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Interactive Business Model Canvas · #105

Garmin

Consumer Electronics / Wearables & Avionics · Oct 13, 2026

Premium niche hardware Vertically integrated manufacturing Five-segment diversification Device-attached subscriptions

Garmin designs, builds and sells GPS and sensor-based devices for five niches (fitness, outdoor, aviation, marine and carmakers) from its own factories, mostly in Taiwan, and layers on subscriptions such as Garmin Connect+ and inReach satellite plans. FY2025 (52 weeks ended December 27, 2025) revenue was $7.25B (+15%), with record sales in all five segments; FY2025 net income was $1.66B (+17.9%).

Click any of the 9 blocks below for a plain-language story of how that part of the model works for Garmin — and how it connects to the others.

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