Interactive Business Model Canvas · #037
Epic Games, Inc.
Fortnite live service
Unreal royalty
EGS 88/12
Creator payouts
Three businesses, one account: Fortnite (free-to-play, creator islands) → Unreal Engine (free until $1M lifetime gross, then 5%, waived on Epic-processed store sales) → Epic Games Store (developers keep the first $1M net per product per year, then 88/12) across 295M+ store customers. Private company: no published consolidated revenue.
Click any of the 9 blocks below for a plain-language story of how that part of the model works for Epic Games — and how it connects to the others.
Printable poster
Static handout preview — use Downloads in the top bar for PDF, PNG, poster HTML, or the research brief. The interactive canvas above is the primary experience.