Depop is a Gen-Z–heavy C2C fashion resale marketplace, founded in 2011 and headquartered in London. Sellers in the U.K., U.S. and Australia list for free with no selling fee (payment processing still applies); buyers there pay a Marketplace fee of up to 5% of the item price plus up to £/$1. eBay completed its purchase of Depop from Etsy on 30 July 2026 for about $1.4B. FY2025 revenue (Depop Limited) was £140.8M (+39%) on $1.07B of GMS, with an operating loss of £54.5M.
Click any of the 9 blocks below for a plain-language story of how that part of the model works for Depop — and how it connects to the others.
Static handout preview — use Downloads in the top bar for PDF, PNG, poster HTML, or the research brief. The interactive canvas above is the primary experience.
