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Interactive Business Model Canvas · #037

Epic Games, Inc.

Games, engine, and store · Oct 4, 2026

Fortnite live service Unreal royalty EGS 88/12 Creator payouts

Three businesses, one account: Fortnite (free-to-play, creator islands) → Unreal Engine (free until $1M lifetime gross, then 5%, waived on Epic-processed store sales) → Epic Games Store (developers keep the first $1M net per product per year, then 88/12) across 295M+ store customers. Private company: no published consolidated revenue.

Click any of the 9 blocks below for a plain-language story of how that part of the model works for Epic Games — and how it connects to the others.

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Static handout preview — use Downloads in the top bar for PDF, PNG, poster HTML, or the research brief. The interactive canvas above is the primary experience.

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