Disney

The Walt Disney Company turns its stories and characters (Disney, Pixar, Marvel, Star Wars) into streaming subscriptions, TV and ESPN fees, theme parks, cruises, and licensed merchandise. FY2025 revenue was $94.4B (+3%); Experiences (parks, cruises, consumer products) earned $10.0B of $17.6B segment operating income. About 81% of revenue came from the Americas.

Business Model Canvas
Disney
Research date: Oct 16, 2026
Evidence-backed · sources in companion brief

Key Partners

  • Sports leagues — NFL, NBA, college football/CFP (FACT).
  • Pay-TV and vMVPD distributors paying affiliate fees (FACT).
  • Oriental Land Co. — Tokyo Disney Resort licensee, royalties (FACT).
  • Hong Kong government (52%) and Shendi (57%) park partners (FACT).
  • Miral — licensed Abu Dhabi resort, no Disney capital (FACT).
  • Consumer-products licensees and third-party studios (FACT).

Key Activities

  • Produce films/series across 10 studio banners (FACT).
  • Operate Disney+, Hulu and the ESPN DTC plans (FACT).
  • Produce live sports and news; run ABC and cable channels (FACT).
  • Run parks in Florida, California, Paris, Hong Kong, Shanghai + 6 cruise ships (FACT).
  • Content spend $22.7B FY25; ~$24B planned FY26 (FACT).
  • License IP to merchandise and park partners (FACT).

Key Resources

  • Franchises — Disney, Pixar, Marvel, Star Wars, Nat Geo (FACT).
  • ESPN brand + multi-year sports rights (FACT).
  • Walt Disney World ~25,000 acres; ~23,000 rooms (FACT).
  • Disney Cruise Line — 6 ships, 2 more in FY26 (FACT).
  • Long-lived assets $85.9B at FY25 year end (FACT).
  • ~231,000 employees (FACT).

Value Propositions

  • One-stop family streaming — Disney+, Hulu, bundles (FACT).
  • Immersive parks, resorts and cruises (FACT).
  • Live sports on ESPN, now via DTC plans (FACT).
  • Big live audiences for advertisers (FACT).
  • Licensable characters for product makers (FACT).
  • Domestic park per-capita spending +5% FY25 (FACT).

Customer Relationships

  • Monthly subscriptions + bundles (FACT).
  • Disney+ ARPU +11% FY25 after price increases (FACT).
  • Disney Vacation Club memberships (FACT).
  • Hotels ~87% occupancy FY25 (FACT).
  • Multi-year affiliate and licensing contracts (FACT).
  • Lifelong fandom across generations (INFERENCE).

Channels

  • Disney+, Hulu and ESPN apps (FACT).
  • ABC + cable channels via pay-TV distributors (FACT).
  • Theatrical release, then home entertainment (FACT).
  • Owned parks, hotels and cruise ships (FACT).
  • Retail and licensees for merchandise (FACT).
  • Americas 81% · Europe 12% · APAC 7% of FY25 revenue (INFERENCE %).

Customer Segments

  • Streaming households — Disney+ 131.6M, Hulu 64.1M (FACT).
  • Families and travelers at parks and on cruises (FACT).
  • Sports fans via ESPN linear + DTC (FACT).
  • Advertisers across TV and streaming (FACT).
  • Pay-TV distributors (affiliate fees) (FACT).
  • Merchandise licensees and Tokyo/Abu Dhabi licensees (FACT).

Cost Structure

  • Cost of services $52.7B; products $6.1B FY25 (FACT).
  • SG&A $16.5B; D&A $5.3B FY25 (FACT).
  • Content spend $22.7B incl. sports rights FY25 (FACT).
  • Experiences labor $8.9B (+7%) FY25 (FACT).
  • Capex $8.0B FY25; ~$9B planned FY26 (FACT).
  • Operating cash flow $18.1B; FCF ≈ $10.1B (FACT / INFERENCE).

Revenue Streams

  • FY2025 revenue $94.4B (+3%) (FACT).
  • Subscription & affiliate fees $37.8B (~40%) (FACT / INFERENCE %).
  • Park admissions $11.7B; resorts & vacations $9.2B (FACT).
  • Merch, food & beverage $9.6B; licensing $3.9B (FACT).
  • Advertising $11.1B; theatrical $2.6B (FACT).
  • Main engine (reviewed): subscription — streaming + affiliate fees (INFERENCE / model).
Sources: sec.gov/Archives/edgar · thewaltdisneycompany.com/investor-relations