1 2026 $12.9B (+11.5%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Booking Holdings Form 10-K FY2025, Results of Operations; Form 10-Q Q2 2026 (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1075531/000107553126000009/bkng-20251231.htm"
   },
   "growthPct": 13,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 32.8,
    "type": "operating",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "FY25 operating income $8.8B (32.8% margin)"
   },
   "profit": {
    "kind": "operating income",
    "value": 8800000000,
    "currency": "USD",
    "raw": "$8.8B",
    "period": "annual",
    "snippet": "FY25 operating income $8.8B (32.8% margin)"
   },
   "outcome": "Profitable",
   "outcomeBasis": "operating income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 90.4,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2025",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "Outside the U.S. $24,338M of $26,917M — classified by where the business is based, not where the traveler is",
    "source": "Booking Holdings FY2025 Form 10-K, geographic information",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1075531/000107553126000009/bkng-20251231.htm",
    "entryMode": "digital-only",
    "entryModeNote": "Booking.com and Agoda run online in 40+ languages",
    "countries": 220,
    "countriesNote": "over 220 countries and territories (as stated on the canvas)",
    "reviewedAt": "2026-10-14",
    "basisNote": "domicile of the booking entity, not where the traveler is",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Merchant revenue",
     "amount": 17800000000,
     "currency": "USD",
     "period": "commission or margin on bookings where Booking collects the traveler's payment, plus payment rebates, processing fees and insurance",
     "price": "$17.8B in FY25 (66% of revenue, +25.5%)",
     "unit": "commission or margin on bookings where Booking collects the traveler's payment, plus payment rebates, processing fees and insurance",
     "note": "FACT; recognized at check-in; the share is INFERENCE",
     "shareOfRevenue": 0.662
    },
    {
     "name": "Agency revenue",
     "amount": 8000000000,
     "currency": "USD",
     "period": "commission the hotel or other partner pays after the stay; almost all Booking.com accommodation",
     "price": "$8.0B in FY25 (30% of revenue, -6.5%)",
     "unit": "commission the hotel or other partner pays after the stay; almost all Booking.com accommodation",
     "note": "FACT; shrinking as bookings move to the merchant model",
     "shareOfRevenue": 0.297
    },
    {
     "name": "Advertising and other",
     "amount": 1200000000,
     "currency": "USD",
     "period": "KAYAK referrals and ads, OpenTable reservation and software fees, ads on Booking.com",
     "price": "$1.2B in FY25 (4% of revenue, +11.3%)",
     "unit": "KAYAK referrals and ads, OpenTable reservation and software fees, ads on Booking.com",
     "note": "FACT",
     "shareOfRevenue": 0.045
    },
    {
     "name": "Revenue per booking dollar",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "14.5% of gross bookings in FY25",
     "unit": "total revenue divided by $186.1B of gross bookings",
     "note": "FACT; company-stated ratio, not a fixed commission rate",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 3,
   "modelTags": [
    "take-rate",
    "subscription",
    "ads",
    "marketplace"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "Commission"
    },
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "ads",
     "evidence": "advertis"
    },
    {
     "tag": "marketplace",
     "evidence": "gross bookings"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "take-rate",
   "engine": "take",
   "cluster": "Payments & take-rate",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "online travel marketplace: commission or margin on bookings; merchant revenue $17.76B and agency revenue $7.97B (commissions) were $25.7B of $26.9B FY25 revenue, about 14.5% of $186.1B gross bookings; advertising and other $1.19B follows",
   "sizing": {
    "usdFullYear": 26900000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "brex",
   "name": "Brex",
   "url": "/companies/brex/",
   "logo": "logo.svg",
   "sector": "Corporate cards & spend management (Capital One subsidiary)",
   "theme": "Fintech",
   "accent": "#212121",
   "sourceModelTags": [
    "Interchange-funded free card",
    "Per-seat spend software",
    "Startups → enterprise",
    "Fintech bought by a bank"
   ],
   "lastUpdated": "2026-10-08",
   "revenue": {
    "value": 700000000,
    "currency": "USD",
    "raw": "$700M",
    "period": "annualized",
    "fullYear": false,
    "usd": 700000000,
    "snippet": "$700M annualized revenue, +50%",
    "sourceSentence": "$700M annualized revenue, +50%",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Pedro Franceschi on X, Sep 4, 2025 (FACT)",
    "sourceUrl": "https://x.com/pedroh96/status/1963648791384305894"
   },
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": {
    "pct": 50,
    "period": "annualized"
   },
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Profitable",
   "outcomeBasis": "stated profitability phrase (cash-flow/EBITDA positive)",
   "outcomeInferred": true,
   "outcomeEstimate": false,
   "outcomePeriod": "unspecified",
   "international": null,
   "revenueStreams": [
    {
     "name": "Essentials",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "/ user / month",
     "note": "FACT; card, bill pay, reimbursements, travel, API",
     "shareOfRevenue": null
    },
    {
     "name": "Premium",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$12",
     "unit": "/ user / month",
     "note": "FACT; multi-entity, custom policies, AI audit, live budgets",
     "shareOfRevenue": null
    },
    {
     "name": "Enterprise",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Custom",
     "unit": "contract",
     "note": "FACT; unlimited entities, local cards, account manager",
     "shareOfRevenue": null
    },
    {
     "name": "Smart Card (procurement)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Custom",
     "unit": "contract",
     "note": "FACT; vendor cards with merchant controls",
     "shareOfRevenue": null
    },
    {
     "name": "Every card swipe",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Share of interchange",
     "unit": "/ transaction",
     "note": "FACT; paid by the merchant's side, split with the network",
     "shareOfRevenue": null
    },
    {
     "name": "International card spend",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Up to 3%",
     "unit": "FX markup",
     "note": "FACT; domestic card use has no extra fee",
     "shareOfRevenue": null
    },
    {
     "name": "Wires, ACH, checks",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "Brex fee",
     "note": "FACT; business account money movement is free",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "interchange",
    "subscription",
    "usage-based",
    "lending",
    "freemium",
    "enterprise-contracts",
    "network-fees"
   ],
   "modelTagEvidence": [
    {
     "tag": "interchange",
     "evidence": "Interchange"
    },
    {
     "tag": "subscription",
     "evidence": "Premium"
    },
    {
     "tag": "usage-based",
     "evidence": "API"
    },
    {
     "tag": "lending",
     "evidence": "Capital"
    },
    {
     "tag": "freemium",
     "evidence": "$0"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "enterprise"
    },
    {
     "tag": "network-fees",
     "evidence": "card network"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "interchange",
   "engine": "card",
   "cluster": "Payments & take-rate",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": null
  },
  {
   "slug": "bytedance",
   "name": "ByteDance",
   "url": "/companies/bytedance/",
   "logo": "logo.svg",
   "sector": "Social / Short Video",
   "theme": "Media & Social",
   "accent": "#000000",
   "sourceModelTags": [
    "Attention marketplace",
    "Ads + Shop",
    "CapCut freemium",
    "Algorithm feed"
   ],
   "lastUpdated": "2026-09-21",
   "revenue": {
    "value": 200000000000,
    "currency": "USD",
    "raw": "$200B",
    "period": "annual",
    "fullYear": true,
    "usd": 200000000000,
    "snippet": "FY’25 ~$200B revenue / ~$42B NI and H1’26 ~$120B / ~$20B NI are SECONDARY source figures — not audited filings.",
    "sourceSentence": "FY’25 ~$200B revenue / ~$42B NI and H1’26 ~$120B / ~$20B NI are SECONDARY source figures — not audited filings.",
    "field": "revenue-streams.howItWorks",
    "approx": true,
    "secondary": true,
    "source": null,
    "sourceUrl": null
   },
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": null,
   "revenueStreams": [
    {
     "name": "Attention ads (Douyin / TikTok / Toutiao)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Primary",
     "unit": "/ impressions",
     "note": "Press: advertising is the majority of ByteDance revenue; Q2’25 ~$48B total company revenue (SECONDARY Reuters) — do not invent ad ARPU",
     "shareOfRevenue": null
    },
    {
     "name": "CapCut Pro freemium",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$19.99 / $179.99",
     "unit": "US list mo / yr",
     "note": "FACT CapCut resource list prices; regional variance — no CapCut ARR invented",
     "shareOfRevenue": null
    },
    {
     "name": "TikTok Shop / Douyin e-commerce",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "~6%",
     "unit": "US referral",
     "note": "FACT US Shop referral generally 6%; Douyin commission schedules vary and are not invented here",
     "shareOfRevenue": null
    },
    {
     "name": "Livestream / virtual gifts",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Attach",
     "unit": "/ sessions",
     "note": "Press cites livestreaming as a growth driver in H1’26 (SECONDARY) — no invented take %",
     "shareOfRevenue": null
    },
    {
     "name": "Intl TikTok + AI infra",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Invest",
     "unit": "/ multi-yr",
     "note": "Intl ads + Shop grow share; AI/GPU spend presses H1’26 net profit to ~$20B (SECONDARY)",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "take-rate",
    "subscription",
    "ads",
    "marketplace",
    "freemium"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "referral"
    },
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "ads",
     "evidence": "Ads"
    },
    {
     "tag": "marketplace",
     "evidence": "marketplace"
    },
    {
     "tag": "freemium",
     "evidence": "freemium"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "ads",
   "engine": "ads",
   "cluster": "Ads & attention",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "was marketplace ('Attention marketplace'); revenue engine is ads",
   "sizing": {
    "usdFullYear": 200000000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "calm",
   "name": "Calm.com, Inc.",
   "url": "/companies/calm/",
   "logo": "logo.svg",
   "sector": "Digital Health / Wellness",
   "theme": "Wellness",
   "accent": "#6282E3",
   "sourceModelTags": [
    "Subscription meditation",
    "B2C Premium",
    "Calm Business B2B",
    "Calm Health"
   ],
   "lastUpdated": "2026-10-04",
   "revenue": null,
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": null,
   "revenueStreams": [
    {
     "name": "Free download (limited free content)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "/ user",
     "note": "FACT App Store: free to download; never any ads; some programs free forever; full library behind Premium",
     "shareOfRevenue": null
    },
    {
     "name": "Calm Premium monthly",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$14.99",
     "unit": "/ mo",
     "note": "FACT App Store US list; auto-renew; prices vary by platform/region/promo",
     "shareOfRevenue": null
    },
    {
     "name": "Calm Premium yearly",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$69.99",
     "unit": "/ yr",
     "note": "FACT App Store US list; often 7-day trial for first-time yearly (Help). Web may show other stickers (e.g. ~$79.99)",
     "shareOfRevenue": null
    },
    {
     "name": "Family Plan",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$99.99",
     "unit": "/ yr (6 seats)",
     "note": "FACT calm.com/family — web purchase; 1 admin + 5 members",
     "shareOfRevenue": null
    },
    {
     "name": "Calm for Life",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$39.99",
     "unit": "once",
     "note": "FACT plans page — billed once for permanent Premium access (individual)",
     "shareOfRevenue": null
    },
    {
     "name": "Calm Business (5–300)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$70",
     "unit": "/ employee / yr",
     "note": "FACT health.calm.com — self-serve; upfront annual; 301+ custom sales; Calm Health quote-only",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "subscription",
    "ads",
    "freemium"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "Subscription"
    },
    {
     "tag": "ads",
     "evidence": "ARPU"
    },
    {
     "tag": "freemium",
     "evidence": "$0"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "subscription",
   "engine": "sub",
   "cluster": "Subscriptions",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": null
  },
  {
   "slug": "carvana",
   "name": "Carvana",
   "url": "/companies/carvana/",
   "logo": "logo.svg",
   "sector": "Online Used-Car Retail + Wholesale Marketplace",
   "theme": "Commerce & Consumer",
   "accent": "#00AEEF",
   "sourceModelTags": [
    "Retail vehicle sales",
    "Loan sales + add-ons",
    "Wholesale marketplace",
    "Vertically integrated"
   ],
   "lastUpdated": "2026-10-11",
   "revenue": {
    "value": 20320000000,
    "currency": "USD",
    "raw": "$20.32B",
    "period": "annual",
    "fullYear": true,
    "usd": 20320000000,
    "snippet": "$20.32B revenue FY25 (+49%)",
    "sourceSentence": "$20.32B revenue FY25 (+49%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Carvana Form 10-K FY2025, Results of Operations (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1690820/000169082026000009/cvna-20251231.htm"
   },
   "growthPct": 49,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": {
    "kind": "operating income",
    "value": 1880000000,
    "currency": "USD",
    "raw": "$1.88B",
    "period": "annual",
    "snippet": "FY25 operating income $1.88B"
   },
   "outcome": "Profitable",
   "outcomeBasis": "operating income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "homeOnlyStatement": "Substantially all revenue is generated ... in the U.S. (FY2025 10-K)",
    "source": "Latest annual filing (SEC EDGAR)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1690820/000169082026000009/cvna-20251231.htm",
    "reviewedAt": "2026-10-14",
    "tier": "partial"
   },
   "revenueStreams": [
    {
     "name": "Retail vehicle sales",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$24,365 per retail unit in FY2025",
     "unit": "per car sold; includes delivery fees and marketplace service revenue",
     "note": "FACT; $14.54B, 72% of revenue",
     "shareOfRevenue": null
    },
    {
     "name": "Retail gross profit",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$3,315 per retail unit",
     "unit": "vehicle price minus acquisition and reconditioning cost",
     "note": "FACT; $1.98B in FY2025",
     "shareOfRevenue": null
    },
    {
     "name": "Loan-sale gains and finance income",
     "amount": 1200000000,
     "currency": "USD",
     "period": "gain when originated loans are sold or securitized",
     "price": "about $1.2B in FY2025 (gain on loan sales)",
     "unit": "gain when originated loans are sold or securitized",
     "note": "FACT; inside other sales and revenues",
     "shareOfRevenue": 0.059
    },
    {
     "name": "Add-on commissions",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "commissions on service contracts, GAP waiver and Root insurance",
     "unit": "per product sold at checkout",
     "note": "FACT; no cost of sales attached",
     "shareOfRevenue": null
    },
    {
     "name": "Wholesale vehicles",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$10,519 per wholesale unit",
     "unit": "trade-ins and cars not fit for retail",
     "note": "FACT; 297,643 units, $481M gross profit",
     "shareOfRevenue": null
    },
    {
     "name": "Wholesale marketplace",
     "amount": 921000000,
     "currency": "USD",
     "period": "fees on 1,006,551 units transacted by other sellers",
     "price": "$921M revenue, $179M gross profit in FY2025",
     "unit": "fees on 1,006,551 units transacted by other sellers",
     "note": "FACT",
     "shareOfRevenue": 0.045
    }
   ],
   "streamsWithAmounts": 2,
   "modelTags": [
    "take-rate",
    "lending",
    "hardware",
    "marketplace",
    "retail/DTC"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "commission"
    },
    {
     "tag": "lending",
     "evidence": "Loan"
    },
    {
     "tag": "hardware",
     "evidence": "vehicle"
    },
    {
     "tag": "marketplace",
     "evidence": "marketplace"
    },
    {
     "tag": "retail/DTC",
     "evidence": "Wholesale"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "retail/DTC",
   "engine": "hard",
   "cluster": "Physical products",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "online used-car retailer: retail vehicle sales $14.54B (72% of $20.32B FY25 revenue) on 596,641 units, plus wholesale $4.05B (20%) and other $1.73B (9%; loan-sale gains about $1.2B and add-on commissions, 100% gross margin); other gross profit $2,905 of $7,026 per retail unit",
   "sizing": {
    "usdFullYear": 20320000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "caterpillar",
   "name": "Caterpillar",
   "url": "/companies/caterpillar/",
   "logo": "logo.svg",
   "sector": "Industrials / Construction & Mining Machinery",
   "theme": "Software",
   "accent": "#FFCD11",
   "sourceModelTags": [
    "Heavy equipment via dealers",
    "Aftermarket parts & service",
    "Power generation",
    "Captive financing"
   ],
   "lastUpdated": "2026-10-16",
   "revenue": {
    "value": 67599999999.99999,
    "currency": "USD",
    "raw": "$67.6B",
    "period": "annual",
    "fullYear": true,
    "usd": 67599999999.99999,
    "snippet": "$67.6B revenue FY25 (+4%)",
    "sourceSentence": "$67.6B revenue FY25 (+4%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Caterpillar FY2025 Form 10-K — Statement 1, Consolidated Results of Operations (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/18230/000001823026000008/cat-20251231.htm"
   },
   "growthPct": 4,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 16.5,
    "type": "operating",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "Operating profit $11,151M (−15%), operating margin 16.5% vs 20.2% (FACT)"
   },
   "profit": {
    "kind": "net income",
    "value": 8900000000,
    "currency": "USD",
    "raw": "$8.9B",
    "period": "annual",
    "snippet": "FY2025 net income $8.9B (−18%)"
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 51.4,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2025 (calendar year ended December 31, 2025)",
    "fullYear": true,
    "basisNote": "external sales and revenues by geographic area: sales of Machinery, Power & Energy are based on dealer or customer location; revenues from services are based on where the service is rendered (Note 23)",
    "label": "INFERENCE",
    "figures": "Outside United States $34,709M of $67,589M FY2025 external sales and revenues (Inside United States $32,880M). Share outside the U.S. = 34,709 / 67,589 = 51.4%. Regions: North America $36,609M, EAME $12,793M, Asia/Pacific $11,199M, Latin America $6,988M.",
    "source": "Caterpillar Inc. FY2025 Form 10-K — Note 23 Segment information, Information about Geographic Areas",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/18230/000001823026000008/cat-20251231.htm",
    "countries": 190,
    "countriesNote": "Cat dealer network serves 190 countries (as stated on the canvas)",
    "entryMode": "distributors-wholesale",
    "entryModeNote": "Sells through 150 independent dealers (109 outside the U.S.) plus Perkins and FG Wilson distributor networks; owns factories, technical centers (Wuxi, Chennai) and parts centers abroad; Cat Financial offices in Latin America, Asia/Pacific, Europe and Africa.",
    "localization": "SEM-brand machines designed for price-sensitive developing markets (FY2025 10-K).",
    "reviewedAt": "2026-10-16",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Power & Energy",
     "amount": 32200000000.000004,
     "currency": "USD",
     "period": "segment sales & revenues",
     "price": "$32.2B FY25",
     "unit": "segment sales & revenues",
     "note": "FACT; +12%, largest segment",
     "shareOfRevenue": 0.476
    },
    {
     "name": "Construction Industries",
     "amount": 25100000000,
     "currency": "USD",
     "period": "segment sales & revenues",
     "price": "$25.1B FY25",
     "unit": "segment sales & revenues",
     "note": "FACT; −2%",
     "shareOfRevenue": 0.371
    },
    {
     "name": "Resource Industries",
     "amount": 12500000000,
     "currency": "USD",
     "period": "segment sales & revenues",
     "price": "$12.5B FY25",
     "unit": "segment sales & revenues",
     "note": "FACT; flat",
     "shareOfRevenue": 0.185
    },
    {
     "name": "Financial Products",
     "amount": 4200000000,
     "currency": "USD",
     "period": "segment revenues (Cat Financial + insurance)",
     "price": "$4.2B FY25",
     "unit": "segment revenues (Cat Financial + insurance)",
     "note": "FACT; +4%",
     "shareOfRevenue": 0.062
    },
    {
     "name": "Power Generation (within P&E)",
     "amount": 10300000000,
     "currency": "USD",
     "period": "external sales",
     "price": "$10.3B FY25",
     "unit": "external sales",
     "note": "FACT; up from $7.8B",
     "shareOfRevenue": 0.152
    },
    {
     "name": "Quarterly dividend",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$1.51/share",
     "unit": "maintained Dec 2025",
     "note": "FACT; $2.7B paid in 2025",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 5,
   "modelTags": [
    "lending",
    "hardware",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "lending",
     "evidence": "financing"
    },
    {
     "tag": "hardware",
     "evidence": "hardware"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "Backlog"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "hardware",
   "engine": "hard",
   "cluster": "Physical products",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "FY2025 (calendar year) Sales of Machinery, Power & Energy $63,980M = ~95% of $67,589M total sales and revenues: machines, engines, generator sets, turbines and locomotives (plus their parts) sold mainly to independent Cat dealers. Financial Products revenues $3,609M (~5%) are captive lending in support of equipment sales. Reviewed main engine = hardware (equipment sales via dealers), same family as Sony/Garmin/Apple in this atlas; not lending.",
   "sizing": {
    "usdFullYear": 67600000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "celsius-holdings",
   "name": "Celsius Holdings",
   "url": "/companies/celsius-holdings/",
   "logo": "logo.svg",
   "sector": "Beverages / Energy Drinks",
   "theme": "Energy & Climate",
   "accent": "#d71920",
   "sourceModelTags": [
    "Energy-drink CPG",
    "PepsiCo distribution",
    "Multi-brand portfolio",
    "Co-packed, asset-light"
   ],
   "lastUpdated": "2026-10-12",
   "revenue": {
    "value": 2520000000,
    "currency": "USD",
    "raw": "$2.52B",
    "period": "annual",
    "fullYear": true,
    "usd": 2520000000,
    "snippet": "$2.52B revenue FY25 (+85.5%)",
    "sourceSentence": "$2.52B revenue FY25 (+85.5%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Celsius full-year 2025 results release (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1341766/000134176626000017/ex9914q20251.htm"
   },
   "growthPct": 85.5,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 50.4,
    "type": "gross",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "FY2025 gross profit was $1,267.3M (50.4% gross margin)"
   },
   "profit": {
    "kind": "net income",
    "value": 108000000,
    "currency": "USD",
    "raw": "$108.0M",
    "period": "annual",
    "snippet": "FY2025 net income $108.0M (−26%)"
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 3.7,
    "basis": "region",
    "homeMarket": "North America",
    "period": "FY2025",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "Outside North America $92.8M of $2,515.3M",
    "source": "Celsius FY2025 Form 10-K",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1341766/000134176626000024/celh-20251231.htm",
    "entryMode": "distributors-wholesale",
    "entryModeNote": "Country distributors in the Nordics, U.K., France, Australia…",
    "reviewedAt": "2026-10-14",
    "basisNote": "filing does not state how the region is assigned",
    "tier": "region"
   },
   "revenueStreams": [
    {
     "name": "CELSIUS brand",
     "amount": 1457700000,
     "currency": "USD",
     "period": "FY2025, +7.5%",
     "price": "$1,457.7M",
     "unit": "FY2025, +7.5%",
     "note": "FACT; flagship fitness energy drink incl. $92.8M international (+24%)",
     "shareOfRevenue": 0.578
    },
    {
     "name": "Alani Nu",
     "amount": 1001900000,
     "currency": "USD",
     "period": "Apr–Dec 2025",
     "price": "$1,001.9M",
     "unit": "Apr–Dec 2025",
     "note": "FACT; acquired Apr 1, 2025; moved into PepsiCo's system Dec 1, 2025",
     "shareOfRevenue": 0.398
    },
    {
     "name": "Rockstar Energy",
     "amount": 55600000,
     "currency": "USD",
     "period": "Aug 28–Dec 2025",
     "price": "$55.6M",
     "unit": "Aug 28–Dec 2025",
     "note": "FACT; acquired from PepsiCo for U.S. & Canada",
     "shareOfRevenue": 0.022
    },
    {
     "name": "Total revenue",
     "amount": 2515300000,
     "currency": "USD",
     "period": "FY2025, +85.5%",
     "price": "$2,515.3M",
     "unit": "FY2025, +85.5%",
     "note": "FACT; net of promotional allowances and billbacks",
     "shareOfRevenue": 0.998
    }
   ],
   "streamsWithAmounts": 4,
   "modelTags": [
    "lending",
    "retail/DTC"
   ],
   "modelTagEvidence": [
    {
     "tag": "lending",
     "evidence": "Apr"
    },
    {
     "tag": "retail/DTC",
     "evidence": "wholesale"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "retail/DTC",
   "engine": "hard",
   "cluster": "Physical products",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "sells physical product wholesale: cases of CELSIUS, Alani Nu and Rockstar energy drinks to PepsiCo's distribution system (43.2% of FY25 revenue), Costco (10.8%) and other retailers, net of trade promotion; FY25 revenue $2.52B (+85.5%), no subscription, fee or ads line; same tag as Beyond Meat (wholesale CPG)",
   "sizing": {
    "usdFullYear": 2520000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "chargepoint",
   "name": "ChargePoint",
   "url": "/companies/chargepoint/",
   "logo": "logo.svg",
   "sector": "EV Charging Hardware + Software",
   "theme": "Commerce & Consumer",
   "accent": "#00A0DF",
   "sourceModelTags": [
    "Charger hardware (sold, not owned)",
    "Charger software subscriptions",
    "Assure warranty plans",
    "Net losses, debt reset"
   ],
   "lastUpdated": "2026-10-11",
   "revenue": {
    "value": 411200000,
    "currency": "USD",
    "raw": "$411.2M",
    "period": "annual",
    "fullYear": true,
    "usd": 411200000,
    "snippet": "$411.2M revenue FY26 (−1%)",
    "sourceSentence": "$411.2M revenue FY26 (−1%) · Q2 FY27 $116.1M (+18%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "ChargePoint FY2026 Form 10-K (income statement, Note 12); Q2 FY27 Form 10-Q (FACT / INFERENCE)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1777393/000177739326000013/chpt-20260131.htm"
   },
   "growthPct": -1,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 30.5,
    "type": "gross",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "30.5% gross margin FY26"
   },
   "profit": {
    "kind": "net loss",
    "value": -220200000,
    "currency": "USD",
    "raw": "$220.2M",
    "period": "annual",
    "snippet": "FY26 net loss $220.2M"
   },
   "outcome": "Loss-making",
   "outcomeBasis": "net loss",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 25.4,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2026 (year to Jan 31, 2026)",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "Rest of world $104.3M of $411.2M (by shipping address)",
    "source": "ChargePoint FY2026 Form 10-K",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1777393/000177739326000013/chpt-20260131.htm",
    "reviewedAt": "2026-10-14",
    "basisNote": "shipping address",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Sell",
     "amount": 216500000,
     "currency": "USD",
     "period": "FY26 (−8%)",
     "price": "$216.5M charger hardware",
     "unit": "FY26 (−8%)",
     "note": "FACT; AC chargers (commercial, fleet, home, multifamily) and DC fast chargers sold mostly through distributors and resellers; about 8% gross margin (INFERENCE); Q2 FY27 $62.9M (+25%)",
     "shareOfRevenue": 0.527
    },
    {
     "name": "Subscribe",
     "amount": 162400000,
     "currency": "USD",
     "period": "FY26 (+13%)",
     "price": "$162.4M subscriptions",
     "unit": "FY26 (+13%)",
     "note": "FACT; ChargePoint Platform software, Assure warranty plans and CPaaS bundles billed upfront and recognized over the term; about 62% gross margin (INFERENCE); Q2 FY27 $43.7M (+9.5%)",
     "shareOfRevenue": 0.395
    },
    {
     "name": "Protect",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Assure and Assure Pro",
     "unit": "extended parts-and-labor plans",
     "note": "FACT; the standard hardware warranty is two years, parts only; Assure adds monitoring, fast response and labor; revenue is inside Subscriptions and not broken out",
     "shareOfRevenue": null
    },
    {
     "name": "Bundle",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "CPaaS",
     "unit": "charger + software + warranty",
     "note": "FACT; one multi-year subscription for ChargePoint-owned charging systems, the software and warranty; some are accounted as leases; the amount is not broken out",
     "shareOfRevenue": null
    },
    {
     "name": "Process",
     "amount": 32299999.999999996,
     "currency": "USD",
     "period": "FY26",
     "price": "$32.3M other revenue",
     "unit": "FY26",
     "note": "FACT; fees from drivers at ChargePoint-owned sites, net payment-processing fees at customer sites and professional services",
     "shareOfRevenue": 0.079
    },
    {
     "name": "Connect",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "eMSP Service",
     "unit": "for automakers and apps",
     "note": "FACT; software and APIs let automakers and mobility apps run their own driver apps on ChargePoint's network; revenue is not broken out",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 3,
   "modelTags": [
    "take-rate",
    "subscription",
    "hardware"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "processing"
    },
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "hardware",
     "evidence": "hardware"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "hardware",
   "engine": "hard",
   "cluster": "Physical products",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "hardware is 53% of FY26 revenue ($216.5M of $411.2M, INFERENCE) at ~8% gross margin; subscriptions (39.5%) are the profit layer",
   "sizing": {
    "usdFullYear": 411200000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "chime",
   "name": "Chime",
   "url": "/companies/chime/",
   "logo": "logo.svg",
   "sector": "Neobank / Consumer fintech",
   "theme": "Fintech",
   "accent": "#1EC677",
   "sourceModelTags": [
    "Interchange-funded free banking",
    "Paycheck-first liquidity",
    "Partner-bank → owned bank",
    "Employer channel"
   ],
   "lastUpdated": "2026-10-07",
   "revenue": {
    "value": 2190000000,
    "currency": "USD",
    "raw": "$2.19B",
    "period": "annual",
    "fullYear": true,
    "usd": 2190000000,
    "snippet": "FY2025 revenue was $2.19B, +31% (FACT).",
    "sourceSentence": "FY2025 revenue was $2.19B, +31% (FACT).",
    "field": "keyMetrics[0].detail",
    "approx": false,
    "secondary": false,
    "source": "Q2 2026 earnings release + 2025 Form 10-K (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1795586/000179558626000046/ex991q226.htm"
   },
   "growthPct": 31,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 88,
    "type": "gross",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "How this works for Chime: Cost of revenue (processing, bank-partner, card and ATM network costs) was only $263M in 2025, giving an 88% gross margin (FACT"
   },
   "profit": {
    "kind": "net loss",
    "value": -1010000000,
    "currency": "USD",
    "raw": "$1.01B",
    "period": "annual",
    "snippet": "The bigger lines sit below: transaction and risk losses of $407M (up 85% as MyPay scaled), sales and marketing $635M, technology $935M and member support $458M (FACT). 2025's $1.01B net loss was mostly a one-time IPO effect: stock-based compensation jumped about $1.04B when IPO-linked awards vested (FACT)"
   },
   "outcome": "Loss-making",
   "outcomeBasis": "net loss",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": null,
   "revenueStreams": [
    {
     "name": "Checking + debit card",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "/ month",
     "note": "FACT; no monthly fees; Chime earns interchange from merchants on each swipe",
     "shareOfRevenue": null
    },
    {
     "name": "Chime Card / Credit Builder",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0 fees, $0 interest",
     "unit": "/ member",
     "note": "FACT; secured cards earn higher interchange; credit is 27% of Q2'26 PV",
     "shareOfRevenue": null
    },
    {
     "name": "SpotMe",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Free (optional tip)",
     "unit": "/ overdraft",
     "note": "FACT; fee-free overdraft; members may tip after repaying",
     "shareOfRevenue": null
    },
    {
     "name": "MyPay",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Free in 24h, or instant fee",
     "unit": "/ advance",
     "note": "FACT; $4.5B originated in Q2'26, 0.9% loss rate; transaction profit $73M",
     "shareOfRevenue": null
    },
    {
     "name": "Instant Loans",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Fixed interest",
     "unit": "/ loan",
     "note": "FACT; $300M originated in Q2'26; no late fees; expected >$100M revenue run rate exiting Q3",
     "shareOfRevenue": null
    },
    {
     "name": "Outbound instant transfer · out-of-network ATM",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Fixed fee",
     "unit": "/ use",
     "note": "FACT; OIT launched 2025 ($38.0M FY25 revenue); 45,000+ fee-free ATMs otherwise",
     "shareOfRevenue": null
    },
    {
     "name": "Chime Prime",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Free with $3,000+/mo direct deposit",
     "unit": "/ member",
     "note": "FACT; launched Q2'26; Prime members generate over 2× average ARPAM",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "interchange",
    "subscription",
    "lending",
    "freemium"
   ],
   "modelTagEvidence": [
    {
     "tag": "interchange",
     "evidence": "Interchange"
    },
    {
     "tag": "subscription",
     "evidence": "plus $"
    },
    {
     "tag": "lending",
     "evidence": "loan"
    },
    {
     "tag": "freemium",
     "evidence": "$0"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "interchange",
   "engine": "card",
   "cluster": "Payments & take-rate",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": {
    "usdFullYear": 2190000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "chipotle-mexican-grill",
   "name": "Chipotle Mexican Grill",
   "url": "/companies/chipotle-mexican-grill/",
   "logo": "logo.svg",
   "sector": "Restaurants / Fast Casual",
   "theme": "Software",
   "accent": "#451400",
   "sourceModelTags": [
    "Company-owned fast casual",
    "Food with Integrity",
    "Digital + Chipotlane pickup",
    "Limited partner-operated intl"
   ],
   "lastUpdated": "2026-10-13",
   "revenue": {
    "value": 11930000000,
    "currency": "USD",
    "raw": "$11.93B",
    "period": "annual",
    "fullYear": true,
    "usd": 11930000000,
    "snippet": "$11.93B revenue FY25 (+5.4%)",
    "sourceSentence": "$11.93B revenue FY25 (+5.4%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Chipotle Q4 and FY2025 results release + Form 10-K (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1058090/000105809026000007/cmg-20260203xex991.htm"
   },
   "growthPct": 5.4,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 16.2,
    "type": "operating",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "FY2025 income from operations was $1,935.8M (16.2% operating margin vs 16.9% in FY2024)"
   },
   "profit": {
    "kind": "net income",
    "value": 1540000000,
    "currency": "USD",
    "raw": "$1.54B",
    "period": "annual",
    "snippet": "FY2025 net income $1.54B"
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 2.1,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2025",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "All other revenue $246.2M (company-owned restaurants in Canada and Europe, plus international partner royalties) of $11,925.6M total revenue",
    "source": "Chipotle FY2025 Form 10-K, segment note",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1058090/000105809026000009/cmg-20251231.htm",
    "basisNote": "location of the restaurant (operations location)",
    "entryMode": "owned",
    "entryModeNote": "Company-owned restaurants in Canada and Europe; partner-operated in the Middle East",
    "reviewedAt": "2026-10-14",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "In-restaurant / counter order",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Menu price",
     "unit": "per entrée",
     "note": "FACT; burritos, bowls, tacos, salads, quesadillas; ~99.5% of revenue is food & beverage",
     "shareOfRevenue": null
    },
    {
     "name": "Digital pickup (app / web / Chipotlane)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Menu price",
     "unit": "per order",
     "note": "FACT; Chipotlanes are drive-through lanes for digital pickup; part of 36.7% digital mix",
     "shareOfRevenue": null
    },
    {
     "name": "Third-party delivery",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Menu + delivery fee",
     "unit": "per order",
     "note": "FACT; >16% of 2025 F&B revenue via aggregators; Chipotle also books small delivery-service revenue ($59.6M)",
     "shareOfRevenue": null
    },
    {
     "name": "Chipotle Rewards",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Points / deferrals",
     "unit": "loyalty",
     "note": "FACT; Rewards deferrals reduce recognized digital sales until redeemed; program being relaunched under Recipe for Growth",
     "shareOfRevenue": null
    },
    {
     "name": "Partner-operated (intl)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "License / JV",
     "unit": "14 restaurants",
     "note": "FACT; Middle East via Alshaya; Chipotle does not consolidate day-to-day ops; tiny vs company-owned sales",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "retail/DTC",
    "hardware"
   ],
   "modelTagEvidence": [
    {
     "tag": "retail/DTC",
     "evidence": "manual review (scripts/atlas-overrides.json)"
    },
    {
     "tag": "hardware",
     "evidence": "Chip"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "retail/DTC",
   "engine": "hard",
   "cluster": "Physical products",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "Company-owned fast-casual restaurants selling food directly to guests: FY2025 total revenue $11.93B = food & beverage $11.87B (99.5%) + delivery service $59.6M (0.5%) per canvas revenue-streams; owns/operates virtually all North America & Europe restaurants (4,042 company-owned vs 14 partner-operated). Main engine is retail/DTC (physical food sold DTC at company stores), same family as Starbucks/Costco retail, not marketplace/take-rate or subscription.",
   "sizing": {
    "usdFullYear": 11930000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "climeworks",
   "name": "Climeworks",
   "url": "/companies/climeworks/",
   "logo": "logo.svg",
   "sector": "Carbon Removal (Direct Air Capture)",
   "theme": "Software",
   "accent": "#0F5E4D",
   "sourceModelTags": [
    "Carbon removal credits",
    "Direct air capture",
    "Corporate portfolios",
    "Private venture-backed"
   ],
   "lastUpdated": "2026-10-11",
   "revenue": null,
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": null,
   "revenueStreams": [
    {
     "name": "Nature focus portfolio",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$100 per ton",
     "unit": "90% nature + 10% tech",
     "note": "FACT; self-service price on climeworks.com",
     "shareOfRevenue": null
    },
    {
     "name": "Nature + Technology portfolio",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$250 per ton",
     "unit": "70% nature + 30% tech",
     "note": "FACT; self-service price on climeworks.com",
     "shareOfRevenue": null
    },
    {
     "name": "Technology focus portfolio",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$500 per ton",
     "unit": "100% technology-based",
     "note": "FACT; self-service price on climeworks.com",
     "shareOfRevenue": null
    },
    {
     "name": "Individual DAC removal",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "about $1,000 per ton",
     "unit": "individual purchase",
     "note": "SECONDARY; reported by Bloomberg in May 2025",
     "shareOfRevenue": null
    },
    {
     "name": "Microsoft offtake",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "10,000 tons",
     "unit": "10-year agreement",
     "note": "FACT; price not disclosed",
     "shareOfRevenue": null
    },
    {
     "name": "JPMorganChase agreement",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "25,000 tons",
     "unit": "9-year agreement",
     "note": "FACT; price not disclosed",
     "shareOfRevenue": null
    },
    {
     "name": "Swiss Re agreement",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "USD 10M",
     "unit": "10-year agreement (2021)",
     "note": "FACT; tonnage not stated in the release",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "usage-based",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "usage-based",
     "evidence": "credits"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "rpo"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "enterprise-contracts",
   "engine": "use",
   "cluster": "Usage & API",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "private; no revenue published for any year; sells carbon-removal tons by contract and portfolio (Microsoft 10,000 t/10 yrs, JPMorganChase 25,000 t/9 yrs, Swiss Re USD 10M/10 yrs) plus self-service portfolios at USD 100/250/500 per ton (INFERENCE: main engine is negotiated multi-year offtake)",
   "sizing": null
  },
  {
   "slug": "cloudflare",
   "name": "Cloudflare",
   "url": "/companies/cloudflare/",
   "logo": "logo.svg",
   "sector": "Edge / Security / AI",
   "theme": "AI & Infra",
   "accent": "#F38020",
   "sourceModelTags": [
    "Freemium PLG",
    "Workers / Edge",
    "Zero Trust SASE",
    "Workers AI"
   ],
   "lastUpdated": "2026-09-21",
   "revenue": {
    "value": 2170000000,
    "currency": "USD",
    "raw": "$2.17B",
    "period": "annual",
    "fullYear": true,
    "usd": 2170000000,
    "snippet": "Q2 FY2026 revenue $696.1 million, up 36% year-over-year (quarter ended Jun 30, 2026) Full year: FY2025 (year ended Dec 31, 2025) revenue was $2.17B ($2,167.9M), +29.8% (FACT — Q4 & FY2025 press release / SEC 8-K).",
    "sourceSentence": "Q2 FY2026 revenue $696.1 million, up 36% year-over-year (quarter ended Jun 30, 2026) Full year: FY2025 (year ended Dec 31, 2025) revenue was $2.17B ($2,167.9M), +29.8% (FACT — Q4 & FY2025 press release / SEC 8-K).",
    "field": "keyMetrics[0].detail",
    "approx": false,
    "secondary": false,
    "source": "Cloudflare Q2 2026 PR (FACT)",
    "sourceUrl": "https://www.cloudflare.com/press/press-releases/2026/cloudflare-announces-second-quarter-2026-financial-results/"
   },
   "growthPct": 29.8,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 71.8,
    "type": "gross",
    "period": "quarter",
    "mixedPeriod": true,
    "snippet": "How this works for Cloudflare: Cost of revenue covers colocation, transit, hardware, and support for traffic — including Free-tier bandwidth treated as growth investment (Q2 2026 GAAP gross margin 71.8%)"
   },
   "profit": {
    "kind": "operating income",
    "value": 96100000,
    "currency": "USD",
    "raw": "$96.1M",
    "period": "quarter",
    "snippet": "Public filings show operating losses on a GAAP basis while non-GAAP operating income was $96.1M in Q2 2026 — illustrating stock-based comp and growth investment intensity."
   },
   "outcome": "Profitable",
   "outcomeBasis": "operating income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "quarter",
   "international": {
    "shareOutsideHome": 51,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2025",
    "fullYear": true,
    "label": "FACT",
    "figures": "International customers were 51% of revenue in 2025 (by billing address)",
    "source": "Cloudflare FY2025 Form 10-K",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1477333/000147733326000016/cloud-20251231.htm",
    "entryMode": "digital-only",
    "entryModeNote": "Sold online over an owned network in 125+ countries",
    "countries": 125,
    "countriesNote": "network in 125+ countries (as stated on the canvas)",
    "reviewedAt": "2026-10-14",
    "basisNote": "billing address",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Free (sites + Workers)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "/ mo",
     "note": "CDN/DNS/SSL/DDoS free; Workers Free 100k req/day — demand gen",
     "shareOfRevenue": null
    },
    {
     "name": "Pro",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$20",
     "unit": "/ mo",
     "note": "Professional websites — published application plan",
     "shareOfRevenue": null
    },
    {
     "name": "Business",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$200",
     "unit": "/ mo annual",
     "note": "$250/mo if billed monthly; 100% uptime SLA",
     "shareOfRevenue": null
    },
    {
     "name": "Workers Paid",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$5+",
     "unit": "/ mo + usage",
     "note": "10M req + 30M CPU-ms included; then $0.30/M req, $0.02/M CPU-ms; no egress",
     "shareOfRevenue": null
    },
    {
     "name": "R2 / data plane",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Usage",
     "unit": "/ GB + ops",
     "note": "Standard storage $0.015/GB-mo; Internet egress free",
     "shareOfRevenue": null
    },
    {
     "name": "Workers AI",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0.011",
     "unit": "/ 1k neurons",
     "note": "After 10k neurons/day free allocation on Workers Paid",
     "shareOfRevenue": null
    },
    {
     "name": "Zero Trust / SASE",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Free → PAYG → Contract",
     "unit": "/ seats+features",
     "note": "Free <50 users; PAYG; Contract for full SASE",
     "shareOfRevenue": null
    },
    {
     "name": "Enterprise Contract",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Custom",
     "unit": "/ annual",
     "note": "Multi-product deals; large-customer NRR 120% (Q2 2026)",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "subscription",
    "usage-based",
    "freemium",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "/mo"
    },
    {
     "tag": "usage-based",
     "evidence": "usage"
    },
    {
     "tag": "freemium",
     "evidence": "Freemium"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "Enterprise"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "subscription",
   "engine": "sub",
   "cluster": "Subscriptions",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": {
    "usdFullYear": 2170000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "cohere",
   "name": "Cohere",
   "url": "/companies/cohere/",
   "logo": "logo.png",
   "sector": "AI / Enterprise LLMs",
   "theme": "AI & Infra",
   "accent": "#5B4B8A",
   "sourceModelTags": [
    "Trial → Production API",
    "Command + Embed + Rerank",
    "North + Model Vault",
    "Hyperscaler marketplaces"
   ],
   "lastUpdated": "2026-09-21",
   "revenue": null,
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": null,
   "revenueStreams": [
    {
     "name": "Trial API",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "/ trial key",
     "note": "Free rate-limited keys; not for production/commercial use — demand gen",
     "shareOfRevenue": null
    },
    {
     "name": "Production API",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "PAYG",
     "unit": "/ tokens & searches",
     "note": "Command Chat + Embed + Rerank (and related endpoints); billed monthly or at $250 outstanding",
     "shareOfRevenue": null
    },
    {
     "name": "Command / Chat",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Usage",
     "unit": "/ 1M tokens",
     "note": "Command A / R / R7B family; FAQ lists legacy & R+ 08-2024 rates; newer A+/Reasoning/Vision often sales-gated",
     "shareOfRevenue": null
    },
    {
     "name": "Embed",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Usage",
     "unit": "/ tokens",
     "note": "Embed v4 multimodal + v3 variants via Embed / Embed Jobs",
     "shareOfRevenue": null
    },
    {
     "name": "Rerank",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Usage",
     "unit": "/ search",
     "note": "1 search = 1 query ≤100 docs; long docs chunked (pricing FAQ)",
     "shareOfRevenue": null
    },
    {
     "name": "Model Vault",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Instance",
     "unit": "/ hr or / mo",
     "note": "Dedicated managed inference — e.g. Embed 4 from $4/hr · $2,500/mo",
     "shareOfRevenue": null
    },
    {
     "name": "North / Private deploy",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Contract",
     "unit": "/ enterprise",
     "note": "Agentic workspace + VPC/on-prem/Vault — contact sales / demo",
     "shareOfRevenue": null
    },
    {
     "name": "CSP Marketplace",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Cloud bill",
     "unit": "/ commit",
     "note": "Azure Foundry, Bedrock, SageMaker, Oracle GenAI consumption",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "subscription",
    "usage-based",
    "marketplace",
    "freemium",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "/mo"
    },
    {
     "tag": "usage-based",
     "evidence": "API"
    },
    {
     "tag": "marketplace",
     "evidence": "marketplace"
    },
    {
     "tag": "freemium",
     "evidence": "$0"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "enterprise"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "usage-based",
   "engine": "use",
   "cluster": "Usage & API",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "was marketplace (hyperscaler marketplaces are a channel); API PAYG + private deployments",
   "sizing": null
  },
  {
   "slug": "coinbase",
   "name": "Coinbase",
   "url": "/companies/coinbase/",
   "logo": "logo.svg",
   "sector": "Crypto Exchange / Fintech",
   "theme": "Fintech",
   "accent": "#0052FF",
   "sourceModelTags": [
    "Trading toll on volume",
    "Stablecoin float (USDC)",
    "Subscription + staking buffer",
    "Everything Exchange + onchain rails"
   ],
   "lastUpdated": "2026-10-06",
   "revenue": {
    "value": 7200000000,
    "currency": "USD",
    "raw": "$7.2B",
    "period": "annual",
    "fullYear": true,
    "usd": 7200000000,
    "snippet": "$7.2B revenue in 2025",
    "sourceSentence": "$7.2B revenue in 2025",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "2025 Form 10-K (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1679788/000167978826000015/coin-20251231.htm"
   },
   "growthPct": 9,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": {
    "kind": "net income",
    "value": 1260000000,
    "currency": "USD",
    "raw": "$1.26B",
    "period": "annual",
    "snippet": "Net income $1.26B (FACT)."
