OfferUp

OfferUp is a U.S.-only mobile local marketplace founded in 2011 in Bellevue, Washington (CEO Todd Dunlap). Buyers and sellers list and meet locally for free with no commission on in-person deals; OfferUp monetizes via promoted listings, Premium and Promote Plus subscriptions, business/storefront and services plans, job posts, and ads. The company told AIM Group that 2023 sales approached $150M with its first annual profit; in 2024 it slipped slightly back into the red as programmatic ad rates softened, per the CEO’s Dec 2024 memo. Nationwide shipping (and its 12.9% seller fee) ended in fall 2025.

Business Model Canvas
OfferUp
Research date: Oct 15, 2026
Evidence-backed · sources in companion brief

Key Partners

  • Peer sellers and buyers create all listings (FACT).
  • App Store / Google Play bill subscriptions (FACT).
  • OfferUp Storefronts & Verified Dealers (FACT).
  • Thumbtack partnership for early Services listings (SECONDARY, AIM).
  • Local MeetUp Spots / safety partners (FACT, Help).
  • No inventory suppliers — C2C + local merchants (FACT).

Key Activities

  • Operate local mobile marketplace feed (FACT).
  • Trust, chat, and meetup safety tooling (FACT).
  • Sell promotions, Premium, and listing packs (FACT).
  • Onboard businesses / dealers / services (FACT).
  • Jobs, rentals, events, community experiments (FACT, CEO memo).
  • Retired nationwide shipping Sep–Oct 2025 (FACT).

Key Resources

  • Brand + U.S. local network effects (FACT / theme).
  • 40M+ active users claim (FACT, about page).
  • iOS / Android apps and offerup.com (FACT).
  • Authenticated profiles (90% claim) (FACT, about).
  • Business / dealer inventory relationships (FACT).
  • No owned inventory or national shipping fleet (FACT).

Value Propositions

  • Free local list & buy; $0 meetup commission (FACT).
  • Photo-first mobile feed by distance (FACT).
  • Promote to sell faster (FACT).
  • Premium early access / ad-free (FACT).
  • Jobs, services, rentals beyond goods (FACT).
  • Business storefronts without per-lead fees (FACT).

Customer Relationships

  • Self-serve list, chat, meetup (FACT).
  • Ratings / authentication / badges (FACT).
  • In-app Premium & Promote Plus (FACT).
  • Business account managers on higher plans (FACT).
  • Help Center + Trust & Safety (FACT).
  • No escrow on local cash deals (FACT / product).

Channels

  • iOS and Android apps (FACT).
  • offerup.com web (FACT; fewer paid features).
  • U.S.-only full access (FACT, Help).
  • In-feed promoted placements (FACT).
  • Brand / user-growth investment (FACT, CEO memo).
  • App-store subscription surfaces (FACT).

Customer Segments

  • Local C2C buyers and sellers (FACT).
  • Promote Plus / high-intent sellers (FACT).
  • Premium shoppers (FACT).
  • SMBs on Storefronts (FACT).
  • Auto dealers / OfferUp Pro (FACT).
  • Employers and service pros (FACT).

Cost Structure

  • Product / trust / support headcount (INFERENCE).
  • ~22% layoff Dec 2024 (SECONDARY, GeekWire).
  • Cloud, apps, payments / app-store fees (INFERENCE).
  • Business sales & account managers (FACT, pricing pages).
  • Brand and user-growth spend (FACT, CEO memo).
  • No inventory COGS; shipping costs wound down (FACT).

Revenue Streams

  • Promoted listings / Promote Plus (FACT).
  • OfferUp Premium $7.99/mo (FACT).
  • Storefronts $49–$249+/mo (FACT).
  • Services plans from $75/mo (FACT).
  • Job listing fees + programmatic ads (FACT).
  • ~$150M estimated sales FY2023 (SECONDARY, AIM).
Sources: help.offerup.com/hc/en-us · aimgroup.com/2024/09 · business.offerup.com/storefronts/pricing · about.offerup.com · help.offerup.com/hc/en-us · geekwire.com/2024/offerup-cuts-22-of-staff-amid-expansion-beyond-used-goods-read-ceos-memo-to-staff · help.offerup.com/hc/en-us
Not affiliated with OfferUp.
BMC · Osterwalder 9-block · Oct 15, 2026