Key Partners
- Independent factories — about 90,000 workers, ~50,000 in Vietnam and ~15,000 in Sri Lanka (SECONDARY).
- Wholesale partners — 5,700+ locations that carry the brand (SECONDARY).
- Partner-operated distribution centers — Hanover Township, PA and in Canada, Europe, Japan, South Korea, Australia, NZ, Chile, Argentina (FACT).
- Patagonia Purpose Trust — holds the 2% voting stock (FACT).
- Holdfast Collective — nonprofit holding 98% of the stock; $180M of dividends Sept 2022 – Apr 2025 (FACT/SECONDARY).
Key Activities
- Design and quality testing of gear meant to last for years (FACT: quality is a stated focus).
- Repair — 174,799 products repaired in FY25, including at the Reno facility (SECONDARY).
- Worn Wear resale and trade-in — $13M of FY25 revenue (SECONDARY).
- Retail and e-commerce operation, with no flash sales online (SECONDARY).
- Activism and grant-making through the company and Holdfast Collective (FACT).
Key Resources
- Brand and purpose — "We're in business to save our home planet" (FACT).
- 106 owned stores among 160+ total (SECONDARY).
- Reno, NV distribution and repair operations (FACT/SECONDARY).
- 3,716 employees at the time of the report (SECONDARY).
- Purpose Trust + Holdfast ownership that locks in the mission (FACT).
Value Propositions
- Durable outdoor apparel and packs — products designed for repair (FACT).
- Lifetime care — repair, trade-in and Worn Wear resale (SECONDARY).
- Mission — Earth is the shareholder; excess profit goes to Holdfast Collective (FACT).
- 1% of revenue to environmental causes — $14.7M in FY25 (SECONDARY).
- Transparency — first full impact report published Nov 2025 (FACT).
Customer Relationships
- Repair service — 174,799 products in FY25 (SECONDARY).
- Trade-in moving online, with product guides on the e-commerce site (SECONDARY).
- 2,100 store events in FY25 (SECONDARY).
- No flash sales on its own e-commerce channel (SECONDARY).
- Community of activists and ambassadors, per the company (FACT).
Channels
- Owned stores — 106 of 160+ total (SECONDARY).
- Wholesale — 5,700+ partner locations (SECONDARY).
- E-commerce with trade-in and product guides (SECONDARY).
- 45 countries with sales; 25 with owned or partner presence (SECONDARY).
- US 61% / international 39% of FY25 revenue (FACT).
Customer Segments
- US customers — 61% of FY25 revenue (FACT).
- International customers — 39%, in 45 countries (FACT/SECONDARY).
- Outdoor enthusiasts buying technical shells, fleece, packs (SECONDARY).
- Everyday and brand-loyal buyers (INFERENCE).
- Used and refurbished gear buyers through Worn Wear (SECONDARY).
Cost Structure
- Product sourcing from independent factories (FACT: factories are independent).
- Retail and e-commerce operations, 106 owned stores (SECONDARY).
- Repair and Worn Wear program, 174,799 repairs (SECONDARY).
- 1% of revenue to environmental causes — $14.7M in FY25 (SECONDARY).
- Dividends — $180M to Holdfast Collective, Sept 2022 – Apr 2025 (SECONDARY).
Revenue Streams
- FY2025 total revenue $1.47B (FACT).
- 61% US / 39% international (FACT).
- Two small yearly declines; −6.3% total from FY2023 to FY2025 (SECONDARY).
- Worn Wear resale ≈ $13M in FY25 (SECONDARY).
- Profit and wholesale vs direct split — not published in sources reviewed.