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 16.3,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2025",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "International $1,170.7M of $7,181.3M",
    "source": "Coinbase FY2025 Form 10-K",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1679788/000167978826000015/coin-20251231.htm",
    "entryMode": "digital-only",
    "entryModeNote": "App-based; licences country by country",
    "reviewedAt": "2026-10-14",
    "basisNote": "domicile of the customer or counterparty",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Store crypto & cash",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "/ consumer custody",
     "note": "FACT help center; free balances are the on-ramp",
     "shareOfRevenue": null
    },
    {
     "name": "Simple buy / sell",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Spread + fee",
     "unit": "/ trade",
     "note": "FACT; shown at trade preview; limit orders 1% execution fee, Coinbase fee up to 1.875%",
     "shareOfRevenue": null
    },
    {
     "name": "Coinbase One Basic",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$4.99",
     "unit": "/ month",
     "note": "FACT; zero trading fees up to $500/mo (spread still applies)",
     "shareOfRevenue": null
    },
    {
     "name": "Coinbase One Preferred",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$29.99",
     "unit": "/ month",
     "note": "FACT; zero fees up to $10K/mo, 24/7 priority support",
     "shareOfRevenue": null
    },
    {
     "name": "Coinbase One Premium",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$299.99",
     "unit": "/ month",
     "note": "FACT; unlimited zero-fee simple trades, concierge support",
     "shareOfRevenue": null
    },
    {
     "name": "Staking commission",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "25–35%",
     "unit": "/ of rewards",
     "note": "FACT; 35% standard, lower for Coinbase One tiers",
     "shareOfRevenue": null
    },
    {
     "name": "USDC reserve share",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Varies",
     "unit": "/ with interest rates",
     "note": "FACT 10-K; share of interest on reserves behind USDC (Circle Agreement)",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "take-rate",
    "subscription",
    "lending",
    "freemium"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "toll on volume"
    },
    {
     "tag": "subscription",
     "evidence": "Subscription"
    },
    {
     "tag": "lending",
     "evidence": "lending"
    },
    {
     "tag": "freemium",
     "evidence": "$0"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "take-rate",
   "engine": "take",
   "cluster": "Payments & take-rate",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "was subscription; trading toll on volume is the core engine",
   "sizing": {
    "usdFullYear": 7200000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "coreweave",
   "name": "CoreWeave",
   "url": "/companies/coreweave/",
   "logo": "logo.svg",
   "sector": "GPU Cloud",
   "theme": "AI & Infra",
   "accent": "#7C5CFF",
   "sourceModelTags": [
    "Spot → On-demand",
    "Reserved capacity",
    "Take-or-pay contracts",
    "AI hyperscaler"
   ],
   "lastUpdated": "2026-09-21",
   "revenue": {
    "value": 5100000000,
    "currency": "USD",
    "raw": "$5.1B",
    "period": "annual",
    "fullYear": true,
    "usd": 5100000000,
    "snippet": "FY2025 revenue $5.1B",
    "sourceSentence": "FY2025 revenue $5.1B",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "CoreWeave FY2025 results (FACT)",
    "sourceUrl": "https://investors.coreweave.com/news/news-details/2026/CoreWeave-Reports-Strong-Fourth-Quarter-and-Fiscal-Year-2025-Results/"
   },
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": {
    "shareOutsideHome": 6.4,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2025",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "All other countries $330M of $5,131M",
    "source": "CoreWeave FY2025 Form 10-K",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1769628/000176962826000104/crwv-20251231.htm",
    "reviewedAt": "2026-10-14",
    "basisNote": "customer address in the contract",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Spot GPU",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "e.g. $19.71",
     "unit": "/ hr (8×H100)",
     "note": "Interruptible capacity; deep discount vs on-demand — demand gen / burst (FACT rates)",
     "shareOfRevenue": null
    },
    {
     "name": "On-demand GPU",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "e.g. $49.24",
     "unit": "/ hr (8×H100)",
     "note": "PAYG published rate card (H100/H200/B200/GB200/A100…) — land & experiment",
     "shareOfRevenue": null
    },
    {
     "name": "Inference single-GPU",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "e.g. $6.16",
     "unit": "/ hr (H100)",
     "note": "Inference platform lane; contact AE for eligibility (FACT — pricing footnote)",
     "shareOfRevenue": null
    },
    {
     "name": "Reserved / committed",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Up to −60%",
     "unit": "vs on-demand",
     "note": "Negotiated term capacity; primary path before mega-contracts (FACT ceiling)",
     "shareOfRevenue": null
    },
    {
     "name": "Take-or-pay enterprise",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Multi-year",
     "unit": "/ contract",
     "note": "Committed AI-lab / enterprise / hyperscaler deals; backlog driver (IR)",
     "shareOfRevenue": null
    },
    {
     "name": "Storage & network",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "e.g. $0.06",
     "unit": "/ GB-mo hot",
     "note": "AI Object Storage tiers; file storage; free egress; Direct Connect attach",
     "shareOfRevenue": null
    },
    {
     "name": "Managed software",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Attach",
     "unit": "/ platform",
     "note": "Mission Control, Kubernetes control plane (free listed), managed services, Federal",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "usage-based",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "usage-based",
     "evidence": "PAYG"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "Reserved"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "enterprise-contracts",
   "engine": "use",
   "cluster": "Usage & API",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": {
    "usdFullYear": 5100000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "costco",
   "name": "Costco",
   "url": "/companies/costco/",
   "logo": "logo.svg",
   "sector": "Retail / Warehouse Clubs",
   "theme": "Commerce & Consumer",
   "accent": "#E31837",
   "sourceModelTags": [
    "Membership warehouse club",
    "Kirkland Signature private label",
    "Low-markup, high inventory turnover",
    "Executive 2% reward upgrade"
   ],
   "lastUpdated": "2026-10-13",
   "revenue": {
    "value": 303150000000,
    "currency": "USD",
    "raw": "$303.15B",
    "period": "annual",
    "fullYear": true,
    "usd": 303150000000,
    "snippet": "$303.15B revenue FY26 (+10.1%)",
    "sourceSentence": "$303.15B revenue FY26 (+10.1%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Costco Q4 and FY2026 results release + Form 10-K (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/909832/000090983226000084/costex9918-k92426.htm"
   },
   "growthPct": 10.1,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 3.9,
    "type": "operating",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "FY2026 operating income was $11,685M (+12.5%), a 3.9% operating margin on total revenue (INFERENCE: arithmetic)"
   },
   "profit": {
    "kind": "net income",
    "value": 9230000000,
    "currency": "USD",
    "raw": "$9.23B",
    "period": "annual",
    "snippet": "FY2026 net income $9.23B (+14%)"
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 27.5,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2026 (year to Aug 30, 2026)",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "Canada $40,561M + Other International $42,770M of $303,154M total revenue",
    "source": "Costco FY2026 Form 10-K, Note 11 segments",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/909832/000090983226000093/cost-20260830.htm",
    "entryMode": "owned",
    "entryModeNote": "Company-owned warehouses in 14 countries",
    "countries": 14,
    "countriesNote": "warehouses in 14 countries (as stated on the canvas)",
    "reviewedAt": "2026-10-14",
    "basisNote": "filing does not state the method (segments are by country of operation)",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Gold Star (individual)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$65",
     "unit": "/ yr (U.S. & Canada)",
     "note": "FACT; raised from $60 on Sep 1, 2024; includes a free household card",
     "shareOfRevenue": null
    },
    {
     "name": "Business",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$65",
     "unit": "/ yr (U.S. & Canada)",
     "note": "FACT; same fee as Gold Star; business add-on cards also $65",
     "shareOfRevenue": null
    },
    {
     "name": "Executive upgrade",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$130",
     "unit": "/ yr (U.S. & Canada)",
     "note": "FACT; $65 base + $65 upgrade; 2% reward up to $1,250/yr; 42.3M members",
     "shareOfRevenue": null
    },
    {
     "name": "Membership fees",
     "amount": 5910000000,
     "currency": "USD",
     "period": "FY2026",
     "price": "$5.91B",
     "unit": "FY2026",
     "note": "FACT; +11%; recognized ratably over each membership year",
     "shareOfRevenue": 0.019
    },
    {
     "name": "Net sales of merchandise & services",
     "amount": 297250000000,
     "currency": "USD",
     "period": "FY2026",
     "price": "$297.25B",
     "unit": "FY2026",
     "note": "FACT; foods & sundries, non-foods, fresh, gas, pharmacy, e-commerce",
     "shareOfRevenue": 0.981
    }
   ],
   "streamsWithAmounts": 2,
   "modelTags": [
    "retail/DTC",
    "subscription"
   ],
   "modelTagEvidence": [
    {
     "tag": "retail/DTC",
     "evidence": "manual review (scripts/atlas-overrides.json)"
    },
    {
     "tag": "subscription",
     "evidence": "plus $"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "retail/DTC",
   "engine": "hard",
   "cluster": "Physical products",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "Membership warehouse club selling physical merchandise directly to members: FY2026 total revenue $303.15B = net sales $297.25B (~98%; Foods & Sundries $116.79B, Non-Foods $77.38B, Fresh $41.72B, Ancillary & Other $61.37B) + membership fees $5.91B (~1.9%) per canvas revenue-streams/revenueLadder. Fees are an access charge bundled with own-warehouse retail, not a standalone subscription product, so the main engine is retail/DTC (same family as Target), not subscription or marketplace.",
   "sizing": {
    "usdFullYear": 303150000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "craigslist",
   "name": "Craigslist",
   "url": "/companies/craigslist/",
   "logo": "logo.svg",
   "sector": "Local Classifieds",
   "theme": "Software",
   "accent": "#551A8B",
   "sourceModelTags": [
    "Paid posting fees",
    "Mostly free listings",
    "City-site network",
    "Ultra-lean ops"
   ],
   "lastUpdated": "2026-10-15",
   "revenue": {
    "value": 302000000,
    "currency": "USD",
    "raw": "$302M",
    "period": "annual",
    "fullYear": true,
    "usd": 302000000,
    "snippet": "$302M estimated revenue FY2024 (−~70% vs 2018 peak)",
    "sourceSentence": "$302M estimated revenue FY2024 (−~70% vs 2018 peak)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "AIM Group 2025 Craigslist Report via Business Wire / ResearchAndMarkets (SECONDARY)",
    "sourceUrl": "https://www.businesswire.com/news/home/20250502636729/en/Craigslist-Report-2025-Craigslist-Tops-U.S.-Classified-Sites-Mercari-and-OfferUp-in-Close-Pursuit---ResearchAndMarkets.com"
   },
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Profitable",
   "outcomeBasis": "stated profitability phrase (cash-flow/EBITDA positive)",
   "outcomeInferred": true,
   "outcomeEstimate": false,
   "outcomePeriod": "unspecified",
   "international": {
    "homeMarket": "U.S.",
    "countries": 70,
    "countriesNote": "Company factsheet: more than 700 local sites in 70 countries; live sites index lists 714 city/area sites worldwide (US, Canada, Europe, Asia/Pacific/Middle East, Oceania, Latin America, Africa).",
    "entryMode": "digital-only",
    "entryModeNote": "Company-operated local city websites (no stores or franchisees); paid posting fees are concentrated in the U.S. and parts of Canada per the live posting-fees page.",
    "localization": "City-level sites and category lists; posting fee schedule is market-specific (e.g. apartment fees only in Boston, Chicago, NYC areas; jobs fees vary by U.S. area).",
    "proxyNote": "No company disclosure of revenue by country. Wikipedia (SECONDARY, dated Alexa-era stats) has reported ~90% of visitors from the United States — traffic proxy only, not revenue. Paid categories on the official fee page are overwhelmingly U.S./Canada.",
    "source": "craigslist sites index; archived factsheet; posting fees help",
    "sourceUrl": "https://www.craigslist.org/about/sites",
    "reviewedAt": "2026-10-15",
    "tier": "partial"
   },
   "revenueStreams": [
    {
     "name": "Most community / for-sale / wanted posts",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Free",
     "unit": "per post",
     "note": "FACT (posting fees page)",
     "shareOfRevenue": null
    },
    {
     "name": "Job post (US / parts of CA)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$10–75",
     "unit": "per post; by area",
     "note": "FACT; largest fee band",
     "shareOfRevenue": null
    },
    {
     "name": "Services (US and CA)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$5",
     "unit": "per post",
     "note": "FACT",
     "shareOfRevenue": null
    },
    {
     "name": "Gigs (US / selected CA)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$3–10",
     "unit": "per post",
     "note": "FACT",
     "shareOfRevenue": null
    },
    {
     "name": "Housing / dealer / vehicle paid cats",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$5",
     "unit": "selected markets",
     "note": "FACT; apartments only BOS/CHI/NYC; dealer & by-owner vehicles US",
     "shareOfRevenue": null
    },
    {
     "name": "Estimated total revenue",
     "amount": 302000000,
     "currency": "USD",
     "period": "AIM Group estimate",
     "price": "~$302M FY2024",
     "unit": "AIM Group estimate",
     "note": "SECONDARY; company does not disclose",
     "shareOfRevenue": 1
    }
   ],
   "streamsWithAmounts": 1,
   "modelTags": [
    "subscription",
    "ads",
    "hardware"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "ads",
     "evidence": "ads"
    },
    {
     "tag": "hardware",
     "evidence": "vehicle"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "ads",
   "engine": "ads",
   "cluster": "Ads & attention",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "Monetization is paid classified posting fees (jobs $10–75, services $5, vehicles/dealer/selected housing $5, gigs $3–10) — placement fees for professional categories, not a take-rate on transactions and not banner display ads. Closest allowed tag: ads (same family as Zillow Premier Agent / lead advertising). FY2024 estimated revenue ~$302M (AIM Group SECONDARY); mix ~35.6% jobs / 31% services / 20.3% auto.",
   "sizing": {
    "usdFullYear": 302000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "databricks",
   "name": "Databricks",
   "url": "/companies/databricks/",
   "logo": "logo.svg",
   "sector": "Data / AI Platform",
   "theme": "AI & Infra",
   "accent": "#FF3621",
   "sourceModelTags": [
    "Consumption DBUs",
    "Lakehouse",
    "Mosaic AI",
    "Multi-cloud"
   ],
   "lastUpdated": "2026-09-20",
   "revenue": {
    "value": 7000000000,
    "currency": "USD",
    "raw": "$7B",
    "period": "annualized",
    "fullYear": false,
    "usd": 7000000000,
    "snippet": "Company PR Aug 2026: >$7B revenue run-rate, >80% YoY in Q2",
    "sourceSentence": "Company PR Aug 2026: >$7B revenue run-rate, >80% YoY in Q2",
    "field": "keyMetrics[0].detail",
    "approx": true,
    "secondary": false,
    "source": "Databricks newsroom Aug 13, 2026 (FACT)",
    "sourceUrl": "https://www.databricks.com/company/newsroom/press-releases/databricks-grows-80-yoy-surpasses-7b-revenue-run-rate-scales"
   },
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": null,
   "revenueStreams": [
    {
     "name": "Community Edition",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "/ learner",
     "note": "Free limited Spark learning environment (Pricing FAQ)",
     "shareOfRevenue": null
    },
    {
     "name": "Free trial",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Credits",
     "unit": "/ trial",
     "note": "Platform trial; cloud infra still billed by CSP if using your account",
     "shareOfRevenue": null
    },
    {
     "name": "Pay as you go",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "DBUs",
     "unit": "/ second",
     "note": "No up-front cost; SKU rates vary by workload, cloud, region, tier",
     "shareOfRevenue": null
    },
    {
     "name": "Jobs / SQL / All-Purpose",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "DBUs",
     "unit": "+ cloud infra",
     "note": "Classic compute: DBU to Databricks + VM/storage to AWS/Azure/GCP",
     "shareOfRevenue": null
    },
    {
     "name": "Mosaic AI / Serving",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "GPU DBUs",
     "unit": "/ hour",
     "note": "e.g. T4 10.48 → H100×8 800 DBU/h (Model Serving list)",
     "shareOfRevenue": null
    },
    {
     "name": "Committed Use",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Discounted",
     "unit": "/ commit",
     "note": "Usage commitments unlock discounts; flexible across clouds",
     "shareOfRevenue": null
    },
    {
     "name": "Enterprise / Azure",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Custom",
     "unit": "/ contract",
     "note": "Sales-assisted; Azure Databricks billed by Microsoft first-party",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "usage-based",
    "freemium",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "usage-based",
     "evidence": "Consumption"
    },
    {
     "tag": "freemium",
     "evidence": "$0"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "committed"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "usage-based",
   "engine": "use",
   "cluster": "Usage & API",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": null
  },
  {
   "slug": "depop",
   "name": "Depop",
   "url": "/companies/depop/",
   "logo": "logo.svg",
   "sector": "Fashion Resale Marketplace",
   "theme": "Commerce & Consumer",
   "accent": "#FF2300",
   "sourceModelTags": [
    "Buyer Marketplace fee",
    "0% seller fees (UK/US/AUS)",
    "C2C fashion resale",
    "eBay-owned (since Jul 2026)"
   ],
   "lastUpdated": "2026-10-14",
   "revenue": {
    "value": 140800000,
    "currency": "GBP",
    "raw": "£140.8M",
    "period": "annual",
    "fullYear": true,
    "usd": null,
    "snippet": "£140.8M revenue FY2025 (+39%)",
    "sourceSentence": "£140.8M revenue FY2025 (+39%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Depop Limited full accounts to 31 Dec 2025, Companies House (FACT)",
    "sourceUrl": "https://find-and-update.company-information.service.gov.uk/company/08316342"
   },
   "growthPct": 39,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": {
    "kind": "net loss",
    "value": -53300000,
    "currency": "GBP",
    "raw": "£53.3M",
    "period": "annual",
    "snippet": "net loss £53.3M"
   },
   "outcome": "Loss-making",
   "outcomeBasis": "net loss",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "homeMarket": "U.K.",
    "proxyNote": "Etsy FY2025 10-K: 74% of Depop GMS from U.S. buyers and 26% from non-U.S. buyers (buyer location). This is GMS, not Depop Limited statutory revenue; the UK accounts and Etsy 10-K do not disclose Depop revenue by country.",
    "entryMode": "digital-only",
    "entryModeNote": "App-first C2C marketplace; lead markets U.S., U.K. and Australia per Depop Limited FY2025 Strategic Report; remains a distinct brand under eBay",
    "localization": "Zero selling fees + buyer Marketplace fee in U.K., U.S. and Australia; 10% selling fee for sellers outside those markets (Depop Help Centre). Growth prioritized in U.S. and Australia in 2025 while U.K. marketing was streamlined (accounts).",
    "source": "Etsy FY2025 Form 10-K; Depop Limited FY2025 full accounts",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1370637/000137063726000019/etsy-20251231.htm",
    "reviewedAt": "2026-10-14",
    "tier": "partial"
   },
   "revenueStreams": [
    {
     "name": "List an item (UK/US/AUS)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Free",
     "unit": "no Depop selling fee",
     "note": "FACT (Help Centre); payment processing still applies",
     "shareOfRevenue": null
    },
    {
     "name": "Marketplace fee (buyer, UK/US)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Up to 5% + £/$1",
     "unit": "per purchase; ex tax & shipping",
     "note": "FACT; Australia similar in AUD from Jul 2026",
     "shareOfRevenue": null
    },
    {
     "name": "Payment processing (seller)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "2.9–3.3% + fixed",
     "unit": "via Depop Payments / Stripe",
     "note": "FACT; UK 2.9%+£0.30; US 3.3%+$0.45; AUS 2.6%+A$0.30",
     "shareOfRevenue": null
    },
    {
     "name": "Selling fee (other markets)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "10%",
     "unit": "item price (+ shipping if no Depop label)",
     "note": "FACT; sellers outside UK/US/AUS",
     "shareOfRevenue": null
    },
    {
     "name": "Boosted listing",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "8–12%",
     "unit": "extra on sale price when boosted",
     "note": "FACT; 12% UK/US from 23 Mar 2026",
     "shareOfRevenue": null
    },
    {
     "name": "Total revenue",
     "amount": 140800000,
     "currency": "GBP",
     "period": "on $1.07B GMS",
     "price": "£140.8M FY2025",
     "unit": "on $1.07B GMS",
     "note": "FACT; ~mid-teens of GMS is INFERENCE",
     "shareOfRevenue": 1
    }
   ],
   "streamsWithAmounts": 1,
   "modelTags": [
    "take-rate",
    "marketplace"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "processing"
    },
    {
     "tag": "marketplace",
     "evidence": "Marketplace"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "take-rate",
   "engine": "take",
   "cluster": "Payments & take-rate",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "Buyer Marketplace fee (up to 5% of item price + up to £/$1 in UK/US; similar in AUS) is the main monetization after 2024 removed selling fees in those markets; sellers still pay payment processing; sellers outside UK/US/AUS pay 10%; plus Boost fees. Same family as Vinted (buyer-paid platform fee). FY2025 Depop Limited revenue £140.8M on $1.07B GMS (~mid-teens of GMS after FX, INFERENCE).",
   "sizing": {
    "usdFullYear": 178816000,
    "inferred": true,
    "note": "converted at fixed reference FX GBP→USD 1.27 (INFERENCE, ordering only)"
   }
  },
  {
   "slug": "discord",
   "name": "Discord",
   "url": "/companies/discord/",
   "logo": "logo.svg",
   "sector": "Social / gaming communications",
   "theme": "Media & Social",
   "accent": "#5865F2",
   "sourceModelTags": [
    "Free servers PLG",
    "Nitro Basic",
    "Nitro + Boosts",
    "Quests / Orbs"
   ],
   "lastUpdated": "2026-10-04",
   "revenue": null,
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": null,
   "revenueStreams": [
    {
     "name": "Free server",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "community",
     "note": "Voice, text, and communities — the PLG base",
     "shareOfRevenue": null
    },
    {
     "name": "Nitro Basic",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$2.99",
     "unit": "/ mo US",
     "note": "FACT nitro page; $29.99/yr in the beginner’s guide",
     "shareOfRevenue": null
    },
    {
     "name": "Nitro",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$9.99",
     "unit": "/ mo US",
     "note": "FACT; $99.99/yr. Includes 2 Server Boosts",
     "shareOfRevenue": null
    },
    {
     "name": "Extra Server Boosts",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "30% off",
     "unit": "with Nitro",
     "note": "FACT FAQ — discount for Nitro; Basic gets no discount. USD list not printed in the FAQ",
     "shareOfRevenue": null
    },
    {
     "name": "Level 3 server",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "14 Boosts",
     "unit": "pooled",
     "note": "FACT FAQ — community-paid, not a Discord invoice",
     "shareOfRevenue": null
    },
    {
     "name": "Quests / Orbs",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "No $ published",
     "unit": "engagement",
     "note": "FACT nitro page — monthly Orbs and a 1.2× Quest multiplier on Nitro",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "subscription",
    "freemium"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "Nitro"
    },
    {
     "tag": "freemium",
     "evidence": "$0"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "subscription",
   "engine": "sub",
   "cluster": "Subscriptions",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": null
  },
  {
   "slug": "disney",
   "name": "Disney",
   "url": "/companies/disney/",
   "logo": "logo.svg",
   "sector": "Media / Entertainment / Parks",
   "theme": "Media & Social",
   "accent": "#113ccf",
   "sourceModelTags": [
    "Subscriptions + affiliate fees",
    "Parks & cruises",
    "IP flywheel",
    "Ads + licensing"
   ],
   "lastUpdated": "2026-10-16",
   "revenue": {
    "value": 94400000000,
    "currency": "USD",
    "raw": "$94.4B",
    "period": "annual",
    "fullYear": true,
    "usd": 94400000000,
    "snippet": "$94.4B revenue FY25 (+3%)",
    "sourceSentence": "$94.4B revenue FY25 (+3%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Disney FY2025 Form 10-K — Consolidated Statements of Income (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1744489/000174448925000155/dis-20250927.htm"
   },
   "growthPct": 3,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": {
    "kind": "net income",
    "value": 12400000000,
    "currency": "USD",
    "raw": "$12.4B",
    "period": "annual",
    "snippet": "FY2025 net income $12.4B (Disney)"
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 19.1,
    "basis": "region",
    "homeMarket": "Americas",
    "period": "FY2025 (year ended September 27, 2025)",
    "fullYear": true,
    "basisNote": "revenues by primary geographical market (Americas, Europe, Asia Pacific) as reported in Note 3; the filing does not state the attribution method or break out the U.S. alone",
    "label": "INFERENCE",
    "figures": "Americas $76,430M of $94,425M FY2025 revenues (80.9%); Europe $11,090M (11.7%); Asia Pacific $6,905M (7.3%). Share outside the Americas = (94,425 − 76,430) / 94,425 = 19.1%.",
    "source": "The Walt Disney Company FY2025 Form 10-K — Note 3 Revenues",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1744489/000174448925000155/dis-20250927.htm",
    "entryMode": "owned",
    "entryModeNote": "Mixed: Disneyland Paris and Disney+ operated directly; Hong Kong Disneyland (48%) and Shanghai Disney Resort (43%) are consolidated joint ventures with local partners; Tokyo Disney Resort and the planned Abu Dhabi resort are licensed to third parties for royalties.",
    "localization": "Disney+ outside the U.S. carries a general-entertainment tile (Star, rebranded Hulu in Oct 2025) and an ad-supported tier in Canada and select Latin American and European markets (FY2025 10-K).",
    "reviewedAt": "2026-10-16",
    "tier": "region"
   },
   "revenueStreams": [
    {
     "name": "Disney+ International",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$7.59/mo",
     "unit": "avg revenue per paid sub, FY25",
     "note": "FACT; +19% on price increases",
     "shareOfRevenue": null
    },
    {
     "name": "Disney+ Domestic (U.S. & Canada)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$8.06/mo",
     "unit": "avg revenue per paid sub, FY25",
     "note": "FACT; ad tier + no-ad plans",
     "shareOfRevenue": null
    },
    {
     "name": "Hulu SVOD Only",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$12.36/mo",
     "unit": "avg revenue per paid sub, FY25",
     "note": "FACT; flat YoY",
     "shareOfRevenue": null
    },
    {
     "name": "Hulu Live TV + SVOD",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$99.85/mo",
     "unit": "avg revenue per paid sub, FY25",
     "note": "FACT; combined with Fubo Oct 2025",
     "shareOfRevenue": null
    },
    {
     "name": "Subscription & affiliate fees",
     "amount": 37800000000,
     "currency": "USD",
     "period": "largest revenue type (40%)",
     "price": "$37.8B FY25",
     "unit": "largest revenue type (40%)",
     "note": "FACT $; % INFERENCE",
     "shareOfRevenue": 0.4
    },
    {
     "name": "Theme park admissions",
     "amount": 11700000000,
     "currency": "USD",
     "period": "Experiences",
     "price": "$11.7B FY25",
     "unit": "Experiences",
     "note": "FACT; +5% on higher per-capita ticket revenue",
     "shareOfRevenue": 0.124
    },
    {
     "name": "Advertising",
     "amount": 11100000000,
     "currency": "USD",
     "period": "Entertainment + Sports",
     "price": "$11.1B FY25",
     "unit": "Entertainment + Sports",
     "note": "FACT; ESPN domestic ads +14%",
     "shareOfRevenue": 0.118
    }
   ],
   "streamsWithAmounts": 3,
   "modelTags": [
    "subscription",
    "ads",
    "retail/DTC"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "Subscription"
    },
    {
     "tag": "ads",
     "evidence": "Ads"
    },
    {
     "tag": "retail/DTC",
     "evidence": "DTC"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "subscription",
   "engine": "sub",
   "cluster": "Subscriptions",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "Largest FY2025 revenue type is subscription & affiliate fees $37,779M (~40% of $94,425M FY25 revenue, fiscal year ended Sep 27, 2025): Disney+, Hulu and ESPN DTC subscriptions plus pay-TV affiliate fees. Experiences (parks, resorts, cruises: admissions $11.7B, resorts & vacations $9.2B) is the largest profit pool (OI $9,995M of $17,551M segment OI) but no single Experiences line outranks subscription/affiliate. Reviewed main engine = subscription, same family as Netflix/Spotify.",
   "sizing": {
    "usdFullYear": 94400000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "doordash",
   "name": "DoorDash",
   "url": "/companies/doordash/",
   "logo": "logo.svg",
   "sector": "Food Delivery / Local Commerce",
   "theme": "Commerce & Consumer",
   "accent": "#FF3008",
   "sourceModelTags": [
    "Three-sided marketplace",
    "Take-rate GOV",
    "DashPass",
    "Local commerce"
   ],
   "lastUpdated": "2026-09-21",
   "revenue": {
    "value": 13700000000,
    "currency": "USD",
    "raw": "$13.7B",
    "period": "annual",
    "fullYear": true,
    "usd": 13700000000,
    "snippet": "Net Revenue Margin 13.5% of Marketplace GOV (FACT — IR PR) Full year: FY2025 (year ended Dec 31, 2025) revenue was $13.7B ($13,717M) vs $10,722M in 2024 (FACT — Q4 & FY2025 press release / SEC 8-K).",
    "sourceSentence": "Q2’26 revenue $4.454B (+36% Y/Y; +24% ex-Deliveroo); Net Revenue Margin 13.5% of Marketplace GOV (FACT — IR PR) Full year: FY2025 (year ended Dec 31, 2025) revenue was $13.7B ($13,717M) vs $10,722M in 2024 (FACT — Q4 & FY2025 press release / SEC 8-K).",
    "field": "keyMetrics[1].detail",
    "approx": false,
    "secondary": false,
    "source": "DoorDash Q2 2026 earnings PR (FACT)",
    "sourceUrl": "https://ir.doordash.com/news/news-details/2026/DoorDash-Releases-Second-Quarter-2026-Financial-Results/default.aspx"
   },
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": {
    "kind": "ebitda",
    "value": 914000000,
    "currency": "USD",
    "raw": "$914M",
    "period": "unspecified",
    "snippet": "Adjusted EBITDA $914M (+40% Y/Y), 2.8% of Marketplace GOV"
   },
   "outcome": "Profitable",
   "outcomeBasis": "ebitda",
   "outcomeInferred": true,
   "outcomeEstimate": false,
   "outcomePeriod": "unspecified",
   "international": {
    "shareOutsideHome": 16.5,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2025",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "International $2,257M of $13,717M",
    "source": "DoorDash FY2025 Form 10-K",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1792789/000179278926000013/dash-20251231.htm",
    "entryMode": "acquisitions",
    "entryModeNote": "Bought Wolt (2022) and Deliveroo for Europe",
    "reviewedAt": "2026-10-14",
    "basisNote": "merchant address (member address for memberships)",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Marketplace (restaurants)",
     "amount": 33100000000,
     "currency": "USD",
     "period": "Q2 GOV",
     "price": "$33.1B",
     "unit": "Q2 GOV",
     "note": "Marketplace GOV $33.078B includes taxes, tips, consumer fees, and DashPass/Wolt+/Deliveroo Plus membership fees (FACT IR definition)",
     "shareOfRevenue": 2.416
    },
    {
     "name": "DashPass membership",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$9.99 / $96",
     "unit": "US mo / yr",
     "note": "US paid DashPass adds in 12 mo thru Q2’26 exceeded prior 24 mo combined; ~75% of US grocery/retail orders from members (FACT IR) — no absolute member count invented",
     "shareOfRevenue": null
    },
    {
     "name": "Platform take on GOV",
     "amount": 4450000000,
     "currency": "USD",
     "period": "Q2 revenue",
     "price": "$4.45B",
     "unit": "Q2 revenue",
     "note": "Net Revenue Margin 13.5% = Revenue / Marketplace GOV (FACT IR) — do not invent a single merchant commission %",
     "shareOfRevenue": 0.325
    },
    {
     "name": "Ads / merchant software",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Attach",
     "unit": "/ merchants",
     "note": "Digital ordering used by >150k merchants (+40% Y/Y revenue); SevenRooms new signed venues >100% Y/Y; reservations booked via marketplaces >150% Q/Q (FACT IR)",
     "shareOfRevenue": null
    },
    {
     "name": "Grocery & retail categories",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Grow",
     "unit": "/ US GOV",
     "note": "Strong Y/Y Marketplace GOV growth with improving unit economics; DashPass members ~75% of orders in these categories (FACT IR)",
     "shareOfRevenue": null
    },
    {
     "name": "Intl + autonomy",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Invest",
     "unit": "/ multi-yr",
     "note": "Wolt + Deliveroo intl; Dot robot & DoorDash Air Part 135 — company narrative / expectation, not invented fleet ARPU",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 2,
   "modelTags": [
    "take-rate",
    "subscription",
    "ads",
    "marketplace",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "Take-rate"
    },
    {
     "tag": "subscription",
     "evidence": "DashPass"
    },
    {
     "tag": "ads",
     "evidence": "ads"
    },
    {
     "tag": "marketplace",
     "evidence": "Three-sided"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "enterprise"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "marketplace",
   "engine": "take",
   "cluster": "Marketplace",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": {
    "usdFullYear": 13700000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "duolingo",
   "name": "Duolingo, Inc.",
   "url": "/companies/duolingo/",
   "logo": "logo.svg",
   "sector": "EdTech / Consumer Learning",
   "theme": "Commerce & Consumer",
   "accent": "#58CC02",
   "sourceModelTags": [
    "Gamified freemium",
    "Super / Max",
    "AI tutoring",
    "Ads + DET"
   ],
   "lastUpdated": "2026-10-03",
   "revenue": {
    "value": 1040000000,
    "currency": "USD",
    "raw": "$1.04B",
    "period": "annual",
    "fullYear": true,
    "usd": 1040000000,
    "snippet": "$1.04B FY’25 revenue",
    "sourceSentence": "$1.04B FY’25 revenue",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Duolingo Q4/FY 2025 shareholder letter (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1562088/000162828026012246/q4fy25duolingo12-31x25shar.htm"
   },
   "growthPct": 39,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 29.5,
    "type": "ebitda",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "FY’25 Adjusted EBITDA $305.9M (29.5% margin)"
   },
   "profit": {
    "kind": "ebitda",
    "value": 305900000,
    "currency": "USD",
    "raw": "$305.9M",
    "period": "annual",
    "snippet": "FY’25 Adjusted EBITDA $305.9M (29.5% margin)"
   },
   "outcome": "Profitable",
   "outcomeBasis": "ebitda",
   "outcomeInferred": true,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 62,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2025",
    "fullYear": true,
    "label": "FACT",
    "figures": "Customers in the U.S. were 38% of total revenues ($392.2M of $1,037.6M)",
    "source": "Duolingo FY2025 Form 10-K",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1562088/000162828026012494/duol-20251231.htm",
    "entryMode": "digital-only",
    "entryModeNote": "App store distribution; 62% of revenue outside the U.S.",
    "reviewedAt": "2026-10-14",
    "basisNote": "user location; Duolingo English Test by where the test is taken",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Free (ads + Energy limits)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "/ learner",
     "note": "FACT 10-K: course content not paywalled; free learners see ads; ~91% of MAUs unpaid",
     "shareOfRevenue": null
    },
    {
     "name": "Super Duolingo (+ Family)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Regional",
     "unit": "/ mo or yr",
     "note": "FACT: ad-free, unlimited energy/hearts, Practice Hub; Family up to 6 (2021). List price varies by platform/region — do not invent a global sticker",
     "shareOfRevenue": null
    },
    {
     "name": "Duolingo Max (AI tutoring)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Premium",
     "unit": "over Super",
     "note": "FACT blog/10-K: Roleplay + Video Call with Lily (+ Explain My Answer). ~10× more Super than Max subscribers (CEO); Video Call expanding into Super in 2026",
     "shareOfRevenue": null
    },
    {
     "name": "Advertising",
     "amount": 79700000,
     "currency": "USD",
     "period": "FY’25",
     "price": "$79.7M",
     "unit": "FY’25",
     "note": "FACT 10-K: ads on free tier; part of $164.1M “Other” revenue",
     "shareOfRevenue": 0.077
    },
    {
     "name": "DET + IAPs (+ misc)",
     "amount": 84400000,
     "currency": "USD",
     "period": "FY’25",
     "price": "$84.4M",
     "unit": "FY’25",
     "note": "FACT 10-K: Duolingo English Test $42.0M + IAPs $40.5M + other $1.9M",
     "shareOfRevenue": 0.081
    }
   ],
   "streamsWithAmounts": 2,
   "modelTags": [
    "subscription",
    "ads",
    "freemium"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "ads",
     "evidence": "Ads"
    },
    {
     "tag": "freemium",
     "evidence": "freemium"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "subscription",
   "engine": "sub",
   "cluster": "Subscriptions",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "subscription revenue $873M of $1.04B",
   "sizing": {
    "usdFullYear": 1040000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "dycom-industries",
   "name": "Dycom Industries",
   "url": "/companies/dycom-industries/",
   "logo": "logo.svg",
   "sector": "Telecom Infrastructure Services / Specialty Contracting",
   "theme": "AI & Infra",
   "accent": "#005CB9",
   "sourceModelTags": [
    "Specialty contracting MSAs",
    "Fiber & wireless build",
    "Utility locating",
    "Data-center electrical (Building Systems)"
   ],
   "lastUpdated": "2026-10-13",
   "revenue": {
    "value": 5546000000,
    "currency": "USD",
    "raw": "$5.546B",
    "period": "annual",
    "fullYear": true,
    "usd": 5546000000,
    "snippet": "$5.546B contract revenue FY26 (+17.9%)",
    "sourceSentence": "$5.546B contract revenue FY26 (+17.9%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Dycom FY2026 Q4 earnings release + Form 10-K (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/67215/000006721526000004/dyfy2026q4earningsreleasee.htm"
   },
   "growthPct": 17.9,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": {
    "kind": "net income",
    "value": 281200000,
    "currency": "USD",
    "raw": "$281.2M",
    "period": "annual",
    "snippet": "FY2026 net income $281.2M"
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": null,
   "revenueStreams": [
    {
     "name": "Communications — fiber / construction",
     "amount": 5450000000,
     "currency": "USD",
     "period": "work performed under MSAs",
     "price": "$5.45B FY26 segment",
     "unit": "work performed under MSAs",
     "note": "FACT; aerial, underground, wireless construction; FTTH & middle-mile",
     "shareOfRevenue": 0.983
    },
    {
     "name": "Communications — maintenance & ops",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Part of Communications",
     "unit": "ongoing service programs",
     "note": "FACT; fulfillment, maintenance cited as organic growth driver",
     "shareOfRevenue": null
    },
    {
     "name": "Underground facility locating",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Part of Communications",
     "unit": "locate tickets / utility work",
     "note": "FACT; locating for telecom and other utilities",
     "shareOfRevenue": null
    },
    {
     "name": "Electric & gas utility construction",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Part of Communications",
     "unit": "project / MSA work",
     "note": "FACT; construction and maintenance for electric and gas utilities",
     "shareOfRevenue": null
    },
    {
     "name": "Building Systems (Power Solutions)",
     "amount": 95800000,
     "currency": "USD",
     "period": "electrical / critical-facility work",
     "price": "$95.8M FY26 stub",
     "unit": "electrical / critical-facility work",
     "note": "FACT; data-center electrical, energy mgmt, security, fire safety; acquired Dec 23, 2025",
     "shareOfRevenue": 0.017
    }
   ],
   "streamsWithAmounts": 2,
   "modelTags": [
    "subscription",
    "ads",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "ads",
     "evidence": "ARPU"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "backlog"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "enterprise-contracts",
   "engine": "use",
   "cluster": "Usage & API",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "Specialty contracting under master service agreements with large telecom/utility customers: FY2026 contract revenues $5.546B recognized as work is performed (Communications $5.450B; Building Systems $95.8M stub). Lead commercial form is enterprise MSAs (AT&T 25.4%, Verizon 14.0%, Lumen 10.8%), not a consumer usage meter — so enterprise-contracts over usage-based.",
   "sizing": {
    "usdFullYear": 5546000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "ebay",
   "name": "eBay",
   "url": "/companies/ebay/",
   "logo": "logo.svg",
   "sector": "Online Marketplace (consumer-to-consumer and business-to-consumer resale)",
   "theme": "Commerce & Consumer",
   "accent": "#E53238",
   "sourceModelTags": [
    "Commission take rate on GMV",
    "Promoted Listings ads",
    "Store subscriptions + shipping",
    "Enthusiast focus categories"
   ],
   "lastUpdated": "2026-10-11",
   "revenue": {
    "value": 11100000000,
    "currency": "USD",
    "raw": "$11.10B",
    "period": "annual",
    "fullYear": true,
    "usd": 11100000000,
    "snippet": "$11.10B revenue FY25 (+8%)",
    "sourceSentence": "$11.10B revenue FY25 (+8%) · H1 2026 $6.22B (+17%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "eBay Form 10-K FY2025, Net Revenues; Form 10-Q Q2 2026, Net Revenues (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1065088/000106508826000027/ebay-20251231.htm"
   },
   "growthPct": 8,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 20.5,
    "type": "operating",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "FY25 operating income $2.28B (20.5% margin)"
   },
   "profit": {
    "kind": "operating income",
    "value": 2280000000,
    "currency": "USD",
    "raw": "$2.28B",
    "period": "annual",
    "snippet": "FY25 operating income $2.28B (20.5% margin)"
   },
   "outcome": "Profitable",
   "outcomeBasis": "operating income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 47.8,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2025",
    "fullYear": true,
    "label": "FACT",
    "figures": "U.S. $5,789M of $11,100M net revenues (by customer location)",
    "source": "eBay FY2025 Form 10-K, net revenues by geography",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1065088/000106508826000027/ebay-20251231.htm",
    "entryMode": "digital-only",
    "entryModeNote": "Local country sites in 190 markets",
    "countries": 190,
    "countriesNote": "more than 190 markets (as stated on the canvas)",
    "reviewedAt": "2026-10-14",
    "basisNote": "customer location",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Marketplace commissions",
     "amount": 9107000000,
     "currency": "USD",
     "period": "final value fees, listing, feature and foreign-exchange fees",
     "price": "$9,107M in FY25 (82% of revenue)",
     "unit": "final value fees, listing, feature and foreign-exchange fees",
     "note": "FACT; eBay earns a take rate on each paid transaction, reduced by buyer coupons and incentives",
     "shareOfRevenue": 0.82
    },
    {
     "name": "Store subscriptions + shipping fees",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Included in marketplace revenue",
     "unit": "monthly Store plans and eBay-run shipping",
     "note": "FACT; the filing lists store subscription fees and shipping fees inside marketplace revenue without a separate dollar figure",
     "shareOfRevenue": null
    },
    {
     "name": "Promoted Listings and other ads",
     "amount": 1993000000,
     "currency": "USD",
     "period": "seller fees to promote listings, plus third-party advertising",
     "price": "$1,993M in FY25 (+22%)",
     "unit": "seller fees to promote listings, plus third-party advertising",
     "note": "FACT; $1,177M in H1 2026 vs $924M in H1 2025",
     "shareOfRevenue": 0.18
    },
    {
     "name": "Overall take rate",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "13.94% in FY25",
     "unit": "net revenue divided by GMV",
     "note": "FACT; 13.95% in H1 2026",
     "shareOfRevenue": null
    },
    {
     "name": "Geography split",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "U.S. 52% / international 48%",
     "unit": "share of FY25 net revenue",
     "note": "FACT; H1 2026 revenue was $3,490M in the U.S., $774M in the U.K. and $653M in China",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 2,
   "modelTags": [
    "take-rate",
    "subscription",
    "ads",
    "marketplace"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "Commission"
    },
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "ads",
     "evidence": "ads"
    },
    {
     "tag": "marketplace",
     "evidence": "GMV"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "take-rate",
   "engine": "take",
   "cluster": "Payments & take-rate",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "third-party marketplace: marketplace commissions (final value fees etc.) were $9.11B of $11.10B FY25 revenue, take rate 13.94% of GMV; advertising $1.99B follows",
   "sizing": {
    "usdFullYear": 11100000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "enphase",
   "name": "Enphase Energy",
   "url": "/companies/enphase/",
   "logo": "logo.svg",
   "sector": "Solar Microinverters + Home Batteries",
   "theme": "Energy & Climate",
   "accent": "#F37321",
   "sourceModelTags": [
    "Hardware sold via distributors",
    "Microinverters + batteries",
    "Manufacturing tax credit (45X)",
    "U.S. policy swings"
   ],
   "lastUpdated": "2026-10-11",
   "revenue": {
    "value": 1470000000,
    "currency": "USD",
    "raw": "$1.47B",
    "period": "annual",
    "fullYear": true,
    "usd": 1470000000,
    "snippet": "$1.47B revenue FY25 (+11%)",
    "sourceSentence": "$1.47B revenue FY25 (+11%) · H1 2026 $574.8M (−20%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Enphase FY2025 Form 10-K (Item 7; revenue note); Q2 2026 Form 10-Q (FACT / INFERENCE)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1463101/000146310126000013/enph-20251231.htm"
   },
   "growthPct": 11,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 46.6,
    "type": "gross",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "FY2025 gross profit was $687,004K, a 46.6% margin (47.3% in 2024)"
   },
   "profit": {
    "kind": "net income",
    "value": 172100000,
    "currency": "USD",
    "raw": "$172.1M",
    "period": "annual",
    "snippet": "FY2025 net income $172.1M"
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 19.3,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2025",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "International $284.3M of $1,473.0M",
    "source": "Enphase FY2025 Form 10-K, disaggregated revenue",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1463101/000146310126000013/enph-20251231.htm",
    "entryMode": "distributors-wholesale",
    "entryModeNote": "Sold through distributors and installers in 160+ countries",
    "countries": 160,
    "countriesNote": "systems in 160+ countries (as stated on the canvas)",
    "reviewedAt": "2026-10-14",
    "basisNote": "filing does not state how the country is assigned",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Microinverters",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "~6.4M units in FY25",
     "unit": "IQ8 / IQ9 series",
     "note": "FACT; one small inverter per panel; U.S.-made models can help projects qualify for domestic content credits; H1 2026 about 3.0M units",
     "shareOfRevenue": null
    },
    {
     "name": "Batteries",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "706.1 MWh in FY25 (+36%)",
     "unit": "IQ Battery 5P, 10C",
     "note": "FACT; the 2025 growth driver; H1 2026 shipments 216.9 MWh (−40%) after the 25D credit ended",
     "shareOfRevenue": null
    },
    {
     "name": "EV chargers",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "IQ EV Charger, CS-100",
     "unit": "home and fleet",
     "note": "FACT; revenue not broken out; IQ EV Charger 2 started shipping in U.S. in Dec 2025",
     "shareOfRevenue": null
    },
    {
     "name": "Gateway + cloud",
     "amount": 123000000,
     "currency": "USD",
     "period": "products and services over time",
     "price": "$123.0M over time (FY25)",
     "unit": "products and services over time",
     "note": "FACT; cloud monitoring bundled with IQ Gateway and Energy Router, recognized over time",
     "shareOfRevenue": 0.084
    },
    {
     "name": "Care plan",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Enphase Care",
     "unit": "optional service plan",
     "note": "FACT; $0 on-site labor for covered repairs; revenue not broken out",
     "shareOfRevenue": null
    },
    {
     "name": "Tax credit sales",
     "amount": 235000000,
     "currency": "USD",
     "period": "March 2026",
     "price": "$235.0M of 2025 AMPTC sold at 93%",
     "unit": "March 2026",
     "note": "FACT; reduces cost, not revenue; up to $150.0M of 2026 AMPTC agreed in June 2026",
     "shareOfRevenue": 0.16
    }
   ],
   "streamsWithAmounts": 2,
   "modelTags": [
    "usage-based",
    "hardware",
    "freemium"
   ],
   "modelTagEvidence": [
    {
     "tag": "usage-based",
     "evidence": "credits"
    },
    {
     "tag": "hardware",
     "evidence": "Hardware"
    },
    {
     "tag": "freemium",
     "evidence": "$0"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "hardware",
   "engine": "hard",
   "cluster": "Physical products",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "revenue is product sales (microinverters ~6.4M units, IQ Batteries 706.1 MWh) of $1.47B FY25; services over time are $123.0M (~8%, INFERENCE); the 45X credit lowers cost of revenue",
   "sizing": {
    "usdFullYear": 1470000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "epic-games",
   "name": "Epic Games, Inc.",
   "url": "/companies/epic-games/",
   "logo": "logo.svg",
   "sector": "Games, engine, and store",
   "theme": "Media & Social",
   "accent": "#1A1A1A",
   "sourceModelTags": [
    "Fortnite live service",
    "Unreal royalty",
    "EGS 88/12",
    "Creator payouts"
   ],
   "lastUpdated": "2026-10-04",
   "revenue": null,
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": null,
   "revenueStreams": [
    {
     "name": "Fortnite play",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "to start",
     "note": "Free-to-play shell; creators later earn engagement payouts",
     "shareOfRevenue": null
    },
    {
     "name": "Unreal under $1M",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "0% royalty",
     "unit": "lifetime gross",
     "note": "FACT license — royalty starts above $1M product lifetime gross",
     "shareOfRevenue": null
    },
    {
     "name": "Unreal royalty",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "5%",
     "unit": "above $1M",
     "note": "FACT — 3.5% if Launch Everywhere qualifies; $0 on EGS-processed sales",
     "shareOfRevenue": null
    },
    {
     "name": "EGS first $1M",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "12% waived",
     "unit": "per product / year",
     "note": "FACT — 88/12 applies only after $1M net; resets Jan 1",
     "shareOfRevenue": null
    },
    {
     "name": "EGS after $1M",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "88/12",
     "unit": "developer/Epic",
     "note": "FACT — PC, Mac, iOS, Android; Epic-processed payments",
     "shareOfRevenue": null
    },
    {
     "name": "Company revenue",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Not published",
     "unit": "private",
     "note": "No audited consolidated figure in these primary pages",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "marketplace",
    "freemium"
   ],
   "modelTagEvidence": [
    {
     "tag": "marketplace",
     "evidence": "store customers"
    },
    {
     "tag": "freemium",
     "evidence": "$0"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "marketplace",
   "engine": "take",
   "cluster": "Marketplace",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "store 88/12 + engine royalty; no public revenue split",
   "sizing": null
  },
  {
   "slug": "etsy",
   "name": "Etsy",
   "url": "/companies/etsy/",
   "logo": "logo.svg",
   "sector": "Online Marketplace (handmade, vintage and unique goods)",
   "theme": "Commerce & Consumer",
   "accent": "#F1641E",
   "sourceModelTags": [
    "Listing + transaction + payments fees",
    "Etsy Ads and Offsite Ads",
    "Shipping labels",
    "Long-tail, custom goods"
   ],
   "lastUpdated": "2026-10-11",
   "revenue": {
    "value": 2880000000,
    "currency": "USD",
    "raw": "$2.88B",
    "period": "annual",
    "fullYear": true,
    "usd": 2880000000,
    "snippet": "$2.88B revenue FY25 (+3%)",
    "sourceSentence": "$2.88B revenue FY25 (+3%) · H1 2026 $1.30B (+4.7%, continuing operations)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Etsy Form 10-K FY2025, Revenue; Form 10-Q Q2 2026, key operating and financial metrics (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1370637/000137063726000019/etsy-20251231.htm"
   },
   "growthPct": 3,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 5.7,
    "type": "net",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "net income $163.0M (5.7% margin)"
   },
   "profit": {
    "kind": "operating income",
    "value": 266200000,
    "currency": "USD",
    "raw": "$266.2M",
    "period": "annual",
    "snippet": "FY25 operating income $266.2M"
   },
   "outcome": "Profitable",
   "outcomeBasis": "operating income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 49.2,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2025",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "U.K. $296.2M + all other $1,121.4M of $2,883.5M (by seller billing address)",
    "source": "Etsy FY2025 Form 10-K",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1370637/000137063726000019/etsy-20251231.htm",
    "entryMode": "digital-only",
    "entryModeNote": "One marketplace; sellers bill from the U.K. and elsewhere",
    "reviewedAt": "2026-10-14",
    "basisNote": "seller billing address",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Listing fee",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0.20 per listing",
     "unit": "fixed fee per item listed, recognized over a four-month listing period unless the item sells",
     "note": "FACT; non-refundable",
     "shareOfRevenue": null
    },
    {
     "name": "Transaction fee",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "6.5% of the sale",
     "unit": "including shipping charged to the buyer",
     "note": "FACT; recognized when the sale completes, net of refunds",
     "shareOfRevenue": null
    },
    {
     "name": "Payments processing fee",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "typically 3.0% to 6.5% + flat fee per order",
     "unit": "depends on the country of the seller's bank account",
     "note": "FACT; plus an extra fee for foreign-currency payments",
     "shareOfRevenue": null
    },
    {
     "name": "Offsite Ads fee",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "12% or 15% of the sale",
     "unit": "only when Etsy's ads on other platforms produce the sale",
     "note": "FACT; the rate depends on the seller's sales volume, and the matching cost is booked in marketing",
     "shareOfRevenue": null
    },
    {
     "name": "Etsy Ads and shipping labels (services)",
     "amount": 876300000,
     "currency": "USD",
     "period": "cost-per-click ads and discounted labels, shipping net of label cost",
     "price": "$876.3M in FY25 (30% of revenue, +11.3%)",
     "unit": "cost-per-click ads and discounted labels, shipping net of label cost",
