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Interactive Business Model Canvas · #110

Poshmark

Social Fashion Resale Marketplace · Oct 14, 2026

20% seller commission Social C2C resale Flat-rate shipping labels Naver-owned (since 2023)

Poshmark is a social marketplace for secondhand and new fashion, owned by Korea's Naver since January 2023. Listing is free; when an item sells, Poshmark keeps 20% of the price (a flat $2.95 under $15), the buyer pays a flat prepaid shipping label, and since 2024 sellers can also buy cost-per-click ads through Promoted Closet. FY2021 revenue — the last full year it reported as a public company — was $326.0M (+25%) on $1.8B of GMV; Naver does not disclose a standalone dollar total for later years.

Click any of the 9 blocks below for a plain-language story of how that part of the model works for Poshmark — and how it connects to the others.

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Static handout preview — use Downloads in the top bar for PDF, PNG, poster HTML, or the research brief. The interactive canvas above is the primary experience.

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