General Motors

General Motors designs, builds and sells Chevrolet, GMC, Cadillac and Buick trucks, SUVs, crossovers and EVs, mostly wholesale to independent dealers, then earns a second profit stream by financing and leasing those vehicles through its captive lender, GM Financial. FY2025 (year ended Dec 31, 2025) revenue was $185.02B (−1.3%), of which $160.51B came from selling vehicles, parts and accessories; FY2025 net income attributable to stockholders was $2.70B (−55%) after $9.8B of special charges, mostly an EV capacity realignment, while EBIT-adjusted was $12.75B.

Business Model Canvas
General Motors
Research date: Oct 13, 2026
Evidence-backed · sources in companion brief

Key Partners

  • Independent dealers — 4,566 GMNA, 6,276 GMI (FACT).
  • Suppliers — top 2 ≈12% of purchases (FACT).
  • UAW — ~47,000 U.S. hourly workers (FACT).
  • Ultium Cells JV with LG Energy Solution (FACT).
  • SAIC joint ventures in China (FACT).
  • Lenders and ABS buyers fund GM Financial (FACT).

Key Activities

  • Design & engineering — $8.5B R&D FY25 (FACT).
  • Build in 11 U.S. assembly plants + global sites (FACT).
  • Wholesale 3.80M vehicles in FY25 (FACT).
  • Lend & lease via GM Financial (FACT).
  • Warranty, recalls, parts & OTA software (FACT).
  • EV capacity realigned in 2025 (FACT).

Key Resources

  • Chevrolet, GMC, Cadillac, Buick brands (FACT).
  • 50 U.S. plants/facilities, 11 assembly (FACT).
  • ~156,000 employees at Dec 31, 2025 (FACT).
  • GM Financial receivables ≈$89.7B (FACT).
  • $33.7B lease fleet; $25.0B residuals (FACT).
  • OnStar in 20+ markets; Super Cruise (FACT).

Value Propositions

  • Full-size trucks & SUVs — the profit core (FACT).
  • Broad gas + EV lineup (FACT).
  • One-stop financing and leasing (FACT).
  • Dealer service under GM warranty (FACT).
  • OnStar + Super Cruise hands-free driving (FACT).
  • Fleet vehicles for business & rental (FACT).

Customer Relationships

  • Dealer-led sales and service (FACT).
  • Rebates and subsidized financing (FACT).
  • Multi-year loans and leases (FACT).
  • Lease returns trigger repeat purchase (INFERENCE).
  • OnStar / Super Cruise subscriptions (FACT).
  • Warranty and recall campaigns (FACT).

Channels

  • ~10,800 authorized dealers/outlets worldwide (FACT).
  • Fleet — 1.09M vehicles, 17.7% of sales (FACT).
  • Dealer floorplan from GM Financial (FACT).
  • Online shopping tools feed dealers (INFERENCE).
  • China via SAIC joint ventures (FACT).
  • OTA software store in the vehicle (FACT).

Customer Segments

  • U.S. truck buyers — 33.0% segment share (FACT).
  • Crossover buyers — 13.7% U.S. share (FACT).
  • Luxury — Cadillac (FACT).
  • Fleet — rental, commercial, government (FACT).
  • GMI — South America, Middle East, Korea (FACT).
  • China via JVs — 1.88M vehicles (FACT).

Cost Structure

  • Auto cost of sales $159.13B FY25 (FACT).
  • ~2/3 of it is material (FACT).
  • Tariffs — $3.1B cost in FY25 (FACT).
  • EV realignment charges $7.9B (FACT).
  • Capex $9.3B; R&D $8.5B (FACT).
  • GM Financial expenses $14.30B (FACT).

Revenue Streams

  • Vehicles/parts/accessories $160.51B (FACT).
  • GM Financial revenue $17.06B, +7.5% (FACT).
  • Services & other $5.72B, +11% (FACT).
  • EBIT-adjusted $12.75B, 6.9% margin (FACT).
  • Net income $2.70B, −55% (FACT).
  • 2026 EBIT-adj. guide $14–16B (FACT).
Sources: sec.gov/Archives/edgar · sec.gov/Archives/edgar · sec.gov/Archives/edgar