     "note": "FACT; Etsy does not split ads from labels in dollars",
     "shareOfRevenue": 0.304
    }
   ],
   "streamsWithAmounts": 1,
   "modelTags": [
    "take-rate",
    "ads",
    "marketplace"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "take rate"
    },
    {
     "tag": "ads",
     "evidence": "Ads"
    },
    {
     "tag": "marketplace",
     "evidence": "marketplace"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "take-rate",
   "engine": "take",
   "cluster": "Payments & take-rate",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "third-party marketplace: marketplace fees (listing, 6.5% transaction, payments processing) were $2.01B of $2.88B FY25 revenue, take rate 24.2% of GMS; services (mostly on-site ads) $876.3M follow",
   "sizing": {
    "usdFullYear": 2880000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "expedia",
   "name": "Expedia Group",
   "url": "/companies/expedia/",
   "logo": "logo.svg",
   "sector": "Online Travel Marketplace (lodging, air, advertising, B2B)",
   "theme": "Media & Social",
   "accent": "#00355F",
   "sourceModelTags": [
    "Merchant + agency model",
    "B2B travel API",
    "Vrbo pay-per-booking",
    "Travel advertising"
   ],
   "lastUpdated": "2026-10-11",
   "revenue": {
    "value": 14700000000,
    "currency": "USD",
    "raw": "$14.7B",
    "period": "annual",
    "fullYear": true,
    "usd": 14700000000,
    "snippet": "$14.7B revenue FY25 (+8%)",
    "sourceSentence": "$14.7B revenue FY25 (+8%) · H1 2026 $7.7B (+14%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Expedia Group Form 10-K FY2025, Results of Operations; Form 10-Q Q2 2026 (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1324424/000132442426000008/expe-20251231.htm"
   },
   "growthPct": 8,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 12.7,
    "type": "operating",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "FY25 operating income $1.9B (12.7% margin)"
   },
   "profit": {
    "kind": "operating income",
    "value": 1900000000,
    "currency": "USD",
    "raw": "$1.9B",
    "period": "annual",
    "snippet": "FY25 operating income $1.9B (12.7% margin)"
   },
   "outcome": "Profitable",
   "outcomeBasis": "operating income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 40.9,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2025",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "All other countries $6,023M of $14,733M (by website/point-of-sale location)",
    "source": "Expedia FY2025 Form 10-K, geographic information",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1324424/000132442426000008/expe-20251231.htm",
    "entryMode": "digital-only",
    "entryModeNote": "Localized websites and points of sale",
    "reviewedAt": "2026-10-14",
    "basisNote": "website or point-of-sale location (trivago all assigned to Germany)",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Merchant hotel and package margin",
     "amount": 10256000000,
     "currency": "USD",
     "period": "Expedia collects from the traveler at booking, pays the supplier later, and keeps the difference",
     "price": "$10,256M in 2025 (70% of revenue)",
     "unit": "Expedia collects from the traveler at booking, pays the supplier later, and keeps the difference",
     "note": "FACT; revenue is recognized when the stay occurs",
     "shareOfRevenue": 0.698
    },
    {
     "name": "Agency commissions and ticketing fees",
     "amount": 3183000000,
     "currency": "USD",
     "period": "commission from the hotel or ticketing fee from the traveler or airline; mostly air",
     "price": "$3,183M in 2025 (22% of revenue)",
     "unit": "commission from the hotel or ticketing fee from the traveler or airline; mostly air",
     "note": "FACT; air revenue is recognized when booked",
     "shareOfRevenue": 0.217
    },
    {
     "name": "Advertising and media",
     "amount": 758000000,
     "currency": "USD",
     "period": "sponsored listings and media on Expedia sites, and referral fees on trivago",
     "price": "EG Advertising $758M (+19%); trivago $417M (+33%)",
     "unit": "sponsored listings and media on Expedia sites, and referral fees on trivago",
     "note": "FACT; advertising, media and other was $1,294M",
     "shareOfRevenue": 0.052
    },
    {
     "name": "Vrbo pay-per-booking",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "traveler service fee plus insurance",
     "unit": "per booking, merchant or agency depending on the payment processor",
     "note": "FACT; dollar amount not separately disclosed",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 3,
   "modelTags": [
    "take-rate",
    "usage-based",
    "ads",
    "hardware",
    "marketplace"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "commission"
    },
    {
     "tag": "usage-based",
     "evidence": "API"
    },
    {
     "tag": "ads",
     "evidence": "advertis"
    },
    {
     "tag": "hardware",
     "evidence": "car"
    },
    {
     "tag": "marketplace",
     "evidence": "gross bookings"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "take-rate",
   "engine": "take",
   "cluster": "Payments & take-rate",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "online travel marketplace: margin on merchant bookings (merchant revenue $10.26B, 70%) plus agency commissions $3.18B (22%); FY25 revenue $14.73B was 12.3% of $119.6B gross bookings; advertising, media and other $1.29B follows",
   "sizing": {
    "usdFullYear": 14700000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "faire",
   "name": "Faire",
   "url": "/companies/faire/",
   "logo": "logo.svg",
   "sector": "B2B Wholesale Marketplace",
   "theme": "Commerce & Consumer",
   "accent": "#2d2a26",
   "sourceModelTags": [
    "Brand commissions",
    "Net 60 retailer credit",
    "Promoted Listings ads",
    "Insider membership"
   ],
   "lastUpdated": "2026-10-12",
   "revenue": {
    "value": 730000000,
    "currency": "USD",
    "raw": "$730M",
    "period": "annualized",
    "fullYear": false,
    "usd": 730000000,
    "snippet": "$730M+ annualized revenue run rate (Sep 2026, +45%)",
    "sourceSentence": "$730M+ annualized revenue run rate (Sep 2026, +45%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "WSJ, Sep 18, 2026 (SECONDARY); co-founder Jeffrey Kolovson post (company-side, unaudited)",
    "sourceUrl": "https://www.wsj.com/business/retail/exclusive-faire-won-over-main-street-now-it-wants-to-woo-wall-street-524fc733"
   },
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": {
    "pct": 45,
    "period": "annualized"
   },
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": {
    "entryMode": "digital-only",
    "entryModeNote": "Marketplace in 30+ countries outside North America",
    "countries": 30,
    "countriesNote": "30+ countries outside North America (as stated on the canvas)",
    "reviewedAt": "2026-10-14",
    "tier": "qualitative"
   },
   "revenueStreams": [
    {
     "name": "Marketplace commission",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "15%",
     "unit": "of the order subtotal, opening orders and reorders",
     "note": "FACT; North America",
     "shareOfRevenue": null
    },
    {
     "name": "New customer fee",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$10",
     "unit": "once, on a retailer's first order with the brand",
     "note": "FACT; North America",
     "shareOfRevenue": null
    },
    {
     "name": "First order outside North America",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "25%",
     "unit": "15% commission + 10% referral fee; reorders 15%",
     "note": "FACT",
     "shareOfRevenue": null
    },
    {
     "name": "Payment processing",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "1.9% to 3.5% + $0.30",
     "unit": "per order, by payout speed (60-day, 30-day, next day)",
     "note": "FACT; North America",
     "shareOfRevenue": null
    },
    {
     "name": "Faire Direct orders",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "0% commission",
     "unit": "on retailers the brand brings itself",
     "note": "FACT; processing fee still applies",
     "shareOfRevenue": null
    },
    {
     "name": "Promoted Listings",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "pay per click",
     "unit": "brand sets a monthly budget",
     "note": "FACT; bids vary by predicted conversion",
     "shareOfRevenue": null
    },
    {
     "name": "Insider membership",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$19.99",
     "unit": "per month, paid by US retailers",
     "note": "FACT; free shipping on selected brands",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "take-rate",
    "subscription",
    "usage-based",
    "ads",
    "marketplace"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "commission"
    },
    {
     "tag": "subscription",
     "evidence": "per month"
    },
    {
     "tag": "usage-based",
     "evidence": "pay-per"
    },
    {
     "tag": "ads",
     "evidence": "ads"
    },
    {
     "tag": "marketplace",
     "evidence": "marketplace"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "take-rate",
   "engine": "take",
   "cluster": "Payments & take-rate",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "commission on each wholesale order: brands pay 15% of the marketplace order subtotal (plus a one-time $10 new-customer fee in North America; 25% first orders elsewhere) and 1.9%-3.5% + $0.30 payment processing, 0% on Faire Direct; ads (~9% of revenue, Sep 2026) and $19.99/month Insider are add-ons; no full-year revenue published, only a $730M+ annualized run rate (Sep 2026)",
   "sizing": null
  },
  {
   "slug": "fireworks-ai",
   "name": "Fireworks AI",
   "url": "/companies/fireworks-ai/",
   "logo": "logo.svg",
   "sector": "AI Inference",
   "theme": "AI & Infra",
   "accent": "#082dff",
   "sourceModelTags": [
    "Serverless → On-Demand",
    "Open + specialized models",
    "Train + serve loop",
    "Usage + reserved"
   ],
   "lastUpdated": "2026-09-21",
   "revenue": null,
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": null,
   "revenueStreams": [
    {
     "name": "Serverless Standard",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "PAYG",
     "unit": "/ 1M tokens",
     "note": "$1 free credits · e.g. GLM 5.2 $1.40/$0.14/$4.40; MiniMax M3 $0.30/$0.06/$1.20; gpt-oss-120B $0.15/$0.015/$0.60 (FACT)",
     "shareOfRevenue": null
    },
    {
     "name": "Cache + Batch",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "~−50%",
     "unit": "/ cached · batch",
     "note": "Cached input discounted (default ~50% of input); Batch 50% of Standard in+out (FACT docs)",
     "shareOfRevenue": null
    },
    {
     "name": "Priority / Fast",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Premium",
     "unit": "/ 1M tokens",
     "note": "Priority via service_tier; Fast via Fast model IDs — e.g. GLM 5.2 Priority/Fast cards on docs (FACT)",
     "shareOfRevenue": null
    },
    {
     "name": "On-Demand GPUs",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$8",
     "unit": "/ H100 GPU-hr",
     "note": "H100/H200 $8; B200 $13; B300 $15; GB300 $20; per GPU-second; LoRA serving path (FACT)",
     "shareOfRevenue": null
    },
    {
     "name": "Training",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Per 1M / GPU-hr",
     "unit": "/ SFT · DPO · RFT",
     "note": "LoRA SFT from $0.50/1M (≤16B); full/DPO higher bands; RFT = on-demand GPU rates; Serverless Training API (FACT)",
     "shareOfRevenue": null
    },
    {
     "name": "Embeddings",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0.008+",
     "unit": "/ 1M input",
     "note": "≤150M $0.008; 150–350M $0.016; Qwen3 8B $0.10 (FACT pricing)",
     "shareOfRevenue": null
    },
    {
     "name": "Reserved / Enterprise",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Contact",
     "unit": "/ capacity",
     "note": "Reserved Capacity, Reserved Throughput, BYOC, higher quotas (FACT inference + docs)",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "subscription",
    "usage-based",
    "ads",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "premium"
    },
    {
     "tag": "usage-based",
     "evidence": "Usage"
    },
    {
     "tag": "ads",
     "evidence": "ARPU"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "reserved"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "usage-based",
   "engine": "use",
   "cluster": "Usage & API",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": null
  },
  {
   "slug": "first-solar",
   "name": "First Solar",
   "url": "/companies/first-solar/",
   "logo": "logo.svg",
   "sector": "Solar Panel Manufacturing (Thin Film)",
   "theme": "Energy & Climate",
   "accent": "#1D4E89",
   "sourceModelTags": [
    "Per-watt module sales",
    "Thin-film CdTe",
    "Manufacturing tax credit (45X)",
    "Multi-year contracts"
   ],
   "lastUpdated": "2026-10-11",
   "revenue": {
    "value": 5220000000,
    "currency": "USD",
    "raw": "$5.22B",
    "period": "annual",
    "fullYear": true,
    "usd": 5220000000,
    "snippet": "$5.22B revenue FY25 (+24%)",
    "sourceSentence": "$5.22B revenue FY25 (+24%) · H1 2026 $2.10B (+8%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "First Solar FY2025 Form 10-K (Item 7; geographic note); Q2 2026 Form 10-Q (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1274494/000127449426000021/fslr-20251231.htm"
   },
   "growthPct": 24,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 40.6,
    "type": "gross",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "gross margin 40.6% (44.2% in 2024)"
   },
   "profit": {
    "kind": "net income",
    "value": 1530000000,
    "currency": "USD",
    "raw": "$1.53B",
    "period": "annual",
    "snippet": "FY2025 net income $1.53B"
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 4.3,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2025",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "India $195.6M + France $6.3M + other $22.8M of $5,219.4M",
    "source": "First Solar FY2025 Form 10-K",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1274494/000127449426000021/fslr-20251231.htm",
    "reviewedAt": "2026-10-14",
    "basisNote": "customer country of invoicing",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Module sales (all series)",
     "amount": 5220000000,
     "currency": "USD",
     "period": "per watt; 17.5 GW sold",
     "price": "$5.22B FY25 net sales",
     "unit": "per watt; 17.5 GW sold",
     "note": "FACT; revenue recognized when modules are delivered; about $0.30 per watt (INFERENCE)",
     "shareOfRevenue": 1
    },
    {
     "name": "Series 7 modules",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Larger form factor, steel back rail",
     "unit": "U.S. + India plants",
     "note": "FACT; Louisiana plant began production in 2025; some 2023-24 modules have a known power-loss issue",
     "shareOfRevenue": null
    },
    {
     "name": "Series 6 modules",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Production reduced",
     "unit": "international plants",
     "note": "FACT; the company cut Series 6 output given low European prices and a closed Indian market for Southeast Asian products",
     "shareOfRevenue": null
    },
    {
     "name": "Section 45X credits",
     "amount": 1400000000,
     "currency": "USD",
     "period": "2025 credits",
     "price": "$1.40B face sold for $1.34B",
     "unit": "2025 credits",
     "note": "FACT; reduces cost of sales; about 17 cents per watt for U.S.-made modules",
     "shareOfRevenue": 0.268
    },
    {
     "name": "Advance payments",
     "amount": 1820000000,
     "currency": "USD",
     "period": "customer prepayments",
     "price": "$1.82B deferred revenue (Dec 2025)",
     "unit": "customer prepayments",
     "note": "FACT; recognized as modules are delivered; $1.70B at Jun 30, 2026",
     "shareOfRevenue": 0.349
    },
    {
     "name": "Contract terminations",
     "amount": 61000000,
     "currency": "USD",
     "period": "BP / Lightsource",
     "price": "$61.0M revenue in 2025",
     "unit": "BP / Lightsource",
     "note": "FACT; $384.6M termination payments triggered; suit filed Sep 2025",
     "shareOfRevenue": 0.012
    }
   ],
   "streamsWithAmounts": 4,
   "modelTags": [
    "hardware",
    "usage-based",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "hardware",
     "evidence": "manual review (scripts/atlas-overrides.json)"
    },
    {
     "tag": "usage-based",
     "evidence": "credits"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "backlog"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "hardware",
   "engine": "hard",
   "cluster": "Physical products",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "revenue is per-watt module sales ($5.22B FY25 net sales, 17.5 GW sold); the 45X credit lowers cost of sales and is sold for cash",
   "sizing": {
    "usdFullYear": 5220000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "fiverr",
   "name": "Fiverr",
   "url": "/companies/fiverr/",
   "logo": "logo.svg",
   "sector": "Freelance Services Marketplace",
   "theme": "Commerce & Consumer",
   "accent": "#1DBF73",
   "sourceModelTags": [
    "Two-sided take rate",
    "Productized services (Gigs)",
    "Seller ads & subscriptions",
    "Upmarket: Fiverr Pro"
   ],
   "lastUpdated": "2026-10-13",
   "revenue": {
    "value": 430900000,
    "currency": "USD",
    "raw": "$430.9M",
    "period": "annual",
    "fullYear": true,
    "usd": 430900000,
    "snippet": "$430.9M revenue FY25 (+10.1%)",
    "sourceSentence": "$430.9M revenue FY25 (+10.1%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Fiverr Q4/FY2025 earnings release + Form 20-F for 2025 (FACT)",
    "sourceUrl": "https://investors.fiverr.com/news-releases/news-release-details/fiverr-announces-fourth-quarter-and-full-year-2025-results/"
   },
   "growthPct": 10.1,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 21.3,
    "type": "ebitda",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "Adjusted EBITDA (non-GAAP) was $91.6M, a 21.3% margin (+230 bps)"
   },
   "profit": {
    "kind": "net income",
    "value": 21000000,
    "currency": "USD",
    "raw": "$21.0M",
    "period": "annual",
    "snippet": "FY2025 net income $21.0M"
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 98.8,
    "basis": "country",
    "homeMarket": "Israel",
    "period": "FY2025",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "Israel $5.3M of $430.9M (by buyer location); U.S. $205.4M",
    "source": "Fiverr 2025 Form 20-F, Note 19",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1762301/000117891326000858/zk2634486.htm",
    "entryMode": "digital-only",
    "entryModeNote": "Buyers in 160+ countries online",
    "countries": 160,
    "countriesNote": "buyers from 160+ countries (as stated on the canvas)",
    "reviewedAt": "2026-10-14",
    "basisNote": "buyer location",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Buyer service fee",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "5.5% + $3.50 under $200",
     "unit": "per payment at checkout",
     "note": "FACT (help center); each extra or tip is charged separately",
     "shareOfRevenue": null
    },
    {
     "name": "Seller commission",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "~20% of order",
     "unit": "per completed Gig",
     "note": "SECONDARY; sellers keep 80% of the purchase amount",
     "shareOfRevenue": null
    },
    {
     "name": "Marketplace revenue total",
     "amount": 297500000,
     "currency": "USD",
     "period": "27.7% of $1.07B GMV",
     "price": "$297.5M FY25",
     "unit": "27.7% of $1.07B GMV",
     "note": "FACT; −1.8% y/y",
     "shareOfRevenue": 0.69
    },
    {
     "name": "Seller Plus subscription",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "~$25–$49 / month",
     "unit": "per seller",
     "note": "SECONDARY pricing; analytics, marketing tools, success managers",
     "shareOfRevenue": null
    },
    {
     "name": "Fiverr Ads",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Part of services",
     "unit": "sellers pay to promote Gigs",
     "note": "FACT; key services driver",
     "shareOfRevenue": null
    },
    {
     "name": "Services revenue total",
     "amount": 133400000,
     "currency": "USD",
     "period": "ads, Seller Plus, AutoDS, other tools",
     "price": "$133.4M FY25",
     "unit": "ads, Seller Plus, AutoDS, other tools",
     "note": "FACT; +50.9% y/y, 31% of revenue",
     "shareOfRevenue": 0.31
    }
   ],
   "streamsWithAmounts": 2,
   "modelTags": [
    "take-rate",
    "subscription",
    "ads",
    "marketplace"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "take rate"
    },
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "ads",
     "evidence": "ads"
    },
    {
     "tag": "marketplace",
     "evidence": "Two-sided"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "take-rate",
   "engine": "take",
   "cluster": "Payments & take-rate",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "Two-sided commission on freelance Gig orders: FY2025 marketplace revenue $297.5M was 69% of $430.9M revenue at a 27.7% take rate on $1.07B GMV (buyer 5.5% service fee + $3.50 under $200; sellers keep ~80%) per canvas keyMetrics/revenue-streams. Services ($133.4M: Fiverr Ads, Seller Plus, AutoDS) follow; same family as Upwork/Etsy (take-rate).",
   "sizing": {
    "usdFullYear": 430900000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "form-energy",
   "name": "Form Energy",
   "url": "/companies/form-energy/",
   "logo": "logo.svg",
   "sector": "Long-Duration Energy Storage (Iron-Air Batteries)",
   "theme": "Energy & Climate",
   "accent": "#B45309",
   "sourceModelTags": [
    "Iron-air batteries",
    "100-hour storage",
    "Utility + data-center projects",
    "Private venture-backed"
   ],
   "lastUpdated": "2026-10-11",
   "revenue": null,
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": null,
   "revenueStreams": [
    {
     "name": "Pilot (Great River Energy)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Price not disclosed",
     "unit": "1.5 MW / 150 MWh, Cambridge MN",
     "note": "FACT; first commercial system, operating since Q4 2025; multi-year study",
     "shareOfRevenue": null
    },
    {
     "name": "Utility project (Xcel Sherco)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Price not disclosed",
     "unit": "1 GWh system",
     "note": "SECONDARY; approved by Minnesota regulators in 2023, built beside Sherco Solar",
     "shareOfRevenue": null
    },
    {
     "name": "Public-supported project (Maine)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Price not disclosed (federal grant helps fund it)",
     "unit": "85 MW / 8.5 GWh, Lincoln ME",
     "note": "FACT: part of a DOE grant program, not a sale price; SECONDARY: construction planned for 2027",
     "shareOfRevenue": null
    },
    {
     "name": "Data-center capacity (Crusoe)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Value undisclosed",
     "unit": "12 GWh, deliveries from 2027",
     "note": "FACT; reserved volume, pricing and delivery terms",
     "shareOfRevenue": null
    },
    {
     "name": "Hyperscaler + utility (Google–Xcel)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "About one billion dollars reported (SECONDARY)",
     "unit": "300 MW / 30 GWh, Pine Island MN",
     "note": "FACT: needs PUC approval; value not confirmed by Form",
     "shareOfRevenue": null
    },
    {
     "name": "International (FuturEnergy Ireland)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Price not disclosed",
     "unit": "10 MW / 1,000 MWh, expected 2029",
     "note": "FACT; first overseas project",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "enterprise-contracts",
     "evidence": "Backlog"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "enterprise-contracts",
   "engine": "use",
   "cluster": "Usage & API",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "private; no revenue published for any year; sells iron-air battery systems through project-by-project agreements with utilities and data-center buyers (Great River, Xcel/Google, Crusoe, FuturEnergy Ireland) (INFERENCE)",
   "sizing": null
  },
  {
   "slug": "garmin",
   "name": "Garmin",
   "url": "/companies/garmin/",
   "logo": "logo.svg",
   "sector": "Consumer Electronics / Wearables & Avionics",
   "theme": "Commerce & Consumer",
   "accent": "#007CC3",
   "sourceModelTags": [
    "Premium niche hardware",
    "Vertically integrated manufacturing",
    "Five-segment diversification",
    "Device-attached subscriptions"
   ],
   "lastUpdated": "2026-10-13",
   "revenue": {
    "value": 7250000000,
    "currency": "USD",
    "raw": "$7.25B",
    "period": "annual",
    "fullYear": true,
    "usd": 7250000000,
    "snippet": "$7.25B revenue FY25 (+15%)",
    "sourceSentence": "$7.25B revenue FY25 (+15%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Garmin Q4 and FY2025 results release (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1121788/000119312526056025/grmn-ex99_1.htm"
   },
   "growthPct": 15,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 25.9,
    "type": "operating",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "FY2025 operating income was a record $1,876.1M (+18%), a 25.9% operating margin (25.3% in FY2024)"
   },
   "profit": {
    "kind": "net income",
    "value": 1660000000,
    "currency": "USD",
    "raw": "$1.66B",
    "period": "annual",
    "snippet": "FY2025 net income $1.66B (+17.9%)"
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 52.3,
    "basis": "region",
    "homeMarket": "Americas",
    "period": "FY2025 (year to Dec 27, 2025)",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "EMEA $2,741.6M + APAC $1,050.0M of $7,245.5M",
    "source": "Garmin FY2025 Form 10-K",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1121788/000119312526056028/grmn-20251227.htm",
    "reviewedAt": "2026-10-14",
    "basisNote": "filing does not state how the region is assigned",
    "tier": "region"
   },
   "revenueStreams": [
    {
     "name": "Device purchase",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "One-time",
     "unit": "per device",
     "note": "FACT; ~95% of FY2025 revenue recognized at shipment; prices vary by product line",
     "shareOfRevenue": null
    },
    {
     "name": "Garmin Connect",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Free",
     "unit": "app",
     "note": "FACT; core health and activity tracking stays free",
     "shareOfRevenue": null
    },
    {
     "name": "Garmin Connect+",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$6.99",
     "unit": "/ mo or $69.99 / yr",
     "note": "FACT; launched Mar 27, 2025; AI insights, performance dashboard, coaching",
     "shareOfRevenue": null
    },
    {
     "name": "inReach Enabled",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$7.99",
     "unit": "/ mo",
     "note": "FACT/SECONDARY; SOS included, other messages pay-as-you-go; $39.99 activation",
     "shareOfRevenue": null
    },
    {
     "name": "inReach Essential / Standard",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$14.99–$29.99",
     "unit": "/ mo",
     "note": "SECONDARY; 50 or 150 texts/weather requests per month",
     "shareOfRevenue": null
    },
    {
     "name": "inReach Premium",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$49.99",
     "unit": "/ mo",
     "note": "SECONDARY; unlimited texts, weather and tracking",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "subscription",
    "usage-based",
    "hardware"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "Premium"
    },
    {
     "tag": "usage-based",
     "evidence": "/SEC"
    },
    {
     "tag": "hardware",
     "evidence": "hardware"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "hardware",
   "engine": "hard",
   "cluster": "Physical products",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "Designs and mostly manufactures its own GPS/sensor devices: FY2025 net sales $7.25B, of which $6.91B (~95%) recognized at shipment as device sales vs $335M over time from services (inReach plans, aviation databases, Connect+, map updates, warranties) per canvas keyMetrics/revenue-streams. Device sales through retailers, dealers and OEMs are the main engine, so hardware (same family as GM/consumer device makers), not subscription.",
   "sizing": {
    "usdFullYear": 7250000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "general-motors",
   "name": "General Motors",
   "url": "/companies/general-motors/",
   "logo": "logo.svg",
   "sector": "Automotive",
   "theme": "Commerce & Consumer",
   "accent": "#0170CE",
   "sourceModelTags": [
    "Vehicles sold wholesale to dealers",
    "Full-size truck & SUV profit engine",
    "Captive finance (GM Financial)",
    "EV + software services bets"
   ],
   "lastUpdated": "2026-10-13",
   "revenue": {
    "value": 185020000000,
    "currency": "USD",
    "raw": "$185.02B",
    "period": "annual",
    "fullYear": true,
    "usd": 185020000000,
    "snippet": "$185.02B revenue FY25 (−1.3%)",
    "sourceSentence": "$185.02B revenue FY25 (−1.3%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "GM Q4 and full-year 2025 results release; Form 10-K Note 3 (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1467858/000146785826000011/gmq42025pressreleaseandfin.htm"
   },
   "growthPct": -1.3,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 1.5,
    "type": "net",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "FY2025 net income attributable to stockholders was $2,697M vs $6,008M in FY2024 (−55.1%), a 1.5% net margin, diluted EPS $3.27"
   },
   "profit": {
    "kind": "net income",
    "value": 2700000000,
    "currency": "USD",
    "raw": "$2.70B",
    "period": "annual",
    "snippet": "FY2025 net income $2.70B (−55%)"
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 17.5,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2025",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "Non-U.S. automotive $29,863M + GM Financial $2,472M of $185,019M",
    "source": "GM FY2025 Form 10-K",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1467858/000146785826000013/gm-20251231.htm",
    "entryMode": "jv",
    "entryModeNote": "GM International plus joint ventures in China",
    "reviewedAt": "2026-10-14",
    "basisNote": "country of sale for automotive; where the financing originated for GM Financial",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Vehicles, parts & accessories",
     "amount": 160510000000,
     "currency": "USD",
     "period": "FY2025, −2.8%",
     "price": "$160.51B",
     "unit": "FY2025, −2.8%",
     "note": "FACT; 87% of revenue; GMNA $148.08B, GMI $12.29B",
     "shareOfRevenue": 0.868
    },
    {
     "name": "GM Financial: finance charges",
     "amount": 8170000000,
     "currency": "USD",
     "period": "FY2025",
     "price": "$8.17B",
     "unit": "FY2025",
     "note": "FACT; interest on retail auto loans and dealer floorplan",
     "shareOfRevenue": 0.044
    },
    {
     "name": "GM Financial: leased vehicles",
     "amount": 7800000000,
     "currency": "USD",
     "period": "FY2025",
     "price": "$7.80B",
     "unit": "FY2025",
     "note": "FACT; lease income on a $33.7B operating-lease fleet",
     "shareOfRevenue": 0.042
    },
    {
     "name": "Services & other (OnStar, Super Cruise…)",
     "amount": 5720000000,
     "currency": "USD",
     "period": "FY2025, +11%",
     "price": "$5.72B",
     "unit": "FY2025, +11%",
     "note": "FACT; connectivity, maintenance, extended warranties",
     "shareOfRevenue": 0.031
    },
    {
     "name": "Used vehicles",
     "amount": 1740000000,
     "currency": "USD",
     "period": "FY2025",
     "price": "$1.74B",
     "unit": "FY2025",
     "note": "FACT; auctioned company/employee vehicles",
     "shareOfRevenue": 0.009
    },
    {
     "name": "GM Financial: other income",
     "amount": 1090000000,
     "currency": "USD",
     "period": "FY2025",
     "price": "$1.09B",
     "unit": "FY2025",
     "note": "FACT; insurance and vehicle protection fees",
     "shareOfRevenue": 0.006
    }
   ],
   "streamsWithAmounts": 6,
   "modelTags": [
    "lending",
    "hardware",
    "retail/DTC"
   ],
   "modelTagEvidence": [
    {
     "tag": "lending",
     "evidence": "loan"
    },
    {
     "tag": "hardware",
     "evidence": "Vehicle"
    },
    {
     "tag": "retail/DTC",
     "evidence": "wholesale"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "hardware",
   "engine": "hard",
   "cluster": "Physical products",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "Sells physical vehicles: vehicles, parts and accessories $160.51B = 87% of FY25 revenue $185.02B (−1.3%), recognized once per vehicle at wholesale to dealers (3.80M units) per canvas revenue-streams; GM Financial loans/leases $17.06B (9%, lending) and services & other $5.72B (3%, OnStar/Super Cruise) are secondary engines; same main engine as Tesla and Rivian (hardware), not retail/DTC because sales go through independent franchised dealers",
   "sizing": {
    "usdFullYear": 185020000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "groq",
   "name": "Groq",
   "url": "/companies/groq/",
   "logo": "logo.svg",
   "sector": "AI Inference Hardware",
   "theme": "AI & Infra",
   "accent": "#F55036",
   "sourceModelTags": [
    "Free → Developer PAYG",
    "LPU inference API",
    "Enterprise + LoRA",
    "GroqRack / partners"
   ],
   "lastUpdated": "2026-09-21",
   "revenue": null,
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": null,
   "revenueStreams": [
    {
     "name": "Free Console",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "/ mo",
     "note": "Build and test on GroqCloud; community support; lower rate limits — demand gen",
     "shareOfRevenue": null
    },
    {
     "name": "Developer",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "PAYG",
     "unit": "/ tokens",
     "note": "Pay per token; higher limits; Flex; Batch; spend limits; chat support",
     "shareOfRevenue": null
    },
    {
     "name": "Text models",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "e.g. $0.075–$0.80",
     "unit": "/ 1M in",
     "note": "GPT-OSS 20B $0.075/$0.30; GPT-OSS 120B $0.15/$0.60; Qwen3.8-27B $0.80/$4.00 (docs)",
     "shareOfRevenue": null
    },
    {
     "name": "Speech (Whisper)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0.04–$0.111",
     "unit": "/ hour",
     "note": "Whisper Large V3 Turbo $0.04/hr; Whisper Large V3 $0.111/hr",
     "shareOfRevenue": null
    },
    {
     "name": "Enterprise",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Contract",
     "unit": "/ org",
     "note": "Custom models, regional endpoints, LoRA, SSO/SCIM, dedicated support — contact sales",
     "shareOfRevenue": null
    },
    {
     "name": "GroqMetal / GroqRack",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Dedicated",
     "unit": "/ capacity",
     "note": "Bare-metal, on-prem/air-gapped racks, private/co-cloud instances",
     "shareOfRevenue": null
    },
    {
     "name": "Partner / sovereign",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Deal",
     "unit": "/ deploy",
     "note": "e.g. Bell Canada AI Fabric exclusive inference; DC operator partnerships",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "subscription",
    "usage-based",
    "lending",
    "freemium",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "/ mo"
    },
    {
     "tag": "usage-based",
     "evidence": "PAYG"
    },
    {
     "tag": "lending",
     "evidence": "capital"
    },
    {
     "tag": "freemium",
     "evidence": "Free →"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "Enterprise"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "usage-based",
   "engine": "use",
   "cluster": "Usage & API",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": null
  },
  {
   "slug": "headspace",
   "name": "Headspace",
   "url": "/companies/headspace/",
   "logo": "logo.svg",
   "sector": "Digital Health / Mental Health",
   "theme": "Wellness",
   "accent": "#F47D31",
   "sourceModelTags": [
    "Consumer subscription",
    "B2B care platform",
    "AI companion (Ebb)",
    "Acquired by Sword"
   ],
   "lastUpdated": "2026-10-05",
   "revenue": {
    "value": 200000000,
    "currency": "USD",
    "raw": "$200M",
    "period": "unspecified",
    "fullYear": false,
    "usd": 200000000,
    "snippet": ">$200M revenue",
    "sourceSentence": ">$200M revenue, EBITDA+",
    "field": "keyMetrics[2].label",
    "approx": true,
    "secondary": false,
    "source": "Financial Times (SECONDARY)",
    "sourceUrl": "https://www.ft.com/content/1468f5a0-6a08-4294-a479-5fd998214a0d"
   },
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Profitable",
   "outcomeBasis": "stated profitability phrase (cash-flow/EBITDA positive)",
   "outcomeInferred": true,
   "outcomeEstimate": false,
   "outcomePeriod": "unspecified",
   "international": {
    "entryMode": "digital-only",
    "entryModeNote": "App available in 200 countries",
    "countries": 200,
    "countriesNote": "reach in 200 countries (company claim) (as stated on the canvas)",
    "reviewedAt": "2026-10-14",
    "tier": "qualitative"
   },
   "revenueStreams": [
    {
     "name": "Free trial",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "7 or 14 days",
     "note": "FACT Help: 7-day trial converts to monthly, 14-day to annual; one trial per person",
     "shareOfRevenue": null
    },
    {
     "name": "Headspace monthly",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$12.99",
     "unit": "/ mo",
     "note": "FACT App Store US list",
     "shareOfRevenue": null
    },
    {
     "name": "Headspace annual",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$69.99",
     "unit": "/ yr",
     "note": "FACT App Store + Help 2026 rates",
     "shareOfRevenue": null
    },
    {
     "name": "Family (up to 6)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$99.99",
     "unit": "/ yr",
     "note": "FACT family-plan page",
     "shareOfRevenue": null
    },
    {
     "name": "Mental health coaching",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$99.99",
     "unit": "/ mo",
     "note": "FACT Help: three 30-min text sessions; first-month promo $49.99",
     "shareOfRevenue": null
    },
    {
     "name": "Therapy by Headspace",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Insurance",
     "unit": "/ session",
     "note": "FACT: as low as $0; typical in-network copays shown ~$9.50–$45; up to $149",
     "shareOfRevenue": null
    },
    {
     "name": "Employers and health plans",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Quote",
     "unit": "/ contract",
     "note": "Not public; demo-led sales",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "subscription",
    "freemium"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "freemium",
     "evidence": "$0"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "subscription",
   "engine": "sub",
   "cluster": "Subscriptions",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": null
  },
  {
   "slug": "hugging-face",
   "name": "Hugging Face",
   "url": "/companies/hugging-face/",
   "logo": "logo.svg",
   "sector": "AI / ML Platform",
   "theme": "AI & Infra",
   "accent": "#FFD21E",
   "sourceModelTags": [
    "Open Hub freemium",
    "Seat SaaS",
    "PAYG compute",
    "CSP partners"
   ],
   "lastUpdated": "2026-09-20",
   "revenue": {
    "value": 100000000,
    "currency": "USD",
    "raw": "$100M",
    "period": "annualized",
    "fullYear": false,
    "usd": 100000000,
    "snippet": "CEO Delangue said HF crossed $100M annual revenue run rate (mid-2026)",
    "sourceSentence": "CEO Delangue said HF crossed $100M annual revenue run rate (mid-2026); private-company, unaudited",
    "field": "keyMetrics[4].detail",
    "approx": false,
    "secondary": true,
    "source": "AIM quoting Delangue (SECONDARY)",
    "sourceUrl": "https://analyticsindiamag.com/ai-news/hugging-face-crosses-100-million-in-annual-run-rate"
   },
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": null,
   "revenueStreams": [
    {
     "name": "Free Hub",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "/ user",
     "note": "Public models, datasets, Spaces CPU Basic, community; ~97% users free (SECONDARY — Delangue)",
     "shareOfRevenue": null
    },
    {
     "name": "PRO",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$9",
     "unit": "/ mo",
     "note": "Solo power users: storage, ZeroGPU quota, inference credits, Dev Mode",
     "shareOfRevenue": null
    },
    {
     "name": "Team",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$20",
     "unit": "/ user / mo",
     "note": "Org collab, higher limits, org billing for Inference Providers",
     "shareOfRevenue": null
    },
    {
     "name": "Enterprise",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "from $50",
     "unit": "/ user / mo",
     "note": "SSO/SCIM, advanced security, annual invoice, dedicated support",
     "shareOfRevenue": null
    },
    {
     "name": "Spaces GPUs",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "from $0.03",
     "unit": "/ hr",
     "note": "CPU Upgrade $0.03; T4 small $0.40; A100 large $2.50 (PAYG)",
     "shareOfRevenue": null
    },
    {
     "name": "Inference Endpoints",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "from $0.03",
     "unit": "/ hr",
     "note": "Dedicated autoscaling deploy; GPU SKUs up to multi-H100 / B200",
     "shareOfRevenue": null
    },
    {
     "name": "CSP / Marketplace",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Cloud bill",
     "unit": "/ usage",
     "note": "AWS Marketplace org link; Azure / Google Cloud partner paths billed by CSP",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "subscription",
    "usage-based",
    "hardware",
    "marketplace",
    "freemium",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "usage-based",
     "evidence": "PAYG"
    },
    {
     "tag": "hardware",
     "evidence": "hardware"
    },
    {
     "tag": "marketplace",
     "evidence": "Marketplace"
    },
    {
     "tag": "freemium",
     "evidence": "freemium"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "Enterprise"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "subscription",
   "engine": "sub",
   "cluster": "Subscriptions",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": null
  },
  {
   "slug": "ihg",
   "name": "IHG Hotels & Resorts",
   "url": "/companies/ihg/",
   "logo": "logo.svg",
   "sector": "Hotels / Franchising",
   "theme": "Software",
   "accent": "#0b4f6c",
   "sourceModelTags": [
    "Hotel franchising",
    "Management contracts",
    "System Fund + loyalty",
    "Co-brand cards"
   ],
   "lastUpdated": "2026-10-12",
   "revenue": {
    "value": 5190000000,
    "currency": "USD",
    "raw": "$5.19B",
    "period": "annual",
    "fullYear": true,
    "usd": 5190000000,
    "snippet": "$5.19B revenue FY25 (+5.4%)",
    "sourceSentence": "$5.19B revenue FY25 (+5.4%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "IHG full-year 2025 results and Annual Report 2025 (FACT)",
    "sourceUrl": "https://www.ihgplc.com/en/news-and-media/news-releases/2026/full-year-results-for-the-year-to-31-dec-2025"
   },
   "growthPct": 5.4,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": {
    "kind": "net income",
    "value": 759000000,
    "currency": "USD",
    "raw": "$759M",
    "period": "annual",
    "snippet": "FY2025 net income $759M"
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 91,
    "basis": "country",
    "homeMarket": "U.K.",
    "period": "FY2025",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "U.K. $312M of $3,472M revenue excluding the System Fund (U.S. $1,965M)",
    "source": "IHG 2025 Form 20-F, geographical information",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/858446/000085844626000010/ihg-20251231.htm",
    "entryMode": "franchise-license",
    "entryModeNote": "Franchised and managed hotels in 100+ countries",
    "countries": 100,
    "countriesNote": "hotels in 100+ countries (as stated on the canvas)",
    "reviewedAt": "2026-10-14",
    "basisNote": "location of the hotel; other revenue by country of origin",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Franchise and base management fees",
     "amount": 1371000000,
     "currency": "USD",
     "period": "FY2025, 72% of fee business revenue",
     "price": "$1,371M",
     "unit": "FY2025, 72% of fee business revenue",
     "note": "FACT; % of rooms revenue (franchise) or total hotel revenue (managed)",
     "shareOfRevenue": 0.264
    },
    {
     "name": "Incentive management fees",
     "amount": 190000000,
     "currency": "USD",
     "period": "FY2025",
     "price": "$190M",
     "unit": "FY2025",
     "note": "FACT; share of managed hotels' profit",
     "shareOfRevenue": 0.037
    },
    {
     "name": "Central revenue",
     "amount": 336000000,
     "currency": "USD",
     "period": "FY2025, +41%",
     "price": "$336M",
     "unit": "FY2025, +41%",
     "note": "FACT; technology fees, co-brand licensing, loyalty points",
     "shareOfRevenue": 0.065
    },
    {
     "name": "Owned & leased hotels",
     "amount": 544000000,
     "currency": "USD",
     "period": "FY2025, 17 hotels",
     "price": "$544M",
     "unit": "FY2025, 17 hotels",
     "note": "FACT; whole hotel revenue, $43M profit",
     "shareOfRevenue": 0.105
    },
    {
     "name": "System Fund",
     "amount": 1717000000,
     "currency": "USD",
     "period": "FY2025, owner assessments",
     "price": "$1,717M",
     "unit": "FY2025, owner assessments",
     "note": "FACT; run for hotels, not for IHG profit",
     "shareOfRevenue": 0.331
    },
    {
     "name": "Reimbursable revenue",
     "amount": 1004000000,
     "currency": "USD",
     "period": "FY2025",
     "price": "$1,004M",
     "unit": "FY2025",
     "note": "FACT; staff costs at managed hotels paid back by owners",
     "shareOfRevenue": 0.193
    }
   ],
   "streamsWithAmounts": 6,
   "modelTags": [
    "take-rate",
    "subscription",
    "network-fees"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "manual review (scripts/atlas-overrides.json)"
    },
    {
     "tag": "subscription",
     "evidence": "plus $"
    },
    {
     "tag": "network-fees",
     "evidence": "assessments"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "take-rate",
   "engine": "take",
   "cluster": "Payments & take-rate",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "fees set as a percentage of revenue at hotels it does not own: franchise fees are a fixed % of rooms revenue and base management fees a % of total hotel revenue ($1,371M together), plus $190M incentive fees and $336M central fees; fee business $1,897M of $5.19B FY25 revenue, which also includes $2.72B System Fund and reimbursable pass-through and $544M from 17 owned & leased hotels",
   "sizing": {
    "usdFullYear": 5190000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "impossible-foods",
   "name": "Impossible Foods",
   "url": "/companies/impossible-foods/",
   "logo": "logo.svg",
   "sector": "Plant-Based Meat (Alt Protein)",
   "theme": "Software",
   "accent": "#B3261E",
   "sourceModelTags": [
    "Plant-based CPG",
    "Foodservice + retail",
    "Private venture-backed",
    "Heme fermentation"
   ],
   "lastUpdated": "2026-10-11",
   "revenue": null,
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": null,
   "revenueStreams": [
    {
     "name": "Spicy 'Chicken' Fries (UK)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "£3.50",
     "unit": "per pack, Tesco",
     "note": "SECONDARY; recommended retail price, The Grocer, Sept 2026",
     "shareOfRevenue": null
    },
    {
     "name": "Smoky Chipotle 'Chicken' Pieces (UK)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "£3.75",
     "unit": "per pack, Tesco",
     "note": "SECONDARY; recommended retail price, first whole-muscle product",
     "shareOfRevenue": null
    },
    {
     "name": "Beef 'Kofta' (UK)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "£4.00",
     "unit": "per pack, Tesco",
     "note": "SECONDARY; recommended retail price",
     "shareOfRevenue": null
    },
    {
     "name": "Burger Patties (UK)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "£4.25",
     "unit": "per pack, Tesco",
     "note": "SECONDARY; recommended retail price",
     "shareOfRevenue": null
    },
    {
     "name": "US retail vs animal beef",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "about 2x private label",
     "unit": "price index, CEO",
     "note": "FACT; CEO said parity with grass-fed organic, about twice private-label ground beef (May 2025)",
     "shareOfRevenue": null
    },
    {
     "name": "Foodservice (US)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "not published",
     "unit": "via Dot Foods, Sysco, US Foods",
     "note": "FACT; wholesale prices not disclosed",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "hardware",
    "retail/DTC"
   ],
   "modelTagEvidence": [
    {
     "tag": "hardware",
     "evidence": "Chip"
    },
    {
     "tag": "retail/DTC",
     "evidence": "wholesale"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "retail/DTC",
   "engine": "hard",
   "cluster": "Physical products",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "private; no revenue published for any year; sells packaged plant-based meat to grocers and via foodservice distributors to restaurant chains (physical product sales; INFERENCE: no split between foodservice and retail disclosed, so tag follows the physical-product engine)",
   "sizing": null
  },
  {
   "slug": "indigo-ag",
   "name": "Indigo Ag",
   "url": "/companies/indigo-ag/",
   "logo": "logo.svg",
   "sector": "Ag Climate Tech (microbial seed products + soil-carbon credits)",
   "theme": "Energy & Climate",
   "accent": "#3F4BA8",
   "sourceModelTags": [
    "Microbial seed treatments",
    "Soil-carbon credit sales",
    "Farmer payments from credit sales",
    "Corporate offtake deals"
   ],
   "lastUpdated": "2026-10-11",
   "revenue": null,
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": null,
   "revenueStreams": [
    {
     "name": "Soil-carbon credits sold to companies",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Price per credit not published",
     "unit": "per verified tonne of CO₂e",
     "note": "FACT: Indigo sells registry-issued credits (Climate Action Reserve) to corporate buyers. SECONDARY: in 2023 the CEO told DTN Indigo receives 25% of the trade value and farmers 75%; today Indigo says only that it returns 'the majority' to farmers.",
     "shareOfRevenue": null
    },
    {
     "name": "Long-term credit offtake",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "2.85M credits, 12 years",
     "unit": "Microsoft agreement, Jan 2026",
     "note": "FACT: contract value not published. Earlier Microsoft purchases were 40,000 tonnes (2024) and 60,000 (2025).",
     "shareOfRevenue": null
    },
    {
     "name": "biotrinsic seed treatments",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Per-acre price not published",
     "unit": "sold to farmers through retail contacts and direct",
     "note": "FACT: about 25 products across five crops; applied as seed coatings or with the CLIPS applicator. Share of company revenue not published.",
     "shareOfRevenue": null
    },
    {
     "name": "Source / supply-chain programs",
     "amount": 10000000,
     "currency": "USD",
     "period": "companies fund practice change on farms",
     "price": "Brazil first cycle ~R$10M in farmer contracts",
     "unit": "companies fund practice change on farms",
     "note": "FACT: the R$10M is what farmers are contracted to receive in 2024/25 and 2025/26, not Indigo's revenue; about 16,000 hectares enrolled.",
     "shareOfRevenue": null
    },
    {
     "name": "Equity funding (not revenue)",
     "amount": 250000000,
     "currency": "USD",
     "period": "led by Flagship Pioneering",
     "price": "$250M+ raised, Sep 2023",
     "unit": "led by Flagship Pioneering",
     "note": "FACT; SECONDARY: Boston Globe reported the valuation was below the $3.5B set in 2020.",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 2,
   "modelTags": [
    "take-rate",
    "usage-based",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "manual review (scripts/atlas-overrides.json)"
    },
    {
     "tag": "usage-based",
     "evidence": "credits"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "rpo"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "take-rate",
   "engine": "take",
   "cluster": "Payments & take-rate",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "private; Carbon by Indigo sells registry-issued soil-carbon credits and passes most proceeds to farmers (2023 report: Indigo keeps 25%), alongside biotrinsic seed-treatment sales; split between the two is not published and no audited annual revenue exists, so tag follows the credit-sale share mechanism (judgment)",
   "sizing": null
  },
  {
   "slug": "insperity",
   "name": "Insperity",
   "url": "/companies/insperity/",
   "logo": "logo.svg",
   "sector": "HR Services / PEO",
   "theme": "Software",
   "accent": "#00539B",
   "sourceModelTags": [
    "PEO co-employment",
    "% of payroll markup",
    "Bundled benefits + workers' comp",
    "SMB & middle-market HR"
   ],
   "lastUpdated": "2026-10-13",
   "revenue": {
    "value": 6810000000,
    "currency": "USD",
    "raw": "$6.81B",
    "period": "annual",
    "fullYear": true,
    "usd": 6810000000,
    "snippet": "$6.81B revenue FY25 (+4%)",
    "sourceSentence": "$6.81B revenue FY25 (+4%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Insperity Q4 and full year 2025 results release (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1000753/000100075326000009/a12312025-ex991earningsrel.htm"
   },
   "growthPct": 4,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": {
    "kind": "net loss",
    "value": -7000000,
    "currency": "USD",
    "raw": "$7M",
    "period": "annual",
    "snippet": "FY2025 net loss $7M"
   },
   "outcome": "Loss-making",
   "outcomeBasis": "net loss",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "homeOnlyStatement": "Revenue reported by U.S. region only (Northeast, Southeast, Central, Southwest, West) (FY2025 10-K)",
    "source": "Latest annual filing (SEC EDGAR)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1000753/000100075326000011/nsp-20251231.htm",
    "reviewedAt": "2026-10-14",
    "tier": "partial"
   },
   "revenueStreams": [
    {
     "name": "Gross billings",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$12,245",
     "unit": "per WSEE per month, FY2025",
     "note": "FACT; payroll + markup invoiced with each payroll ($45.6B for the year)",
     "shareOfRevenue": null
    },
    {
     "name": "Less: WSEE payroll",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "−$10,414",
     "unit": "per WSEE per month",
     "note": "FACT; passed through to employees, not revenue",
     "shareOfRevenue": null
    },
    {
     "name": "Revenue (markup)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$1,831",
     "unit": "per WSEE per month, +3%",
     "note": "FACT; ≈17.6% of payroll (INFERENCE); $6.81B for FY2025",
     "shareOfRevenue": null
    },
    {
     "name": "Less: taxes, benefits, workers' comp",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "−$1,589",
     "unit": "per WSEE per month",
     "note": "INFERENCE from FACT revenue $1,831 minus gross profit $242",
     "shareOfRevenue": null
    },
    {
     "name": "Gross profit",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$242",
     "unit": "per WSEE per month, −15%",
     "note": "FACT; $900M for FY2025",
     "shareOfRevenue": null
    },
    {
     "name": "Less: operating expenses",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "−$245",
     "unit": "per WSEE per month",
     "note": "FACT; $910M incl. $48M Workday partnership",
     "shareOfRevenue": null
    },
    {
     "name": "Operating income",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$(3)",
     "unit": "per WSEE per month",
     "note": "FACT; FY2025 operating loss $10M",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "usage-based",
    "subscription"
   ],
   "modelTagEvidence": [
    {
     "tag": "usage-based",
     "evidence": "manual review (scripts/atlas-overrides.json)"
    },
    {
     "tag": "subscription",
     "evidence": "per month"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "usage-based",
   "engine": "use",
   "cluster": "Usage & API",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "PEO revenue is a markup computed as a % of each worksite employee's payroll, billed with every payroll run, so it scales with WSEEs paid (310,089 avg., +1%) and their pay; only the markup is revenue (gross billings $45.6B less payroll $38.8B = FY25 revenue $6.81B, +4%); CSAs carry one-year pricing and 30-day termination, so not a fixed enterprise contract; same pay-per-use engine as NextEra (per-kWh)",
   "sizing": {
    "usdFullYear": 6810000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "klarna",
   "name": "Klarna",
   "url": "/companies/klarna/",
   "logo": "logo.svg",
   "sector": "BNPL / Shopping",
   "theme": "Fintech",
   "accent": "#E0457B",
   "sourceModelTags": [
    "Merchant-paid BNPL",
    "Bank-deposit funding",
    "PSP default-on distribution",
    "Card + membership engagement"
   ],
   "lastUpdated": "2026-10-07",
   "revenue": {
    "value": 3510000000,
    "currency": "USD",
    "raw": "$3.51B",
    "period": "annual",
    "fullYear": true,
    "usd": 3510000000,
    "snippet": "Klarna still had a $230M operating loss on $3.51B revenue, with $809M processing, $794M credit losses and $667M funding costs (FACT 20-F).",
    "sourceSentence": "For all of 2025, though, Klarna still had a $230M operating loss on $3.51B revenue, with $809M processing, $794M credit losses and $667M funding costs (FACT 20-F).",
    "field": "cost-structure.howItWorks",
    "approx": false,
    "secondary": false,
    "source": null,
    "sourceUrl": null
   },
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": {
    "kind": "operating loss",
    "value": -230000000,
    "currency": "USD",
    "raw": "$230M",
    "period": "annual",
    "snippet": "Klarna still had a $230M operating loss on $3.51B revenue, with $809M processing, $794M credit losses and $667M funding costs (FACT 20-F)."
