Key Partners
- ~1,500 merchandise vendors (FACT).
- National brands ~78% of merchandise sales (FACT).
- No vendor >12% of purchases (FACT).
- Nike, UA, adidas, Winchester, Columbia, Yeti (FACT).
- 321 of 322 stores leased from landlords (FACT).
- Third-party trucking from 3 DCs (FACT).
Key Activities
- Merchandising four divisions + localization (FACT).
- Private-label design and sourcing (FACT).
- Operating 322 racetrack-layout stores (FACT).
- Opening 20–25 new stores per year planned (FACT).
- BOPIS and e-commerce fulfillment (FACT).
- Loyalty and data-driven marketing (FACT).
Key Resources
- 322 stores; ~21.9M gross sq ft (FACT).
- 3 DCs serving up to ~150 stores each (FACT).
- 19 private-label brands (~22% of merch sales) (FACT).
- ~23,000 team members (FACT).
- myAcademy Rewards + credit card data (FACT).
- Trade name $580M; goodwill $862M (FACT).
Value Propositions
- "Fun for All" mission for any budget (FACT).
- Four divisions — outdoors, sports, apparel, footwear (FACT).
- Good / better / best price points (FACT).
- Private labels fill gaps below national brands (FACT).
- BOPIS and easy-in, easy-out stores (FACT).
- Youth sports & community partnerships (FACT).
Customer Relationships
- myAcademy Rewards loyalty (launched Jul 2024) (FACT).
- Academy Credit Card program (FACT).
- Academy Sports + Outdoors app (FACT).
- First-party data / Customer Data Platform (FACT).
- Self-service stores + team-member help (INFERENCE).
- Avg. customer visits ~2–3× per year (FACT).
Channels
- 322 stores in 21 U.S. states (FACT).
- Texas 117 stores, largest state (FACT).
- E-commerce 11.7% of merchandise sales (FACT).
- BOPIS and ship-from-DC/store (FACT).
- academy.com + mobile app (FACT).
- Paid + owned media + community partners (FACT).
Customer Segments
- U.S. households; all sales in the U.S. (FACT).
- "Always Game Families" are the stated focus (FACT).
- Beginners to experts, casual participants (FACT).
- Southern / South Central concentration (FACT).
- Youth leagues ~1.1M participants via partners (FACT).
- Seasonal peaks — summer, BTS, winter gear (FACT).
Cost Structure
- COGS $3.95B, 65.2% of sales (FACT).
- Gross margin 34.8% (vs 33.9%) (FACT).
- SG&A $1.59B, 26.3% of sales (FACT).
- ~23,000 team members drive payroll (FACT).
- D&A $123M; capex $213M (FACT).
- Interest expense, net $36M (FACT).
Revenue Streams
- FY2025 net sales $6.05B, +2.0% (FACT).
- Merchandise sales $6.02B (99.4%) (FACT).
- Outdoors $1.83B · Apparel $1.65B (FACT).
- Sports & recreation $1.34B · Footwear $1.20B (FACT).
- Other sales $35.6M (FACT).
- FY2025 net income $376.8M, −9.9% (FACT).