Interactive Business Model Canvas · #079

Indigo Ag

Ag Climate Tech (microbial seed products + soil-carbon credits) · Oct 11, 2026

Microbial seed treatments Soil-carbon credit sales Farmer payments from credit sales Corporate offtake deals

Indigo Ag (private, Boston; founded 2013 inside Flagship Pioneering) runs two businesses on one science base: biotrinsic seed-applied microbial products that farmers buy to protect crops and lift yields, and Carbon by Indigo, which pays US farmers for verified soil-carbon gains and sells the registry-issued credits to companies. No audited annual revenue has been published. What is public: Microsoft agreed in Jan 2026 to buy 2.85 million credits over 12 years, the fifth credit issuance (Feb 2026) was 1.1 million credits, farmers across 8M+ acres have been paid $40M+ across all programs, and Indigo raised $250M+ in Sep 2023 before a May 2024 restructuring into two business units.

Click any of the 9 blocks below for a plain-language story of how that part of the model works for Indigo Ag — and how it connects to the others.

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Independent educational project — not affiliated with, endorsed by, or sponsored by Indigo Ag, Inc., Indigo Carbon PBC, Microsoft Corporation, the Climate Action Reserve, or any other company named here. Company names and logos are trademarks of their respective owners, used for identification only; the Indigo Ag logo shown is a project monogram, not the company's official mark.

For learning and teaching — not investment, legal, or financial advice, and not a recommendation to buy, sell, or hold any security or carbon credit. Indigo Ag is a private company and has not published audited annual financial statements; figures marked FACT come from its own press releases and website, SECONDARY figures from press or independent reviews, and anything computed by this project is labeled INFERENCE. Private-company figures may be unaudited, and contract prices and revenue totals were not published, so none are shown. Sources are cited on this canvas; corrections welcome.

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