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Interactive Business Model Canvas · #021

Perplexity

AI Search · Sep 21, 2026

Freemium answer engine Seat SaaS (Pro/Max/Ent) API PAYG (Sonar/Agent) Comet + publishers

Answer-engine freemium: Free Standard lands cited web answers; Pro at $20/mo unlocks frontier models, Deep Research, Computer, and Create; Max at $200/mo is the individual power tier; Enterprise Pro $40/seat and Enterprise Max $325/seat add admin, privacy, and team Projects; API Platform (Sonar, Agent, Search, Embeddings) is always billed separately on tokens, request fees, and tool invocations — Comet Plus ($5 or included in Pro/Max) ties publishers into the subscription pool.

Click any of the 9 blocks below for a plain-language story of how that part of the model works for Perplexity — and how it connects to the others.

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Static handout preview — use Downloads in the top bar for PDF, PNG, poster HTML, or the research brief. The interactive canvas above is the primary experience.

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