Interactive Business Model Canvas · #073

Impossible Foods

Plant-Based Meat (Alt Protein) · Oct 11, 2026

Plant-based CPG Foodservice + retail Private venture-backed Heme fermentation

Impossible Foods is a California plant-based meat maker. It sells beef-, pork- and chicken-style products made from plants to restaurant chains and grocery stores, using a yeast-fermented heme ingredient (founded 2011; first burger 2016). It has raised close to $2B (last big round Nov 2021), says it was losing $1.5M a day in 2022 before restructuring, and has not published revenue or profit, so none is shown here. CEO Peter McGuinness left in Jan 2026; in Sept 2026 it launched in UK supermarkets with Tesco.

Click any of the 9 blocks below for a plain-language story of how that part of the model works for Impossible Foods — and how it connects to the others.

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Independent educational project — not affiliated with, endorsed by, or sponsored by Impossible Foods Inc., OSI Group, Burger King, Starbucks, Disney, Tesco, or any other company named here. Company names and logos are trademarks of their respective owners, used for identification only; the Impossible Foods logo shown is a project monogram, not the company's official mark.

For learning and teaching — not investment, legal, or financial advice. Impossible Foods Inc. is a private company and has not published revenue or profit for any fiscal year in the sources reviewed, so none is shown or estimated. Figures marked FACT come from Impossible Foods releases and pages, its CEO's public remarks, FDA documents and counterparty releases; SECONDARY figures come from press and trade reports (AgFunderNews, The Grocer, Bloomberg, PPTI/WSJ, Revelio Labs) and may be unaudited. Conclusions drawn by this project are labeled INFERENCE. Sources are cited on this canvas; corrections welcome.

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