   },
   "outcome": "Loss-making",
   "outcomeBasis": "operating loss",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "proxyNote": "Home market Sweden is not broken out (it sits in \"other countries\", $976M); U.S. was the largest market at $1,243M of $3,509M (FY2025 20-F)",
    "source": "Latest annual filing (SEC EDGAR)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/2003292/000200329226000007/klar-20251231.htm",
    "reviewedAt": "2026-10-14",
    "tier": "partial"
   },
   "revenueStreams": [
    {
     "name": "Pay in Full",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0 interest",
     "unit": "/ consumer",
     "note": "FACT; $3.6B, 10% of Q2'26 GMV; merchant pays the fee",
     "shareOfRevenue": null
    },
    {
     "name": "Pay Later",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0 interest",
     "unit": "/ consumer",
     "note": "FACT; 77% of Q2'26 GMV, +13%; interest-free, merchant pays the fee",
     "shareOfRevenue": null
    },
    {
     "name": "Fair Financing",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Interest",
     "unit": "3+ months",
     "note": "FACT; $4.7B, 13% of Q2'26 GMV, +82%; the only interest-bearing product",
     "shareOfRevenue": null
    },
    {
     "name": "Merchant fee",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "% or fixed",
     "unit": "/ sale",
     "note": "FACT; 74% of 2025 transaction & service revenue (≈$1.85B, INFERENCE)",
     "shareOfRevenue": null
    },
    {
     "name": "Advertising",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Per click / sale",
     "unit": "/ advertiser",
     "note": "FACT; $190M in 2025, 5% of revenue (up from ~$13M in 2020)",
     "shareOfRevenue": null
    },
    {
     "name": "Klarna Membership",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Subscription",
     "unit": "/ member",
     "note": "FACT; 2M paying subscribers in Q2'26; subscription revenue +600%",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "take-rate",
    "subscription",
    "lending",
    "ads",
    "marketplace",
    "freemium"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "Take rate"
    },
    {
     "tag": "subscription",
     "evidence": "Subscription"
    },
    {
     "tag": "lending",
     "evidence": "BNPL"
    },
    {
     "tag": "ads",
     "evidence": "advertis"
    },
    {
     "tag": "marketplace",
     "evidence": "GMV"
    },
    {
     "tag": "freemium",
     "evidence": "$0"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "take-rate",
   "engine": "take",
   "cluster": "Payments & take-rate",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "was lending; transaction & service revenue $707M of $1.042B is merchant-paid",
   "sizing": {
    "usdFullYear": 3510000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "langchain",
   "name": "LangChain",
   "url": "/companies/langchain/",
   "logo": "logo.svg",
   "sector": "AI Developer Tools",
   "theme": "AI & Infra",
   "accent": "#1C3C3C",
   "sourceModelTags": [
    "Open-source + SaaS",
    "Seat + usage",
    "Agent platform",
    "Enterprise hybrid/self-host"
   ],
   "lastUpdated": "2026-09-21",
   "revenue": null,
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": null,
   "revenueStreams": [
    {
     "name": "Open-source frameworks",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "/ self-host",
     "note": "LangChain · LangGraph · Deep Agents — free OSS; any model provider (FACT homepage)",
     "shareOfRevenue": null
    },
    {
     "name": "LangSmith Developer",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "/ seat / mo",
     "note": "Max 1 seat · 5k base traces/mo then PAYG · community support · Cloud (FACT)",
     "shareOfRevenue": null
    },
    {
     "name": "LangSmith Plus",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$39",
     "unit": "/ seat / mo",
     "note": "Unlimited seats · 10k base traces/mo · Deployment/Engine · 1 free Small serverless (FACT)",
     "shareOfRevenue": null
    },
    {
     "name": "Usage meters",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$1.50",
     "unit": "/ LCU · $1.00/LSU",
     "note": "Traces PAYG after allotment · Fleet/Engine/sandboxes/deploys meter LCU/LSU (FACT FAQ)",
     "shareOfRevenue": null
    },
    {
     "name": "Startup Plan",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Discounted",
     "unit": "/ apply",
     "note": "Early-stage discounted rates + generous free trace allotments (FACT FAQ)",
     "shareOfRevenue": null
    },
    {
     "name": "Enterprise",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Custom",
     "unit": "/ annual invoice",
     "note": "Hybrid/self-host · custom SSO/ABAC/RBAC · Support SLA · custom seats (FACT)",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "subscription",
    "usage-based",
    "freemium",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "/seat"
    },
    {
     "tag": "usage-based",
     "evidence": "usage"
    },
    {
     "tag": "freemium",
     "evidence": "$0"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "Enterprise"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "subscription",
   "engine": "sub",
   "cluster": "Subscriptions",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "was usage-based; seat plans lead, usage add-on",
   "sizing": null
  },
  {
   "slug": "lime",
   "name": "Lime",
   "url": "/companies/lime/",
   "logo": "logo.svg",
   "sector": "Shared Micromobility (E-scooters and E-bikes)",
   "theme": "Software",
   "accent": "#00C853",
   "sourceModelTags": [
    "Pay-per-minute rentals",
    "LimePass bundles + LimePrime",
    "Uber app channel",
    "Owned fleet + city permits"
   ],
   "lastUpdated": "2026-10-11",
   "revenue": {
    "value": 886700000,
    "currency": "USD",
    "raw": "$886.7M",
    "period": "annual",
    "fullYear": true,
    "usd": 886700000,
    "snippet": "$886.7M revenue FY25 (+29%)",
    "sourceSentence": "$886.7M revenue FY25 (+29%) · H1 2026 $474.4M (+26%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Lime IPO prospectus (424B4), Summary and MD&A; Q2 2026 Form 10-Q (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1699963/000162828026046635/neutronholdingsinc-424b4.htm"
   },
   "growthPct": 29,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 39,
    "type": "gross",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "FY2025 gross profit was $345,447K (39% margin) and operating income $70,401K (2024: $281,073K and $46,969K)"
   },
   "profit": {
    "kind": "net loss",
    "value": -59300000,
    "currency": "USD",
    "raw": "$59.3M",
    "period": "annual",
    "snippet": "FY2025 net loss $59.3M despite $70.4M operating income"
   },
   "outcome": "Loss-making",
   "outcomeBasis": "net loss",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "entryMode": "owned",
    "entryModeNote": "Runs its own fleets in about 29 countries",
    "countries": 29,
    "countriesNote": "about 230 cities in 29 countries (as stated on the canvas)",
    "reviewedAt": "2026-10-14",
    "tier": "qualitative"
   },
   "revenueStreams": [
    {
     "name": "Pay-As-You-Go ride",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "72% of FY25 revenue",
     "unit": "unlock fee (often about $1) + per-minute",
     "note": "FACT; used by first-time riders, tourists and riders who come through partner apps such as Uber",
     "shareOfRevenue": null
    },
    {
     "name": "Minute bundles (LimePass)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Part of the 28% LimePass share",
     "unit": "1 to 30-day prepaid minute packs",
     "note": "FACT; sold only in the Lime app; revenue is recognized as minutes are used; riders on bundles took about 6x the trips of Pay-As-You-Go riders in 2025",
     "shareOfRevenue": null
    },
    {
     "name": "LimePrime subscription",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Recurring monthly fee",
     "unit": "unlimited unlocks, extended reservations",
     "note": "FACT; a flat-rate option for unlimited rides up to 20 minutes each was added in Q1 2026",
     "shareOfRevenue": null
    },
    {
     "name": "Rides sold through Uber",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "14.3% of FY25 revenue",
     "unit": "Pay-As-You-Go in the Uber app",
     "note": "FACT; Q2 2026 revenue earned through Uber was $39.6M and Lime paid Uber $4.9M in service fees",
     "shareOfRevenue": null
    },
    {
     "name": "Lease vs contract revenue",
     "amount": 356700000,
     "currency": "USD",
     "period": "accounting split of $474.4M revenue",
     "price": "H1 2026: $356.7M lease / $117.6M contracts",
     "unit": "accounting split of $474.4M revenue",
     "note": "FACT; rides are accounted for as lease revenue, while LimePass bundles and subscriptions are revenue from contracts with customers",
     "shareOfRevenue": 0.402
    }
   ],
   "streamsWithAmounts": 1,
   "modelTags": [
    "subscription",
    "usage-based",
    "lending",
    "hardware"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "usage-based",
     "evidence": "Pay-per"
    },
    {
     "tag": "lending",
     "evidence": "loan"
    },
    {
     "tag": "hardware",
     "evidence": "vehicle"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "usage-based",
   "engine": "use",
   "cluster": "Usage & API",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "public (IPO Jul 2026); rents scooters and bikes by the minute (Pay-As-You-Go 72% of FY25 revenue of $886.7M) plus bundles/subscription (28%); tag follows per-minute usage fees",
   "sizing": {
    "usdFullYear": 886700000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "live-nation-entertainment",
   "name": "Live Nation Entertainment",
   "url": "/companies/live-nation-entertainment/",
   "logo": "logo.svg",
   "sector": "Live Events / Ticketing",
   "theme": "Software",
   "accent": "#0c2340",
   "sourceModelTags": [
    "Concert promotion",
    "Ticketmaster fees",
    "Sponsorship & ads",
    "Venue Nation"
   ],
   "lastUpdated": "2026-10-12",
   "revenue": {
    "value": 25200000000,
    "currency": "USD",
    "raw": "$25.20B",
    "period": "annual",
    "fullYear": true,
    "usd": 25200000000,
    "snippet": "$25.20B revenue FY25 (+9%)",
    "sourceSentence": "$25.20B revenue FY25 (+9%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Live Nation Q4 and full year 2025 results release (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1335258/000133525826000007/lyv-2025q4xex991er.htm"
   },
   "growthPct": 9,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 37,
    "type": "unspecified",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "AOI was $1,134M (37% margin), the largest profit pool"
   },
   "profit": {
    "kind": "operating income",
    "value": 1250000000,
    "currency": "USD",
    "raw": "$1.25B",
    "period": "annual",
    "snippet": "FY2025 operating income $1.25B"
   },
   "outcome": "Profitable",
   "outcomeBasis": "operating income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 43,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2025",
    "fullYear": true,
    "label": "FACT",
    "figures": "International operations were approximately 43% of revenue",
    "source": "Live Nation FY2025 Form 10-K, risk factors",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1335258/000133525826000009/lyv-20251231.htm",
    "entryMode": "acquisitions",
    "entryModeNote": "Buys local promoters and venues abroad",
    "reviewedAt": "2026-10-14",
    "basisNote": "location of operations (stated only as \"approximately\")",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Concerts",
     "amount": 20861000000,
     "currency": "USD",
     "period": "FY2025, +10%",
     "price": "$20,861M",
     "unit": "FY2025, +10%",
     "note": "FACT; promotion, venues, festivals; AOI $687M at 3.3% margin",
     "shareOfRevenue": 0.828
    },
    {
     "name": "Ticketing (Ticketmaster)",
     "amount": 3081000000,
     "currency": "USD",
     "period": "FY2025, +3%",
     "price": "$3,081M",
     "unit": "FY2025, +3%",
     "note": "FACT; service fees only (face value excluded); AOI $1,134M at 37% margin",
     "shareOfRevenue": 0.122
    },
    {
     "name": "Sponsorship & Advertising",
     "amount": 1329000000,
     "currency": "USD",
     "period": "FY2025, +11%",
     "price": "$1,329M",
     "unit": "FY2025, +11%",
     "note": "FACT; online and onsite brand deals; AOI $845M at 64% margin",
     "shareOfRevenue": 0.053
    },
    {
     "name": "Other and Eliminations",
     "amount": 70000000,
     "currency": "USD",
     "period": "FY2025",
     "price": "−$70M",
     "unit": "FY2025",
     "note": "FACT; intersegment eliminations",
     "shareOfRevenue": 0.003
    }
   ],
   "streamsWithAmounts": 4,
   "modelTags": [
    "take-rate",
    "subscription",
    "ads"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "manual review (scripts/atlas-overrides.json)"
    },
    {
     "tag": "subscription",
     "evidence": "premium"
    },
    {
     "tag": "ads",
     "evidence": "ads"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "take-rate",
   "engine": "take",
   "cluster": "Payments & take-rate",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "Ticketmaster service fees on fee-bearing tickets (ticketing revenue $3.08B excludes face value and is net of client fees; AOI $1.13B at 37% margin) plus promoter economics on Concerts ($20.86B revenue, AOI $687M); Sponsorship & Advertising $1.33B (AOI $845M) follows; FY25 revenue $25.20B",
   "sizing": {
    "usdFullYear": 25200000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "lululemon",
   "name": "lululemon athletica inc.",
   "url": "/companies/lululemon/",
   "logo": "logo.svg",
   "sector": "Apparel / Wellness",
   "theme": "Wellness",
   "accent": "#d22030",
   "sourceModelTags": [
    "Vertical retail",
    "Community-led brand",
    "Free tiered Membership",
    "Premium full-price"
   ],
   "lastUpdated": "2026-10-04",
   "revenue": {
    "value": 11100000000,
    "currency": "USD",
    "raw": "$11.1B",
    "period": "annual",
    "fullYear": true,
    "usd": 11100000000,
    "snippet": "FY25 rev $11.1B",
    "sourceSentence": "FY25 rev $11.1B",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Q4 FY2025 earnings release (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1397187/000139718726000019/lulu-20260201xex991.htm"
   },
   "growthPct": 5,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 56.6,
    "type": "gross",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "56.6% gross margin"
   },
   "profit": {
    "kind": "net income",
    "value": 1579000000,
    "currency": "USD",
    "raw": "$1.579B",
    "period": "annual",
    "snippet": "Net income $1.579B"
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 43,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2025 (year to Feb 1, 2026)",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "U.S. $6,328.4M of $11,102.6M net revenue",
    "source": "lululemon FY2025 Form 10-K",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1397187/000139718726000020/lulu-20260201.htm",
    "entryMode": "owned",
    "entryModeNote": "Company-operated stores; China Mainland the growth market",
    "reviewedAt": "2026-10-14",
    "basisNote": "filing does not state how the country is assigned",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "lululemon Membership",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "account",
     "note": "FACT — free; tiers by yearly spend (Collective / Plus / Pinnacle)",
     "shareOfRevenue": null
    },
    {
     "name": "Other channels",
     "amount": 1130000000,
     "currency": "USD",
     "period": "FY25",
     "price": "$1.13B",
     "unit": "FY25",
     "note": "FACT — outlets, pop-ups, wholesale, Like New, licensees",
     "shareOfRevenue": 0.102
    },
    {
     "name": "E-commerce",
     "amount": 4920000000,
     "currency": "USD",
     "period": "FY25",
     "price": "$4.92B",
     "unit": "FY25",
     "note": "FACT — site, app, WeChat, marketplaces; +8%",
     "shareOfRevenue": 0.443
    },
    {
     "name": "Company-operated stores",
     "amount": 5050000000,
     "currency": "USD",
     "period": "FY25",
     "price": "$5.05B",
     "unit": "FY25",
     "note": "FACT — 811 stores at year-end",
     "shareOfRevenue": 0.455
    },
    {
     "name": "Women's apparel",
     "amount": 7000000000,
     "currency": "USD",
     "period": "FY25",
     "price": "$7.0B",
     "unit": "FY25",
     "note": "FACT — 63% of revenue",
     "shareOfRevenue": 0.631
    },
    {
     "name": "Men's apparel",
     "amount": 2660000000,
     "currency": "USD",
     "period": "FY25",
     "price": "$2.66B",
     "unit": "FY25",
     "note": "FACT — 24%; growth pillar",
     "shareOfRevenue": 0.24
    }
   ],
   "streamsWithAmounts": 5,
   "modelTags": [
    "subscription",
    "marketplace",
    "freemium",
    "retail/DTC"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "Premium"
    },
    {
     "tag": "marketplace",
     "evidence": "marketplace"
    },
    {
     "tag": "freemium",
     "evidence": "Free tier"
    },
    {
     "tag": "retail/DTC",
     "evidence": "wholesale"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "retail/DTC",
   "engine": "hard",
   "cluster": "Physical products",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "was freemium (free membership); sells apparel",
   "sizing": {
    "usdFullYear": 11100000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "marriott-international",
   "name": "Marriott International",
   "url": "/companies/marriott-international/",
   "logo": "logo.svg",
   "sector": "Hotels / Franchising",
   "theme": "Software",
   "accent": "#7a1f2b",
   "sourceModelTags": [
    "Hotel franchising",
    "Management contracts",
    "Marriott Bonvoy loyalty",
    "Co-brand cards"
   ],
   "lastUpdated": "2026-10-12",
   "revenue": {
    "value": 26190000000,
    "currency": "USD",
    "raw": "$26.19B",
    "period": "annual",
    "fullYear": true,
    "usd": 26190000000,
    "snippet": "$26.19B revenue FY25 (+4.3%)",
    "sourceSentence": "$26.19B revenue FY25 (+4.3%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Marriott Q4 and full year 2025 results release (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1048286/000104828626000005/mar-2025q4xex99earningsrel.htm"
   },
   "growthPct": 4.3,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 16,
    "type": "operating",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "FY2025 reported operating income was $4,141M (+10%), a 16% operating margin on total revenues"
   },
   "profit": {
    "kind": "net income",
    "value": 2600000000,
    "currency": "USD",
    "raw": "$2.60B",
    "period": "annual",
    "snippet": "FY2025 net income $2.60B"
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 21.7,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2025",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "Revenues attributed to operations outside the U.S. $5,672M of $26,186M consolidated revenue (includes $3,077M of cost-reimbursement revenue outside the U.S.)",
    "source": "Marriott FY2025 Form 10-K, Note 11 segment reporting",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1048286/000104828626000007/mar-20251231.htm",
    "entryMode": "franchise-license",
    "entryModeNote": "66% of rooms franchised or licensed, 32% managed; 145 countries",
    "countries": 145,
    "countriesNote": "145 countries (as stated on the canvas)",
    "reviewedAt": "2026-10-14",
    "basisNote": "operations location",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Franchise fees",
     "amount": 3325000000,
     "currency": "USD",
     "period": "FY2025, +7%",
     "price": "$3,325M",
     "unit": "FY2025, +7%",
     "note": "FACT; royalties of 4-7% of room revenue, plus co-brand card, residential and timeshare license fees",
     "shareOfRevenue": 0.127
    },
    {
     "name": "Base management fees",
     "amount": 1322000000,
     "currency": "USD",
     "period": "FY2025, +3%",
     "price": "$1,322M",
     "unit": "FY2025, +3%",
     "note": "FACT; a percentage of managed hotels' revenue",
     "shareOfRevenue": 0.05
    },
    {
     "name": "Incentive management fees",
     "amount": 791000000,
     "currency": "USD",
     "period": "FY2025, +3%",
     "price": "$791M",
     "unit": "FY2025, +3%",
     "note": "FACT; based on managed hotels' profits, 67% from international",
     "shareOfRevenue": 0.03
    },
    {
     "name": "Owned, leased and other",
     "amount": 1679000000,
     "currency": "USD",
     "period": "FY2025, 51 hotels plus termination and other fees",
     "price": "$1,679M",
     "unit": "FY2025, 51 hotels plus termination and other fees",
     "note": "FACT; whole-hotel revenue",
     "shareOfRevenue": 0.064
    },
    {
     "name": "Cost reimbursement",
     "amount": 19204000000,
     "currency": "USD",
     "period": "FY2025, 73% of revenue",
     "price": "$19,204M",
     "unit": "FY2025, 73% of revenue",
     "note": "FACT; owners repay staff and central program costs",
     "shareOfRevenue": 0.733
    }
   ],
   "streamsWithAmounts": 5,
   "modelTags": [
    "take-rate",
    "subscription"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "manual review (scripts/atlas-overrides.json)"
    },
    {
     "tag": "subscription",
     "evidence": "plus $"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "take-rate",
   "engine": "take",
   "cluster": "Payments & take-rate",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "fees set as a percentage of revenue and profit at hotels it does not own: franchise fees $3,325M (royalties typically 4-7% of room revenue, plus co-brand card and license fees), base management fees $1,322M and incentive fees $791M; gross fee revenues $5,438M of $26.19B FY25 revenue, which also includes $19,204M cost reimbursement pass-through and $1,679M owned, leased and other",
   "sizing": {
    "usdFullYear": 26190000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "mastercard",
   "name": "Mastercard",
   "url": "/companies/mastercard/",
   "logo": "logo.svg",
   "sector": "Payment Networks",
   "theme": "Fintech",
   "accent": "#EB001B",
   "sourceModelTags": [
    "Four-party network (no lending)",
    "Volume-based assessments less rebates",
    "Value-added services attach",
    "Stablecoins + agentic commerce"
   ],
   "lastUpdated": "2026-10-09",
   "revenue": {
    "value": 32799999999.999996,
    "currency": "USD",
    "raw": "$32.8B",
    "period": "annual",
    "fullYear": true,
    "usd": 32799999999.999996,
    "snippet": "$32.8B net revenue FY25 (+16%)",
    "sourceSentence": "$32.8B net revenue FY25 (+16%) · $9.3B in Q2 2026 (+14%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Mastercard FY2025 Form 10-K; Q2 2026 Form 10-Q (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1141391/000114139126000013/ma-20251231.htm"
   },
   "growthPct": 16,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 57.6,
    "type": "operating",
    "period": "quarter",
    "mixedPeriod": true,
    "snippet": "GAAP operating margin 57.6%"
   },
   "profit": {
    "kind": "net income",
    "value": 14968000000,
    "currency": "USD",
    "raw": "$14,968M",
    "period": "annual",
    "snippet": "net income $14,968M"
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 57.2,
    "basis": "region",
    "homeMarket": "Americas",
    "period": "FY2025",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "Asia Pacific, Europe, Middle East & Africa $18,747M of $32,791M",
    "source": "Mastercard FY2025 Form 10-K",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1141391/000114139126000013/ma-20251231.htm",
    "entryMode": "partners",
    "entryModeNote": "Issuing and acquiring banks in each market",
    "reviewedAt": "2026-10-14",
    "basisNote": "location of the card issuer or the merchant acquirer",
    "tier": "region"
   },
   "revenueStreams": [
    {
     "name": "Domestic assessments",
     "amount": 11000000000,
     "currency": "USD",
     "period": "FY25 (+8%)",
     "price": "$11.0B",
     "unit": "FY25 (+8%)",
     "note": "FACT, 10-K; based on domestic volume or cards issued; before rebates",
     "shareOfRevenue": 0.335
    },
    {
     "name": "Cross-border assessments",
     "amount": 12000000000,
     "currency": "USD",
     "period": "FY25 (+18%)",
     "price": "$12.0B",
     "unit": "FY25 (+18%)",
     "note": "FACT, 10-K; based on cross-border volume; before rebates",
     "shareOfRevenue": 0.366
    },
    {
     "name": "Transaction processing",
     "amount": 15900000000,
     "currency": "USD",
     "period": "FY25 (+17%)",
     "price": "$15.9B",
     "unit": "FY25 (+17%)",
     "note": "FACT, 10-K; switching: authorization, clearing, settlement; before rebates",
     "shareOfRevenue": 0.485
    },
    {
     "name": "Other network assessments",
     "amount": 1000000000,
     "currency": "USD",
     "period": "FY25 (+9%)",
     "price": "$1.0B",
     "unit": "FY25 (+9%)",
     "note": "FACT, 10-K; licensing, implementation and other franchise fees",
     "shareOfRevenue": 0.03
    },
    {
     "name": "Rebates & incentives",
     "amount": 20500000000,
     "currency": "USD",
     "period": "FY25 (+16%)",
     "price": "−$20.5B",
     "unit": "FY25 (+16%)",
     "note": "FACT, 10-K; ≈51% of the $40.0B gross (INFERENCE)",
     "shareOfRevenue": 0.625
    },
    {
     "name": "Payment network net revenue",
     "amount": 19500000000,
     "currency": "USD",
     "period": "FY25 (+12%)",
     "price": "$19.5B",
     "unit": "FY25 (+12%)",
     "note": "FACT, 10-K; = $40.0B gross − $20.5B rebates",
     "shareOfRevenue": 0.595
    },
    {
     "name": "Value-added services & solutions",
     "amount": 13300000000,
     "currency": "USD",
     "period": "FY25 (+23%)",
     "price": "$13.3B",
     "unit": "FY25 (+23%)",
     "note": "FACT, 10-K; $3.8B in Q2 2026 (+20%)",
     "shareOfRevenue": 0.405
    }
   ],
   "streamsWithAmounts": 7,
   "modelTags": [
    "take-rate",
    "subscription",
    "network-fees"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "processing"
    },
    {
     "tag": "subscription",
     "evidence": "premium"
    },
    {
     "tag": "network-fees",
     "evidence": "assessments"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "network-fees",
   "engine": "take",
   "cluster": "Payments & take-rate",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "four-party network, explicitly no lending",
   "sizing": {
    "usdFullYear": 32800000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "mercadolibre",
   "name": "Mercado Libre",
   "url": "/companies/mercadolibre/",
   "logo": "logo.svg",
   "sector": "LatAm Commerce / Fintech",
   "theme": "Fintech",
   "accent": "#2D3277",
   "sourceModelTags": [
    "Marketplace + free shipping",
    "Logistics network (Mercado Envios)",
    "Mercado Pago payments & credit",
    "Ads on commerce traffic"
   ],
   "lastUpdated": "2026-10-10",
   "revenue": {
    "value": 28900000000,
    "currency": "USD",
    "raw": "$28.9B",
    "period": "annual",
    "fullYear": true,
    "usd": 28900000000,
    "snippet": "$28.9B revenue FY25 (+39%)",
    "sourceSentence": "$28.9B revenue FY25 (+39%) · $10.2B in Q2 2026 (+50%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Mercado Libre FY2025 Form 10-K; Q2 2026 shareholder letter (FACT / INFERENCE)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1099590/000109959026000021/meli-20260805xex991.htm"
   },
   "growthPct": 39,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 11.1,
    "type": "operating",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "FY2025 net revenues and financial income were $28,893M vs $20,777M (+39%), with income from operations $3,201M (11.1% margin vs 12.7%) and net income $1,997M"
   },
   "profit": {
    "kind": "net income",
    "value": 1997000000,
    "currency": "USD",
    "raw": "$1,997M",
    "period": "annual",
    "snippet": "FY2025 net revenues and financial income were $28,893M vs $20,777M (+39%), with income from operations $3,201M (11.1% margin vs 12.7%) and net income $1,997M"
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "proxyNote": "Net revenues and financial income by country: Brazil 52.6%, Mexico 22.4%, Argentina 20.6%, other 4.4% (FY2025 10-K), with no single home market",
    "entryMode": "owned",
    "entryModeNote": "Runs its own marketplace and Mercado Pago in each country",
    "countries": 18,
    "countriesNote": "marketplace in 18 countries (as stated on the canvas)",
    "reviewedAt": "2026-10-14",
    "source": "MercadoLibre FY2025 Form 10-K",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1099590/000109959026000006/meli-20251231.htm",
    "tier": "partial"
   },
   "revenueStreams": [
    {
     "name": "List",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Free to list",
     "unit": "% fee when it sells",
     "note": "FACT (developer docs): sale fee is always a percentage of price by category and listing type, plus a per-unit fixed fee in some shipping modes under the free-shipping threshold; SECONDARY ranges: Brazil Clássico ~10–14%, Premium ~15–19%; Mexico Clásica ~8–16%, Premium ~12.5–20.5%",
     "shareOfRevenue": null
    },
    {
     "name": "Ship",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Shipping fees",
     "unit": "net of carrier cost when agent",
     "note": "FACT; Mercado Envios; buyers get free shipping from R$19 in Brazil; shipping carrier costs netted against revenue were $548M in H1 2026 (10-Q)",
     "shareOfRevenue": null
    },
    {
     "name": "Advertise",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Mercado Ads",
     "unit": "clicks and impressions",
     "note": "FACT; Product, Brand, Display and Video Ads; search ads are the primary source; revenue +62% FX-neutral in Q2 2026; >10% of LatAm digital ad market",
     "shareOfRevenue": null
    },
    {
     "name": "Pay",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Off-platform commissions",
     "unit": "Mercado Pago acquiring",
     "note": "FACT; fees on payments outside the marketplace via POS, QR, online checkout and links",
     "shareOfRevenue": null
    },
    {
     "name": "Lend",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Credit revenues",
     "unit": "interest and card fees",
     "note": "FACT; consumer, merchant and credit-card loans; $5,858M in FY25, $2,278M in Q2 2026",
     "shareOfRevenue": null
    },
    {
     "name": "Subscribe",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "MELI+ Essencial",
     "unit": "R$9.90/month (Brazil)",
     "note": "FACT (Q4 2025 letter); MELI+ Mega adds a Disney+, Netflix, HBO Max and Apple TV+ content bundle",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "take-rate",
    "subscription",
    "lending",
    "ads",
    "hardware",
    "marketplace"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "commission"
    },
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "lending",
     "evidence": "financing"
    },
    {
     "tag": "ads",
     "evidence": "Ads"
    },
    {
     "tag": "hardware",
     "evidence": "device"
    },
    {
     "tag": "marketplace",
     "evidence": "Marketplace"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "marketplace",
   "engine": "take",
   "cluster": "Marketplace",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": {
    "usdFullYear": 28900000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "mistral-ai",
   "name": "Mistral AI",
   "url": "/companies/mistral-ai/",
   "logo": "logo.svg",
   "sector": "AI / Foundation Models",
   "theme": "AI & Infra",
   "accent": "#FA520F",
   "sourceModelTags": [
    "Free → Pro / Team",
    "Studio API PAYG",
    "Open-weight + private",
    "Hyperscaler marketplaces"
   ],
   "lastUpdated": "2026-09-21",
   "revenue": null,
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": {
    "countries": 20,
    "countriesNote": "20 countries (company claim) (as stated on the canvas)",
    "reviewedAt": "2026-10-14",
    "tier": "qualitative"
   },
   "revenueStreams": [
    {
     "name": "Free Le Chat / Vibe",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "/ mo",
     "note": "Limited messages, Vibe coding, Studio access; $10/mo API credits — demand gen",
     "shareOfRevenue": null
    },
    {
     "name": "Pro",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$14.99",
     "unit": "/ mo",
     "note": "Higher limits, all-day Vibe coding, $30/mo API credits, chat+email support",
     "shareOfRevenue": null
    },
    {
     "name": "Team",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$24.99",
     "unit": "/ user / mo",
     "note": "Collaborative workspace, 30GB/user, domain verify, higher Flash allowances",
     "shareOfRevenue": null
    },
    {
     "name": "Studio / API tokens",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "PAYG",
     "unit": "/ 1M tokens",
     "note": "e.g. Large $0.50/$1.50; batch −50%; cache −90% input; OCR/speech/tool SKUs",
     "shareOfRevenue": null
    },
    {
     "name": "Codestral / OCR / Voxtral",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Usage",
     "unit": "/ tokens · pages · min",
     "note": "Specialist APIs: code completion, document AI, speech — metered separately",
     "shareOfRevenue": null
    },
    {
     "name": "Enterprise / private",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Contract",
     "unit": "/ deploy",
     "note": "Self-hosted Studio, custom models, SLAs, dedicated support — contact sales",
     "shareOfRevenue": null
    },
    {
     "name": "CSP Marketplace",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Cloud bill",
     "unit": "/ commit",
     "note": "Azure, GCP, AWS, SAP, IBM, Snowflake, NVIDIA, Outscale consumption",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "subscription",
    "usage-based",
    "marketplace",
    "freemium",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "/mo"
    },
    {
     "tag": "usage-based",
     "evidence": "API"
    },
    {
     "tag": "marketplace",
     "evidence": "marketplace"
    },
    {
     "tag": "freemium",
     "evidence": "Free →"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "Enterprise"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "subscription",
   "engine": "sub",
   "cluster": "Subscriptions",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": null
  },
  {
   "slug": "netflix",
   "name": "Netflix",
   "url": "/companies/netflix/",
   "logo": "logo.svg",
   "sector": "Streaming Entertainment",
   "theme": "Media & Social",
   "accent": "#E50914",
   "sourceModelTags": [
    "SVOD + ads",
    "Plan ladder",
    "Extra members",
    "Originals + live"
   ],
   "lastUpdated": "2026-09-21",
   "revenue": {
    "value": 45200000000,
    "currency": "USD",
    "raw": "$45.2B",
    "period": "annual",
    "fullYear": true,
    "usd": 45200000000,
    "snippet": "+12% F/X neutral), driven by membership growth, pricing, and increased ad revenue (FACT — shareholder letter) Full year: FY2025 (year ended Dec 31, 2025) revenue was $45.2B ($45,183M), +16% (FACT — Q4’25 shareholder letter).",
    "sourceSentence": "Q2’26 revenue $12.560B (+13.4% Y/Y; +12% F/X neutral), driven by membership growth, pricing, and increased ad revenue (FACT — shareholder letter) Full year: FY2025 (year ended Dec 31, 2025) revenue was $45.2B ($45,183M), +16% (FACT — Q4’25 shareholder letter).",
    "field": "keyMetrics[0].detail",
    "approx": false,
    "secondary": false,
    "source": "Netflix Q2 2026 shareholder letter (FACT)",
    "sourceUrl": "https://s22.q4cdn.com/959853165/files/doc_financials/2026/q2/FINAL-Q2-26-Shareholder-Letter.pdf"
   },
   "growthPct": 16,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 33.4,
    "type": "operating",
    "period": "quarter",
    "mixedPeriod": true,
    "snippet": "33.4% op. margin"
   },
   "profit": {
    "kind": "operating income",
    "value": 4193000000,
    "currency": "USD",
    "raw": "$4.193B",
    "period": "quarter",
    "snippet": "Q2’26 operating income $4.193B"
   },
   "outcome": "Profitable",
   "outcomeBasis": "operating income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "quarter",
   "international": {
    "shareOutsideHome": 55.8,
    "basis": "region",
    "homeMarket": "U.S. & Canada",
    "period": "FY2025",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "UCAN $19,957M of $45,183M",
    "source": "Netflix FY2025 Form 10-K",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1065280/000106528026000034/nflx-20251231.htm",
    "entryMode": "digital-only",
    "entryModeNote": "Streaming in four regions with local content",
    "reviewedAt": "2026-10-14",
    "basisNote": "region of the membership (filing does not state the method)",
    "tier": "region"
   },
   "revenueStreams": [
    {
     "name": "Standard with ads",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$8.99",
     "unit": "/ mo US",
     "note": "Ad-supported; 1080p; 2 streams; downloads on 2; most titles (FACT help / ads-plan)",
     "shareOfRevenue": null
    },
    {
     "name": "Standard",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$19.99",
     "unit": "/ mo US",
     "note": "Ad-free; 1080p; 2 streams; 1 extra-member slot (FACT help)",
     "shareOfRevenue": null
    },
    {
     "name": "Premium",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$26.99",
     "unit": "/ mo US",
     "note": "Ad-free; 4K+HDR; 4 streams; downloads on 6; spatial audio; up to 2 extra members (FACT help)",
     "shareOfRevenue": null
    },
    {
     "name": "Extra members",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$7.99–$9.99",
     "unit": "/ mo US",
     "note": "$7.99 with ads or $9.99 ad-free; paid by inviting household account (FACT help)",
     "shareOfRevenue": null
    },
    {
     "name": "Netflix Ads",
     "amount": 3000000000,
     "currency": "USD",
     "period": "2026 guide",
     "price": "~$3B",
     "unit": "2026 guide",
     "note": "Ads Suite / programmatic; AI tools; live + entertainment inventory (FACT letter guidance — not a Q2 line breakout)",
     "shareOfRevenue": 0.066
    },
    {
     "name": "Live / games / partners",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Attach",
     "unit": "/ offering",
     "note": "Live sports/events, cloud games, podcasts, TF1/publisher/creator packs deepen value (FACT letter) — no invented attach ARPU",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 1,
   "modelTags": [
    "subscription",
    "ads"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "SVOD"
    },
    {
     "tag": "ads",
     "evidence": "ads"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "subscription",
   "engine": "sub",
   "cluster": "Subscriptions",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": {
    "usdFullYear": 45200000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "nextera-energy",
   "name": "NextEra Energy",
   "url": "/companies/nextera-energy/",
   "logo": "logo.svg",
   "sector": "Renewable Utilities",
   "theme": "Energy & Climate",
   "accent": "#0072CE",
   "sourceModelTags": [
    "Regulated Florida utility",
    "Contracted renewables developer",
    "Tax-credit financing",
    "Dominion merger pending"
   ],
   "lastUpdated": "2026-10-11",
   "revenue": {
    "value": 27400000000,
    "currency": "USD",
    "raw": "$27.4B",
    "period": "annual",
    "fullYear": true,
    "usd": 27400000000,
    "snippet": "$27.4B revenue FY25 (+11%)",
    "sourceSentence": "$27.4B revenue FY25 (+11%) · FPL $18.3B + NEER $8.8B",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "NextEra Energy FY2025 Form 10-K (income statement, Note 16); Q2 2026 Form 10-Q (FACT / INFERENCE)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/753308/000075330826000015/nee-20251231.htm"
   },
   "growthPct": 11,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": {
    "kind": "net income",
    "value": 6840000000,
    "currency": "USD",
    "raw": "$6.84B",
    "period": "annual",
    "snippet": "Net income to NEE $6.84B FY25 (FPL $5.01B"
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": null,
   "revenueStreams": [
    {
     "name": "Utility",
     "amount": 18300000000,
     "currency": "USD",
     "period": "FY25 (+7%)",
     "price": "$18.3B FPL revenue",
     "unit": "FY25 (+7%)",
     "note": "FACT; regulated rates from 6M+ Florida customer accounts; retail electricity is about 90% of FPL's revenue, mostly residential; fuel and storm costs are largely passed through",
     "shareOfRevenue": 0.668
    },
    {
     "name": "Contract",
     "amount": 8800000000,
     "currency": "USD",
     "period": "FY25 (+16%)",
     "price": "$8.8B NEER revenue",
     "unit": "FY25 (+16%)",
     "note": "FACT; energy, capacity and credits sold mostly under long-term power purchase agreements averaging about 14 years remaining on contracted plants",
     "shareOfRevenue": 0.321
    },
    {
     "name": "Transmit",
     "amount": 3200000000,
     "currency": "USD",
     "period": "Dec 2025",
     "price": "$3.2B transmission rate base",
     "unit": "Dec 2025",
     "note": "FACT; NEER owns rate-regulated electric transmission earning regulated returns on that base, plus stakes in gas pipelines",
     "shareOfRevenue": 0.117
    },
    {
     "name": "Trade",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Customer supply and marketing",
     "unit": "no separate revenue figure",
     "note": "FACT; NEER sells full energy and capacity requirements to utilities and cooperatives, and markets power and fuel; Symmetry Energy Solutions (C&I natural gas) acquired in January 2026",
     "shareOfRevenue": null
    },
    {
     "name": "Credits",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "PTC/ITC tax credits",
     "unit": "NEER effective tax rate (343)% FY25",
     "note": "FACT; wind, solar and storage projects earn federal tax credits, recorded as a tax benefit or sold to others; not revenue, but they drive NEER's profit",
     "shareOfRevenue": null
    },
    {
     "name": "Stake",
     "amount": 1100000000,
     "currency": "USD",
     "period": "FY25 (FY24 $2.7B)",
     "price": "$1.1B from asset sales",
     "unit": "FY25 (FY24 $2.7B)",
     "note": "FACT; NEER sells stakes in projects to raise cash; NEE keeps a ~52.4% interest in XPLR, which operates many of those assets",
     "shareOfRevenue": 0.04
    }
   ],
   "streamsWithAmounts": 4,
   "modelTags": [
    "usage-based",
    "lending",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "usage-based",
     "evidence": "credits"
    },
    {
     "tag": "lending",
     "evidence": "financing"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "rpo"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "usage-based",
   "engine": "use",
   "cluster": "Usage & API",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "FPL is 67% of FY25 revenue, billed per kWh under a regulated tariff; NEER contracts are the second engine",
   "sizing": {
    "usdFullYear": 27400000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "nike",
   "name": "NIKE, Inc.",
   "url": "/companies/nike/",
   "logo": "logo.svg",
   "sector": "Apparel / DTC",
   "theme": "Commerce & Consumer",
   "accent": "#111111",
   "sourceModelTags": [
    "Brand + wholesale",
    "NIKE Direct DTC",
    "Free Membership",
    "SNKRS / Nike App"
   ],
   "lastUpdated": "2026-10-04",
   "revenue": {
    "value": 46400000000,
    "currency": "USD",
    "raw": "$46.4B",
    "period": "annual",
    "fullYear": true,
    "usd": 46400000000,
    "snippet": "FY26 rev $46.4B",
    "sourceSentence": "FY26 rev $46.4B",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "NIKE FY2026 Q4 & FY results (FACT)",
    "sourceUrl": "https://about.nike.com/en/newsroom/releases/nike-inc-reports-fiscal-2026-fourth-quarter-and-full-year-results"
   },
   "growthPct": 0,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": "canvas: FY26 revenue flat reported (−2% is currency-neutral); use reported",
   "margin": null,
   "profit": {
    "kind": "net income",
    "value": 3100000000,
    "currency": "USD",
    "raw": "$3.1B",
    "period": "annual",
    "periodNote": "net income $3.1B sits in the FY26 (year ended May 31, 2026) revenue-streams text",
    "snippet": "Net income $3.1B and EPS $2.10 are the bottom-line FACTS — do not invent ARR or Membership ARPU."
