Gamified freemium language learning at 133M Q4’25 MAUs / 52.7M DAUs: free lessons + ads + streaks fund Super/Max subscriptions (12.2M paid; ~9% of MAUs) — FY’25 revenue $1.04B (+39%), mostly $873M subscriptions, plus ads ($80M), Duolingo English Test ($42M), and IAPs; Adj. EBITDA $306M / FCF $360M — with Max AI (Roleplay + Video Call with Lily) as the tutoring upsell and Video Call expanding into Super to teach more learners.
Click any of the 9 blocks below for a plain-language story of how that part of the model works for Duolingo — and how it connects to the others.
Static handout preview — use Downloads in the top bar for PDF, PNG, poster HTML, or the research brief. The interactive canvas above is the primary experience.
