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Interactive Business Model Canvas · #031

Calm.com, Inc.

Digital Health / Wellness · Oct 4, 2026

Subscription meditation B2C Premium Calm Business B2B Calm Health

Subscription meditation and sleep at consumer scale: free download (no ads) → Calm Premium ($14.99/mo or $69.99/yr on App Store; Family $99.99/yr; Lifetime $39.99) → Calm Business employer seats (~$70/employee/yr self-serve for 5–300; sales above) → Calm Health clinical programs for employers and health plans — 180M+ downloads claimed; 3,500+ orgs / 20M+ covered lives on the B2B side (FACT marketing).

Click any of the 9 blocks below for a plain-language story of how that part of the model works for Calm — and how it connects to the others.

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Printable poster

Static handout preview — use Downloads in the top bar for PDF, PNG, poster HTML, or the research brief. The interactive canvas above is the primary experience.

Calm Business Model Canvas print poster thumbnail