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 56.1,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2026 (year to May 31, 2026)",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "U.S. $20,358M of $46,398M revenues",
    "source": "NIKE FY2026 Form 10-K",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/320187/000032018726000088/nke-20260531.htm",
    "entryMode": "owned",
    "entryModeNote": "Own subsidiaries plus wholesale partners",
    "reviewedAt": "2026-10-14",
    "basisNote": "where the sale originated",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Nike Membership",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "account",
     "note": "FACT nike.com — free; shipping $50+, Wear Test, Member access",
     "shareOfRevenue": null
    },
    {
     "name": "Wholesale (NIKE Brand)",
     "amount": 27500000000,
     "currency": "USD",
     "period": "FY26",
     "price": "$27.5B",
     "unit": "FY26",
     "note": "FACT earnings — largest channel; +6% reported",
     "shareOfRevenue": 0.593
    },
    {
     "name": "NIKE Direct",
     "amount": 17700000000,
     "currency": "USD",
     "period": "FY26",
     "price": "$17.7B",
     "unit": "FY26",
     "note": "FACT — Nike.com, Nike App, SNKRS, owned stores",
     "shareOfRevenue": 0.381
    },
    {
     "name": "Footwear (NIKE Brand)",
     "amount": 29500000000,
     "currency": "USD",
     "period": "FY26",
     "price": "$29.5B",
     "unit": "FY26",
     "note": "FACT SEC segment — largest product category",
     "shareOfRevenue": 0.636
    },
    {
     "name": "Apparel (NIKE Brand)",
     "amount": 13400000000,
     "currency": "USD",
     "period": "FY26",
     "price": "$13.4B",
     "unit": "FY26",
     "note": "FACT SEC segment table",
     "shareOfRevenue": 0.289
    },
    {
     "name": "Converse",
     "amount": 1200000000,
     "currency": "USD",
     "period": "FY26",
     "price": "$1.2B",
     "unit": "FY26",
     "note": "FACT earnings — standalone brand segment (−31%)",
     "shareOfRevenue": 0.026
    }
   ],
   "streamsWithAmounts": 5,
   "modelTags": [
    "ads",
    "freemium",
    "retail/DTC"
   ],
   "modelTagEvidence": [
    {
     "tag": "ads",
     "evidence": "ARPU"
    },
    {
     "tag": "freemium",
     "evidence": "$0"
    },
    {
     "tag": "retail/DTC",
     "evidence": "wholesale"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "retail/DTC",
   "engine": "hard",
   "cluster": "Physical products",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": {
    "usdFullYear": 46400000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "northvolt",
   "name": "Northvolt",
   "url": "/companies/northvolt/",
   "logo": "logo.svg",
   "sector": "Battery Manufacturing",
   "theme": "Energy & Climate",
   "accent": "#1F6F54",
   "sourceModelTags": [
    "Cell supply contracts",
    "Gigafactory build-out",
    "Vertical integration",
    "Bankruptcy case study"
   ],
   "lastUpdated": "2026-10-11",
   "revenue": {
    "value": 128300000.00000001,
    "currency": "USD",
    "raw": "$128.3M",
    "period": "annual",
    "fullYear": true,
    "usd": 128300000.00000001,
    "snippet": "$128.3M revenue FY23 (+20%)",
    "sourceSentence": "$128.3M revenue FY23 (+20%) · net loss $1.17B",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Northvolt Sustainability and Annual Report 2023, consolidated statements and note 4 (FACT)",
    "sourceUrl": "https://www.datocms-assets.com/38709/1719998824-northvolt_sustainability_and_annual_report_2023.pdf"
   },
   "growthPct": 20,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": {
    "kind": "net loss",
    "value": -1170000000,
    "currency": "USD",
    "raw": "$1.17B",
    "period": "annual",
    "snippet": "net loss $1.17B"
   },
   "outcome": "Loss-making",
   "outcomeBasis": "net loss",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": null,
   "revenueStreams": [
    {
     "name": "Product sales (cells + battery systems)",
     "amount": 91100000,
     "currency": "USD",
     "period": "delivered cells and systems",
     "price": "$91.1M FY23",
     "unit": "delivered cells and systems",
     "note": "FACT; recognized on delivery",
     "shareOfRevenue": 0.71
    },
    {
     "name": "Project sales (development)",
     "amount": 12400000,
     "currency": "USD",
     "period": "customer programs",
     "price": "$12.4M FY23",
     "unit": "customer programs",
     "note": "FACT; custom cell and system development",
     "shareOfRevenue": 0.097
    },
    {
     "name": "Other revenue",
     "amount": 24900000,
     "currency": "USD",
     "period": "incl. raw materials",
     "price": "$24.9M FY23",
     "unit": "incl. raw materials",
     "note": "FACT; one-off sales",
     "shareOfRevenue": 0.194
    },
    {
     "name": "Order book (not revenue)",
     "amount": 53000000000,
     "currency": "USD",
     "period": "contracted demand",
     "price": "$53B end 2023",
     "unit": "contracted demand",
     "note": "FACT; includes flexible volume assumptions",
     "shareOfRevenue": 413.094
    },
    {
     "name": "Scania DIP loan",
     "amount": 100000000,
     "currency": "USD",
     "period": "Nov 2024",
     "price": "$100M",
     "unit": "Nov 2024",
     "note": "FACT; financing, not revenue",
     "shareOfRevenue": 0.779
    }
   ],
   "streamsWithAmounts": 5,
   "modelTags": [
    "hardware",
    "take-rate",
    "lending",
    "ads"
   ],
   "modelTagEvidence": [
    {
     "tag": "hardware",
     "evidence": "manual review (scripts/atlas-overrides.json)"
    },
    {
     "tag": "take-rate",
     "evidence": "commission"
    },
    {
     "tag": "lending",
     "evidence": "loan"
    },
    {
     "tag": "ads",
     "evidence": "advertis"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "hardware",
   "engine": "hard",
   "cluster": "Physical products",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "private, now bankrupt; sold battery cells and systems under supply contracts to carmakers (FY23 revenue $128.3M, product sales $91.1M); the engine is per-unit hardware sales, and costs ran about 5.4x revenue",
   "sizing": {
    "usdFullYear": 128300000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "notion",
   "name": "Notion Labs",
   "url": "/companies/notion/",
   "logo": "logo.svg",
   "sector": "Productivity SaaS",
   "theme": "Software",
   "accent": "#111111",
   "sourceModelTags": [
    "Freemium PLG",
    "Seat SaaS",
    "AI upsell",
    "Enterprise"
   ],
   "lastUpdated": "2026-09-20",
   "revenue": null,
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Profitable",
   "outcomeBasis": "stated profitability phrase (cash-flow/EBITDA positive)",
   "outcomeInferred": true,
   "outcomeEstimate": false,
   "outcomePeriod": "unspecified",
   "international": null,
   "revenueStreams": [
    {
     "name": "Free",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "/ member / mo",
     "note": "Try it alone; limited team blocks",
     "shareOfRevenue": null
    },
    {
     "name": "Plus",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$10",
     "unit": "/ member / mo",
     "note": "Unlimited collab; AI trial only",
     "shareOfRevenue": null
    },
    {
     "name": "Business",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$20",
     "unit": "/ member / mo",
     "note": "Full AI Agent — main upsell",
     "shareOfRevenue": null
    },
    {
     "name": "Enterprise",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Custom",
     "unit": null,
     "note": "Security, CSM, company-wide",
     "shareOfRevenue": null
    },
    {
     "name": "Credits",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$10",
     "unit": "/ 1,000 credits",
     "note": "Extra pay-as-you-go for Custom Agents",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "subscription",
    "usage-based",
    "marketplace",
    "freemium",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "/seat"
    },
    {
     "tag": "usage-based",
     "evidence": "credits"
    },
    {
     "tag": "marketplace",
     "evidence": "marketplace"
    },
    {
     "tag": "freemium",
     "evidence": "Freemium"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "Enterprise"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "subscription",
   "engine": "sub",
   "cluster": "Subscriptions",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": null
  },
  {
   "slug": "nubank",
   "name": "Nubank",
   "url": "/companies/nubank/",
   "logo": "logo.svg",
   "sector": "Neobank / Digital consumer lender",
   "theme": "Fintech",
   "accent": "#820AD1",
   "sourceModelTags": [
    "Free account, credit-led",
    "Interchange pays for no-fee card",
    "Organic deposits fund lending",
    "Fintech licences → full bank"
   ],
   "lastUpdated": "2026-10-07",
   "revenue": {
    "value": 15800000000,
    "currency": "USD",
    "raw": "$15.8B",
    "period": "annual",
    "fullYear": true,
    "usd": 15800000000,
    "snippet": "$15.8B IFRS revenue in 2025, +37%",
    "sourceSentence": "$15.8B IFRS revenue in 2025, +37%",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Form 20-F FY2025 + FY25 release (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1691493/000129281426002166/nuform20f_2025.htm"
   },
   "growthPct": 37,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": {
    "kind": "net income",
    "value": 2870000000,
    "currency": "USD",
    "raw": "$2.87B",
    "period": "annual",
    "snippet": "$2.87B net income in 2025, +46%"
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 8.7,
    "basis": "country",
    "homeMarket": "Brazil",
    "period": "FY2025",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "Mexico $808.1M + other $237.3M of $12,083.8M",
    "source": "Nu Holdings 2025 Form 20-F",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1691493/000129281426002166/nuform20f_2025.htm",
    "entryMode": "owned",
    "entryModeNote": "Licensed operations in Mexico and Colombia",
    "reviewedAt": "2026-10-14",
    "basisNote": "country of the operating entity (filing does not state the method)",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "NuAccount + debit/prepaid card",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Free",
     "unit": "/ month",
     "note": "FACT; deposits become Nu's cheapest funding (float income)",
     "shareOfRevenue": null
    },
    {
     "name": "Nu credit card (Mastercard)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "No annual fee",
     "unit": null,
     "note": "FACT; merchants pay interchange: credit and prepaid card income $1.72B in 2025",
     "shareOfRevenue": null
    },
    {
     "name": "Revolving, installment & Pix-on-credit",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Interest",
     "unit": "/ balance",
     "note": "FACT; credit card interest income $4.60B in 2025",
     "shareOfRevenue": null
    },
    {
     "name": "Personal, payroll & SME loans",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Interest",
     "unit": "/ loan",
     "note": "FACT; loan interest income $4.78B in 2025, +57%",
     "shareOfRevenue": null
    },
    {
     "name": "Late payment fees",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Fee",
     "unit": "/ missed bill",
     "note": "FACT; $385M in 2025",
     "shareOfRevenue": null
    },
    {
     "name": "Insurance, investments, marketplace",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Commissions",
     "unit": "/ sale",
     "note": "FACT; insurance $35.5M + other fees $199M in 2025",
     "shareOfRevenue": null
    },
    {
     "name": "Ultravioleta / Croma (upmarket)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Premium tiers",
     "unit": null,
     "note": "FACT; high-income and Super Core segments; pricing not disclosed in filings used",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "take-rate",
    "interchange",
    "subscription",
    "lending",
    "marketplace"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "commission"
    },
    {
     "tag": "interchange",
     "evidence": "Interchange"
    },
    {
     "tag": "subscription",
     "evidence": "Premium"
    },
    {
     "tag": "lending",
     "evidence": "lending"
    },
    {
     "tag": "marketplace",
     "evidence": "marketplace"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "lending",
   "engine": "lend",
   "cluster": "Lending & credit",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "was interchange; canvas: free account, credit-led",
   "sizing": {
    "usdFullYear": 15800000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "nvidia",
   "name": "NVIDIA",
   "url": "/companies/nvidia/",
   "logo": "logo.svg",
   "sector": "Semiconductors / AI Hardware",
   "theme": "AI & Infra",
   "accent": "#76B900",
   "sourceModelTags": [
    "CUDA platform",
    "Data Center GPUs",
    "Networking fabric",
    "AI Enterprise"
   ],
   "lastUpdated": "2026-09-20",
   "revenue": {
    "value": 215900000000,
    "currency": "USD",
    "raw": "$215.9B",
    "period": "annual",
    "fullYear": true,
    "usd": 215900000000,
    "snippet": "+106% YoY, +18% QoQ (quarter ended July 26, 2026) Full fiscal year: fiscal 2026 (year ended Jan 25, 2026) revenue was $215.9B ($215,938M), +65% (FACT — Q4 & FY2026 press release / SEC 8-K).",
    "sourceSentence": "Q2 FY2027 total revenue; +106% YoY, +18% QoQ (quarter ended July 26, 2026) Full fiscal year: fiscal 2026 (year ended Jan 25, 2026) revenue was $215.9B ($215,938M), +65% (FACT — Q4 & FY2026 press release / SEC 8-K).",
    "field": "keyMetrics[0].detail",
    "approx": false,
    "secondary": false,
    "source": "NVIDIA Q2 FY2027 IR (FACT)",
    "sourceUrl": "https://investor.nvidia.com/news/press-release-details/2026/NVIDIA-Announces-Financial-Results-for-Second-Quarter-Fiscal-2027/default.aspx"
   },
   "growthPct": 65,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 75,
    "type": "gross",
    "period": "quarter",
    "mixedPeriod": true,
    "snippet": "75.0% GAAP GM"
   },
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": {
    "shareOutsideHome": 30.7,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2026 (year to Jan 25, 2026)",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "U.S. $149,617M of $215,938M — by customer headquarters, not where chips ship",
    "source": "NVIDIA FY2026 Form 10-K",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1045810/000104581026000021/nvda-20260125.htm",
    "reviewedAt": "2026-10-14",
    "basisNote": "headquarters of the direct customer, not where the chips ship",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "CUDA / Developer",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Free",
     "unit": "/ toolkit",
     "note": "CUDA Toolkit + Developer Program; NIM free for research/dev up to 16 GPUs",
     "shareOfRevenue": null
    },
    {
     "name": "GeForce / RTX",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "HW MSRP",
     "unit": "/ GPU",
     "note": "Gaming and pro viz cards; Edge Computing $7.2B in Q2 FY2027",
     "shareOfRevenue": null
    },
    {
     "name": "Data Center GPUs",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Systems",
     "unit": "/ GPU/rack",
     "note": "HGX / GB200–GB300 / Vera Rubin rack-scale; primary DC revenue",
     "shareOfRevenue": null
    },
    {
     "name": "Networking",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Fabric",
     "unit": "/ link/switch",
     "note": "NVLink, InfiniBand, Spectrum Ethernet — grew with rack-scale AI",
     "shareOfRevenue": null
    },
    {
     "name": "AI Enterprise",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$4,500",
     "unit": "/ GPU / yr",
     "note": "Or ~$1/GPU-hr on CSP marketplaces; 90-day trial then production license",
     "shareOfRevenue": null
    },
    {
     "name": "DGX Cloud",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Private",
     "unit": "/ commit",
     "note": "Managed AI training via AWS, Azure, Google Cloud, OCI private offers",
     "shareOfRevenue": null
    },
    {
     "name": "OEM / CSP deals",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Multi-year",
     "unit": "/ capacity",
     "note": "Hyperscalers + NVIDIA Cloud Partners buy platforms at scale",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "subscription",
    "usage-based",
    "hardware",
    "marketplace",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "usage-based",
     "evidence": "PAYG"
    },
    {
     "tag": "hardware",
     "evidence": "Data Center GPUs"
    },
    {
     "tag": "marketplace",
     "evidence": "marketplace"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "Enterprise"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "hardware",
   "engine": "hard",
   "cluster": "Physical products",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": {
    "usdFullYear": 215900000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "offerup",
   "name": "OfferUp",
   "url": "/companies/offerup/",
   "logo": "logo.svg",
   "sector": "Local Marketplace",
   "theme": "Commerce & Consumer",
   "accent": "#00A87E",
   "sourceModelTags": [
    "Promoted listings",
    "Free local meetups",
    "Subscriptions + ads",
    "U.S.-only"
   ],
   "lastUpdated": "2026-10-15",
   "revenue": {
    "value": 150000000,
    "currency": "USD",
    "raw": "$150M",
    "period": "annual",
    "fullYear": true,
    "usd": 150000000,
    "snippet": "~$150M estimated sales FY2023 (first annual profit)",
    "sourceSentence": "~$150M estimated sales FY2023 (first annual profit)",
    "field": "keyMetrics[0].label",
    "approx": true,
    "secondary": false,
    "source": "AIM Group Sep 2024 (company told AIM) (SECONDARY); CEO letter / GeekWire memo (FACT qualitative)",
    "sourceUrl": "https://aimgroup.com/2024/09/19/offerup-launches-services-category/"
   },
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Profitable",
   "outcomeBasis": "stated profitability phrase (cash-flow/EBITDA positive)",
   "outcomeInferred": true,
   "outcomeEstimate": false,
   "outcomePeriod": "unspecified",
   "international": {
    "homeOnlyStatement": "OfferUp is currently only available in the United States. People outside the United States may be able to view the website, but full access to OfferUp features is limited to US users. (OfferUp Help — What is OfferUp?)",
    "homeMarket": "U.S.",
    "countries": 1,
    "countriesNote": "Help Center: full marketplace access is limited to U.S. users (as of Aug 2026 Help update).",
    "entryMode": "digital-only",
    "entryModeNote": "U.S.-only mobile app and website; local in-person meetups. Nationwide shipping retired Sep–Oct 2025 — all listings are local pickup only.",
    "localization": "English-language U.S. product; metro-level geolocation feeds rather than country sites.",
    "source": "OfferUp Help — What is OfferUp?",
    "sourceUrl": "https://help.offerup.com/hc/en-us/articles/360031989092-What-is-OfferUp",
    "reviewedAt": "2026-10-15",
    "tier": "partial"
   },
   "revenueStreams": [
    {
     "name": "Local list + in-person sale",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Free",
     "unit": "no platform commission",
     "note": "FACT (Help: What is OfferUp?)",
     "shareOfRevenue": null
    },
    {
     "name": "OfferUp Premium (buyer)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$7.99",
     "unit": "per month",
     "note": "FACT; ad-free + early access",
     "shareOfRevenue": null
    },
    {
     "name": "Promote Plus (seller)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$19.99 / $99.99",
     "unit": "mo / yr",
     "note": "FACT; endless top-of-feed promote",
     "shareOfRevenue": null
    },
    {
     "name": "Storefronts Starter / Enhanced",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$49 / $249",
     "unit": "per month",
     "note": "FACT; Elite is custom",
     "shareOfRevenue": null
    },
    {
     "name": "Services listing plan",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "From $75",
     "unit": "per month",
     "note": "FACT; multi-month discounts",
     "shareOfRevenue": null
    },
    {
     "name": "Estimated total sales",
     "amount": 150000000,
     "currency": "USD",
     "period": "company to AIM Group",
     "price": "~$150M FY2023",
     "unit": "company to AIM Group",
     "note": "SECONDARY; no FY2024 $ public",
     "shareOfRevenue": 1
    }
   ],
   "streamsWithAmounts": 1,
   "modelTags": [
    "take-rate",
    "subscription",
    "ads"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "take-rate"
    },
    {
     "tag": "subscription",
     "evidence": "Subscription"
    },
    {
     "tag": "ads",
     "evidence": "ads"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "ads",
   "engine": "ads",
   "cluster": "Ads & attention",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "Main monetization is paid promoted placements (Promote Plus $19.99/mo or one-off boosts), programmatic/display ads (CEO memo cites programmatic ad rates as a legacy line that hurt FY2024), plus Premium $7.99/mo and flat business Storefronts/Services plans. Local cash meetups carry $0 take-rate; shipping 12.9% fee ended Sep–Oct 2025. Closest allowed tag: ads (placement/promotion family, same as Craigslist posting fees / Zillow). Not take-rate. FY2023 sales approaching $150M (company to AIM, SECONDARY).",
   "sizing": {
    "usdFullYear": 150000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "openai",
   "name": "OpenAI",
   "url": "/companies/openai/",
   "logo": "logo.svg",
   "sector": "AI research & platform",
   "theme": "AI & Infra",
   "accent": "#10a37f",
   "sourceModelTags": [
    "Freemium PLG",
    "Seat SaaS",
    "API usage",
    "Enterprise"
   ],
   "lastUpdated": "2026-09-20",
   "revenue": null,
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": null,
   "revenueStreams": [
    {
     "name": "Free",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "/ user / mo",
     "note": "ChatGPT for everyone; ads testing planned on Free/Go",
     "shareOfRevenue": null
    },
    {
     "name": "Go",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$8",
     "unit": "/ user / mo (US)",
     "note": "10× more messages/uploads/images than Free",
     "shareOfRevenue": null
    },
    {
     "name": "Plus",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$20",
     "unit": "/ user / mo",
     "note": "Deeper reasoning, higher limits, Codex on consumer",
     "shareOfRevenue": null
    },
    {
     "name": "Pro",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$200",
     "unit": "/ user / mo",
     "note": "Max consumer access to frontier models",
     "shareOfRevenue": null
    },
    {
     "name": "Business",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$20+",
     "unit": "/ seat / mo (annual Std)",
     "note": "Std $20 / Prem $100 annual; teams 2–200",
     "shareOfRevenue": null
    },
    {
     "name": "Enterprise",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Custom",
     "unit": null,
     "note": "Security, residency, SLAs; credits/tokens options",
     "shareOfRevenue": null
    },
    {
     "name": "API",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Tokens",
     "unit": "/ 1M tokens",
     "note": "Pay-as-you-go; e.g. GPT-6 Astra $10 in / $50 out",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "subscription",
    "usage-based",
    "ads",
    "freemium",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "usage-based",
     "evidence": "API"
    },
    {
     "tag": "ads",
     "evidence": "ads"
    },
    {
     "tag": "freemium",
     "evidence": "Freemium"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "Enterprise"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "subscription",
   "engine": "sub",
   "cluster": "Subscriptions",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": null
  },
  {
   "slug": "orsted",
   "name": "Ørsted",
   "url": "/companies/orsted/",
   "logo": "logo.svg",
   "sector": "Offshore Wind",
   "theme": "Energy & Climate",
   "accent": "#0F5FA6",
   "sourceModelTags": [
    "Offshore wind developer",
    "CfD and PPA power sales",
    "Construction for partners",
    "Farm-down partnerships"
   ],
   "lastUpdated": "2026-10-11",
   "revenue": {
    "value": 9800000000,
    "currency": "EUR",
    "raw": "€9.8B",
    "period": "annual",
    "fullYear": true,
    "usd": null,
    "snippet": "DKK 73.2B revenue FY25 (+3%) ≈ €9.8B",
    "sourceSentence": "DKK 73.2B revenue FY25 (+3%) ≈ €9.8B · DKK 48.3B in H1 2026 (+28%)",
    "field": "keyMetrics[0].label",
    "approx": true,
    "secondary": false,
    "source": "Ørsted Annual Report 2025; H1 2026 interim report (FACT / INFERENCE)",
    "sourceUrl": "https://cdn.orsted.com/-/media/annual-2025/annual-report-2025.pdf"
   },
   "growthPct": 3,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": {
    "kind": "profit",
    "value": 420000000,
    "currency": "EUR",
    "raw": "€0.42B",
    "period": "annual",
    "snippet": "FY2025 net profit DKK 3.2B ≈ €0.42B profit"
   },
   "outcome": "Profitable",
   "outcomeBasis": "profit",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 75.4,
    "basis": "country",
    "homeMarket": "Denmark",
    "period": "FY2025",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "Denmark DKK 18,000M of DKK 73,244M revenue (U.K. DKK 35,810M)",
    "source": "Ørsted Annual Report 2025, note 2.1 geographical distribution",
    "sourceUrl": "https://cdn.orsted.com/-/media/annual-2025/annual-report-2025.pdf",
    "basisNote": "customer location (supply point); exchange or hub location for trading sales",
    "entryMode": "owned",
    "entryModeNote": "Builds and operates its own offshore wind farms abroad, often selling stakes to partners",
    "reviewedAt": "2026-10-14",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Generate",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "DKK 21.1B power generation",
     "unit": "FY25 (+8%)",
     "note": "FACT; power produced at Ørsted's own wind, solar and CHP plants, sold under CfDs, ROCs, PPAs and merchant prices; 35.2 TWh generated, 99% renewable",
     "shareOfRevenue": null
    },
    {
     "name": "Subsidy",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "DKK 9.6B government grants",
     "unit": "FY25 (FY24 DKK 12.2B)",
     "note": "FACT; of which DKK 9.2B in offshore; fell because subsidy contracts expired for older assets",
     "shareOfRevenue": null
    },
    {
     "name": "Build for partners",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "DKK 9.0B construction agreements",
     "unit": "FY25",
     "note": "FACT; mainly Greater Changhua 4 (DKK 4.6B) and the Hornsea 3 transmission asset (DKK 3.1B) built for partners who own shares; revenue over time as the farm is built",
     "shareOfRevenue": null
    },
    {
     "name": "Trade & resell",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "DKK 17.2B power sales",
     "unit": "FY25 (−4%)",
     "note": "FACT; power sourced from other producers and sold on; low margin and tied to power prices",
     "shareOfRevenue": null
    },
    {
     "name": "Heat & gas",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "DKK 3.5B heat + DKK 6.3B gas",
     "unit": "FY25",
     "note": "FACT; Danish CHP plants and the gas business; 'Bioenergy & Other' EBITDA was only DKK 1.4B",
     "shareOfRevenue": null
    },
    {
     "name": "Farm-down",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "~DKK 46B proceeds",
     "unit": "2025–early 2026 programme",
     "note": "FACT; sale of stakes (Hornsea 3 50%, Greater Changhua 2 55%, European onshore and others) is funding, booked mostly as divestments and gains/losses, not as revenue",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "enterprise-contracts",
     "evidence": "backlog"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "enterprise-contracts",
   "engine": "use",
   "cluster": "Usage & API",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "revenue is power sold under long-term CfD/ROC/OREC/PPA contracts plus construction agreements for partners (DKK 9.0B); no consumer billing",
   "sizing": {
    "usdFullYear": 10584000000,
    "inferred": true,
    "note": "converted at fixed reference FX EUR→USD 1.08 (INFERENCE, ordering only)"
   }
  },
  {
   "slug": "paramount-skydance",
   "name": "Skydance Corporation",
   "url": "/companies/paramount-skydance/",
   "logo": "logo.svg",
   "sector": "Media / TV / Streaming / Film",
   "theme": "Media & Social",
   "accent": "#0064ff",
   "sourceModelTags": [
    "Affiliate fees + subscriptions",
    "TV & streaming ads",
    "Content licensing",
    "Sports rights"
   ],
   "lastUpdated": "2026-10-16",
   "revenue": {
    "value": 29400000000,
    "currency": "USD",
    "raw": "$29.4B",
    "period": "annual",
    "fullYear": true,
    "usd": 29400000000,
    "snippet": "$29.4B revenue FY25 pro forma (−3%)",
    "sourceSentence": "$29.4B revenue FY25 pro forma (−3%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Paramount Skydance FY2025 Form 10-K — MD&A, Consolidated Results; Supplemental Pro Forma Revenues (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/2041610/000204161026000011/psky-20251231.htm"
   },
   "growthPct": -3,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": {
    "kind": "net loss",
    "value": -586000000,
    "currency": "USD",
    "raw": "$586M",
    "period": "partial",
    "periodNote": "canvas keyMetrics[1]: net loss $586M is for the Successor period Aug 7–Dec 31, 2025 only (Predecessor Jan 1–Aug 6, 2025 net loss $35M); the 10-K states no full-year FY2025 GAAP profit, so it is not paired with full-year growth",
    "snippet": "Net loss $586M Aug 7–Dec 31, 2025 (Successor period)"
   },
   "outcome": "Loss-making",
   "outcomeBasis": "net loss",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "partial",
   "international": {
    "shareOutsideHome": 18.9,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2024 (year ended December 31, 2024; Predecessor — Paramount Global)",
    "fullYear": true,
    "basisNote": "location of the customer or platform (Note: revenues by geography)",
    "label": "INFERENCE",
    "figures": "International $5,525M of $29,213M FY2024 total revenues (U.S. $23,688M). Share outside the U.S. = 5,525 / 29,213 = 18.9%.",
    "source": "Paramount Skydance FY2025 Form 10-K — Segment note, revenues by geography (FY2024 Predecessor column)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/2041610/000204161026000011/psky-20251231.htm",
    "countries": 30,
    "countriesNote": "employees in 30 countries (FY2025 10-K human capital); not a count of markets served",
    "entryMode": "owned",
    "entryModeNote": "Mixed: owns free-to-air networks Channel 5 (U.K.) and Network 10 (Australia) and runs Paramount+ / Pluto TV directly in many markets; uses joint ventures for SkyShowtime (50%, Europe) and United International Pictures (with Universal) for theatrical distribution, plus third-party distributors; sold Telefe (Oct 2025) and Chilevisión (Jan 2026).",
    "proxyNote": "FY2025 is split at the Aug 7, 2025 merger and is not stitched: International $3,246M of $16,622M for Jan 1–Aug 6, 2025 (Predecessor, 19.5%) and $2,303M of $12,269M for Aug 7–Dec 31, 2025 (Successor, 18.8%) (INFERENCE shares of FACT figures).",
    "localization": "International Paramount+ subscribers declined in 2026 due to non-renewed international distribution agreements (Q2 2026 10-Q).",
    "reviewedAt": "2026-10-16",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Paramount+ Essential (U.S.)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$8.99/mo",
     "unit": "ad-supported plan, from Jan 15, 2026",
     "note": "FACT; $89.99/yr; includes NFL on CBS + UFC",
     "shareOfRevenue": null
    },
    {
     "name": "Paramount+ Premium (U.S.)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$13.99/mo",
     "unit": "ad-free plan (ads on live TV), from Jan 15, 2026",
     "note": "FACT; $139.99/yr; SHOWTIME + live local CBS",
     "shareOfRevenue": null
    },
    {
     "name": "Paramount+ ARPU",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$8.52/mo",
     "unit": "avg revenue per subscriber, Q2 2026",
     "note": "FACT (10-Q); +12% on price increases",
     "shareOfRevenue": null
    },
    {
     "name": "Affiliate & subscription fees",
     "amount": 13700000000,
     "currency": "USD",
     "period": "largest revenue type (~47%), pro forma",
     "price": "$13.7B FY25",
     "unit": "largest revenue type (~47%), pro forma",
     "note": "FACT $; % INFERENCE",
     "shareOfRevenue": 0.466
    },
    {
     "name": "Advertising",
     "amount": 9100000000,
     "currency": "USD",
     "period": "CBS, cable, Paramount+, Pluto TV, pro forma",
     "price": "$9.1B FY25",
     "unit": "CBS, cable, Paramount+, Pluto TV, pro forma",
     "note": "FACT; −11% (no Super Bowl in 2025)",
     "shareOfRevenue": 0.31
    },
    {
     "name": "Licensing & other",
     "amount": 6000000000,
     "currency": "USD",
     "period": "content licensing, home ent., games, pro forma",
     "price": "$6.0B FY25",
     "unit": "content licensing, home ent., games, pro forma",
     "note": "FACT; incl. Skydance",
     "shareOfRevenue": 0.204
    },
    {
     "name": "Theatrical",
     "amount": 629000000,
     "currency": "USD",
     "period": "box office share, pro forma",
     "price": "$629M FY25",
     "unit": "box office share, pro forma",
     "note": "FACT; −23% on release mix",
     "shareOfRevenue": 0.021
    }
   ],
   "streamsWithAmounts": 4,
   "modelTags": [
    "subscription",
    "ads",
    "freemium"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "ads",
     "evidence": "ads"
    },
    {
     "tag": "freemium",
     "evidence": "free plan"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "subscription",
   "engine": "sub",
   "cluster": "Subscriptions",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "Largest FY2025 revenue type on the 10-K's supplemental pro forma (combined) basis is affiliate and subscription $13,671M (~46.5% of $29,394M FY2025 pro forma revenue, year ended Dec 31, 2025): pay-TV carriage/retransmission fees plus Paramount+ subscriptions (Paramount+ revenue $7,063M, +20%). Advertising $9,132M (~31%) is second and declining. Reviewed main engine = subscription, same family as Disney/Netflix.",
   "sizing": {
    "usdFullYear": 29400000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "patagonia",
   "name": "Patagonia",
   "url": "/companies/patagonia/",
   "logo": "logo.svg",
   "sector": "Apparel / Mission Brand",
   "theme": "Commerce & Consumer",
   "accent": "#1e4f7a",
   "sourceModelTags": [
    "Purpose-owned brand",
    "Omnichannel apparel",
    "Repair + resale",
    "Private, self-reported"
   ],
   "lastUpdated": "2026-10-11",
   "revenue": {
    "value": 1470000000,
    "currency": "USD",
    "raw": "$1.47B",
    "period": "annual",
    "fullYear": true,
    "usd": 1470000000,
    "snippet": "$1.47B revenue FY25",
    "sourceSentence": "$1.47B revenue FY25 · 61% US / 39% international",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Patagonia FY2025 Climate Risk Report (FACT); Ventura County Star (SECONDARY)",
    "sourceUrl": "https://staging-us2.patagonia.com/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw9a3a5c3f/slots/RMA/PAT_FY25_ClimateRiskReport-122225-v2.pdf"
   },
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": {
    "reviewedAt": "2026-10-14",
    "proxyNote": "Company-reported 61% U.S. / 39% international of $1.47B (FY ended Apr 30, 2025), but the only source found is a climate-risk PDF on a staging server, so it is not ranked",
    "tier": "partial"
   },
   "revenueStreams": [
    {
     "name": "Total revenue",
     "amount": 1470000000,
     "currency": "USD",
     "period": "FY2025 (May 2024 – Apr 2025)",
     "price": "$1.47B",
     "unit": "FY2025 (May 2024 – Apr 2025)",
     "note": "FACT; Patagonia report / Climate Risk Report",
     "shareOfRevenue": 1
    },
    {
     "name": "US sales",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "61%",
     "unit": "of FY25 revenue",
     "note": "FACT; ≈ $0.9B by simple multiplication (INFERENCE)",
     "shareOfRevenue": null
    },
    {
     "name": "International sales",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "39%",
     "unit": "of FY25 revenue",
     "note": "FACT; ≈ $0.57B by simple multiplication (INFERENCE)",
     "shareOfRevenue": null
    },
    {
     "name": "Worn Wear resale",
     "amount": 13000000,
     "currency": "USD",
     "period": "FY25 revenue",
     "price": "≈$13M",
     "unit": "FY25 revenue",
     "note": "SECONDARY; about 1% of total, Source Fashion",
     "shareOfRevenue": 0.009
    },
    {
     "name": "Change in revenue",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "−6.3%",
     "unit": "total, FY2023 → FY2025",
     "note": "SECONDARY; Ventura County Star",
     "shareOfRevenue": null
    },
    {
     "name": "Dividends to Holdfast",
     "amount": 180000000,
     "currency": "USD",
     "period": "Sept 2022 – Apr 2025",
     "price": "$180M",
     "unit": "Sept 2022 – Apr 2025",
     "note": "SECONDARY; Ventura County Star quoting the report",
     "shareOfRevenue": 0.122
    }
   ],
   "streamsWithAmounts": 3,
   "modelTags": [
    "lending",
    "enterprise-contracts",
    "retail/DTC"
   ],
   "modelTagEvidence": [
    {
     "tag": "lending",
     "evidence": "Apr"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "rpo"
    },
    {
     "tag": "retail/DTC",
     "evidence": "wholesale"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "retail/DTC",
   "engine": "hard",
   "cluster": "Physical products",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "private; sells durable apparel and gear through owned stores, e-commerce and wholesale (FY25 revenue $1.47B); Worn Wear resale is only about $13M, so tag follows the physical-product sales engine",
   "sizing": {
    "usdFullYear": 1470000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "paypal",
   "name": "PayPal",
   "url": "/companies/paypal/",
   "logo": "logo.svg",
   "sector": "Digital Payments / Fintech",
   "theme": "Fintech",
   "accent": "#003087",
   "sourceModelTags": [
    "Two-sided payments network",
    "Take rate on volume",
    "Unbranded processing (Braintree)",
    "Credit + BNPL (balance-sheet light)"
   ],
   "lastUpdated": "2026-10-06",
   "revenue": {
    "value": 33200000000.000004,
    "currency": "USD",
    "raw": "$33.2B",
    "period": "annual",
    "fullYear": true,
    "usd": 33200000000.000004,
    "snippet": "Full year: FY2025 (year ended Dec 31, 2025) net revenue was $33.2B ($33,172M), +4% (FACT — Q4 & FY2025 earnings release / SEC 8-K).",
    "sourceSentence": "Full year: FY2025 (year ended Dec 31, 2025) net revenue was $33.2B ($33,172M), +4% (FACT — Q4 & FY2025 earnings release / SEC 8-K).",
    "field": "keyMetrics[1].detail",
    "approx": false,
    "secondary": false,
    "source": "Q2 2026 earnings release (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1633917/000163391726000080/pypl2q-26earningsrelease.htm"
   },
   "growthPct": 4,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 44.9,
    "type": "transaction",
    "period": "quarter",
    "mixedPeriod": true,
    "snippet": "transaction margin dollars +1% to $3.9B (a 44.9% transaction margin)"
   },
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": {
    "shareOutsideHome": 43.1,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2025",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "Other countries $14,304M of $33,172M",
    "source": "PayPal FY2025 Form 10-K",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1633917/000163391726000024/pypl-20251231.htm",
    "entryMode": "digital-only",
    "entryModeNote": "Available in about 200 markets",
    "countries": 200,
    "countriesNote": "about 200 markets (as stated on the canvas)",
    "reviewedAt": "2026-10-14",
    "basisNote": "where the party paying the fee is located",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Send to friends (P2P)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "/ domestic bank or balance",
     "note": "FACT Venmo/PayPal; the free on-ramp that brings users in",
     "shareOfRevenue": null
    },
    {
     "name": "Venmo Instant Transfer",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "1.75%",
     "unit": "/ transfer",
     "note": "FACT Venmo fees page; $0.25 min, $25 max; standard transfer free",
     "shareOfRevenue": null
    },
    {
     "name": "Goods & services payment",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "2.99%",
     "unit": "/ payment",
     "note": "FACT PayPal US merchant fees page",
     "shareOfRevenue": null
    },
    {
     "name": "Standard card payments",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "2.99% + fixed",
     "unit": "/ transaction",
     "note": "FACT; Advanced card processing 2.19% + fixed",
     "shareOfRevenue": null
    },
    {
     "name": "PayPal Checkout / Pay with Venmo",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "3.49% + fixed",
     "unit": "/ transaction",
     "note": "FACT; the branded button, PayPal’s highest-margin product",
     "shareOfRevenue": null
    },
    {
     "name": "PayPal Pay Later",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "4.99% + fixed",
     "unit": "/ transaction",
     "note": "FACT; merchant pays more, shopper can pay in installments",
     "shareOfRevenue": null
    },
    {
     "name": "Credit revenue share & interest",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Varies",
     "unit": "/ loan or card",
     "note": "FACT 10-K; loan fees/interest plus revenue share from a partner bank",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "take-rate",
    "lending",
    "marketplace",
    "freemium"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "payments network"
    },
    {
     "tag": "lending",
     "evidence": "BNPL"
    },
    {
     "tag": "marketplace",
     "evidence": "Two-sided"
    },
    {
     "tag": "freemium",
     "evidence": "$0"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "take-rate",
   "engine": "take",
   "cluster": "Payments & take-rate",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "was marketplace; transaction revenue $7.83B of $8.68B",
   "sizing": {
    "usdFullYear": 33200000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "peloton",
   "name": "Peloton Interactive, Inc.",
   "url": "/companies/peloton/",
   "logo": "logo.svg",
   "sector": "Connected Fitness / Hardware + Subscription",
   "theme": "Wellness",
   "accent": "#FF1C26",
   "sourceModelTags": [
    "Hardware + subscription",
    "All-Access Membership",
    "App One / App+",
    "Commercial / Precor"
   ],
   "lastUpdated": "2026-10-04",
   "revenue": {
    "value": 2446000000,
    "currency": "USD",
    "raw": "$2.446B",
    "period": "annual",
    "fullYear": true,
    "usd": 2446000000,
    "snippet": "FY26 rev $2.446B",
    "sourceSentence": "FY26 rev $2.446B",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Peloton Q4 & FY2026 earnings (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1639825/000163982526000032/q4fy2026earningspressrelea.htm"
   },
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": {
    "kind": "net income",
    "value": 63000000,
    "currency": "USD",
    "raw": "$63M",
    "period": "annual",
    "snippet": "FY26 net income $63M"
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 13.4,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2026 (year to Jun 30, 2026)",
    "fullYear": true,
    "label": "FACT",
    "figures": "U.S. $2,117.1M = 87% of $2,446.0M",
    "source": "Peloton FY2026 Form 10-K",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1639825/000163982526000038/pton-20260630.htm",
    "entryMode": "owned",
    "entryModeNote": "Own subsidiaries in the U.K., Germany, Canada, Australia",
    "reviewedAt": "2026-10-14",
    "basisNote": "filing does not state how the country is assigned",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "App One (Peloton bill)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$12.99",
     "unit": "/ mo",
     "note": "FACT Support — US direct; annual $129; iOS App Store $15.99/mo / $159.99/yr",
     "shareOfRevenue": null
    },
    {
     "name": "App+",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$28.99",
     "unit": "/ mo",
     "note": "FACT Support — US; annual $289.99; unlimited App classes (no hardware touchscreen)",
     "shareOfRevenue": null
    },
    {
     "name": "All-Access Membership",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$49.99",
     "unit": "/ mo",
     "note": "FACT Support — US household on hardware + App; required for full touchscreen content",
     "shareOfRevenue": null
    },
    {
     "name": "Cross Training Bike",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$1,695",
     "unit": "hardware",
     "note": "FACT shop/bike — membership separate; financing / promos vary",
     "shareOfRevenue": null
    },
    {
     "name": "Bike+ / Row+ / Tread Vision",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$2,695–$3,495",
     "unit": "hardware",
     "note": "FACT shop — Bike+ $2,695; Row+ & Tread Vision $3,495; Tread+ $6,695",
     "shareOfRevenue": null
    },
    {
     "name": "Refurbished / rental / commercial",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Lower / quote",
     "unit": "mixed",
     "note": "FACT shop — refurb Bike $1,145 / Bike+ $1,395; Bike+ rental $150/mo; Commercial/Precor sales",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "subscription",
    "lending",
    "hardware"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "lending",
     "evidence": "financing"
    },
    {
     "tag": "hardware",
     "evidence": "Hardware"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "subscription",
   "engine": "sub",
   "cluster": "Subscriptions",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "connected-fitness subscriptions with hardware on-ramp",
   "sizing": {
    "usdFullYear": 2446000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "perplexity",
   "name": "Perplexity",
   "url": "/companies/perplexity/",
   "logo": "logo.svg",
   "sector": "AI Search",
   "theme": "AI & Infra",
   "accent": "#20808D",
   "sourceModelTags": [
    "Freemium answer engine",
    "Seat SaaS (Pro/Max/Ent)",
    "API PAYG (Sonar/Agent)",
    "Comet + publishers"
   ],
   "lastUpdated": "2026-09-21",
   "revenue": null,
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": null,
   "revenueStreams": [
    {
     "name": "Standard (Free)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "/ month",
     "note": "Cited answers; limited Pro Searches & uploads; basic models (FACT hub + plan help)",
     "shareOfRevenue": null
    },
    {
     "name": "Pro",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$20",
     "unit": "/ month",
     "note": "Frontier models, Deep Research, Computer, Create; Comet Plus included path (FACT)",
     "shareOfRevenue": null
    },
    {
     "name": "Education Pro",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "~$10",
     "unit": "/ month",
     "note": "SheerID-verified students/educators; everything in Pro (FACT plan help)",
     "shareOfRevenue": null
    },
    {
     "name": "Max",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$200",
     "unit": "/ month",
     "note": "Or $2,000/yr web; highest individual limits & frontier access (FACT Max help)",
     "shareOfRevenue": null
    },
    {
     "name": "Enterprise Pro",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$40",
     "unit": "/ seat / mo",
     "note": "Or $400/yr; admin, privacy, Projects; API separate (FACT Ent FAQ)",
     "shareOfRevenue": null
    },
    {
     "name": "Enterprise Max",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$325",
     "unit": "/ seat / mo",
     "note": "Or $3,250/yr; highest team Research/Create/file caps (FACT Ent FAQ)",
     "shareOfRevenue": null
    },
    {
     "name": "API Platform",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "PAYG",
     "unit": "/ tokens · req · tools",
     "note": "Sonar/Agent/Search/Embeddings; credits/AWS; never bundled in seats (FACT docs)",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "subscription",
    "usage-based",
    "ads",
    "freemium",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "Pro $"
    },
    {
     "tag": "usage-based",
     "evidence": "API"
    },
    {
     "tag": "ads",
     "evidence": "ARPU"
    },
    {
     "tag": "freemium",
     "evidence": "Freemium"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "Enterprise"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "subscription",
   "engine": "sub",
   "cluster": "Subscriptions",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": null
  },
  {
   "slug": "pinecone",
   "name": "Pinecone",
   "url": "/companies/pinecone/",
   "logo": "logo.svg",
   "sector": "Vector Database / AI Infra",
   "theme": "AI & Infra",
   "accent": "#1B4332",
   "sourceModelTags": [
    "Freemium PLG",
    "Serverless Vector DB",
    "Enterprise + BYOC",
    "AI Knowledge Platform"
   ],
   "lastUpdated": "2026-09-21",
   "revenue": null,
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": null,
   "revenueStreams": [
    {
     "name": "Starter",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "/ mo",
     "note": "Free On-Demand DB + Inference + Assistant; 2 GB storage, 1M RU, 2M WU — demand gen",
     "shareOfRevenue": null
    },
    {
     "name": "Builder",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$20",
     "unit": "/ mo flat",
     "note": "Higher quotas; multi-project/users; monitoring; no usage overages",
     "shareOfRevenue": null
    },
    {
     "name": "Standard",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$50+",
     "unit": "/ mo min + usage",
     "note": "PAYG storage/RU/WU; DRN; backups; RBAC; SSO; HIPAA add-on $190/mo",
     "shareOfRevenue": null
    },
    {
     "name": "Enterprise",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$500+",
     "unit": "/ mo min + usage",
     "note": "Higher RU/WU rates; 99.95% SLA; BYOC; Private Endpoints; CMEK; Pro support",
     "shareOfRevenue": null
    },
    {
     "name": "Inference",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Usage",
     "unit": "/ M tokens",
     "note": "Hosted embed/rerank — e.g. llama-text-embed-v2 $0.16/M on Std/Ent after plan includes",
     "shareOfRevenue": null
    },
    {
     "name": "Assistant",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Usage",
     "unit": "/ tokens + GB",
     "note": "Managed RAG chat meters; storage $3/GB-mo on Std/Ent after included",
     "shareOfRevenue": null
    },
    {
     "name": "Support add-ons",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$29 → $250",
     "unit": "/ mo",
     "note": "Developer $29; Pro $250; Premium Enterprise-only",
     "shareOfRevenue": null
    },
    {
     "name": "CSP Marketplace",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Contract",
     "unit": "/ commit",
     "note": "AWS / GCP / Microsoft marketplace billing + committed-use discounts",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "subscription",
    "usage-based",
    "marketplace",
    "freemium",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "Pro $"
    },
    {
     "tag": "usage-based",
     "evidence": "PAYG"
    },
    {
     "tag": "marketplace",
     "evidence": "marketplace"
    },
    {
     "tag": "freemium",
     "evidence": "Freemium"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "Enterprise"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "usage-based",
   "engine": "use",
   "cluster": "Usage & API",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "was freemium; serverless storage/reads billed by use",
   "sizing": null
  },
  {
   "slug": "pinterest",
   "name": "Pinterest, Inc.",
   "url": "/companies/pinterest/",
   "logo": "logo.svg",
   "sector": "Visual Discovery / Ads",
   "theme": "Media & Social",
   "accent": "#E60023",
   "sourceModelTags": [
    "Visual discovery",
    "Ads + shopping",
    "Performance+",
    "Intent marketplace"
   ],
   "lastUpdated": "2026-09-21",
   "revenue": {
    "value": 4219999999.9999995,
    "currency": "USD",
    "raw": "$4.22B",
    "period": "annual",
    "fullYear": true,
    "usd": 4219999999.9999995,
    "snippet": "$4.22B FY’25 revenue",
    "sourceSentence": "$4.22B FY’25 revenue",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Pinterest Q4/FY 2025 earnings PR (FACT)",
    "sourceUrl": "https://s204.q4cdn.com/369458543/files/doc_earnings/2025/q4/earnings-result/Q425-PressRelease.pdf"
   },
   "growthPct": 16,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 30,
    "type": "ebitda",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "FY’25 Adjusted EBITDA $1,270M (~30% margin)"
   },
   "profit": {
    "kind": "ebitda",
    "value": 1270000000,
    "currency": "USD",
    "raw": "$1,270M",
    "period": "annual",
    "snippet": "FY’25 Adjusted EBITDA $1,270M (~30% margin)"
   },
   "outcome": "Profitable",
   "outcomeBasis": "ebitda",
   "outcomeInferred": true,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 31,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2025",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "U.S. $2,912.0M of $4,221.8M",
    "source": "Pinterest FY2025 Form 10-K, Note 11",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1506293/000150629326000021/pins-20251231.htm",
    "entryMode": "digital-only",
    "entryModeNote": "Ads sold by region online",
    "reviewedAt": "2026-10-14",
    "basisNote": "customer billing address",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Advertising (substantially all revenue)",
     "amount": 4219999999.9999995,
     "currency": "USD",
     "period": "FY’25",
     "price": "$4.22B",
     "unit": "FY’25",
     "note": "FACT 10-K: substantially all revenue from third-party advertising — do not invent Shopping-ads % of mix",
     "shareOfRevenue": 1
    },
    {
     "name": "US & Canada (ARPU-heavy)",
     "amount": 3170000000,
     "currency": "USD",
     "period": "FY’25",
     "price": "$3.17B",
     "unit": "FY’25",
     "note": "FACT earnings PR: US & Canada revenue $3,173M; annual ARPU $30.84 on 105M MAUs",
     "shareOfRevenue": 0.751
    },
    {
     "name": "Europe",
     "amount": 775000000,
     "currency": "USD",
     "period": "FY’25",
     "price": "$775M",
     "unit": "FY’25",
     "note": "FACT: Europe revenue $775M (+31% Y/Y); ARPU $5.12; 158M MAUs",
     "shareOfRevenue": 0.184
    },
    {
     "name": "Shopping / catalog + Performance+",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Attach",
     "unit": "/ auctions",
     "note": "FACT 10-K + Business: Shopping ads, catalog sales objectives, Performance+ automation — no invented take-rate or GMV",
     "shareOfRevenue": null
    },
    {
     "name": "Rest of World (MAU-heavy, ARPU catch-up)",
     "amount": 274000000,
     "currency": "USD",
     "period": "FY’25",
     "price": "$274M",
     "unit": "FY’25",
     "note": "FACT: RoW revenue $274M (+62%) on 356M MAUs; annual ARPU $0.83 — teaching gap vs US&C",
     "shareOfRevenue": 0.065
    }
   ],
   "streamsWithAmounts": 4,
   "modelTags": [
    "take-rate",
    "subscription",
    "ads",
    "marketplace"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "take-rate"
    },
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "ads",
     "evidence": "Ads"
    },
    {
     "tag": "marketplace",
     "evidence": "marketplace"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "ads",
   "engine": "ads",
   "cluster": "Ads & attention",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": {
    "usdFullYear": 4220000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "plaid",
   "name": "Plaid",
   "url": "/companies/plaid/",
   "logo": "logo.svg",
   "sector": "Fintech infrastructure / Open-banking network",
   "theme": "Fintech",
   "accent": "#111111",
   "sourceModelTags": [
    "Usage-based API pricing",
    "Free to consumers, apps pay",
    "Network data → credit + fraud",
    "Bank data fees + 1033 reset"
   ],
   "lastUpdated": "2026-10-08",
   "revenue": {
    "value": 500000000,
    "currency": "USD",
    "raw": "$500M",
    "period": "annualized",
    "fullYear": false,
    "usd": 500000000,
    "snippet": "The result was well over $500M ARR at the end of 2025, up ~40%, with new products at 21% of revenue (FACT)",
    "sourceSentence": "The result was well over $500M ARR at the end of 2025, up ~40%, with new products at 21% of revenue (FACT).",
    "field": "revenue-streams.howItWorks",
    "approx": false,
    "secondary": false,
    "source": null,
    "sourceUrl": null
   },
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": {
    "pct": 40,
    "period": "annualized"
   },
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Profitable",
   "outcomeBasis": "stated profitability phrase (cash-flow/EBITDA positive)",
   "outcomeInferred": true,
   "outcomeEstimate": false,
   "outcomePeriod": "unspecified",
   "international": null,
   "revenueStreams": [
    {
     "name": "Consumers",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Free",
     "unit": null,
     "note": "FACT; people connect and manage data at no cost",
     "shareOfRevenue": null
    },
    {
     "name": "Trial / Limited Production",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Free",
     "unit": "10 Items · 200 calls",
     "note": "FACT; try with live data before paying",
     "shareOfRevenue": null
    },
    {
     "name": "Pay as You Go",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Standard rates",
     "unit": "no commitment",
     "note": "FACT; card on file, pay for what you use",
     "shareOfRevenue": null
    },
    {
     "name": "Growth",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Discounted rates",
     "unit": "12-month commitment",
     "note": "FACT; support package, SSO, account manager",
     "shareOfRevenue": null
    },
    {
     "name": "Custom",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Volume pricing",
     "unit": "annual minimum",
     "note": "FACT; beta products, premium support; only plan in UK/EU",
     "shareOfRevenue": null
    },
    {
     "name": "Fee types inside every plan",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "One-time · monthly · per call",
     "unit": "/ connected account or request",
     "note": "FACT; Auth/Identity one-time, Transactions monthly, Balance/Signal per call",
     "shareOfRevenue": null
    },
    {
     "name": "Plaid Check consumer reports",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Per report bundle",
     "unit": "/ applicant",
     "note": "FACT; Plaid Income and Plaid Underwriting bundles for lenders",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "subscription",
    "usage-based"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "usage-based",
     "evidence": "Usage"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "usage-based",
   "engine": "use",
   "cluster": "Usage & API",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": null
  },
  {
   "slug": "poshmark",
   "name": "Poshmark",
   "url": "/companies/poshmark/",
   "logo": "logo.svg",
   "sector": "Social Fashion Resale Marketplace",
   "theme": "Media & Social",
   "accent": "#7F0353",
   "sourceModelTags": [
    "20% seller commission",
    "Social C2C resale",
    "Flat-rate shipping labels",
    "Naver-owned (since 2023)"
   ],
   "lastUpdated": "2026-10-14",
   "revenue": {
    "value": 326000000,
    "currency": "USD",
    "raw": "$326.0M",
    "period": "annual",
    "fullYear": true,
    "usd": 326000000,
    "snippet": "$326.0M revenue FY2021 (+25%)",
    "sourceSentence": "$326.0M revenue FY2021 (+25%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Poshmark Q4/FY2021 earnings release and Form 10-K for 2021 (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1825480/000117184322002041/exh_991.htm"
   },
   "growthPct": 25,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 2.2,
    "type": "ebitda",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "Adjusted EBITDA (non-GAAP) was $7.3M, a 2.2% margin, down from $36.0M"
   },
   "profit": {
    "kind": "ebitda",
    "value": 7300000,
    "currency": "USD",
    "raw": "$7.3M",
    "period": "annual",
    "snippet": "EBITDA $7.3M (2.2%)"
   },
   "outcome": "Profitable",
   "outcomeBasis": "ebitda",
   "outcomeInferred": true,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": null,
   "revenueStreams": [
    {
     "name": "List an item",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Free",
     "unit": "no listing, monthly or payment-processing fee",
     "note": "FACT (10-K)",
     "shareOfRevenue": null
    },
    {
     "name": "Sale under $15",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$2.95 flat",
     "unit": "deducted from seller earnings",
     "note": "FACT (10-K); still current per fee guides",
     "shareOfRevenue": null
    },
    {
     "name": "Sale of $15 or more",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "20% of final price",
     "unit": "seller keeps 80%",
     "note": "FACT (10-K); restored Oct 24, 2024",
     "shareOfRevenue": null
    },
    {
     "name": "Shipping label",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Flat fee paid by buyer",
     "unit": "prepaid USPS label up to 5 lb",
     "note": "FACT; label margin was 4% of FY2021 revenue; ~$6.49 now (SECONDARY)",
     "shareOfRevenue": null
    },
    {
