Key Partners
- Freelancers who list Gigs and keep ~80% (SECONDARY).
- Amazon Web Services hosts the platform (FACT).
- Payment processors; fees are a variable cost (FACT).
- Apple App Store / Google Play for the mobile app (FACT).
- Search & social ad channels for buyer acquisition (FACT).
- AutoDS acquired July 2024 for e-commerce tools (FACT).
Key Activities
- Curate and rank a catalog of hundreds of categories (FACT).
- Match buyers to freelancers; Dynamic Matching for big projects (FACT).
- Escrow-style payments, refunds and dispute handling (INFERENCE).
- Performance marketing and brand campaigns (FACT).
- Build Fiverr Ads, Seller Plus, AutoDS tools (FACT).
- AI-first transformation since Sep 2025 (FACT).
Key Resources
- 3.1M annual active buyers at end-2025 (FACT).
- Gig catalog with reviews, scope and pricing (FACT).
- Brand — most new buyers come organically (FACT).
- 528 employees, Dec 31, 2025 (FACT).
- $308.5M cash & investments at Q2 2026 (FACT).
- Proprietary Knowledge Graph for matching (FACT).
Value Propositions
- Fixed-scope, fixed-price Gigs with reviews (FACT).
- Pay at checkout; seller paid after delivery (INFERENCE from flow).
- Global talent across hundreds of categories (FACT).
- Fiverr Pro — vetted talent, team tools (FACT).
- Sellers — built-in demand, no prospecting (FACT).
- Seller Plus — analytics and success managers (FACT).
Customer Relationships
- Self-serve ordering, messaging, reviews (FACT).
- Customer care team (83 staff end-2025) (FACT).
- Fiverr Pro tailored hiring services (FACT).
- Managed Services / Dynamic Matching (FACT).
- Seller Plus success managers (FACT).
- Risk — off-platform leakage of repeat work (FACT).
Channels
- fiverr.com marketplace (FACT).
- iOS and Android apps (FACT).
- Organic — brand and virality, majority of new buyers (FACT).
- Performance marketing (search, social) (FACT).
- Brand campaigns (FACT).
- AI-related traffic headwinds noted 2026 (FACT).
Customer Segments
- SMBs and solo entrepreneurs (core) (FACT).
- Larger companies via Fiverr Pro (FACT).
- Freelancers and agencies as sellers (FACT).
- Dropshippers via AutoDS (FACT).
- U.S. 48% of FY25 revenue; Europe 28% (FACT).
- Buyers from 160+ countries (FACT).
Cost Structure
- Cost of revenue $79.4M (81.6% gross margin) (FACT).
- Sales & marketing $176.7M (FACT).
- R&D $90.7M (FACT).
- G&A $85.3M (FACT).
- GAAP operating loss $(1.2)M FY25 (FACT).
- Restructuring costs $3.4M (FACT).
Revenue Streams
- Marketplace revenue $297.5M FY25 (−1.8%) (FACT).
- Take rate 27.7% of $1.07B GMV (FACT).
- Buyer fee 5.5% + $3.50 under $200 (FACT).
- Seller commission ~20% (SECONDARY).
- Services revenue $133.4M (+50.9%) (FACT).
- Ads, Seller Plus, AutoDS, other tools (FACT).