Interactive Business Model Canvas · #024

Netflix

Streaming Entertainment · Sep 21, 2026

SVOD + ads Plan ladder Extra members Originals + live

Standard with ads ($8.99 US) lands price-sensitive households; Standard ($19.99) and Premium ($26.99) sell ad-free HD/4K and more screens; Extra members ($7.99/$9.99) monetize sharing outside the household; Ads (~$3B 2026 guidance) and a global slate (series, film, live, games, podcasts) deepen engagement while content amortization and tech spend fund the flywheel.

Click any of the 9 blocks below for a plain-language story of how that part of the model works for Netflix — and how it connects to the others.

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For learning and teaching — not investment, legal, or financial advice. Metrics marked FACT come from Netflix Help plans/pricing, the Q2 2026 shareholder letter / consolidated statements, or official product pages; SECONDARY / INFERENCE figures are labeled in sources. Revenue, margins, and guidance cite Q2 2026 company disclosures; US plan prices cite help.netflix.com at research time. Paid-membership totals and private ARPU are not invented here. Sources are cited on this canvas; corrections welcome.

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