     "name": "Promoted Closet ads",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Cost per click",
     "unit": "seller sets a weekly budget",
     "note": "FACT; launched May 2024",
     "shareOfRevenue": null
    },
    {
     "name": "Total revenue",
     "amount": 326000000,
     "currency": "USD",
     "period": "on $1.8B GMV, ~18% take rate",
     "price": "$326.0M FY2021",
     "unit": "on $1.8B GMV, ~18% take rate",
     "note": "FACT; take rate is INFERENCE",
     "shareOfRevenue": 1
    }
   ],
   "streamsWithAmounts": 1,
   "modelTags": [
    "take-rate",
    "ads",
    "marketplace"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "commission"
    },
    {
     "tag": "ads",
     "evidence": "ads"
    },
    {
     "tag": "marketplace",
     "evidence": "sellers"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "take-rate",
   "engine": "take",
   "cluster": "Payments & take-rate",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "Seller commission on each sale: 20% of the final price for sales of $15+ or a flat $2.95 under $15 (listing free), which the 10-K says produces essentially all revenue, plus shipping-label margin (4% of FY2021 net revenue) and since 2024 Promoted Closet CPC ads, per canvas revenue-streams/revenueLadder. FY2021 revenue $326.0M on $1.8B GMV (~18% take rate, INFERENCE). Percentage cut of GMV, so take-rate; same family as Etsy/Fiverr/StockX.",
   "sizing": {
    "usdFullYear": 326000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "ramp",
   "name": "Ramp",
   "url": "/companies/ramp/",
   "logo": "logo.svg",
   "sector": "Spend Management",
   "theme": "Fintech",
   "accent": "#0C0A08",
   "sourceModelTags": [
    "Interchange-funded free card",
    "Plus seat SaaS",
    "Multi-product FinOps",
    "AI / token spend"
   ],
   "lastUpdated": "2026-10-08",
   "revenue": {
    "value": 1000000000,
    "currency": "USD",
    "raw": "$1B",
    "period": "annualized",
    "fullYear": false,
    "usd": 1000000000,
    "snippet": ">$1B annualized revenue",
    "sourceSentence": ">$1B annualized revenue · FCF+",
    "field": "keyMetrics[0].label",
    "approx": true,
    "secondary": false,
    "source": "Ramp PR Newswire, Nov 17, 2025 (FACT)",
    "sourceUrl": "https://www.prnewswire.com/news-releases/ramp-reaches-32-billion-valuation-doubling-revenue-and-customers-in-past-year-302616510.html"
   },
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": {
    "entryMode": "digital-only",
    "entryModeNote": "Local cards in 30+ countries",
    "countries": 30,
    "countriesNote": "local cards in 30+ countries (as stated on the canvas)",
    "reviewedAt": "2026-10-14",
    "tier": "qualitative"
   },
   "revenueStreams": [
    {
     "name": "Free",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "/ user / month",
     "note": "FACT; card, T&E, AP/AR, treasury, basic accounting",
     "shareOfRevenue": null
    },
    {
     "name": "Plus",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$15",
     "unit": "/ user / month + platform fee",
     "note": "FACT; AI automation; 20% off annual",
     "shareOfRevenue": null
    },
    {
     "name": "Enterprise",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Custom",
     "unit": "annual contract",
     "note": "FACT; local cards 30+ countries, CSM",
     "shareOfRevenue": null
    },
    {
     "name": "Every card purchase",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Share of interchange",
     "unit": "/ transaction",
     "note": "FACT; merchant-side fee, split with Visa",
     "shareOfRevenue": null
    },
    {
     "name": "Bill pay / intl / same-day",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Fees / FX",
     "unit": "supplementary",
     "note": "FACT (support); bill-pay fees SECONDARY detail",
     "shareOfRevenue": null
    },
    {
     "name": "Procurement add-on",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Add-on",
     "unit": "Plus / Enterprise",
     "note": "FACT; listed on pricing",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "take-rate",
    "interchange",
    "subscription",
    "freemium",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "transaction fee"
    },
    {
     "tag": "interchange",
     "evidence": "Interchange"
    },
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "freemium",
     "evidence": "$0"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "Enterprise"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "interchange",
   "engine": "card",
   "cluster": "Payments & take-rate",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": null
  },
  {
   "slug": "reddit",
   "name": "Reddit, Inc.",
   "url": "/companies/reddit/",
   "logo": "logo.svg",
   "sector": "Social / community platform",
   "theme": "Media & Social",
   "accent": "#FF4500",
   "sourceModelTags": [
    "Community ads",
    "Logged-out reach",
    "Content licensing",
    "Reddit Premium"
   ],
   "lastUpdated": "2026-10-04",
   "revenue": {
    "value": 2200000000,
    "currency": "USD",
    "raw": "$2.20B",
    "period": "annual",
    "fullYear": true,
    "usd": 2200000000,
    "snippet": "Full year: FY2025 (year ended Dec 31, 2025) revenue was $2.20B ($2,202.5M), +69% (FACT — Q4 & FY2025 results / SEC 8-K).",
    "sourceSentence": "Full year: FY2025 (year ended Dec 31, 2025) revenue was $2.20B ($2,202.5M), +69% (FACT — Q4 & FY2025 results / SEC 8-K).",
    "field": "keyMetrics[0].detail",
    "approx": false,
    "secondary": false,
    "source": "Q2 2026 shareholder letter (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000098/exhibit992q226.htm"
   },
   "growthPct": 69,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 91.3,
    "type": "gross",
    "period": "unspecified",
    "mixedPeriod": true,
    "snippet": "Gross margin 91.3%"
   },
   "profit": {
    "kind": "net income",
    "value": 253000000,
    "currency": "USD",
    "raw": "$253M",
    "period": "quarter",
    "snippet": "GAAP net income $253M (31% margin)"
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "quarter",
   "international": {
    "shareOutsideHome": 18.9,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2025",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "Rest of world $417.0M of $2,202.5M",
    "source": "Reddit FY2025 Form 10-K",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000022/rddt-20251231.htm",
    "entryMode": "digital-only",
    "entryModeNote": "Ads sold online; translation for non-English users",
    "reviewedAt": "2026-10-14",
    "basisNote": "where the ad is shown; other revenue by customer billing address",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Free account",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "user",
     "note": "Post, vote, comment — the inventory advertisers buy",
     "shareOfRevenue": null
    },
    {
     "name": "Premium web monthly",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$5.99",
     "unit": "/ mo",
     "note": "FACT Help, updated May 26, 2026 — ad-free; not material to Q2 revenue",
     "shareOfRevenue": null
    },
    {
     "name": "Premium web annual",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$49.99",
     "unit": "/ yr",
     "note": "FACT Help — cheaper than monthly; in-app annual is $59.99",
     "shareOfRevenue": null
    },
    {
     "name": "Premium in-app monthly",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$6.99",
     "unit": "/ mo",
     "note": "FACT Help — higher to cover Apple/Google fees",
     "shareOfRevenue": null
    },
    {
     "name": "Advertising",
     "amount": 762000000,
     "currency": "USD",
     "period": "Q2 2026",
     "price": "$762M",
     "unit": "Q2 2026",
     "note": "FACT letter — +64% YoY; pricing and impressions both up",
     "shareOfRevenue": 0.346
    },
    {
     "name": "Other revenue",
     "amount": 43000000,
     "currency": "USD",
     "period": "Q2 2026",
     "price": "$43M",
     "unit": "Q2 2026",
     "note": "FACT letter — +24%; licensing sits here; Premium/Gold not material (10-Q)",
     "shareOfRevenue": 0.02
    }
   ],
   "streamsWithAmounts": 2,
   "modelTags": [
    "subscription",
    "ads",
    "freemium"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "Premium"
    },
    {
     "tag": "ads",
     "evidence": "ads"
    },
    {
     "tag": "freemium",
     "evidence": "$0"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "ads",
   "engine": "ads",
   "cluster": "Ads & attention",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": {
    "usdFullYear": 2200000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "redfin",
   "name": "Redfin",
   "url": "/companies/redfin/",
   "logo": "logo.svg",
   "sector": "Real Estate Brokerage + Home Search (now a Rocket Companies subsidiary)",
   "theme": "Fintech",
   "accent": "#A02021",
   "sourceModelTags": [
    "Commission take-rate",
    "Salaried agents",
    "Home-search audience",
    "Rocket subsidiary since 2025"
   ],
   "lastUpdated": "2026-10-11",
   "revenue": {
    "value": 1040000000,
    "currency": "USD",
    "raw": "$1.04B",
    "period": "annual",
    "fullYear": true,
    "usd": 1040000000,
    "snippet": "$1.04B revenue FY24 (+7%)",
    "sourceSentence": "$1.04B revenue FY24 (+7%) · last standalone full year",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Redfin Form 10-K FY2024, Results of Operations (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1382821/000138282125000046/rdfn-20241231.htm"
   },
   "growthPct": 7,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 34.9,
    "type": "gross",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "gross margin 34.9%"
   },
   "profit": {
    "kind": "net loss",
    "value": -164800000,
    "currency": "USD",
    "raw": "$164.8M",
    "period": "annual",
    "snippet": "FY24 net loss $164.8M"
   },
   "outcome": "Loss-making",
   "outcomeBasis": "net loss",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": null,
   "revenueStreams": [
    {
     "name": "Seller listing commission",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "typically 1% to 1.5% of the sale price",
     "unit": "per closed home sale",
     "note": "FACT; vs a more common 2.5% listing fee at traditional brokerages",
     "shareOfRevenue": null
    },
    {
     "name": "Buyer-side commission",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "set by local competition since Aug 2024",
     "unit": "per closed purchase; discount for working with a lead agent early",
     "note": "FACT; 2022 average buyer refund was $1,336, commission refund standard eliminated Dec 2022",
     "shareOfRevenue": null
    },
    {
     "name": "Partner referral fee",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "fixed percentage of the partner agent's commission",
     "unit": "per closed transaction ($2,838 average in 2024)",
     "note": "FACT",
     "shareOfRevenue": null
    },
    {
     "name": "Rentals (Rent., ApartmentGuide) subscriptions → Zillow per-lead fees",
     "amount": 203700000,
     "currency": "USD",
     "period": "subscriptions to property managers, moving to per-lead payments from Zillow",
     "price": "$203.7M in FY2024 (20% of revenue)",
     "unit": "subscriptions to property managers, moving to per-lead payments from Zillow",
     "note": "FACT",
     "shareOfRevenue": 0.196
    },
    {
     "name": "Mortgage origination (Bay Equity)",
     "amount": 139800000,
     "currency": "USD",
     "period": "fees and gains on loans originated and sold; $4.56B originated",
     "price": "$139.8M in FY2024 (13% of revenue)",
     "unit": "fees and gains on loans originated and sold; $4.56B originated",
     "note": "FACT",
     "shareOfRevenue": 0.134
    },
    {
     "name": "Title, advertising, Walk Score data",
     "amount": 37500000,
     "currency": "USD",
     "period": "settlement fees and ad/data sales",
     "price": "Title $37.5M + Monetization $19.0M in FY2024",
     "unit": "settlement fees and ad/data sales",
     "note": "FACT",
     "shareOfRevenue": 0.036
    }
   ],
   "streamsWithAmounts": 3,
   "modelTags": [
    "take-rate",
    "subscription",
    "lending",
    "ads"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "Commission"
    },
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "lending",
     "evidence": "loan"
    },
    {
     "tag": "ads",
     "evidence": "advertis"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "take-rate",
   "engine": "take",
   "cluster": "Payments & take-rate",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "commission on closed home transactions: brokerage $607.5M (58% of $1.04B FY24 revenue) plus partner referral fees $35.3M; rentals $203.7M, mortgage $139.8M and title $37.5M follow; acquired by Rocket Companies Jul 1, 2025, so FY2024 is the last standalone full year",
   "sizing": {
    "usdFullYear": 1040000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "redwood-materials",
   "name": "Redwood Materials",
   "url": "/companies/redwood-materials/",
   "logo": "logo.svg",
   "sector": "Battery Recycling & Second-Life Energy Storage",
   "theme": "Energy & Climate",
   "accent": "#9C3D2B",
   "sourceModelTags": [
    "Battery recycling",
    "Recovered critical metals",
    "Second-life energy storage",
    "Private venture-backed"
   ],
   "lastUpdated": "2026-10-11",
   "revenue": null,
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": null,
   "revenueStreams": [
    {
     "name": "Recovered metals (nickel, cobalt, copper, lithium)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "\"nearly a quarter billion dollars\" a year with refining",
     "unit": "sold to battery and industrial buyers",
     "note": "FACT as a company statement (Jul 2026, period unstated); prices and volumes by buyer not disclosed",
     "shareOfRevenue": null
    },
    {
     "name": "Battery materials: cathode and anode copper foil",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "contracted, amounts not disclosed",
     "unit": "to cell makers such as Panasonic and Toyota",
     "note": "FACT that Panasonic and Toyota agreed to source; Bloomberg via TT News (SECONDARY) says the cathode plant was incomplete",
     "shareOfRevenue": null
    },
    {
     "name": "Recycling and collection services",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "fee terms not disclosed",
     "unit": "automaker and cell-maker scrap, end-of-life packs, consumer drop-off",
     "note": "FACT that contracts exist (most North American cell makers, per Redwood); how much is fee versus feedstock purchase is not stated",
     "shareOfRevenue": null
    },
    {
     "name": "Redwood Energy storage systems",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "price not disclosed (company: well below new storage)",
     "unit": "MW / MWh deployed per project",
     "note": "FACT: 12 MW / 63 MWh Crusoe, 10 MWh Rivian, 1.5 MW / 7.2 MWh GM; contract structure is not stated",
     "shareOfRevenue": null
    },
    {
     "name": "Battery Bin consumer collection",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "no consumer price stated",
     "unit": "items up to 300 Wh dropped as-is",
     "note": "FACT: launched Dec 2025; San Francisco first",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "enterprise-contracts",
    "lending",
    "hardware"
   ],
   "modelTagEvidence": [
    {
     "tag": "enterprise-contracts",
     "evidence": "manual review (scripts/atlas-overrides.json)"
    },
    {
     "tag": "lending",
     "evidence": "capital"
    },
    {
     "tag": "hardware",
     "evidence": "energy storage"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "enterprise-contracts",
   "engine": "use",
   "cluster": "Usage & API",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "revenue comes from negotiated recycling, materials-supply and storage-project deals with automakers, cell makers and data-center/industrial customers (Panasonic, Toyota, Ultium, Crusoe, Rivian, GM); no total revenue or split disclosed (INFERENCE)",
   "sizing": null
  },
  {
   "slug": "replicate",
   "name": "Replicate",
   "url": "/companies/replicate/",
   "logo": "logo.svg",
   "sector": "AI Model Hosting",
   "theme": "AI & Infra",
   "accent": "#064E3B",
   "sourceModelTags": [
    "Pay-per-prediction",
    "Model marketplace",
    "Cog deploy",
    "Usage → Enterprise"
   ],
   "lastUpdated": "2026-09-21",
   "revenue": null,
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": null,
   "revenueStreams": [
    {
     "name": "Public predictions",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "PAYG",
     "unit": "/ GPU-sec · output",
     "note": "Active time only; hardware-sec or per-image/token/video (FACT pricing + billing)",
     "shareOfRevenue": null
    },
    {
     "name": "Hardware tiers",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0.81–$5.49",
     "unit": "/ GPU-hr",
     "note": "T4 $0.81 · L40S $3.51 · A100 $5.04 · H100 $5.49; CPU from $0.09/hr (FACT)",
     "shareOfRevenue": null
    },
    {
     "name": "Official model meters",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0.04+",
     "unit": "/ image · tok · vid-s",
     "note": "e.g. FLUX 1.1 Pro $0.04/img; Wan 480p $0.09/s video (FACT pricing)",
     "shareOfRevenue": null
    },
    {
     "name": "Fine-tune training",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "~$1.46",
     "unit": "/ typical FLUX run",
     "note": "Billed training time; FLUX on 8×H100 $0.0122/sec ~2 min (FACT docs)",
     "shareOfRevenue": null
    },
    {
     "name": "Private models",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Setup+idle+active",
     "unit": "/ instance-sec",
     "note": "Dedicated hardware; fast-booting fine-tunes exception = active-only (FACT billing)",
     "shareOfRevenue": null
    },
    {
     "name": "Deployments",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Online time",
     "unit": "/ min–max instances",
     "note": "Stable endpoint + autoscale; pay while instances online (FACT billing)",
     "shareOfRevenue": null
    },
    {
     "name": "Enterprise / commit",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Contact",
     "unit": "/ volume · SLA",
     "note": "Volume discounts, higher GPU limits, multi-GPU/H200 commits, reserved compute (FACT)",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "subscription",
    "usage-based",
    "hardware",
    "marketplace",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "Pro $"
    },
    {
     "tag": "usage-based",
     "evidence": "Pay-per"
    },
    {
     "tag": "hardware",
     "evidence": "Hardware"
    },
    {
     "tag": "marketplace",
     "evidence": "marketplace"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "Enterprise"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "usage-based",
   "engine": "use",
   "cluster": "Usage & API",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "was marketplace; pay-per-prediction",
   "sizing": null
  },
  {
   "slug": "revolut",
   "name": "Revolut",
   "url": "/companies/revolut/",
   "logo": "logo.svg",
   "sector": "Neobank / Financial super app",
   "theme": "Fintech",
   "accent": "#0075EB",
   "sourceModelTags": [
    "Free account, many paid engines",
    "Tiered subscriptions",
    "Fee-led, not loan-led",
    "E-money → licensed bank"
   ],
   "lastUpdated": "2026-10-07",
   "revenue": {
    "value": 4500000000,
    "currency": "GBP",
    "raw": "£4.5B",
    "period": "annual",
    "fullYear": true,
    "usd": null,
    "snippet": "£4.5B revenue in 2025, +46%",
    "sourceSentence": "£4.5B revenue in 2025, +46%",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Annual Report 2025 (FACT)",
    "sourceUrl": "https://www.revolut.com/reports-and-results/"
   },
   "growthPct": 46,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": {
    "kind": "profit before tax",
    "value": 1700000000,
    "currency": "GBP",
    "raw": "£1.7B",
    "period": "annual",
    "snippet": "£1.7B profit before tax, +57%"
   },
   "outcome": "Profitable",
   "outcomeBasis": "profit before tax",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "entryMode": "owned",
    "entryModeNote": "Licensed bank in 30+ of its 40 markets",
    "countries": 40,
    "countriesNote": "40 markets (as stated on the canvas)",
    "reviewedAt": "2026-10-14",
    "tier": "qualitative"
   },
   "revenueStreams": [
    {
     "name": "Standard",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Free",
     "unit": "/ month",
     "note": "FACT (UK pricing); fair-usage fee of 1% on exchanges above £1,000 a month",
     "shareOfRevenue": null
    },
    {
     "name": "Plus",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "£3.99",
     "unit": "/ month",
     "note": "FACT; better limits and purchase insurance",
     "shareOfRevenue": null
    },
    {
     "name": "Premium",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "£7.99",
     "unit": "/ month",
     "note": "FACT; brand subscriptions, higher savings rates",
     "shareOfRevenue": null
    },
    {
     "name": "Metal",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "£14.99",
     "unit": "/ month",
     "note": "FACT; travel cover, global data, lower trading fees",
     "shareOfRevenue": null
    },
    {
     "name": "Ultra",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "£55",
     "unit": "/ month",
     "note": "FACT; unlimited lounge access, cancellation cover",
     "shareOfRevenue": null
    },
    {
     "name": "Card swipes · FX · trading · crypto",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Interchange + spreads + fees",
     "unit": "/ transaction",
     "note": "FACT; card payments £1.0B, wealth £663M, FX £606M in 2025",
     "shareOfRevenue": null
    },
    {
     "name": "Revolut Business",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Plan fees + payments",
     "unit": "/ company",
     "note": "FACT; £708M revenue in 2025, 16% of group",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "take-rate",
    "interchange",
    "subscription",
    "usage-based",
    "lending"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "commission"
    },
    {
     "tag": "interchange",
     "evidence": "interchange"
    },
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "usage-based",
     "evidence": "usage"
    },
    {
     "tag": "lending",
     "evidence": "Interest income"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "subscription",
   "engine": "sub",
   "cluster": "Subscriptions",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "many fee engines; tiered plans are the curated lead",
   "sizing": {
    "usdFullYear": 5715000000,
    "inferred": true,
    "note": "converted at fixed reference FX GBP→USD 1.27 (INFERENCE, ordering only)"
   }
  },
  {
   "slug": "rivian",
   "name": "Rivian",
   "url": "/companies/rivian/",
   "logo": "logo.svg",
   "sector": "Electric Vehicles",
   "theme": "Commerce & Consumer",
   "accent": "#F2A900",
   "sourceModelTags": [
    "Direct-to-consumer EVs",
    "Amazon commercial vans",
    "VW software joint venture",
    "Regulatory credits"
   ],
   "lastUpdated": "2026-10-10",
   "revenue": {
    "value": 5390000000,
    "currency": "USD",
    "raw": "$5.39B",
    "period": "annual",
    "fullYear": true,
    "usd": 5390000000,
    "snippet": "$5.39B revenue FY25 (+8%)",
    "sourceSentence": "$5.39B revenue FY25 (+8%) · $1.658B in Q2 2026 (+27%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Rivian FY2025 Form 10-K; Q2 2026 results release (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1874178/000187417826000008/rivn-20251231.htm"
   },
   "growthPct": 8,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 11,
    "type": "gross",
    "period": "quarter",
    "mixedPeriod": true,
    "snippet": "Q2 2026 revenue was $1,658M (+27%) with gross profit $179M (11% margin), loss from operations $836M and net loss attributable to common stockholders $833M."
   },
   "profit": {
    "kind": "net loss",
    "value": -3626000000,
    "currency": "USD",
    "raw": "$3,626M",
    "period": "annual",
    "snippet": "Gross profit was $144M vs a $1,200M gross loss in FY24, but operating expenses of $3,729M left a loss from operations of $3,585M (FY24 $4,689M) and a net loss of $3,626M"
   },
   "outcome": "Loss-making",
   "outcomeBasis": "net loss",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": null,
   "revenueStreams": [
    {
     "name": "Sell",
     "amount": 3640000000,
     "currency": "USD",
     "period": "FY25 (FY24 $4.16B)",
     "price": "$3.64B new EV sales",
     "unit": "FY25 (FY24 $4.16B)",
     "note": "FACT; R1T/R1S consumer vehicles and Electric Delivery Vans; revenue when delivered; Chase Bank buys many consumer vehicles and leases them to drivers (about 36% of FY25 revenue)",
     "shareOfRevenue": 0.675
    },
    {
     "name": "Credit",
     "amount": 197000000,
     "currency": "USD",
     "period": "FY25 (−41%)",
     "price": "$197M regulatory credits",
     "unit": "FY25 (−41%)",
     "note": "FACT; tradable ZEV, greenhouse-gas, fuel-economy and clean-fuel credits sold to other companies; $108M in Q2 2026; future uncertain",
     "shareOfRevenue": 0.037
    },
    {
     "name": "Build for VW",
     "amount": 836000000,
     "currency": "USD",
     "period": "FY25 (FY24 $73M)",
     "price": "$836M VW joint venture revenue",
     "unit": "FY25 (FY24 $73M)",
     "note": "FACT; paid engineering and software work on Rivian's zonal electrical architecture for future VW vehicle programs; 50/50 joint venture, consolidated",
     "shareOfRevenue": 0.155
    },
    {
     "name": "Serve",
     "amount": 1560000000,
     "currency": "USD",
     "period": "FY25 (+222%)",
     "price": "$1.56B software & services segment",
     "unit": "FY25 (+222%)",
     "note": "FACT; includes VW JV work, remarketing (trade-ins) and repair and maintenance; 37% segment gross margin (INFERENCE)",
     "shareOfRevenue": 0.289
    },
    {
     "name": "Subscribe",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Connect+ and Autonomy+",
     "unit": "paid since 2024 / April 2026",
     "note": "FACT; monthly or annual Connect+; one-time or monthly Autonomy+ fee began April 2026; subscriber counts and revenue are not disclosed",
     "shareOfRevenue": null
    },
    {
     "name": "Fleet",
     "amount": 900000000,
     "currency": "USD",
     "period": "FY25 (FY24 $1.04B)",
     "price": "$900M Amazon revenue",
     "unit": "FY25 (FY24 $1.04B)",
     "note": "FACT; primarily Electric Delivery Van sales; 40,000+ vans in Amazon's fleet; FleetOS fleet software offered with commercial vehicles",
     "shareOfRevenue": 0.167
    }
   ],
   "streamsWithAmounts": 5,
   "modelTags": [
    "subscription",
    "usage-based",
    "lending",
    "hardware",
    "retail/DTC"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "Subscription"
    },
    {
     "tag": "usage-based",
     "evidence": "credits"
    },
    {
     "tag": "lending",
     "evidence": "Apr"
    },
    {
     "tag": "hardware",
     "evidence": "vehicle"
    },
    {
     "tag": "retail/DTC",
     "evidence": "Direct-to-consumer"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "hardware",
   "engine": "hard",
   "cluster": "Physical products",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "was retail/DTC; sells vehicles (hardware)",
   "sizing": {
    "usdFullYear": 5390000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "robinhood",
   "name": "Robinhood",
   "url": "/companies/robinhood/",
   "logo": "logo.svg",
   "sector": "Retail Brokerage / Fintech",
   "theme": "Fintech",
   "accent": "#00C805",
   "sourceModelTags": [
    "Free trades paid by order flow",
    "Interest on customer money",
    "Gold membership flywheel",
    "Prediction markets + everything app"
   ],
   "lastUpdated": "2026-10-06",
   "revenue": {
    "value": 4470000000,
    "currency": "USD",
    "raw": "$4.47B",
    "period": "annual",
    "fullYear": true,
    "usd": 4470000000,
    "snippet": "$4.47B revenue in 2025",
    "sourceSentence": "$4.47B revenue in 2025",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "2025 Form 10-K (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1783879/000178387926000023/hood-20251231.htm"
   },
   "growthPct": 52,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": {
    "kind": "net income",
    "value": 1880000000,
    "currency": "USD",
    "raw": "$1.88B",
    "period": "annual",
    "snippet": "Net income $1.88B (FACT)."
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "homeOnlyStatement": "Substantially all of our revenues and assets are attributed to or located in the United States (FY2025 10-K)",
    "source": "Latest annual filing (SEC EDGAR)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1783879/000178387926000023/hood-20251231.htm",
    "entryMode": "acquisitions",
    "entryModeNote": "Bitstamp (acquired June 2025) to accelerate international growth; U.K. and EU entities (10-K)",
    "reviewedAt": "2026-10-14",
    "tier": "partial"
   },
   "revenueStreams": [
    {
     "name": "Stock & ETF trades",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "/ commission",
     "note": "FACT; market makers pay Robinhood for routing orders (PFOF)",
     "shareOfRevenue": null
    },
    {
     "name": "Options trades",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "/ commission",
     "note": "FACT; largest revenue line, $1.12B in 2025 from order-flow rebates",
     "shareOfRevenue": null
    },
    {
     "name": "Crypto trades",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Rebate / fee",
     "unit": "/ trade",
     "note": "FACT 10-K; transaction rebates from crypto market makers plus a new fee-based model",
     "shareOfRevenue": null
    },
    {
     "name": "Prediction markets",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Commission",
     "unit": "/ contract",
     "note": "FACT 10-K; ≈1¢ per contract on Q2 figures (INFERENCE)",
     "shareOfRevenue": null
    },
    {
     "name": "Robinhood Gold",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$5",
     "unit": "/ month",
     "note": "FACT pricing page; higher cash APY, 3% IRA match, margin, research",
     "shareOfRevenue": null
    },
    {
     "name": "Margin & cash interest",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Spread",
     "unit": "/ on balances",
     "note": "FACT; margin interest $215M in Q2 2026",
     "shareOfRevenue": null
    },
    {
     "name": "Gold Card",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "/ annual fee",
     "note": "FACT; earns interchange + card interest, Gold-only",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "take-rate",
    "interchange",
    "subscription",
    "lending",
    "freemium"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "order flow"
    },
    {
     "tag": "interchange",
     "evidence": "interchange"
    },
    {
     "tag": "subscription",
     "evidence": "Gold"
    },
    {
     "tag": "lending",
     "evidence": "loan"
    },
    {
     "tag": "freemium",
     "evidence": "$0"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "take-rate",
   "engine": "take",
   "cluster": "Payments & take-rate",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "was subscription; transaction-based revenue (order flow) leads",
   "sizing": {
    "usdFullYear": 4470000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "roblox",
   "name": "Roblox Corporation",
   "url": "/companies/roblox/",
   "logo": "logo.svg",
   "sector": "UGC gaming platform",
   "theme": "Media & Social",
   "accent": "#E2231A",
   "sourceModelTags": [
    "Robux platform",
    "DevEx take-rate",
    "Bookings vs revenue",
    "Roblox Plus"
   ],
   "lastUpdated": "2026-10-04",
   "revenue": {
    "value": 4890000000,
    "currency": "USD",
    "raw": "$4.89B",
    "period": "annual",
    "fullYear": true,
    "usd": 4890000000,
    "snippet": "Full year: FY2025 (year ended Dec 31, 2025) revenue was $4.89B ($4,890.6M) vs $3,602.0M in 2024 (FACT — Q4 2025 shareholder letter / SEC 8-K).",
    "sourceSentence": "Full year: FY2025 (year ended Dec 31, 2025) revenue was $4.89B ($4,890.6M) vs $3,602.0M in 2024 (FACT — Q4 2025 shareholder letter / SEC 8-K).",
    "field": "keyMetrics[0].detail",
    "approx": false,
    "secondary": false,
    "source": "Q2 2026 shareholder letter / supplement (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1315098/000162828026051059/ex991-robloxq22026earnin.htm"
   },
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": {
    "shareOutsideHome": 43,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2025",
    "fullYear": true,
    "label": "FACT",
    "figures": "U.S. revenues were 57% of consolidated revenue ($4,890.6M)",
    "source": "Roblox FY2025 Form 10-K, Note 2",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1315098/000131509826000024/rblx-20251231.htm",
    "entryMode": "digital-only",
    "entryModeNote": "Platform available worldwide; billing by user country",
    "reviewedAt": "2026-10-14",
    "basisNote": "billing country of the payer",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Free to play",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "user",
     "note": "Join and play; Robux purchases are separate",
     "shareOfRevenue": null
    },
    {
     "name": "Roblox Plus",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$4.99",
     "unit": "/ mo",
     "note": "FACT Apr 10, 2026 — new consumer subscription; Premium closed to new sign-ups",
     "shareOfRevenue": null
    },
    {
     "name": "Plus + Robux bundles",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Not listed",
     "unit": "500–2,000",
     "note": "FACT — Plus 500 / 1000 / 2000 include monthly Robux; dollar price not in the launch post",
     "shareOfRevenue": null
    },
    {
     "name": "Robux spend",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Bookings",
     "unit": "in-experience",
     "note": "Q2 bookings $1.557B — the cash players commit",
     "shareOfRevenue": null
    },
    {
     "name": "Recognized revenue",
     "amount": 1469000000,
     "currency": "USD",
     "period": "Q2 2026",
     "price": "$1.469B",
     "unit": "Q2 2026",
     "note": "FACT — bookings adjusted for deferred revenue",
     "shareOfRevenue": 0.3
    },
    {
     "name": "Creator cash-out",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0.0038",
     "unit": "/ Earned Robux",
     "note": "FACT DevEx — platform keeps the spread vs what players paid",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 1,
   "modelTags": [
    "marketplace",
    "take-rate",
    "subscription",
    "lending",
    "freemium"
   ],
   "modelTagEvidence": [
    {
     "tag": "marketplace",
     "evidence": "manual review (scripts/atlas-overrides.json)"
    },
    {
     "tag": "take-rate",
     "evidence": "take-rate"
    },
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "lending",
     "evidence": "Apr"
    },
    {
     "tag": "freemium",
     "evidence": "$0"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "marketplace",
   "engine": "take",
   "cluster": "Marketplace",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "was take-rate; Robux virtual-goods economy with DevEx creator payouts",
   "sizing": {
    "usdFullYear": 4890000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "samsung",
   "name": "Samsung Electronics",
   "url": "/companies/samsung/",
   "logo": "logo.svg",
   "sector": "Consumer Electronics",
   "theme": "Commerce & Consumer",
   "accent": "#1428A0",
   "sourceModelTags": [
    "Devices + semiconductors",
    "Vertical manufacturing",
    "Galaxy + memory",
    "Global OEM + retail"
   ],
   "lastUpdated": "2026-10-16",
   "revenue": {
    "value": 234600000000,
    "currency": "USD",
    "raw": "$234.6B",
    "period": "annual",
    "fullYear": true,
    "usd": 234600000000,
    "snippet": "$234.6B revenue FY25 (+10.9%)",
    "sourceSentence": "$234.6B revenue FY25 (+10.9%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Samsung FY2025 consolidated statements of profit or loss + Newsroom (FACT)",
    "sourceUrl": "https://images.samsung.com/is/content/samsung/assets/global/ir/docs/2025_con_quarter04_soi.pdf"
   },
   "growthPct": 10.9,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": {
    "shareOutsideHome": 86,
    "basis": "country",
    "homeMarket": "Korea",
    "period": "FY2025 (year ended December 31, 2025)",
    "fullYear": true,
    "basisNote": "net sales by geographic region as published (Korea broken out as a country alongside Americas, Europe, Asia and Africa)",
    "label": "FACT",
    "figures": "Korea 14% of net sales (KRW 46.6T); Americas 40% (KRW 133.3T); Europe 16% (KRW 53.3T); Asia and Africa 30% (KRW 100.4T). Share outside Korea = 86%.",
    "source": "Samsung Electronics Facts & Figures — Sales by region (based on net sales)",
    "sourceUrl": "https://www.samsung.com/global/sustainability/digital-library/facts-figures/",
    "entryMode": "distributors-wholesale",
    "entryModeNote": "Finished devices sold mainly via carriers, retailers, and distributors through regional sales subsidiaries, plus samsung.com; semiconductors and displays sold direct to OEM customers. Owned manufacturing subsidiaries worldwide; not a franchise model.",
    "localization": "Products localized by market; nine DX regional HQs and five DS regional HQs plus country subsidiaries. Revenue geography reported as Americas / Europe / Korea / Asia and Africa.",
    "reviewedAt": "2026-10-16",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "DX — Mobile (MX)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "KRW 126.5T FY25",
     "unit": "division sales (incl. intersegment)",
     "note": "FACT conference; ~$89B convenience-scaled INFERENCE",
     "shareOfRevenue": null
    },
    {
     "name": "DS — Memory",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "KRW 104.1T FY25",
     "unit": "business sales",
     "note": "FACT conference; HBM / server DRAM strength",
     "shareOfRevenue": null
    },
    {
     "name": "DX — VD / DA (TV + appliances)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "KRW 57.3T FY25",
     "unit": "business sales",
     "note": "FACT conference",
     "shareOfRevenue": null
    },
    {
     "name": "Samsung Display (SDC)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "KRW 29.8T FY25",
     "unit": "division sales",
     "note": "FACT; OLED panels to OEMs + captive",
     "shareOfRevenue": null
    },
    {
     "name": "Harman",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "KRW 15.8T FY25",
     "unit": "division sales",
     "note": "FACT; automotive + lifestyle audio",
     "shareOfRevenue": null
    },
    {
     "name": "Consolidated revenue (USD)",
     "amount": 234600000000,
     "currency": "USD",
     "period": "convenience translation",
     "price": "$234.6B FY25",
     "unit": "convenience translation",
     "note": "FACT Samsung SOI Note 2.18 USD column",
     "shareOfRevenue": 1
    }
   ],
   "streamsWithAmounts": 1,
   "modelTags": [
    "subscription",
    "hardware"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "hardware",
     "evidence": "Device"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "hardware",
   "engine": "hard",
   "cluster": "Physical products",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "DX device sales KRW 188.0T + DS component sales KRW 130.1T + SDC/Harman are almost entirely hardware product revenue (phones, TVs, appliances, memory, displays). No material ads or subscription primary engine in IR. Main engine = hardware (devices + semiconductors), same family as Apple/NVIDIA/Garmin — not components-only or services.",
   "sizing": {
    "usdFullYear": 234600000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "scale-ai",
   "name": "Scale AI",
   "url": "/companies/scale-ai/",
   "logo": "logo.svg",
   "sector": "AI Data / Evaluation",
   "theme": "AI & Infra",
   "accent": "#5B4DFF",
   "sourceModelTags": [
    "Data Engine",
    "GenAI Platform",
    "Evaluation / SEAL",
    "Enterprise + Gov"
   ],
   "lastUpdated": "2026-09-20",
   "revenue": null,
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": null,
   "revenueStreams": [
    {
     "name": "Self-Serve Data Engine",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Free → PAYG",
     "unit": "/ labeling units",
     "note": "1,000 free BYO units + 10k free images; then card PAYG (pricing page)",
     "shareOfRevenue": null
    },
    {
     "name": "Rapid self-label",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0.05",
     "unit": "/ unit after free",
     "note": "Documented Rapid FAQ rate after monthly free allotment",
     "shareOfRevenue": null
    },
    {
     "name": "Studio (BYO workforce)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Platform",
     "unit": "/ project",
     "note": "Customer annotators on Scale tooling; sales/usage packaging",
     "shareOfRevenue": null
    },
    {
     "name": "Managed Data Engine",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Custom",
     "unit": "/ volume+SLA",
     "note": "Scale workforce + Generative AI Data Engine for labs/enterprise",
     "shareOfRevenue": null
    },
    {
     "name": "Evaluation / SEAL",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Custom",
     "unit": "/ eval program",
     "note": "Private benchmarks, red-teaming, preference data — typically enterprise",
     "shareOfRevenue": null
    },
    {
     "name": "Scale GenAI Platform",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Enterprise / AWS list",
     "unit": "/ platform + tokens",
     "note": "AWS list shows $1M/mo platform + $1M/mo token units (1-mo contract)",
     "shareOfRevenue": null
    },
    {
     "name": "Donovan (Gov)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "~$1M list",
     "unit": "/ mo ≤250 users",
     "note": "AWS Marketplace list license; FedRAMP High / IL4 deployments",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "subscription",
    "usage-based",
    "marketplace",
    "freemium",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "usage-based",
     "evidence": "PAYG"
    },
    {
     "tag": "marketplace",
     "evidence": "Marketplace"
    },
    {
     "tag": "freemium",
     "evidence": "Free →"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "Enterprise"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "enterprise-contracts",
   "engine": "use",
   "cluster": "Usage & API",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": null
  },
  {
   "slug": "shopify",
   "name": "Shopify",
   "url": "/companies/shopify/",
   "logo": "logo.svg",
   "sector": "Commerce Platform / Fintech",
   "theme": "Fintech",
   "accent": "#5A863E",
   "sourceModelTags": [
    "Subscription on-ramp",
    "Payments take rate on GMV",
    "Merchant lending (Capital)",
    "Agentic commerce channels"
   ],
   "lastUpdated": "2026-10-10",
   "revenue": {
    "value": 11600000000,
    "currency": "USD",
    "raw": "$11.6B",
    "period": "annual",
    "fullYear": true,
    "usd": 11600000000,
    "snippet": "$11.6B revenue FY25 (+30%)",
    "sourceSentence": "$11.6B revenue FY25 (+30%) · $3.58B in Q2 2026 (+34%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Shopify FY2025 Form 10-K; Q4 2025 and Q2 2026 earnings releases (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1594805/000159480526000006/exhibit991pressreleaseq420.htm"
   },
   "growthPct": 30,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 48,
    "type": "gross",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "gross margin 50% → 48%"
   },
   "profit": {
    "kind": "operating income",
    "value": 1468000000,
    "currency": "USD",
    "raw": "$1,468M",
    "period": "annual",
    "snippet": "operating income $1,468M, free cash flow $2,007M (17% margin, non-GAAP)"
   },
   "outcome": "Profitable",
   "outcomeBasis": "operating income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 95.1,
    "basis": "country",
    "homeMarket": "Canada",
    "period": "FY2025",
    "fullYear": true,
    "label": "FACT",
    "figures": "Canada $567M of $11,556M (by merchant location); U.S. alone 63%",
    "source": "Shopify FY2025 Form 10-K, revenue by geography",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1594805/000159480526000007/shop-20251231.htm",
    "entryMode": "digital-only",
    "entryModeNote": "Merchants in 175+ countries sign up online",
    "countries": 175,
    "countriesNote": "merchants in 175+ countries (as stated on the canvas)",
    "reviewedAt": "2026-10-14",
    "basisNote": "merchant location",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Basic",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$29/mo",
     "unit": "billed yearly ($39 monthly)",
     "note": "FACT, pricing page; online cards 2.9% + 30¢, in person 2.6% + 10¢",
     "shareOfRevenue": null
    },
    {
     "name": "Grow",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$79/mo",
     "unit": "billed yearly ($105 monthly)",
     "note": "FACT; online cards 2.7% + 30¢; third-party gateway fee 1%",
     "shareOfRevenue": null
    },
    {
     "name": "Advanced",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$299/mo",
     "unit": "billed yearly ($399 monthly)",
     "note": "FACT; online cards 2.5% + 30¢; 15 staff accounts",
     "shareOfRevenue": null
    },
    {
     "name": "Plus",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "from $2,300/mo",
     "unit": null,
     "note": "FACT; online cards 2.25% + 30¢, third-party gateway fee 0.2%, up to 200 locations",
     "shareOfRevenue": null
    },
    {
     "name": "POS Pro",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "+$89/mo",
     "unit": "per location",
     "note": "FACT; advanced in-store tools; included for 20 locations on Plus",
     "shareOfRevenue": null
    },
    {
     "name": "Agentic plan",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "No monthly fee shown",
     "unit": "pay on sale",
     "note": "FACT; list products in Shopify Catalog, online card rates from 2.9% + 30¢",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "take-rate",
    "subscription",
    "lending",
    "ads",
    "hardware",
    "marketplace"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "Payments take"
    },
    {
     "tag": "subscription",
     "evidence": "Subscription"
    },
    {
     "tag": "lending",
     "evidence": "lending"
    },
    {
     "tag": "ads",
     "evidence": "ads"
    },
    {
     "tag": "hardware",
     "evidence": "hardware"
    },
    {
     "tag": "marketplace",
     "evidence": "GMV"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "take-rate",
   "engine": "take",
   "cluster": "Payments & take-rate",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "was subscription; merchant solutions = 76% of revenue",
   "sizing": {
    "usdFullYear": 11600000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "snap",
   "name": "Snap Inc.",
   "url": "/companies/snap/",
   "logo": "logo.svg",
   "sector": "Social / AR",
   "theme": "Media & Social",
   "accent": "#FFFC00",
   "sourceModelTags": [
    "Camera-first social",
    "Ads + Snapchat+",
    "AR Lenses",
    "Specs hardware"
   ],
   "lastUpdated": "2026-09-21",
   "revenue": {
    "value": 5930000000,
    "currency": "USD",
    "raw": "$5.93B",
    "period": "annual",
    "fullYear": true,
    "usd": 5930000000,
    "snippet": "$5.93B FY’25 revenue",
    "sourceSentence": "$5.93B FY’25 revenue",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Snap Q4/FY 2025 SEC PR (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1564408/000156440826000011/snap-20260204xexx991pressr.htm"
   },
   "growthPct": 11,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 59,
    "type": "gross",
    "period": "quarter",
    "mixedPeriod": true,
    "snippet": "The strategic pivot to profitable growth (CEO Q4 commentary) trades some DAU marketing for margin — Q4 gross margin 59% (FACT)"
   },
   "profit": {
    "kind": "ebitda",
    "value": 689000000,
    "currency": "USD",
    "raw": "$689M",
    "period": "annual",
    "snippet": "FY’25 Adjusted EBITDA $689M (+36% Y/Y)"
   },
   "outcome": "Profitable",
   "outcomeBasis": "ebitda",
   "outcomeInferred": true,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 43,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2025",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "U.S. revenue stated only as \"$3.4 billion\" (rounded to $0.1B) of $5,931.4M — about 43%, and the rounding puts the true share between 41.8% and 43.5%",
    "source": "Snap FY2025 Form 10-K",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1564408/000156440826000013/snap-20251231.htm",
    "entryMode": "digital-only",
    "entryModeNote": "Ads sold by region online",
    "reviewedAt": "2026-10-14",
    "basisNote": "billing address of the advertising customer",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Advertising (Snap Ads + AR Ads)",
     "amount": 5190000000,
     "currency": "USD",
     "period": "FY’25",
     "price": "$5.19B",
     "unit": "FY’25",
     "note": "FACT 10-K advertising $5,186M (~87% of revenue) — do not invent CPM/ARPU schedules",
     "shareOfRevenue": 0.875
    },
    {
     "name": "Snapchat+ / Lens+ / Platinum",
     "amount": 1000000000,
     "currency": "USD",
     "period": "direct run-rate",
     "price": ">$1B ARR",
     "unit": "direct run-rate",
     "note": "FACT Newsroom Feb’26 $1B ARR + >25M subs; launch list was $3.99/mo (2022 Newsroom) — current price on order page (regional variance); do not invent Lens+/Platinum list prices",
     "shareOfRevenue": 0.169
    },
    {
     "name": "Other revenue (subs + partnerships)",
     "amount": 745000000,
     "currency": "USD",
     "period": "FY’25",
     "price": "$745M",
     "unit": "FY’25",
     "note": "FACT 10-K Other revenue $745M; Q4 Other Revenue $232M (+62% Y/Y)",
     "shareOfRevenue": 0.126
    },
    {
     "name": "AR Ads / Sponsored Lenses",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Attach",
     "unit": "/ impressions",
     "note": "FACT 10-K: AR Ads include Sponsored Lenses; community ~8B Lens uses/day and >350M daily AR engagers (SEC PR) — no invented Sponsored Lens take %",
     "shareOfRevenue": null
    },
    {
     "name": "Specs / Snap OS (long bet)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Invest",
     "unit": "/ multi-yr",
     "note": "FACT 10-K + Q4 PR: Specs wearable AR on Snap OS; developer program; public launch planned 2026 — no hardware revenue line invented",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 3,
   "modelTags": [
    "subscription",
    "ads",
    "hardware"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "ads",
     "evidence": "Ads"
    },
    {
     "tag": "hardware",
     "evidence": "hardware"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "ads",
   "engine": "ads",
   "cluster": "Ads & attention",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "$5.19B ads of $5.93B",
   "sizing": {
    "usdFullYear": 5930000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "snowflake",
   "name": "Snowflake",
   "url": "/companies/snowflake/",
   "logo": "logo.svg",
   "sector": "Data / AI Cloud Platform",
   "theme": "AI & Infra",
   "accent": "#29B5E8",
   "sourceModelTags": [
    "Consumption credits",
    "Capacity commits",
    "Cortex AI",
    "Multi-cloud"
   ],
   "lastUpdated": "2026-09-20",
   "revenue": {
    "value": 4680000000,
    "currency": "USD",
    "raw": "$4.68B",
    "period": "annual",
    "fullYear": true,
    "usd": 4680000000,
    "snippet": "32% YoY (quarter ended July 31, 2025) Full fiscal year: fiscal 2026 (year ended Jan 31, 2026) total revenue was $4.68B ($4,683.9M), +29% (FACT — Q4 & FY2026 press release / SEC 8-K).",
    "sourceSentence": "Q2 FY2026 product revenue; 32% YoY (quarter ended July 31, 2025) Full fiscal year: fiscal 2026 (year ended Jan 31, 2026) total revenue was $4.68B ($4,683.9M), +29% (FACT — Q4 & FY2026 press release / SEC 8-K).",
    "field": "keyMetrics[0].detail",
    "approx": false,
    "secondary": false,
    "source": "Snowflake Q2 FY2026 earnings (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1640147/000164014725000177/fy2026q2earnings.htm"
   },
   "growthPct": 29,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": {
    "shareOutsideHome": 24.8,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2026 (year to Jan 31, 2026)",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "U.S. $3,524.0M of $4,683.9M",
    "source": "Snowflake FY2026 Form 10-K",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1640147/000164014726000008/snow-20260131.htm",
    "entryMode": "digital-only",
    "entryModeNote": "Runs on public-cloud regions",
    "reviewedAt": "2026-10-14",
    "basisNote": "location of the customer, or the end customer under reseller arrangements",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Free trial / signup",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Trial",
     "unit": "/ account",
     "note": "Start on signup.snowflake.com; explore before sustained On Demand spend",
     "shareOfRevenue": null
    },
    {
     "name": "On Demand",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Credits",
     "unit": "+ storage",
     "note": "Month-to-month; Platform Credits × edition/region + TB storage",
     "shareOfRevenue": null
    },
    {
     "name": "Warehouses",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "1–512",
     "unit": "cr/hr Gen1",
     "note": "X-Small 1 → 6X-Large 512 credits/hour; per-second after 60s min",
     "shareOfRevenue": null
    },
    {
     "name": "Serverless / Cloud Svcs",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Credits",
     "unit": "/ feature",
     "note": "Snowpipe, Search Opt, etc.; cloud services after 10% warehouse threshold",
     "shareOfRevenue": null
    },
    {
     "name": "Cortex AI",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "AI Credits",
     "unit": "/ usage",
     "note": "Separate AI Credits; Capacity Platform discount does not apply",
     "shareOfRevenue": null
    },
    {
     "name": "Capacity",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Discounted",
     "unit": "/ commit",
     "note": "Pre-purchase usage; Order Form discount off On Demand Platform Credits",
     "shareOfRevenue": null
    },
    {
     "name": "Enterprise / BC / VPS",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Higher $/cr",
     "unit": "+ features",
     "note": "Edition upgrades raise credit price and unlock multi-cluster, Tri-Secret, VPS",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "usage-based",
    "marketplace",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "usage-based",
     "evidence": "Consumption"
    },
    {
     "tag": "marketplace",
     "evidence": "Marketplace"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "Enterprise"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "usage-based",
   "engine": "use",
   "cluster": "Usage & API",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": {
    "usdFullYear": 4680000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "sony",
   "name": "Sony",
   "url": "/companies/sony/",
   "logo": "logo.svg",
   "sector": "Electronics / Entertainment",
   "theme": "Media & Social",
   "accent": "#111111",
   "sourceModelTags": [
    "PlayStation + sensors",
    "Devices + content",
    "G&NS + Music + Pictures",
    "Global entertainment"
   ],
   "lastUpdated": "2026-10-16",
   "revenue": {
    "value": 82800000000,
    "currency": "USD",
    "raw": "$82.8B",
    "period": "annual",
    "fullYear": true,
    "usd": 82800000000,
    "snippet": "$82.8B revenue FY25 (+4%)",
    "sourceSentence": "$82.8B revenue FY25 (+4%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Sony FY2025 Consolidated Financial Results (FACT) + avg FX INFERENCE",
    "sourceUrl": "https://www.sony.com/en/SonyInfo/IR/library/presen/er/pdf/25q4_sonypre.pdf"
   },
   "growthPct": 4,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": {
    "shareOutsideHome": 89.3,
    "basis": "country",
    "homeMarket": "Japan",
    "period": "FY2025 (year ended March 31, 2026)",
    "fullYear": true,
    "basisNote": "sales to external customers by geographic region based on customer location (Japan broken out as a country alongside United States, Europe, China, Asia-Pacific, Other Areas)",
    "label": "INFERENCE",
    "figures": "Japan ¥1,333.2B (10.7% of ¥12,479.6B continuing sales); United States ¥4,064.4B; Europe ¥2,826.8B; China ¥1,428.7B; Asia-Pacific ¥1,694.9B; Other Areas ¥1,131.6B. Share outside Japan = (12,479.6 − 1,333.2) / 12,479.6 = 89.3%.",
    "source": "Sony FY25.4Q Supplemental Information — Sales to customers by geographic region",
    "sourceUrl": "https://www.sony.com/en/SonyInfo/IR/library/presen/er/pdf/25q4_supplement.pdf",
    "entryMode": "distributors-wholesale",
    "entryModeNote": "Consumer devices and consoles sold mainly via retailers, carriers, and distributors plus sony.com / PlayStation Store; music via DSPs; films via theatrical and platform partners; image sensors sold direct to OEM customers. Owned regional subsidiaries; not a franchise model.",
    "localization": "Products and content localized by market; revenue geography reported as Japan / United States / Europe / China / Asia-Pacific / Other Areas by customer location.",
    "reviewedAt": "2026-10-16",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "G&NS — Digital software & add-ons",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "¥2,415B FY25",
     "unit": "external sales",
     "note": "FACT product category; largest G&NS line",
     "shareOfRevenue": null
    },
    {
     "name": "G&NS — Hardware & others",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "¥1,392B FY25",
     "unit": "external sales",
     "note": "FACT; console hardware units down YoY",
     "shareOfRevenue": null
    },
    {
     "name": "G&NS — Network services",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "¥763B FY25",
     "unit": "external sales",
     "note": "FACT; PS Plus / network growth",
     "shareOfRevenue": null
    },
    {
     "name": "Music (external)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "¥2,091B FY25",
     "unit": "external sales",
     "note": "FACT; streaming ¥853B recorded music",
     "shareOfRevenue": null
    },
    {
     "name": "ET&S (external)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "¥2,185B FY25",
     "unit": "external sales",
     "note": "FACT; Imaging, Sound, Displays, Other",
     "shareOfRevenue": null
    },
    {
     "name": "I&SS (external)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "¥2,059B FY25",
     "unit": "external sales",
     "note": "FACT; image sensors to OEMs",
     "shareOfRevenue": null
    },
    {
     "name": "Continuing sales (USD)",
     "amount": 82800000000,
     "currency": "USD",
     "period": "INFERENCE @ ¥150.7/USD",
     "price": "$82.8B FY25",
     "unit": "INFERENCE @ ¥150.7/USD",
     "note": "Yen sales FACT; USD conversion INFERENCE",
     "shareOfRevenue": 1
    }
   ],
   "streamsWithAmounts": 1,
   "modelTags": [
    "subscription",
    "hardware"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "hardware",
     "evidence": "Device"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "hardware",
   "engine": "hard",
   "cluster": "Physical products",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "G&NS is largest segment (¥4,685.7B sales) with material console hardware (¥1,392B external) plus ET&S devices (¥2,185B external) and I&SS image sensors (¥2,059B external) — physical product sales remain a core engine alongside digital software/network and Music/Pictures content. Reviewed main engine = hardware (devices + sensors), same family as Samsung/Apple/Garmin; not subscription or ads as primary despite PS Plus / streaming layers.",
   "sizing": {
    "usdFullYear": 82800000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "spotify",
   "name": "Spotify",
   "url": "/companies/spotify/",
   "logo": "logo.svg",
   "sector": "Music Streaming",
   "theme": "Media & Social",
   "accent": "#1DB954",
   "sourceModelTags": [
    "Freemium audio",
    "Ads + Premium",
    "Podcasts & audiobooks",
    "Artist marketplace"
   ],
   "lastUpdated": "2026-09-21",
   "revenue": {
    "value": 17190000000,
    "currency": "EUR",
    "raw": "€17.19B",
    "period": "annual",
    "fullYear": true,
    "usd": null,
    "snippet": "operating income €655M (FACT) Full year: FY2025 (year ended Dec 31, 2025) revenue was €17.19B (€17,186M), +10% (FACT — Q4 2025 financial statements / SEC 6-K).",
    "sourceSentence": "Total revenue €4.777B (+14% Y/Y; +15% CC); Premium €4.331B (+15%); Ad-Supported €446M (+1%); gross margin 33.4%; operating income €655M (FACT) Full year: FY2025 (year ended Dec 31, 2025) revenue was €17.19B (€17,186M), +10% (FACT — Q4 2025 financial statements / SEC 6-K).",
    "field": "keyMetrics[2].detail",
    "approx": false,
    "secondary": false,
    "source": "Spotify Q2 2026 earnings / deck (FACT)",
    "sourceUrl": "https://newsroom.spotify.com/2026-08-04/spotify-q2-2026-earnings/"
   },
   "growthPct": 10,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 33.4,
    "type": "gross",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "gross margin 33.4%"
   },
   "profit": {
    "kind": "operating income",
    "value": 655000000,
    "currency": "EUR",
    "raw": "€655M",
    "period": "quarter",
    "snippet": "operating income €655M (FACT) Full year: FY2025 (year ended Dec 31, 2025) revenue was €17.19B (€17,186M), +10% (FACT — Q4 2025 financial statements / SEC 6-K)."
