NIKE, Inc.

Brand + wholesale + Nike App / Membership DTC: wholesale still carries most NIKE Brand dollars ($27.5B FY26) → NIKE Direct ($17.7B) via Nike.com, Nike App, SNKRS, and owned stores on a free Membership layer → Converse as a separate brand segment — FY26 revenue $46.4B; Membership itself is free (FACT IR / nike.com).

Click any of the 9 blocks below for a plain-language story of how that part of the model works for Nike — and how it connects to the others.