Interactive Business Model Canvas · #032

Peloton Interactive, Inc.

Connected Fitness / Hardware + Subscription · Oct 4, 2026

Hardware + subscription All-Access Membership App One / App+ Commercial / Precor

Hardware + Connected Fitness subscription hybrid: Bike / Tread / Row sales seed an installed base → All-Access Membership (~$49.99/mo US household on hardware) → digital-only App One ($12.99) / App+ ($28.99) → instructor live+OD content, community, and Peloton IQ → financing, refurbished, rental, and microstores → commercial / Precor and international — FY26 rev $2.446B with Subscription $1.68B; first full-year GAAP net income $63M; 2.55M paid Connected Fitness subs (FACT IR).

Click any of the 9 blocks below for a plain-language story of how that part of the model works for Peloton — and how it connects to the others.

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Printable poster

Static handout preview — use Downloads in the top bar for PDF, PNG, poster HTML, or the research brief. The interactive canvas above is the primary experience.

Peloton Business Model Canvas print poster thumbnail

Independent educational project — not affiliated with, endorsed by, or sponsored by Peloton Interactive, Inc. or any other company profiled here. Company names and logos are trademarks of their respective owners, used for identification only.

For learning and teaching — not investment, legal, or financial advice. Peloton is a public company (NYSE: PTON); financial figures marked FACT come from Peloton’s Q4 & FY2026 earnings release filed with the SEC. Membership and hardware list prices marked FACT come from onepeloton.com and Peloton Support. Non-GAAP measures (Adjusted EBITDA, Free Cash Flow, Net Debt) are labeled as such. Sources are cited on this canvas; corrections welcome.

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