   },
   "outcome": "Profitable",
   "outcomeBasis": "operating income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "quarter",
   "international": {
    "proxyNote": "Home market Sweden is not broken out (legal domicile Luxembourg €13M); U.S. €6,470M of €17,186M (FY2025 20-F)",
    "source": "Latest annual filing (SEC EDGAR)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1639920/000162828026006874/ck0001639920-20251231.htm",
    "entryMode": "digital-only",
    "entryModeNote": "Streams in markets worldwide; no country but the U.S. is 10%+ of revenue",
    "reviewedAt": "2026-10-14",
    "tier": "partial"
   },
   "revenueStreams": [
    {
     "name": "Free (Ad-Supported)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "/ listener",
     "note": "Ads fund free music tier; 494M Ad-Supported MAUs Q2'26; Ad-Supported revenue €446M (FACT)",
     "shareOfRevenue": null
    },
    {
     "name": "Premium Individual",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$12.99",
     "unit": "/ mo US",
     "note": "Ad-free, offline, on-demand, lossless marketing; intro offers for eligible new users (FACT US)",
     "shareOfRevenue": null
    },
    {
     "name": "Duo / Family / Student",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$6.99–$21.99",
     "unit": "/ mo US",
     "note": "Student $6.99 (+Hulu elig.); Duo $18.99 (2); Family $21.99 (up to 6) (FACT US)",
     "shareOfRevenue": null
    },
    {
     "name": "Audiobooks+ / add-ons",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Add-on",
     "unit": "/ mo",
     "note": "1.5M Audiobooks+ subs; expanding tiers; hours in Premium catalog vary by plan (FACT newsroom + Premium pages)",
     "shareOfRevenue": null
    },
    {
     "name": "Spotify Ads",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Auction",
     "unit": "/ campaign",
     "note": "Ads Manager: audio/video/display for brands & music marketers (FACT ads.spotify.com)",
     "shareOfRevenue": null
    },
    {
     "name": "Artists marketplace",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$100+",
     "unit": "/ campaign min",
     "note": "Marquee & Showcase via Spotify for Artists Campaigns; eligibility thresholds (FACT Artists help)",
     "shareOfRevenue": null
    },
    {
     "name": "B2B / partners",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Partner",
     "unit": "/ deals",
     "note": "Label/creator deals, device OEM integrations, enterprise ad buying — public product surfaces, no invented ARPU (INFERENCE from product)",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "subscription",
    "ads",
    "hardware",
    "marketplace",
    "freemium",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "Premium"
    },
    {
     "tag": "ads",
     "evidence": "Ads"
    },
    {
     "tag": "hardware",
     "evidence": "device"
    },
    {
     "tag": "marketplace",
     "evidence": "marketplace"
    },
    {
     "tag": "freemium",
     "evidence": "Freemium"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "enterprise"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "subscription",
   "engine": "sub",
   "cluster": "Subscriptions",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": {
    "usdFullYear": 18565200000,
    "inferred": true,
    "note": "converted at fixed reference FX EUR→USD 1.08 (INFERENCE, ordering only)"
   }
  },
  {
   "slug": "starbucks",
   "name": "Starbucks",
   "url": "/companies/starbucks/",
   "logo": "logo.svg",
   "sector": "Coffeehouses / Restaurants",
   "theme": "Software",
   "accent": "#006241",
   "sourceModelTags": [
    "Company-operated coffeehouses",
    "Licensed stores + royalties",
    "Stored-value card + Rewards",
    "Nestlé Global Coffee Alliance"
   ],
   "lastUpdated": "2026-10-12",
   "revenue": {
    "value": 37180000000,
    "currency": "USD",
    "raw": "$37.18B",
    "period": "annual",
    "fullYear": true,
    "usd": 37180000000,
    "snippet": "$37.18B revenue FY25 (+2.8%)",
    "sourceSentence": "$37.18B revenue FY25 (+2.8%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Starbucks Q4 FY25 release and Form 10-K FY2025 (FACT)",
    "sourceUrl": "https://s203.q4cdn.com/326826266/files/doc_financials/2025/q4/SBUX-09-28-2025-Exhibit-99-1.pdf"
   },
   "growthPct": 2.8,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 7.9,
    "type": "operating",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "FY2025 operating income was $2,936.6M (7.9% margin, down from 15.0%) and net earnings attributable to Starbucks were $1,856.4M (-50.6% from $3,760.9M), or $1.63 per diluted share"
   },
   "profit": {
    "kind": "net income",
    "value": 1860000000,
    "currency": "USD",
    "raw": "$1.86B",
    "period": "annual",
    "snippet": "FY2025 net income $1.86B"
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 27.1,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2025 (year to Sep 28, 2025)",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "U.S. $27,124.7M of $37,184.4M (China $3,160.8M)",
    "source": "Starbucks FY2025 Form 10-K, information by geographic area",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/829224/000082922425000114/sbux-20250928.htm",
    "entryMode": "franchise-license",
    "entryModeNote": "About half of ~41,000 stores run by licensees in 89 markets",
    "countries": 89,
    "countriesNote": "89 markets (as stated on the canvas)",
    "reviewedAt": "2026-10-14",
    "basisNote": "location of the customer",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Company-operated stores",
     "amount": 30740000000,
     "currency": "USD",
     "period": "FY2025, 82.7% of revenue",
     "price": "$30.74B",
     "unit": "FY2025, 82.7% of revenue",
     "note": "FACT; beverages 73%, food 23% of store sales",
     "shareOfRevenue": 0.827
    },
    {
     "name": "Licensed stores",
     "amount": 4350000000,
     "currency": "USD",
     "period": "FY2025, 11.7% of revenue",
     "price": "$4.35B",
     "unit": "FY2025, 11.7% of revenue",
     "note": "FACT; product margin plus royalty on licensee sales",
     "shareOfRevenue": 0.117
    },
    {
     "name": "Other (mostly Channel Development)",
     "amount": 2089999999.9999998,
     "currency": "USD",
     "period": "FY2025, 5.6% of revenue",
     "price": "$2.09B",
     "unit": "FY2025, 5.6% of revenue",
     "note": "FACT; packaged coffee, ready-to-drink, Nestlé royalties",
     "shareOfRevenue": 0.056
    },
    {
     "name": "Nestlé prepaid royalty",
     "amount": 176500000,
     "currency": "USD",
     "period": "per year, from a ~$7B up-front payment spread over 40 years",
     "price": "$176.5M",
     "unit": "per year, from a ~$7B up-front payment spread over 40 years",
     "note": "FACT; $5.6B still deferred",
     "shareOfRevenue": 0.005
    },
    {
     "name": "Stored-value breakage",
     "amount": 222400000,
     "currency": "USD",
     "period": "FY2025, card balances expected never to be spent",
     "price": "$222.4M",
     "unit": "FY2025, card balances expected never to be spent",
     "note": "FACT",
     "shareOfRevenue": 0.006
    },
    {
     "name": "Rewards: 60 Stars",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$2 off",
     "unit": "any purchase, new tier since Mar 10, 2026",
     "note": "FACT; most-used reward, ~1/3 of redemptions (Q2 FY26 call)",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 5,
   "modelTags": [
    "retail/DTC"
   ],
   "modelTagEvidence": [
    {
     "tag": "retail/DTC",
     "evidence": "manual review (scripts/atlas-overrides.json)"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "retail/DTC",
   "engine": "hard",
   "cluster": "Physical products",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "sells drinks and food in its own coffeehouses: company-operated stores $30.74B (82.7% of $37.18B FY25 revenue, fiscal year ended Sep 28, 2025); licensed stores $4.35B (11.7%, product margin plus royalty) and other $2.09B (5.6%, Channel Development with Nestlé royalties) follow",
   "sizing": {
    "usdFullYear": 37180000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "stockx",
   "name": "StockX",
   "url": "/companies/stockx/",
   "logo": "logo.svg",
   "sector": "Authenticated Resale Marketplace",
   "theme": "Commerce & Consumer",
   "accent": "#006340",
   "sourceModelTags": [
    "Seller transaction fees",
    "Buyer processing fees",
    "Verified resale",
    "Bid/ask exchange"
   ],
   "lastUpdated": "2026-10-12",
   "revenue": {
    "value": 400000000,
    "currency": "USD",
    "raw": "$400M",
    "period": "annual",
    "fullYear": true,
    "usd": 400000000,
    "snippet": "Over $400M revenue FY2020",
    "sourceSentence": "Over $400M revenue FY2020 · $1.8B GMV",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "StockX press release, Apr 8, 2021 (FACT, company-reported, unaudited)",
    "sourceUrl": "https://stockx.com/about/press-release-stockx-valuation-surges-to-3-8-billion-with-255-million-financing/"
   },
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": null,
   "revenueStreams": [
    {
     "name": "Verified seller transaction fee",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "9.0% (Level 1) to 7.0% (Level 5)",
     "unit": "of the final sale price",
     "note": "FACT; levels reset each calendar quarter",
     "shareOfRevenue": null
    },
    {
     "name": "Seller payment processing",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "3%",
     "unit": "of the sale price, every Verified sale",
     "note": "FACT",
     "shareOfRevenue": null
    },
    {
     "name": "Buyer processing + shipping",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "dynamic by price, location and demand",
     "unit": "per Verified order",
     "note": "FACT; amounts not published",
     "shareOfRevenue": null
    },
    {
     "name": "Flex storage sales",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "9.0% to 7.0% fee, no $5 fulfillment fee",
     "unit": "per sale from StockX-held stock",
     "note": "FACT; since Mar 1, 2026",
     "shareOfRevenue": null
    },
    {
     "name": "Listings buyer fee",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "3% (minimum $3.95)",
     "unit": "plus shipping; seller fees $0 at launch",
     "note": "FACT",
     "shareOfRevenue": null
    },
    {
     "name": "Optional verification",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$12.50",
     "unit": "per eligible Listings item; $15 fee to seller if it fails",
     "note": "FACT",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "take-rate",
    "marketplace",
    "freemium"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "transaction fee"
    },
    {
     "tag": "marketplace",
     "evidence": "sellers"
    },
    {
     "tag": "freemium",
     "evidence": "$0"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "take-rate",
   "engine": "take",
   "cluster": "Payments & take-rate",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "fee on each resale trade: Verified Marketplace sellers pay a 9.0%-7.0% transaction fee by seller level plus 3% payment processing, and buyers pay dynamic processing and shipping fees; last disclosed FY2020 GAAP revenue over $400M on $1.8B GMV (about 22% of GMV); StockX never owns the inventory",
   "sizing": {
    "usdFullYear": 400000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "strava",
   "name": "Strava, Inc.",
   "url": "/companies/strava/",
   "logo": "logo.svg",
   "sector": "Fitness social network",
   "theme": "Media & Social",
   "accent": "#FC4C02",
   "sourceModelTags": [
    "Freemium athlete network",
    "Subscription",
    "Strava + Runna",
    "Sponsored Challenges"
   ],
   "lastUpdated": "2026-10-04",
   "revenue": null,
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": {
    "entryMode": "digital-only",
    "entryModeNote": "App users in 185+ countries",
    "countries": 185,
    "countriesNote": "users in 185+ countries (as stated on the canvas)",
    "reviewedAt": "2026-10-14",
    "tier": "qualitative"
   },
   "revenueStreams": [
    {
     "name": "Free",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "account",
     "note": "FACT subscribe page — record activities, community, safety features",
     "shareOfRevenue": null
    },
    {
     "name": "Subscription monthly",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$11.99",
     "unit": "/ mo US",
     "note": "FACT pricing page, updated July 1, 2025, plus tax",
     "shareOfRevenue": null
    },
    {
     "name": "Subscription annual",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$79.99",
     "unit": "/ yr US",
     "note": "FACT pricing — same features as monthly",
     "shareOfRevenue": null
    },
    {
     "name": "Family Plan",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$139.99",
     "unit": "/ yr US",
     "note": "FACT — up to 4 people, annual only, same price if seats empty",
     "shareOfRevenue": null
    },
    {
     "name": "Strava + Runna",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$149.99",
     "unit": "/ yr US",
     "note": "FACT July 2, 2025 press — annual bundle only at launch",
     "shareOfRevenue": null
    },
    {
     "name": "Sponsored Challenge",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "From $30k",
     "unit": "brand buy",
     "note": "FACT business FAQ — charity discounts only above a $30,000 starting cost; price scales with reach",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "subscription",
    "ads",
    "freemium"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "Subscription"
    },
    {
     "tag": "ads",
     "evidence": "Sponsored"
    },
    {
     "tag": "freemium",
     "evidence": "Freemium"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "subscription",
   "engine": "sub",
   "cluster": "Subscriptions",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": null
  },
  {
   "slug": "stripe",
   "name": "Stripe",
   "url": "/companies/stripe/",
   "logo": "logo.svg",
   "sector": "Payments Infrastructure",
   "theme": "Fintech",
   "accent": "#635BFF",
   "sourceModelTags": [
    "Take-rate payments",
    "Developer PLG",
    "Platform Connect",
    "Billing attach"
   ],
   "lastUpdated": "2026-09-20",
   "revenue": null,
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": {
    "entryMode": "digital-only",
    "entryModeNote": "Online payments in many countries",
    "reviewedAt": "2026-10-14",
    "tier": "qualitative"
   },
   "revenueStreams": [
    {
     "name": "Payments (cards)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "2.9% + 30¢",
     "unit": "/ successful US domestic charge",
     "note": "No setup or monthly fees on standard pricing",
     "shareOfRevenue": null
    },
    {
     "name": "Intl / FX add-ons",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "+1.5% / +1%",
     "unit": "intl cards / currency conversion",
     "note": "Typical surcharges on local-methods pricing page",
     "shareOfRevenue": null
    },
    {
     "name": "Billing (PAYG)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "0.8%",
     "unit": "of Billing volume",
     "note": "Plus Payments fees when charges run on Stripe",
     "shareOfRevenue": null
    },
    {
     "name": "Billing (monthly)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$620–$5,750",
     "unit": "/ mo (annual contract tiers)",
     "note": "Volume allowances; 0.67% overage on listed tiers",
     "shareOfRevenue": null
    },
    {
     "name": "Connect (you price)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$2 + 0.25%+25¢",
     "unit": "active acct / payout",
     "note": "Or Stripe-handles-pricing with optional revenue share",
     "shareOfRevenue": null
    },
    {
     "name": "Instant Payouts",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "1.5%",
     "unit": "of Instant Payout volume",
     "note": "Connect Instant Payouts listed at 1% on Connect pricing",
     "shareOfRevenue": null
    },
    {
     "name": "Enterprise / custom",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Custom",
     "unit": null,
     "note": "IC+, volume discounts, global single rates via sales",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "take-rate",
    "interchange",
    "subscription",
    "usage-based",
    "hardware",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "Take-rate payments"
    },
    {
     "tag": "interchange",
     "evidence": "Issuing"
    },
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "usage-based",
     "evidence": "usage"
    },
    {
     "tag": "hardware",
     "evidence": "Terminal"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "enterprise"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "take-rate",
   "engine": "take",
   "cluster": "Payments & take-rate",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": null
  },
  {
   "slug": "target-corporation",
   "name": "Target Corporation",
   "url": "/companies/target-corporation/",
   "logo": "logo.svg",
   "sector": "Retail / General Merchandise",
   "theme": "Commerce & Consumer",
   "accent": "#cc0000",
   "sourceModelTags": [
    "Big-box retail",
    "Owned brands",
    "Stores as fulfillment hubs",
    "Retail media + card profit share"
   ],
   "lastUpdated": "2026-10-13",
   "revenue": {
    "value": 104800000000,
    "currency": "USD",
    "raw": "$104.8B",
    "period": "annual",
    "fullYear": true,
    "usd": 104800000000,
    "snippet": "$104.8B revenue FY25 (−1.7%)",
    "sourceSentence": "$104.8B revenue FY25 (−1.7%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Target Q4 and full-year 2025 results release (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/27419/000002741926000012/a2025q4ex-99.htm"
   },
   "growthPct": -1.7,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 4.9,
    "type": "operating",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "Operating income was $5,117M (4.9% margin, −8.1%), including $593M of gains from credit card interchange fee lawsuit settlements and $250M of business transformation costs"
   },
   "profit": {
    "kind": "operating income",
    "value": 5120000000,
    "currency": "USD",
    "raw": "$5.12B",
    "period": "annual",
    "snippet": "operating income $5.12B"
   },
   "outcome": "Profitable",
   "outcomeBasis": "operating income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "homeOnlyStatement": "Nearly all of our sales are generated within the U.S. (FY2025 10-K)",
    "source": "Latest annual filing (SEC EDGAR)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/27419/000002741926000016/tgt-20260131.htm",
    "reviewedAt": "2026-10-14",
    "tier": "partial"
   },
   "revenueStreams": [
    {
     "name": "Merchandise sales",
     "amount": 102717000000,
     "currency": "USD",
     "period": "FY2025",
     "price": "$102,717M",
     "unit": "FY2025",
     "note": "FACT; six categories, ~30% owned & exclusive brands",
     "shareOfRevenue": 0.98
    },
    {
     "name": "Advertising (Roundel)",
     "amount": 915000000,
     "currency": "USD",
     "period": "FY2025, vs $649M",
     "price": "$915M",
     "unit": "FY2025, vs $649M",
     "note": "FACT; ads sold to vendors and marketplace sellers",
     "shareOfRevenue": 0.009
    },
    {
     "name": "Credit card profit sharing",
     "amount": 522000000,
     "currency": "USD",
     "period": "FY2025, vs $576M",
     "price": "$522M",
     "unit": "FY2025, vs $576M",
     "note": "FACT; share of profits on TD-owned Target Circle Card receivables",
     "shareOfRevenue": 0.005
    },
    {
     "name": "Other",
     "amount": 626000000,
     "currency": "USD",
     "period": "FY2025, vs $521M",
     "price": "$626M",
     "unit": "FY2025, vs $521M",
     "note": "FACT; Target Plus commissions, 360 & Shipt memberships, rent",
     "shareOfRevenue": 0.006
    },
    {
     "name": "Net sales",
     "amount": 104780000000,
     "currency": "USD",
     "period": "FY2025, −1.7%",
     "price": "$104,780M",
     "unit": "FY2025, −1.7%",
     "note": "FACT; 52 weeks ended Jan 31, 2026",
     "shareOfRevenue": 1
    }
   ],
   "streamsWithAmounts": 5,
   "modelTags": [
    "retail/DTC",
    "take-rate",
    "ads",
    "marketplace",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "retail/DTC",
     "evidence": "manual review (scripts/atlas-overrides.json)"
    },
    {
     "tag": "take-rate",
     "evidence": "commission"
    },
    {
     "tag": "ads",
     "evidence": "ads"
    },
    {
     "tag": "marketplace",
     "evidence": "marketplace"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "rpo"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "retail/DTC",
   "engine": "hard",
   "cluster": "Physical products",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "sells merchandise in its own stores and digital channels: merchandise sales $102.7B were 98% of $104.8B FY25 net sales (52 weeks ended Jan 31, 2026); Roundel advertising $915M, TD credit card profit sharing $522M and other (memberships, Target Plus) $626M are add-ons",
   "sizing": {
    "usdFullYear": 104800000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "tesla",
   "name": "Tesla",
   "url": "/companies/tesla/",
   "logo": "logo.svg",
   "sector": "EV / Energy",
   "theme": "Commerce & Consumer",
   "accent": "#CC0000",
   "sourceModelTags": [
    "Direct-to-consumer EVs",
    "Energy storage (Megapack / Powerwall)",
    "FSD software & services",
    "Regulatory credits"
   ],
   "lastUpdated": "2026-10-10",
   "revenue": {
    "value": 94800000000,
    "currency": "USD",
    "raw": "$94.8B",
    "period": "annual",
    "fullYear": true,
    "usd": 94800000000,
    "snippet": "$94.8B revenue FY25 (−3%)",
    "sourceSentence": "$94.8B revenue FY25 (−3%) · $28.2B in Q2 2026 (+26%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Tesla FY2025 Form 10-K; Q2 2026 Form 10-Q; Q2 2026 Update (FACT / INFERENCE)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1318605/000162828026003952/tsla-20251231.htm"
   },
   "growthPct": -3,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 4.6,
    "type": "operating",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "FY2025 total revenues were $94,827M vs $97,690M (−3%), with income from operations $4,355M (4.6% margin vs 7.2%"
   },
   "profit": {
    "kind": "operating income",
    "value": 4355000000,
    "currency": "USD",
    "raw": "$4,355M",
    "period": "annual",
    "snippet": "Regulatory credit sales have 'negligible incremental costs', so $1,993M of FY25 credits is about 46% of the $4,355M operating income and 11.7% of the $17,094M gross profit (INFERENCE)"
   },
   "outcome": "Profitable",
   "outcomeBasis": "operating income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 49.8,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2025",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "U.S. $47,627M of $94,827M (China $20,962M)",
    "source": "Tesla FY2025 Form 10-K, revenues by geography",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1318605/000162828026003952/tsla-20251231.htm",
    "entryMode": "owned",
    "entryModeNote": "Direct sales; own factories in Shanghai and Berlin",
    "reviewedAt": "2026-10-14",
    "basisNote": "sales location of the product",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Sell",
     "amount": 65800000000,
     "currency": "USD",
     "period": "FY25 (−9%)",
     "price": "$65.8B automotive sales",
     "unit": "FY25 (−9%)",
     "note": "FACT; new cars delivered, plus bundled connectivity, FSD (Supervised) access and maintenance, free-Supercharging programs and over-the-air updates recognized over time; ~14.5% gross margin (INFERENCE)",
     "shareOfRevenue": 0.694
    },
    {
     "name": "Credit",
     "amount": 2000000000,
     "currency": "USD",
     "period": "FY25 (−28%)",
     "price": "$2.0B regulatory credits",
     "unit": "FY25 (−28%)",
     "note": "FACT; sold to other automakers; 'negligible incremental costs'; $146M in Q2 2026 (−67%)",
     "shareOfRevenue": 0.021
    },
    {
     "name": "Lease",
     "amount": 1700000000,
     "currency": "USD",
     "period": "FY25 (−6%)",
     "price": "$1.7B automotive leasing",
     "unit": "FY25 (−6%)",
     "note": "FACT; direct operating and sales-type leases and lease buyouts; many leases are originated then sold to banking partners with a capped residual-value guarantee",
     "shareOfRevenue": 0.018
    },
    {
     "name": "Serve",
     "amount": 12500000000,
     "currency": "USD",
     "period": "FY25 (+19%)",
     "price": "$12.5B services & other",
     "unit": "FY25 (+19%)",
     "note": "FACT; used cars, non-warranty service and collision, paid Supercharging, insurance, parts and merchandise; ~7% gross margin in FY25 (INFERENCE) and 14% in Q2 2026",
     "shareOfRevenue": 0.132
    },
    {
     "name": "Store",
     "amount": 12800000000,
     "currency": "USD",
     "period": "FY25 (+27%)",
     "price": "$12.8B energy",
     "unit": "FY25 (+27%)",
     "note": "FACT; Megapack, Powerwall, solar, leasing and services; 29.8% gross margin; 46.7 GWh deployed in 2025",
     "shareOfRevenue": 0.135
    },
    {
     "name": "Subscribe",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "1.48M active FSD subscriptions",
     "unit": "Q2 2026 (+56%)",
     "note": "FACT (Q2 2026 Update); revenue sits inside automotive sales; counts include upfront and monthly payers; price per month not verified here",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 5,
   "modelTags": [
    "subscription",
    "usage-based",
    "hardware",
    "retail/DTC"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "usage-based",
     "evidence": "credits"
    },
    {
     "tag": "hardware",
     "evidence": "Energy storage"
    },
    {
     "tag": "retail/DTC",
     "evidence": "Direct-to-consumer"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "hardware",
   "engine": "hard",
   "cluster": "Physical products",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "was retail/DTC; cars = 69% of revenue",
   "sizing": {
    "usdFullYear": 94800000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "thumbtack",
   "name": "Thumbtack",
   "url": "/companies/thumbtack/",
   "logo": "logo.svg",
   "sector": "Local Home Services Marketplace",
   "theme": "Commerce & Consumer",
   "accent": "#009FD9",
   "sourceModelTags": [
    "Pay-per-lead marketplace",
    "Free for homeowners",
    "Pro-set lead prices",
    "AI & partner distribution"
   ],
   "lastUpdated": "2026-10-14",
   "revenue": {
    "value": 400000000,
    "currency": "USD",
    "raw": "$400M",
    "period": "annual",
    "fullYear": true,
    "usd": 400000000,
    "snippet": "~$400M revenue FY24 (+27%, press-reported)",
    "sourceSentence": "~$400M revenue FY24 (+27%, press-reported)",
    "field": "keyMetrics[0].label",
    "approx": true,
    "secondary": true,
    "source": "Fast Company (Apr 2025); Marco Zappacosta LinkedIn post (SECONDARY, company-stated)",
    "sourceUrl": "https://www.fastcompany.com/91311830/home-services-company-thumbtack-is-thriving-even-as-the-real-estate-market-stays-slow"
   },
   "growthPct": 27,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Profitable",
   "outcomeBasis": "stated profitability phrase (cash-flow/EBITDA positive)",
   "outcomeInferred": true,
   "outcomeEstimate": false,
   "outcomePeriod": "unspecified",
   "international": null,
   "revenueStreams": [
    {
     "name": "Homeowner request",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Free",
     "unit": "search, compare and message pros",
     "note": "FACT; homeowners pay the pro directly for the work",
     "shareOfRevenue": null
    },
    {
     "name": "Joining as a pro",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "no entry, annual or membership fee",
     "note": "FACT (Thumbtack Pro page)",
     "shareOfRevenue": null
    },
    {
     "name": "Direct lead",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Varies by job",
     "unit": "charged when a matching customer contacts the pro",
     "note": "FACT (Success Guide); pro sets a max price per lead",
     "shareOfRevenue": null
    },
    {
     "name": "Opportunity (open lead)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Shown upfront",
     "unit": "pro reaches out first; pays only if the customer replies",
     "note": "SECONDARY summary of Thumbtack help docs",
     "shareOfRevenue": null
    },
    {
     "name": "Weekly budget",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Set by the pro",
     "unit": "caps lead spend each week",
     "note": "FACT (Success Guide)",
     "shareOfRevenue": null
    },
    {
     "name": "Total revenue",
     "amount": 400000000,
     "currency": "USD",
     "period": "almost all from pros",
     "price": "~$400M FY24",
     "unit": "almost all from pros",
     "note": "SECONDARY, company-stated, +27%",
     "shareOfRevenue": 1
    }
   ],
   "streamsWithAmounts": 1,
   "modelTags": [
    "subscription",
    "usage-based",
    "marketplace",
    "freemium"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "pro $"
    },
    {
     "tag": "usage-based",
     "evidence": "Pay-per"
    },
    {
     "tag": "marketplace",
     "evidence": "marketplace"
    },
    {
     "tag": "freemium",
     "evidence": "$0"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "marketplace",
   "engine": "take",
   "cluster": "Marketplace",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "Private two-sided home-services marketplace: homeowners use it free and pros pay per lead (charged when a matching customer contacts them, priced by job type/size and competition within a pro-set max price and weekly budget; no joining or subscription fee) per canvas revenue-streams/revenueLadder. Fee is per connection, not a percentage of the job value, so marketplace (matching fee) over take-rate (cut of GMV); same family as DoorDash/Uber marketplace. Revenue ~$400M FY24 is CEO-stated and unaudited.",
   "sizing": {
    "usdFullYear": 400000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "toast",
   "name": "Toast",
   "url": "/companies/toast/",
   "logo": "logo.svg",
   "sector": "Restaurant Tech & Payments",
   "theme": "Fintech",
   "accent": "#FF4C00",
   "sourceModelTags": [
    "Hardware as loss leader",
    "Per-location SaaS + payments",
    "Attach flywheel (modules + AI)",
    "Embedded finance (Capital, payroll)"
   ],
   "lastUpdated": "2026-10-09",
   "revenue": {
    "value": 6150000000,
    "currency": "USD",
    "raw": "$6.15B",
    "period": "annual",
    "fullYear": true,
    "usd": 6150000000,
    "snippet": "$6.15B revenue (FY25, +24%)",
    "sourceSentence": "$6.15B revenue (FY25, +24%) · 82% payments",
    "field": "keyMetrics[1].label",
    "approx": false,
    "secondary": false,
    "source": "Toast FY2025 Form 10-K; Q2 2026 results (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1650164/000165016426000057/tost-20251231.htm"
   },
   "growthPct": 24,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": {
    "kind": "net income",
    "value": 342000000,
    "currency": "USD",
    "raw": "$342M",
    "period": "annual",
    "snippet": "net income $342M"
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "homeOnlyStatement": "The majority of our revenue is derived from customers located in the United States (FY2025 10-K)",
    "source": "Latest annual filing (SEC EDGAR)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1650164/000165016426000057/tost-20251231.htm",
    "reviewedAt": "2026-10-14",
    "tier": "partial"
   },
   "revenueStreams": [
    {
     "name": "Starter Kit",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0/mo",
     "unit": "per location",
     "note": "FACT, Toast pricing blog; hardware kit, higher pay-as-you-go card rates (rates SECONDARY)",
     "shareOfRevenue": null
    },
    {
     "name": "Point of Sale",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$69/mo",
     "unit": "per location",
     "note": "FACT, Toast; first terminal included, extras and add-ons priced separately",
     "shareOfRevenue": null
    },
    {
     "name": "Build Your Own",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Custom",
     "unit": "quote",
     "note": "FACT, Toast; multi-location and high-volume setups",
     "shareOfRevenue": null
    },
    {
     "name": "Subscription revenue",
     "amount": 936000000,
     "currency": "USD",
     "period": "FY25 (+33%)",
     "price": "$936M",
     "unit": "FY25 (+33%)",
     "note": "FACT, 10-K; rate per location varies by modules, hardware, employees",
     "shareOfRevenue": 0.152
    },
    {
     "name": "Payments revenue",
     "amount": 5037000000,
     "currency": "USD",
     "period": "FY25 (+24%)",
     "price": "$5,037M",
     "unit": "FY25 (+24%)",
     "note": "FACT, 10-K; % of amount + per-transaction fee, booked gross",
     "shareOfRevenue": 0.819
    },
    {
     "name": "Fintech gross profit / GPV",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "~0.59%",
     "unit": "FY25 and Q2 26",
     "note": "INFERENCE: $1,146M ÷ $195.1B; $359M ÷ $60.7B",
     "shareOfRevenue": null
    },
    {
     "name": "Hardware & services",
     "amount": 180000000,
     "currency": "USD",
     "period": "FY25 vs $400M cost",
     "price": "$180M",
     "unit": "FY25 vs $400M cost",
     "note": "FACT lines; gross loss ≈$220M is INFERENCE",
     "shareOfRevenue": 0.029
    }
   ],
   "streamsWithAmounts": 3,
   "modelTags": [
    "take-rate",
    "subscription",
    "usage-based",
    "lending",
    "hardware",
    "freemium"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "processing"
    },
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "usage-based",
     "evidence": "pay-as-you-go"
    },
    {
     "tag": "lending",
     "evidence": "Capital"
    },
    {
     "tag": "hardware",
     "evidence": "Hardware"
    },
    {
     "tag": "freemium",
     "evidence": "$0"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "take-rate",
   "engine": "take",
   "cluster": "Payments & take-rate",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "was hardware; 82% of revenue is payments",
   "sizing": {
    "usdFullYear": 6150000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "together-ai",
   "name": "Together AI",
   "url": "/companies/together-ai/",
   "logo": "logo.svg",
   "sector": "AI Inference",
   "theme": "AI & Infra",
   "accent": "#EF2CC1",
   "sourceModelTags": [
    "Serverless → Dedicated",
    "Open-model cloud",
    "GPU clusters",
    "Usage + reserved"
   ],
   "lastUpdated": "2026-09-21",
   "revenue": null,
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": null,
   "revenueStreams": [
    {
     "name": "Serverless Inference",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "PAYG",
     "unit": "/ 1M tokens",
     "note": "No minimums · chat/vision/image/audio/video/embed · e.g. Llama 3.3 70B $1.04/$1.04; gpt-oss-120B $0.15/$0.60 (FACT)",
     "shareOfRevenue": null
    },
    {
     "name": "Batch + cache",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Up to −50%",
     "unit": "/ batch · cached in",
     "note": "Batch async discount up to 50%; select models bill cached input prefixes cheaper (FACT docs)",
     "shareOfRevenue": null
    },
    {
     "name": "Dedicated Inference",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$5.49",
     "unit": "/ H100 GPU-hr",
     "note": "Single-tenant; promo H100 $3.99 thru 09/30/26; B200 $8.99; custom models (FACT)",
     "shareOfRevenue": null
    },
    {
     "name": "GPU Clusters",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$3.99",
     "unit": "/ H100 GPU-hr",
     "note": "On-demand; reserved down to $3.19 (91–180d); preemptible $1.99; H200/B200 higher (FACT)",
     "shareOfRevenue": null
    },
    {
     "name": "Fine-Tuning",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Per 1M tok",
     "unit": "/ SFT · DPO",
     "note": "Model-specific $/1M + minimum charge; LoRA and full FT (FACT pricing)",
     "shareOfRevenue": null
    },
    {
     "name": "Sandbox + Storage",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0.03+",
     "unit": "/ session · GiB",
     "note": "Code Interpreter $0.03/60m; Sandbox $0.0446/vCPU-hr + $0.0149/GiB RAM-hr; FS $0.16/GiB-mo (FACT)",
     "shareOfRevenue": null
    },
    {
     "name": "PTU / Enterprise",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Contact",
     "unit": "/ capacity",
     "note": "Provisioned Throughput units + sales for steady production, residency, reserved clusters (FACT pricing)",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "usage-based",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "usage-based",
     "evidence": "Usage"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "reserved"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "usage-based",
   "engine": "use",
   "cluster": "Usage & API",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": null
  },
  {
   "slug": "tyson-foods",
   "name": "Tyson Foods",
   "url": "/companies/tyson-foods/",
   "logo": "logo.svg",
   "sector": "Food Processing / Protein",
   "theme": "Software",
   "accent": "#C8102E",
   "sourceModelTags": [
    "Multi-protein processor",
    "Branded prepared foods",
    "Retail + foodservice wholesale",
    "Vertically integrated chicken"
   ],
   "lastUpdated": "2026-10-13",
   "revenue": {
    "value": 54440000000,
    "currency": "USD",
    "raw": "$54.44B",
    "period": "annual",
    "fullYear": true,
    "usd": 54440000000,
    "snippet": "$54.44B sales FY25 (+2.1%)",
    "sourceSentence": "$54.44B sales FY25 (+2.1%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Tyson Q4 and Fiscal 2025 results release (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/100493/000010049325000094/tsn2025q4exh-991.htm"
   },
   "growthPct": 2.1,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 2,
    "type": "operating",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "GAAP operating income was $1,098M (−22%, 2.0% margin) after a $343M goodwill impairment and legal contingency charges"
   },
   "profit": {
    "kind": "net income",
    "value": 474000000,
    "currency": "USD",
    "raw": "$474M",
    "period": "annual",
    "snippet": "FY2025 net income to Tyson $474M (−41%)"
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "proxyNote": "Products made outside the U.S. were under 10% of sales; U.S. exports were $4.8B (FY2025 10-K). The International/Other segment is not a revenue-by-geography figure",
    "reviewedAt": "2026-10-14",
    "source": "Tyson Foods FY2025 Form 10-K",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/100493/000010049325000095/tsn-20250927.htm",
    "tier": "partial"
   },
   "revenueStreams": [
    {
     "name": "Beef",
     "amount": 21620000000,
     "currency": "USD",
     "period": "FY2025 sales",
     "price": "$21.62B",
     "unit": "FY2025 sales",
     "note": "FACT; largest segment by sales; GAAP op. loss $(1.14)B",
     "shareOfRevenue": 0.397
    },
    {
     "name": "Chicken",
     "amount": 16840000000,
     "currency": "USD",
     "period": "FY2025 sales",
     "price": "$16.84B",
     "unit": "FY2025 sales",
     "note": "FACT; op. income $1.43B — profit engine",
     "shareOfRevenue": 0.309
    },
    {
     "name": "Prepared Foods",
     "amount": 9930000000,
     "currency": "USD",
     "period": "FY2025 sales",
     "price": "$9.93B",
     "unit": "FY2025 sales",
     "note": "FACT; Jimmy Dean, Hillshire, Ball Park…; op. income $898M",
     "shareOfRevenue": 0.182
    },
    {
     "name": "Pork",
     "amount": 5780000000,
     "currency": "USD",
     "period": "FY2025 sales",
     "price": "$5.78B",
     "unit": "FY2025 sales",
     "note": "FACT; GAAP op. loss $(199)M; adj. op. income $181M",
     "shareOfRevenue": 0.106
    },
    {
     "name": "International / Other",
     "amount": 2290000000,
     "currency": "USD",
     "period": "FY2025 sales",
     "price": "$2.29B",
     "unit": "FY2025 sales",
     "note": "FACT; China, Thailand, Mexico and other; op. income $107M",
     "shareOfRevenue": 0.042
    },
    {
     "name": "Intersegment eliminations",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$(2.02)B",
     "unit": "FY2025",
     "note": "FACT; internal protein transfers removed from consolidated sales",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 5,
   "modelTags": [
    "take-rate",
    "retail/DTC"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "take-rate"
    },
    {
     "tag": "retail/DTC",
     "evidence": "wholesale"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "retail/DTC",
   "engine": "hard",
   "cluster": "Physical products",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "Packaged protein / branded prepared foods sold through grocery and foodservice: FY2025 sales $54.44B (+2.1%) from Beef $21.62B, Chicken $16.84B, Prepared Foods $9.93B, Pork $5.78B per canvas revenue-streams; revenue recognized on product shipments to retailers (Walmart 18.7%) and distributors — same retail/DTC atlas family as Impossible Foods (physical branded goods via retail channels), not marketplace/take-rate and not hardware",
   "sizing": {
    "usdFullYear": 54440000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "uber",
   "name": "Uber",
   "url": "/companies/uber/",
   "logo": "logo.svg",
   "sector": "Mobility / Delivery",
   "theme": "Commerce & Consumer",
   "accent": "#000000",
   "sourceModelTags": [
    "Two-sided marketplace",
    "Take-rate GB",
    "Uber One",
    "Mobility + Delivery"
   ],
   "lastUpdated": "2026-09-21",
   "revenue": {
    "value": 52000000000,
    "currency": "USD",
    "raw": "$52.0B",
    "period": "annual",
    "fullYear": true,
    "usd": 52000000000,
    "snippet": "underlying platform scale still in Gross Bookings (FACT) Full year: FY2025 (year ended Dec 31, 2025) revenue was $52.0B ($52,017M), +18% (FACT — Q4 & FY2025 press release).",
    "sourceSentence": "UK) cut reported revenue growth ~8 pts; underlying platform scale still in Gross Bookings (FACT) Full year: FY2025 (year ended Dec 31, 2025) revenue was $52.0B ($52,017M), +18% (FACT — Q4 & FY2025 press release).",
    "field": "keyMetrics[1].detail",
    "approx": false,
    "secondary": false,
    "source": "Uber Q2 2026 earnings PR (FACT)",
    "sourceUrl": "https://investor.uber.com/news-events/news/press-release-details/2026/Uber-Announces-Results-for-Second-Quarter-2026/default.aspx"
   },
   "growthPct": 18,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": {
    "kind": "non-gaap op. income",
    "value": 2100000000,
    "currency": "USD",
    "raw": "$2.1B",
    "period": "unspecified",
    "snippet": "$2.1B Non-GAAP op. income"
   },
   "outcome": "Profitable",
   "outcomeBasis": "non-gaap op. income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "unspecified",
   "international": {
    "shareOutsideHome": 54.3,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2025",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "U.S. $23,771M of $52,017M; U.K. alone $10,609M",
    "source": "Uber FY2025 Form 10-K, geographic information",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1543151/000154315126000015/uber-20251231.htm",
    "entryMode": "owned",
    "entryModeNote": "Licensed local operations city by city, not a pure online product; U.K. its biggest market abroad",
    "reviewedAt": "2026-10-14",
    "basisNote": "where the trip or shipment was completed, or the meal delivered",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Mobility (pay-as-you-go)",
     "amount": 29000000000,
     "currency": "USD",
     "period": "Q2 GB",
     "price": "$29.0B",
     "unit": "Q2 GB",
     "note": "Mobility Gross Bookings $28.988B; Mobility revenue $7.363B; segment OI $2.215B (FACT IR)",
     "shareOfRevenue": 0.558
    },
    {
     "name": "Delivery (Eats / retail)",
     "amount": 27500000000,
     "currency": "USD",
     "period": "Q2 GB",
     "price": "$27.5B",
     "unit": "Q2 GB",
     "note": "Delivery Gross Bookings $27.463B; revenue $5.245B (+28%); segment OI $1.055B (FACT IR)",
     "shareOfRevenue": 0.529
    },
    {
     "name": "Uber One",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$9.99 / $96",
     "unit": "US mo / yr",
     "note": "Membership: $0 Delivery Fee + discounts on eligible stores; 5% ride credits (FACT Help) — no invented member count",
     "shareOfRevenue": null
    },
    {
     "name": "Freight",
     "amount": 1570000000,
     "currency": "USD",
     "period": "Q2 GB",
     "price": "$1.57B",
     "unit": "Q2 GB",
     "note": "Freight Gross Bookings $1.571B; revenue $1.583B (FACT IR)",
     "shareOfRevenue": 0.03
    },
    {
     "name": "Platform take on GB",
     "amount": 14200000000,
     "currency": "USD",
     "period": "Q2 revenue",
     "price": "$14.2B",
     "unit": "Q2 revenue",
     "note": "Revenue is what Uber keeps after Driver/merchant flows; Revenue Margin = Revenue/GB (IR definition) — do not invent a single take %",
     "shareOfRevenue": 0.273
    },
    {
     "name": "AV / Super App attach",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Invest",
     "unit": "/ multi-yr",
     "note": "Prepared remarks: AV live cities expanding; Delivery Hero deal narrative — no invented fleet ARPU (SECONDARY/company narrative)",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 4,
   "modelTags": [
    "take-rate",
    "subscription",
    "usage-based",
    "ads",
    "marketplace",
    "freemium"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "Take-rate"
    },
    {
     "tag": "subscription",
     "evidence": "Uber One"
    },
    {
     "tag": "usage-based",
     "evidence": "pay-as-you-go"
    },
    {
     "tag": "ads",
     "evidence": "ARPU"
    },
    {
     "tag": "marketplace",
     "evidence": "Two-sided"
    },
    {
     "tag": "freemium",
     "evidence": "$0"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "marketplace",
   "engine": "take",
   "cluster": "Marketplace",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": {
    "usdFullYear": 52000000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "union-pacific",
   "name": "Union Pacific",
   "url": "/companies/union-pacific/",
   "logo": "logo.svg",
   "sector": "Railroads / Freight",
   "theme": "Software",
   "accent": "#0B3D91",
   "sourceModelTags": [
    "Per-shipment freight rates",
    "Fuel surcharge pass-through",
    "Owned rail network moat",
    "Bulk · Industrial · Premium"
   ],
   "lastUpdated": "2026-10-13",
   "revenue": {
    "value": 24510000000,
    "currency": "USD",
    "raw": "$24.51B",
    "period": "annual",
    "fullYear": true,
    "usd": 24510000000,
    "snippet": "$24.51B revenue FY25 (+1%)",
    "sourceSentence": "$24.51B revenue FY25 (+1%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Union Pacific Q4 and full year 2025 results release (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/100885/000010088526000032/a2026-01x278xkex991earning.htm"
   },
   "growthPct": 1,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": {
    "kind": "net income",
    "value": 7140000000,
    "currency": "USD",
    "raw": "$7.14B",
    "period": "annual",
    "snippet": "FY2025 net income $7.14B (+6%)"
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "proxyNote": "Freight revenue from shipments to and from Mexico was $2.9B of $24,510M (FY2025 10-K). This is cross-border traffic on a U.S. railroad, not revenue earned abroad",
    "source": "Union Pacific FY2025 Form 10-K",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/100885/000010088526000037/unp-20251231.htm",
    "reviewedAt": "2026-10-14",
    "tier": "partial"
   },
   "revenueStreams": [
    {
     "name": "Premium: intermodal",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$1,380",
     "unit": "avg. revenue per container/trailer, FY2025",
     "note": "FACT; 3.36M units, $4.63B freight revenue (−2%)",
     "shareOfRevenue": null
    },
    {
     "name": "Bulk (grain, coal, fertilizer, food)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$3,690",
     "unit": "avg. revenue per car, FY2025",
     "note": "FACT; 2.06M cars, $7.59B freight revenue (+5%)",
     "shareOfRevenue": null
    },
    {
     "name": "Industrial (chemicals, metals, rock, energy)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$3,840",
     "unit": "avg. revenue per car, FY2025",
     "note": "FACT; 2.24M cars, $8.60B freight revenue (+2%)",
     "shareOfRevenue": null
    },
    {
     "name": "Premium: automotive",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$3,024",
     "unit": "avg. revenue per car, FY2025",
     "note": "FACT; 793K cars, $2.40B freight revenue (−2%)",
     "shareOfRevenue": null
    },
    {
     "name": "All freight",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$2,749",
     "unit": "avg. revenue per car, FY2025",
     "note": "FACT; 8.45M carloads → $23.22B freight revenue",
     "shareOfRevenue": null
    },
    {
     "name": "Other revenues",
     "amount": 1290000000,
     "currency": "USD",
     "period": "FY2025, −10%",
     "price": "$1.29B",
     "unit": "FY2025, −10%",
     "note": "FACT; subsidiaries $718M (logistics, commuter rail), accessorial $475M, other $97M",
     "shareOfRevenue": 0.053
    }
   ],
   "streamsWithAmounts": 1,
   "modelTags": [
    "usage-based",
    "subscription",
    "hardware"
   ],
   "modelTagEvidence": [
    {
     "tag": "usage-based",
     "evidence": "manual review (scripts/atlas-overrides.json)"
    },
    {
     "tag": "subscription",
     "evidence": "Premium"
    },
    {
     "tag": "hardware",
     "evidence": "car"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "usage-based",
   "engine": "use",
   "cluster": "Usage & API",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "Railroad revenue is a per-shipment freight charge (rate per carload/container under private contracts, quotes or public tariffs, plus fuel surcharge), recognized as each shipment moves; FY25 freight revenue $23.22B = 8.45M carloads x $2,749 avg per car, of $24.51B total (+1%) per canvas revenue-streams; scales with volume x price like NextEra per-kWh, not network-fees (no % cut of payment flows) and not fixed enterprise contracts (contracts set rates, billing is per move)",
   "sizing": {
    "usdFullYear": 24510000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "upwork",
   "name": "Upwork",
   "url": "/companies/upwork/",
   "logo": "logo.svg",
   "sector": "Freelance Talent Marketplace",
   "theme": "Commerce & Consumer",
   "accent": "#14a800",
   "sourceModelTags": [
    "Two-sided service fees",
    "Connects bidding tokens",
    "Freelancer Plus membership",
    "Lifted enterprise services"
   ],
   "lastUpdated": "2026-10-12",
   "revenue": {
    "value": 787800000,
    "currency": "USD",
    "raw": "$787.8M",
    "period": "annual",
    "fullYear": true,
    "usd": 787800000,
    "snippet": "$787.8M revenue FY25 (+2%)",
    "sourceSentence": "$787.8M revenue FY25 (+2%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Upwork Form 10-K FY2025, Results of Operations (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1627475/000162747526000012/upwk-20251231.htm"
   },
   "growthPct": 2,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 29,
    "type": "ebitda",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "Adjusted EBITDA (non-GAAP) was a record $225.6M (29% margin) and free cash flow (non-GAAP) $223.1M."
