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Interactive Business Model Canvas · #029

Pinterest, Inc.

Visual Discovery / Ads · Sep 21, 2026

Visual discovery Ads + shopping Performance+ Intent marketplace

Visual discovery: 619M MAUs (YE’25) search and save Pins on an AI-powered Taste Graph (>80B monthly searches); substantially all revenue is advertising — FY’25 $4.22B (+16%), Adj. EBITDA $1.27B, FCF $1.25B — with shopping/catalog ads + Performance+ automation converting commercial intent, while US & Canada ARPU ($30.84) still dwarfs Rest of World ($0.83) despite RoW holding most users.

Click any of the 9 blocks below for a plain-language story of how that part of the model works for Pinterest — and how it connects to the others.

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Printable poster

Static handout preview — use Downloads in the top bar for PDF, PNG, poster HTML, or the research brief. The interactive canvas above is the primary experience.

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