Interactive Business Model Canvas · #042

Headspace

Digital Health / Mental Health · Oct 5, 2026

Consumer subscription B2B care platform AI companion (Ebb) Acquired by Sword

From meditation app to mental-health care platform, then sold: $12.99/mo or $69.99/yr subscriptions, an Ebb AI companion, $99.99/mo coaching, insurance-billed therapy, and employer and health-plan contracts at 20,000+ companies, acquired by AI-care company Sword for a reported ~$300M (closed Oct 1, 2026) after a $3B valuation in 2021.

Click any of the 9 blocks below for a plain-language story of how that part of the model works for Headspace — and how it connects to the others.

Explore the canvas

Printable poster

Static handout preview — use Downloads in the top bar for PDF, PNG, poster HTML, or the research brief. The interactive canvas above is the primary experience.

Headspace Business Model Canvas print poster thumbnail

Independent educational project — not affiliated with, endorsed by, or sponsored by Headspace, Sword Health, or any other company profiled here. Company names and logos are trademarks of their respective owners, used for identification only.

For learning and teaching — not investment, legal, or financial advice. Headspace is a private company (part of Sword since Oct 1, 2026); list prices and product descriptions marked FACT come from headspace.com, organizations.headspace.com, the Headspace Help Center, company press releases, and the Apple App Store listing. Press-reported revenue, user, valuation, or deal-price figures are labeled SECONDARY and are unaudited. Sources are cited on this canvas; corrections welcome.

Flag a factual or trademark concern with the in-product Report form on Legal (no email). Missing a company? Use Request this company on Gallery search. See Legal for the full disclaimer.