   },
   "profit": {
    "kind": "net income",
    "value": 115400000,
    "currency": "USD",
    "raw": "$115.4M",
    "period": "annual",
    "snippet": "FY2025 net income $115.4M"
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 54.3,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2025",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "U.S. talent $114.0M + U.S. clients $246.2M of $787.8M (by billing address)",
    "source": "Upwork FY2025 Form 10-K",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1627475/000162747526000012/upwk-20251231.htm",
    "entryMode": "digital-only",
    "entryModeNote": "Online talent marketplace; payouts in 180+ countries",
    "reviewedAt": "2026-10-14",
    "basisNote": "billing address of talent and of clients",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Freelancer service fee",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "0% to 15%",
     "unit": "of freelancer earnings, fixed per contract",
     "note": "FACT; Enterprise contracts typically 10%",
     "shareOfRevenue": null
    },
    {
     "name": "Client marketplace fee (Basic)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "5%",
     "unit": "of each payment to talent; 3% by US bank account",
     "note": "FACT; some clients on a flat 7.99%",
     "shareOfRevenue": null
    },
    {
     "name": "Contract initiation fee",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0.99 to $14.99",
     "unit": "once per new contract (Basic)",
     "note": "FACT; Business Plus up to $4.99 under $100",
     "shareOfRevenue": null
    },
    {
     "name": "Business Plus",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "10%",
     "unit": "of each payment to talent; 8% by US bank account",
     "note": "FACT; no monthly subscription",
     "shareOfRevenue": null
    },
    {
     "name": "Connects",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0.15",
     "unit": "per token, minimum 10; needed to bid and buy ads",
     "note": "FACT; Basic gets 10 free a month",
     "shareOfRevenue": null
    },
    {
     "name": "Freelancer Plus / Agency Plus",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$19.99",
     "unit": "per month, 100 Connects, 0% on Direct Contracts",
     "note": "FACT",
     "shareOfRevenue": null
    },
    {
     "name": "Lifted (Enterprise)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "custom",
     "unit": "subscriptions, service fees and managed-services contracts",
     "note": "FACT; $104.9M FY2025 Enterprise revenue",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "take-rate",
    "subscription",
    "usage-based",
    "ads",
    "marketplace",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "take rate"
    },
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "usage-based",
     "evidence": "per token"
    },
    {
     "tag": "ads",
     "evidence": "ads"
    },
    {
     "tag": "marketplace",
     "evidence": "Two-sided"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "enterprise"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "take-rate",
   "engine": "take",
   "cluster": "Payments & take-rate",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "percentage fee on both sides of each freelance contract: freelancers pay a 0%-15% service fee fixed per contract and clients pay 3%-5% (Basic) or 8%-10% (Business Plus); Marketplace revenue $682.9M was 87% of $787.8M FY25 revenue at an 18.7% take rate on Marketplace GSV, plus Connects, $19.99 memberships and ads; Lifted Enterprise $104.9M (13%)",
   "sizing": {
    "usdFullYear": 787800000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "vestas",
   "name": "Vestas",
   "url": "/companies/vestas/",
   "logo": "logo.svg",
   "sector": "Wind Turbines",
   "theme": "Energy & Climate",
   "accent": "#0E5A8A",
   "sourceModelTags": [
    "Turbine project sales",
    "Long-term service contracts",
    "Onshore + offshore wind",
    "Order backlog"
   ],
   "lastUpdated": "2026-10-11",
   "revenue": {
    "value": 18800000000,
    "currency": "EUR",
    "raw": "€18.8B",
    "period": "annual",
    "fullYear": true,
    "usd": null,
    "snippet": "€18.8B revenue FY25 (+9%)",
    "sourceSentence": "€18.8B revenue FY25 (+9%) · H1 2026 €8.69B (+20%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Vestas Annual Report 2025 (Group performance; Note 1.1); Interim Report Q2 2026 (FACT)",
    "sourceUrl": "https://www.vestas.com/content/dam/vestas-com/global/en/investor/reports-and-presentations/financial/2025/fy-2025/Vestas%20Annual%20Report%202025.pdf.coredownload.inline.pdf"
   },
   "growthPct": 9,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 13.3,
    "type": "gross",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "FY2025 gross profit was €2.50B (13.3% margin)"
   },
   "profit": {
    "kind": "profit",
    "value": 780000000,
    "currency": "EUR",
    "raw": "€780M",
    "period": "annual",
    "snippet": "€780M profit for FY2025 (net)"
   },
   "outcome": "Profitable",
   "outcomeBasis": "profit",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "entryMode": "owned",
    "entryModeNote": "Own service operations in 72 countries",
    "countries": 72,
    "countriesNote": "turbines in 72 countries (as stated on the canvas)",
    "reviewedAt": "2026-10-14",
    "tier": "qualitative"
   },
   "revenueStreams": [
    {
     "name": "Supply-only turbines",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "€1.07M per MW avg. new order",
     "unit": "turbines delivered at site",
     "note": "FACT; revenue recognized when delivered; Development project sales are also reported here",
     "shareOfRevenue": null
    },
    {
     "name": "Supply-and-installation",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Turbines + installation",
     "unit": "per project",
     "note": "FACT; standard projects recognized at a point in time, non-standard over time",
     "shareOfRevenue": null
    },
    {
     "name": "EPC / turnkey",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Whole wind farm",
     "unit": "per project",
     "note": "FACT; Vestas also does civil and electrical works; recognized over time as work is completed",
     "shareOfRevenue": null
    },
    {
     "name": "Service contracts",
     "amount": 3770000000,
     "currency": "EUR",
     "period": "per turbine, multi-year",
     "price": "€3.77B FY25 Service revenue",
     "unit": "per turbine, multi-year",
     "note": "FACT; 161 GW under service; backlog €38.7B with an 11-year average duration",
     "shareOfRevenue": 0.201
    },
    {
     "name": "Transactional sales",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Spare parts and repairs",
     "unit": "per order",
     "note": "FACT; recognized at a point in time; fell in 2025",
     "shareOfRevenue": null
    },
    {
     "name": "Development",
     "amount": 11000000,
     "currency": "EUR",
     "period": "28.2 GW pipeline",
     "price": "FY25 EBIT €11M",
     "unit": "28.2 GW pipeline",
     "note": "FACT; earns from project exits and earn-outs, and creates turbine orders",
     "shareOfRevenue": 0.001
    }
   ],
   "streamsWithAmounts": 2,
   "modelTags": [
    "hardware",
    "lending",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "hardware",
     "evidence": "manual review (scripts/atlas-overrides.json)"
    },
    {
     "tag": "lending",
     "evidence": "capital"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "backlog"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "hardware",
   "engine": "hard",
   "cluster": "Physical products",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "about 80% of FY25 revenue is Power Solutions turbine projects (€15.05B of €18.82B); Service contracts are €3.77B (about 20%) on a €38.7B backlog",
   "sizing": {
    "usdFullYear": 20304000000,
    "inferred": true,
    "note": "converted at fixed reference FX EUR→USD 1.08 (INFERENCE, ordering only)"
   }
  },
  {
   "slug": "vinted",
   "name": "Vinted",
   "url": "/companies/vinted/",
   "logo": "logo.svg",
   "sector": "Peer-to-Peer Second-Hand Marketplace",
   "theme": "Commerce & Consumer",
   "accent": "#007782",
   "sourceModelTags": [
    "Buyer-paid platform fee",
    "0% seller fees",
    "C2C resale",
    "Own shipping + payments"
   ],
   "lastUpdated": "2026-10-14",
   "revenue": {
    "value": 1100000000,
    "currency": "EUR",
    "raw": "€1.1B",
    "period": "annual",
    "fullYear": true,
    "usd": null,
    "snippet": "€1.1B revenue FY2025 (+38%)",
    "sourceSentence": "€1.1B revenue FY2025 (+38%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Vinted Group 2025 annual results release, Apr 9, 2026 (FACT)",
    "sourceUrl": "https://company.vinted.com/newsroom/financial-results-2025"
   },
   "growthPct": 38,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 5.6,
    "type": "net",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "Net profit ÷ revenue is about a 5.6% net margin (INFERENCE, using the rounded €1.1bn)."
   },
   "profit": {
    "kind": "net income",
    "value": 62000000,
    "currency": "EUR",
    "raw": "€62M",
    "period": "annual",
    "snippet": "FY2025 net income €62M (−19%)"
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "homeMarket": "Lithuania",
    "countries": 26,
    "countriesNote": "26 countries (25 in Europe plus the U.S. since January 2026), as stated on the canvas",
    "entryMode": "digital-only",
    "entryModeNote": "Same app and local country sites in each market; owns its Vinted Go carrier in Belgium, France, Netherlands, Portugal and Spain",
    "localization": "Vinted does not publish revenue by country; it launched Latvia, Estonia and Slovenia in 2025 and New York in January 2026 (Vinted newsroom)",
    "source": "Vinted Group 2025 annual results release",
    "sourceUrl": "https://company.vinted.com/newsroom/financial-results-2025",
    "reviewedAt": "2026-10-14",
    "tier": "qualitative"
   },
   "revenueStreams": [
    {
     "name": "List an item",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Free",
     "unit": "no listing or selling fee",
     "note": "FACT (Vinted help centre)",
     "shareOfRevenue": null
    },
    {
     "name": "Vinted fee (buyer)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "5% + €0.70",
     "unit": "per order, typical; VAT included",
     "note": "FACT; formerly Buyer Protection fee; varies by item, order value, bundle",
     "shareOfRevenue": null
    },
    {
     "name": "Shipping",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Paid by buyer",
     "unit": "via partner carriers or Vinted Go",
     "note": "FACT; 500,000+ pick-up/drop-off points",
     "shareOfRevenue": null
    },
    {
     "name": "Bump a listing",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Varies",
     "unit": "3 or 7 days, local or international reach",
     "note": "FACT (Vinted price list)",
     "shareOfRevenue": null
    },
    {
     "name": "Total revenue",
     "amount": 1100000000,
     "currency": "EUR",
     "period": "on €10.8B GMV, ~10% of GMV",
     "price": "€1.1B FY2025",
     "unit": "on €10.8B GMV, ~10% of GMV",
     "note": "FACT; ratio is INFERENCE",
     "shareOfRevenue": 1
    }
   ],
   "streamsWithAmounts": 1,
   "modelTags": [
    "take-rate",
    "marketplace"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "manual review (scripts/atlas-overrides.json)"
    },
    {
     "tag": "marketplace",
     "evidence": "sellers"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "take-rate",
   "engine": "take",
   "cluster": "Payments & take-rate",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "Buyer-paid Vinted fee on every Buy now order (usually 5% of the item price + €0.70; sellers pay no selling fee) is the main stream, plus seller bumps and Vinted Go shipping services, per canvas revenue-streams/revenueLadder. FY2025 revenue €1.1B on €10.8B GMV (~10% of GMV, INFERENCE). A percentage cut of each sale's value (charged to the buyer rather than the seller), so take-rate; same family as Poshmark/Etsy.",
   "sizing": {
    "usdFullYear": 1188000000,
    "inferred": true,
    "note": "converted at fixed reference FX EUR→USD 1.08 (INFERENCE, ordering only)"
   }
  },
  {
   "slug": "visa",
   "name": "Visa",
   "url": "/companies/visa/",
   "logo": "logo.svg",
   "sector": "Payment Networks",
   "theme": "Fintech",
   "accent": "#1A1F71",
   "sourceModelTags": [
    "Asset-light network",
    "Volume-based fees (no credit risk)",
    "Value-added services attach",
    "New flows + agentic commerce"
   ],
   "lastUpdated": "2026-10-09",
   "revenue": {
    "value": 40000000000,
    "currency": "USD",
    "raw": "$40.0B",
    "period": "annual",
    "fullYear": true,
    "usd": 40000000000,
    "snippet": "$40.0B net revenue FY25 (+11%)",
    "sourceSentence": "$40.0B net revenue FY25 (+11%) · $11.6B in fiscal Q3 2026 (+14%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Visa FY2025 Form 10-K; fiscal Q3 2026 results (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1403161/000140316125000089/v-20250930.htm"
   },
   "growthPct": 11,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 60,
    "type": "operating",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "FY2025 gross revenue of $55.8B less $15.8B of client incentives left $40.0B of net revenue (+11%) on $17T of payments and cash volume and roughly a 60% operating margin (INFERENCE)"
   },
   "profit": null,
   "outcome": "Profitable",
   "outcomeBasis": "operating margin (canvas estimate)",
   "outcomeInferred": true,
   "outcomeEstimate": true,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 60.9,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2025 (year to Sep 30, 2025)",
    "fullYear": true,
    "label": "INFERENCE",
    "figures": "International $24,367M of $40,000M net revenue",
    "source": "Visa FY2025 Form 10-K, MD&A net revenue by geography",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1403161/000140316125000089/v-20250930.htm",
    "entryMode": "partners",
    "entryModeNote": "Banks issue cards in 200+ countries and territories",
    "countries": 200,
    "countriesNote": "200+ countries and territories (as stated on the canvas)",
    "reviewedAt": "2026-10-14",
    "basisNote": "location of the issuing or acquiring financial institution",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Service revenue",
     "amount": 17500000000,
     "currency": "USD",
     "period": "FY25 (+9%)",
     "price": "$17.5B",
     "unit": "FY25 (+9%)",
     "note": "FACT, 10-K; recognized on prior-quarter payments volume",
     "shareOfRevenue": 0.438
    },
    {
     "name": "Data processing",
     "amount": 20000000000,
     "currency": "USD",
     "period": "FY25 (+13%)",
     "price": "$20.0B",
     "unit": "FY25 (+13%)",
     "note": "FACT, 10-K; authorization, clearing, settlement + some value-added services",
     "shareOfRevenue": 0.5
    },
    {
     "name": "International transaction",
     "amount": 14200000000,
     "currency": "USD",
     "period": "FY25 (+12%)",
     "price": "$14.2B",
     "unit": "FY25 (+12%)",
     "note": "FACT, 10-K; cross-border processing and currency conversion",
     "shareOfRevenue": 0.355
    },
    {
     "name": "Other revenue",
     "amount": 4099999999.9999995,
     "currency": "USD",
     "period": "FY25 (+27%)",
     "price": "$4.1B",
     "unit": "FY25 (+27%)",
     "note": "FACT, 10-K; advisory, issuing services, licence fees",
     "shareOfRevenue": 0.102
    },
    {
     "name": "Client incentives",
     "amount": 15800000000,
     "currency": "USD",
     "period": "FY25 (+14%)",
     "price": "−$15.8B",
     "unit": "FY25 (+14%)",
     "note": "FACT, 10-K; contra-revenue paid to banks, sellers, partners",
     "shareOfRevenue": 0.395
    },
    {
     "name": "Net revenue",
     "amount": 40000000000,
     "currency": "USD",
     "period": "FY25 (+11%)",
     "price": "$40.0B",
     "unit": "FY25 (+11%)",
     "note": "FACT, 10-K; ≈0.24% of $17T volume (INFERENCE)",
     "shareOfRevenue": 1
    },
    {
     "name": "Value-added services",
     "amount": 10900000000,
     "currency": "USD",
     "period": "FY25 (+24%)",
     "price": "$10.9B",
     "unit": "FY25 (+24%)",
     "note": "FACT, 10-K; inside the lines above; $3.8B in Q3 FY26 (+33%)",
     "shareOfRevenue": 0.273
    }
   ],
   "streamsWithAmounts": 7,
   "modelTags": [
    "network-fees",
    "take-rate",
    "interchange",
    "marketplace"
   ],
   "modelTagEvidence": [
    {
     "tag": "network-fees",
     "evidence": "manual review (scripts/atlas-overrides.json)"
    },
    {
     "tag": "take-rate",
     "evidence": "processing"
    },
    {
     "tag": "interchange",
     "evidence": "issuing"
    },
    {
     "tag": "marketplace",
     "evidence": "sellers"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "network-fees",
   "engine": "take",
   "cluster": "Payments & take-rate",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": {
    "usdFullYear": 40000000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "walmart",
   "name": "Walmart",
   "url": "/companies/walmart/",
   "logo": "logo.svg",
   "sector": "Retail / Mass Merchandise & Grocery",
   "theme": "Commerce & Consumer",
   "accent": "#0071CE",
   "sourceModelTags": [
    "Everyday low price retail",
    "Omnichannel stores + eCommerce",
    "Membership (Sam's Club, Walmart+)",
    "Retail media & marketplace"
   ],
   "lastUpdated": "2026-10-16",
   "revenue": {
    "value": 713200000000,
    "currency": "USD",
    "raw": "$713.2B",
    "period": "annual",
    "fullYear": true,
    "usd": 713200000000,
    "snippet": "$713.2B revenue FY26 (+4.7%)",
    "sourceSentence": "$713.2B revenue FY26 (+4.7%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Walmart FY2026 Form 10-K — Item 7 Consolidated Results of Operations (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/104169/000010416926000055/wmt-20260131.htm"
   },
   "growthPct": 4.7,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 4.2,
    "type": "operating",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "FY2026 total revenues were $713.2B (+4.7%), almost all from selling merchandise on thin margins (4.2% operating margin), while faster-growing extras — membership fees, a nearly $6.4B advertising business and marketplace services — add profit on top"
   },
   "profit": {
    "kind": "net income",
    "value": 21900000000,
    "currency": "USD",
    "raw": "$21.9B",
    "period": "annual",
    "snippet": "FY2026 net income $21.9B (+12.6%)"
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "shareOutsideHome": 18.5,
    "basis": "country",
    "homeMarket": "U.S.",
    "period": "FY2026 (year ended January 31, 2026)",
    "fullYear": true,
    "basisNote": "total revenues aggregated by the Company's U.S. and non-U.S. operations (where the operating business is located); filing does not state customer location separately",
    "label": "INFERENCE",
    "figures": "Non-U.S. operations $131,988M of $713,163M FY2026 total revenues (U.S. operations $581,175M). Share outside the U.S. = 131,988 / 713,163 = 18.5%. Walmart International net sales $130,423M: Mexico and Central America $52,492M, China $24,623M, Canada $23,724M, Other $29,584M.",
    "source": "Walmart Inc. FY2026 Form 10-K — Note 11 Segments and Disaggregated Revenue",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/104169/000010416926000055/wmt-20260131.htm",
    "countries": 19,
    "countriesNote": "Stores in 19 countries including the U.S.; Walmart International operates in 18 countries outside the U.S. (as stated on the canvas)",
    "entryMode": "acquisitions",
    "entryModeNote": "Entered markets mainly by buying or taking control of local retailers: Mexico began as a 1991 joint venture (now majority-owned Walmex), majority stakes in Flipkart and PhonePe in India (2018), wholly owned subsidiaries in Canada, Chile, China and eight African countries.",
    "localization": "Market-specific private brands such as Aurrera (Mexico) and Lider (Chile), and local and regional suppliers in each market (FY2026 10-K).",
    "reviewedAt": "2026-10-16",
    "tier": "ranked"
   },
   "revenueStreams": [
    {
     "name": "Walmart U.S.",
     "amount": 483000000000,
     "currency": "USD",
     "period": "segment net sales",
     "price": "$483.0B FY26",
     "unit": "segment net sales",
     "note": "FACT; +4.4%, 68% of net sales",
     "shareOfRevenue": 0.677
    },
    {
     "name": "Walmart International",
     "amount": 130400000000,
     "currency": "USD",
     "period": "segment net sales",
     "price": "$130.4B FY26",
     "unit": "segment net sales",
     "note": "FACT; +7.0%, 19%",
     "shareOfRevenue": 0.183
    },
    {
     "name": "Sam's Club U.S.",
     "amount": 93000000000,
     "currency": "USD",
     "period": "segment net sales",
     "price": "$93.0B FY26",
     "unit": "segment net sales",
     "note": "FACT; +3.1%, 13%",
     "shareOfRevenue": 0.13
    },
    {
     "name": "Membership & other income",
     "amount": 6750000000,
     "currency": "USD",
     "period": "incl. $4.4B membership fees",
     "price": "$6.75B FY26",
     "unit": "incl. $4.4B membership fees",
     "note": "FACT",
     "shareOfRevenue": 0.009
    },
    {
     "name": "Sam's Club membership",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$50 / $110",
     "unit": "per year (Club / Plus)",
     "note": "FACT; add-on cards $45",
     "shareOfRevenue": null
    },
    {
     "name": "Global advertising",
     "amount": 6400000000,
     "currency": "USD",
     "period": "in net sales or as cost-of-sales reduction",
     "price": "~$6.4B FY26",
     "unit": "in net sales or as cost-of-sales reduction",
     "note": "FACT; +46% incl. VIZIO",
     "shareOfRevenue": 0.009
    }
   ],
   "streamsWithAmounts": 5,
   "modelTags": [
    "ads",
    "marketplace",
    "retail/DTC"
   ],
   "modelTagEvidence": [
    {
     "tag": "ads",
     "evidence": "advertis"
    },
    {
     "tag": "marketplace",
     "evidence": "marketplace"
    },
    {
     "tag": "retail/DTC",
     "evidence": "DTC"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "retail/DTC",
   "engine": "hard",
   "cluster": "Physical products",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "FY2026 (year ended Jan 31, 2026) net sales $706,413M = ~99% of $713,163M total revenues: own-inventory merchandise sold through Walmart U.S. ($483.0B), Walmart International ($130.4B) and Sam's Club U.S. ($93.0B) stores, clubs and websites per canvas revenue-streams/revenueLadder. Membership fees ($4.4B) and global advertising (~$6.4B, booked in net sales or as cost-of-sales reduction) are growing but small, so main engine is retail/DTC (same family as Costco, Target, Amazon), not subscription or ads.",
   "sizing": {
    "usdFullYear": 713200000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "warby-parker",
   "name": "Warby Parker Inc.",
   "url": "/companies/warby-parker/",
   "logo": "logo.svg",
   "sector": "Eyewear / Vision care",
   "theme": "Commerce & Consumer",
   "accent": "#0b6fa4",
   "sourceModelTags": [
    "Vertical DTC eyewear",
    "Store-led omnichannel",
    "Holistic vision care",
    "Buy a Pair, Give a Pair"
   ],
   "lastUpdated": "2026-10-05",
   "revenue": {
    "value": 871900000,
    "currency": "USD",
    "raw": "$871.9M",
    "period": "annual",
    "fullYear": true,
    "usd": 871900000,
    "snippet": "FY25 rev $871.9M",
    "sourceSentence": "FY25 rev $871.9M",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Q4 & FY2025 earnings release (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1504776/000150477626000003/warbyparkerincearningsrele.htm"
   },
   "growthPct": 13,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 10.9,
    "type": "ebitda",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "Adjusted EBITDA $95.2M (10.9% margin) (FACT)."
   },
   "profit": {
    "kind": "net income",
    "value": 1600000,
    "currency": "USD",
    "raw": "$1.6M",
    "period": "annual",
    "snippet": "First full year of positive net income ($1.6M)"
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": null,
   "revenueStreams": [
    {
     "name": "Buy a Pair, Give a Pair",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "to the recipient",
     "note": "FACT — a pair distributed for every pair sold; 20M+ to date",
     "shareOfRevenue": null
    },
    {
     "name": "Glasses",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "from $95",
     "unit": "pair",
     "note": "FACT 10-K — includes prescription lenses; upgrades extra",
     "shareOfRevenue": null
    },
    {
     "name": "Eye care (exams)",
     "amount": 55700000,
     "currency": "USD",
     "period": "FY25",
     "price": "$55.7M",
     "unit": "FY25",
     "note": "FACT — 6.4% of revenue; 285 exam stores",
     "shareOfRevenue": 0.064
    },
    {
     "name": "Contacts",
     "amount": 97200000,
     "currency": "USD",
     "period": "FY25",
     "price": "$97.2M",
     "unit": "FY25",
     "note": "FACT — 11.1% of revenue; third-party brands",
     "shareOfRevenue": 0.111
    },
    {
     "name": "E-commerce",
     "amount": 240900000,
     "currency": "USD",
     "period": "FY25",
     "price": "$240.9M",
     "unit": "FY25",
     "note": "FACT — site + app; +3.1%",
     "shareOfRevenue": 0.276
    },
    {
     "name": "Retail stores",
     "amount": 631000000,
     "currency": "USD",
     "period": "FY25",
     "price": "$631.0M",
     "unit": "FY25",
     "note": "FACT — 323 stores at year-end",
     "shareOfRevenue": 0.724
    }
   ],
   "streamsWithAmounts": 4,
   "modelTags": [
    "subscription",
    "freemium",
    "retail/DTC"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "premium"
    },
    {
     "tag": "freemium",
     "evidence": "$0"
    },
    {
     "tag": "retail/DTC",
     "evidence": "DTC"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "retail/DTC",
   "engine": "hard",
   "cluster": "Physical products",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": {
    "usdFullYear": 871900000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "weights-biases",
   "name": "Weights & Biases",
   "url": "/companies/weights-biases/",
   "logo": "logo.svg",
   "sector": "MLOps",
   "theme": "AI & Infra",
   "accent": "#FFBE00",
   "sourceModelTags": [
    "Freemium PLG",
    "Seat SaaS",
    "Usage meters",
    "Enterprise + private host"
   ],
   "lastUpdated": "2026-09-21",
   "revenue": null,
   "growthPct": null,
   "growthPeriod": null,
   "latestGrowth": null,
   "growthNote": null,
   "margin": null,
   "profit": null,
   "outcome": "Undisclosed",
   "outcomeBasis": null,
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": null,
   "international": null,
   "revenueStreams": [
    {
     "name": "Free Cloud",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "/ mo",
     "note": "Up to 5 model seats · 5 GB storage · 1 GB/mo Weave; tracking + registry + Weave evals (FACT)",
     "shareOfRevenue": null
    },
    {
     "name": "Personal self-host",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0",
     "unit": "/ mo",
     "note": "pip install wandb · wandb server start; 1 seat; corporate use not allowed (FACT)",
     "shareOfRevenue": null
    },
    {
     "name": "Academic Pro",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Free",
     "unit": "/ research",
     "note": "Pro features · 200 GB storage · up to 100 seats · institute email; non-profit research (FACT FAQ)",
     "shareOfRevenue": null
    },
    {
     "name": "Pro SaaS",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "From $60",
     "unit": "/ mo",
     "note": "Teams <50 · 10 seats · 100 GB · 1.5 GB/mo Weave · 30-day trial (FACT)",
     "shareOfRevenue": null
    },
    {
     "name": "Usage meters",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "$0.03/GB",
     "unit": "storage · $0.10/MB Weave",
     "note": "Storage + Weave ingestion + Inference billed in arrears on Pro (FACT FAQ)",
     "shareOfRevenue": null
    },
    {
     "name": "Enterprise",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Custom",
     "unit": "/ annual invoice",
     "note": "SSO · SCIM · audit logs · single-tenant · HIPAA option · CMEK · private connectivity (FACT)",
     "shareOfRevenue": null
    },
    {
     "name": "Advanced Enterprise",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Custom",
     "unit": "/ private host",
     "note": "On-prem / customer infra · free enterprise trial license path (FACT)",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 0,
   "modelTags": [
    "subscription",
    "usage-based",
    "freemium",
    "enterprise-contracts"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "/mo"
    },
    {
     "tag": "usage-based",
     "evidence": "Usage"
    },
    {
     "tag": "freemium",
     "evidence": "Freemium"
    },
    {
     "tag": "enterprise-contracts",
     "evidence": "Enterprise"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "subscription",
   "engine": "sub",
   "cluster": "Subscriptions",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": null
  },
  {
   "slug": "wise",
   "name": "Wise",
   "url": "/companies/wise/",
   "logo": "logo.svg",
   "sector": "International Money",
   "theme": "Fintech",
   "accent": "#9FE870",
   "sourceModelTags": [
    "Mid-market FX + upfront fee",
    "Falling take rate flywheel",
    "Multi-currency account + card",
    "Wise Platform for banks"
   ],
   "lastUpdated": "2026-10-09",
   "revenue": {
    "value": 2500000000,
    "currency": "USD",
    "raw": "$2.50B",
    "period": "annual",
    "fullYear": true,
    "usd": 2500000000,
    "snippet": "$2.50B net revenue",
    "sourceSentence": "$2.50B net revenue · 26% pre-tax margin",
    "field": "keyMetrics[3].label",
    "approx": false,
    "secondary": false,
    "source": "Wise FY2026 results, 25 Jun 2026 (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/2099039/000119312526282767/d117224dex991.htm"
   },
   "growthPct": 19,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 26,
    "type": "pre-tax",
    "period": "annual",
    "mixedPeriod": false,
    "snippet": "26% pre-tax margin"
   },
   "profit": {
    "kind": "net income",
    "value": 498700000,
    "currency": "USD",
    "raw": "$498.7M",
    "period": "annual",
    "snippet": "net income $498.7M"
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": {
    "entryMode": "owned",
    "entryModeNote": "80+ licences; card in 160 countries",
    "countries": 160,
    "countriesNote": "card usable in 160 countries (as stated on the canvas)",
    "reviewedAt": "2026-10-14",
    "tier": "qualitative"
   },
   "revenueStreams": [
    {
     "name": "Transparent transfer fee",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Mid-market + fee",
     "unit": "no FX markup",
     "note": "FACT, pricing pages; fee varies by currency",
     "shareOfRevenue": null
    },
    {
     "name": "Avg cross-border take rate",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "0.52%",
     "unit": "FY26 (0.58% FY25; 0.50% Q1 FY27)",
     "note": "FACT, results; cross-border revenue $1,257M",
     "shareOfRevenue": null
    },
    {
     "name": "Wise Business",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "50 GBP once; from 0.24%",
     "unit": "convert / send (UK page)",
     "note": "FACT; volume discount over 20,000 GBP",
     "shareOfRevenue": null
    },
    {
     "name": "Card revenue",
     "amount": 391600000,
     "currency": "USD",
     "period": "FY26 (+40%)",
     "price": "$391.6M",
     "unit": "FY26 (+40%)",
     "note": "FACT, 20-F; card spend $43.6B",
     "shareOfRevenue": 0.157
    },
    {
     "name": "Other transaction revenue",
     "amount": 245000000,
     "currency": "USD",
     "period": "FY26 (+26%)",
     "price": "$245.0M",
     "unit": "FY26 (+26%)",
     "note": "FACT, 20-F; mostly same-currency transfers",
     "shareOfRevenue": 0.098
    },
    {
     "name": "Net interest on balances",
     "amount": 806100000,
     "currency": "USD",
     "period": "FY26 income − interest paid",
     "price": "$806.1M − $196.9M",
     "unit": "FY26 income − interest paid",
     "note": "FACT lines; ≈$609M net is INFERENCE",
     "shareOfRevenue": 0.322
    },
    {
     "name": "Wise Platform",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "<10%",
     "unit": "of transaction revenue",
     "note": "FACT, 20-F; aim >50% of cross-border volume long term",
     "shareOfRevenue": null
    }
   ],
   "streamsWithAmounts": 3,
   "modelTags": [
    "take-rate",
    "interchange",
    "lending"
   ],
   "modelTagEvidence": [
    {
     "tag": "take-rate",
     "evidence": "take rate"
    },
    {
     "tag": "interchange",
     "evidence": "card spend"
    },
    {
     "tag": "lending",
     "evidence": "Interest income"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "take-rate",
   "engine": "take",
   "cluster": "Payments & take-rate",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": null,
   "sizing": {
    "usdFullYear": 2500000000,
    "inferred": false,
    "note": "as stated"
   }
  },
  {
   "slug": "zillow",
   "name": "Zillow Group",
   "url": "/companies/zillow/",
   "logo": "logo.svg",
   "sector": "Real Estate Marketplace (agent leads, rentals, mortgages)",
   "theme": "Commerce & Consumer",
   "accent": "#006AFF",
   "sourceModelTags": [
    "Agent lead advertising",
    "Pay-when-you-close",
    "Rentals marketplace ads",
    "Mortgage origination"
   ],
   "lastUpdated": "2026-10-11",
   "revenue": {
    "value": 2600000000,
    "currency": "USD",
    "raw": "$2.6B",
    "period": "annual",
    "fullYear": true,
    "usd": 2600000000,
    "snippet": "$2.6B revenue FY25 (+16%)",
    "sourceSentence": "$2.6B revenue FY25 (+16%) · H1 2026 $1.5B (+18%)",
    "field": "keyMetrics[0].label",
    "approx": false,
    "secondary": false,
    "source": "Zillow Group Form 10-K FY2025, Results of Operations; Form 10-Q Q2 2026 (FACT)",
    "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1617640/000161764026000015/z-20251231.htm"
   },
   "growthPct": 16,
   "growthPeriod": "annual",
   "latestGrowth": null,
   "growthNote": null,
   "margin": {
    "pct": 74,
    "type": "gross",
    "period": "unspecified",
    "mixedPeriod": true,
    "snippet": "It posted an operating loss of $34M and net income of $23M because sales, marketing, technology and administrative costs consume nearly all of its 74% gross margin"
   },
   "profit": {
    "kind": "net income",
    "value": 23000000,
    "currency": "USD",
    "raw": "$23M",
    "period": "annual",
    "snippet": "net income $23M"
   },
   "outcome": "Profitable",
   "outcomeBasis": "net income",
   "outcomeInferred": false,
   "outcomeEstimate": false,
   "outcomePeriod": "annual",
   "international": null,
   "revenueStreams": [
    {
     "name": "Zillow Preferred (pay at close)",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "performance advertising fee when a lead closes, generally within two years",
     "unit": "per closed transaction; revenue estimated as variable consideration",
     "note": "FACT; fee amounts not disclosed",
     "shareOfRevenue": null
    },
    {
     "name": "Premier Agent market-based pricing",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "subscription by zip code share of voice",
     "unit": "connections distributed in proportion to share of advertising purchased",
     "note": "FACT; price not disclosed",
     "shareOfRevenue": null
    },
    {
     "name": "Agent software",
     "amount": null,
     "currency": null,
     "period": null,
     "price": "Follow Up Boss, ShowingTime, dotloop, Showcase",
     "unit": "SaaS and listing tools",
     "note": "FACT; included in Residential $1,704M",
     "shareOfRevenue": null
    },
    {
     "name": "Rentals advertising and applications",
     "amount": 630000000,
     "currency": "USD",
     "period": "per lead, lease, listing or impression, or fixed fee; flat fee for rental applications",
     "price": "$630M in 2025 (24% of revenue)",
     "unit": "per lead, lease, listing or impression, or fixed fee; flat fee for rental applications",
     "note": "FACT",
     "shareOfRevenue": 0.242
    },
    {
     "name": "Mortgages",
     "amount": 199000000,
     "currency": "USD",
     "period": "origination and loan sale gains plus lead fees from lenders",
     "price": "$199M in 2025 (8% of revenue)",
     "unit": "origination and loan sale gains plus lead fees from lenders",
     "note": "FACT; $4.8B originated",
     "shareOfRevenue": 0.077
    },
    {
     "name": "Display advertising",
     "amount": 50000000,
     "currency": "USD",
     "period": "CPM or CPC ads",
     "price": "$50M in 2025 (2% of revenue)",
     "unit": "CPM or CPC ads",
     "note": "FACT",
     "shareOfRevenue": 0.019
    }
   ],
   "streamsWithAmounts": 3,
   "modelTags": [
    "subscription",
    "lending",
    "ads",
    "marketplace"
   ],
   "modelTagEvidence": [
    {
     "tag": "subscription",
     "evidence": "subscription"
    },
    {
     "tag": "lending",
     "evidence": "loan"
    },
    {
     "tag": "ads",
     "evidence": "advertis"
    },
    {
     "tag": "marketplace",
     "evidence": "marketplace"
    }
   ],
   "modelTagsInferred": true,
   "primaryTag": "ads",
   "engine": "ads",
   "cluster": "Ads & attention",
   "clusterInferred": true,
   "tagReview": "reviewed",
   "autoTagged": false,
   "reviewNote": "audience monetized through advertising: Residential $1.70B (66% of $2.58B FY25 revenue; Premier Agent leads, increasingly pay-when-you-close via Zillow Preferred, plus agent software) and Rentals $630M (24%; ads by lead, lease, listing or impression), with Mortgages $199M (8%) and display $50M",
   "sizing": {
    "usdFullYear": 2600000000,
    "inferred": false,
    "note": "as stated"
   }
  }
 ]
}
