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Interactive Business Model Canvas · #087

Redfin

Real Estate Brokerage + Home Search (now a Rocket Companies subsidiary) · Oct 11, 2026

Commission take-rate Salaried agents Home-search audience Rocket subsidiary since 2025

Redfin pairs its own salaried agents with a home-search site and app (about 48M average monthly visitors in 2024) and earns mainly a commission when a home it helped buy or sell closes, adding rentals advertising, mortgages and title fees. Its last standalone full year, FY2024 (year ended Dec 31, 2024), had revenue of $1.04B (+7%) and a net loss of $164.8M. On July 1, 2025 Rocket Companies (NYSE: RKT) bought Redfin in an all-stock deal valued at about $1.74B and Redfin stopped filing its own reports, so there is no standalone full-year figure for FY2025; Rocket now reports Redfin only inside its own results.

Click any of the 9 blocks below for a plain-language story of how that part of the model works for Redfin — and how it connects to the others.

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