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Interactive Business Model Canvas · #046

Robinhood

Retail Brokerage / Fintech · Oct 6, 2026

Free trades paid by order flow Interest on customer money Gold membership flywheel Prediction markets + everything app

Commission-free trading → the bill is paid by market makers instead: in Q2 2026, 59% of Robinhood’s record $1.31B revenue came from trading, mostly payment for order flow on options plus a new prediction-markets boom ($156M, up 10×). The second engine is interest on customer money — margin loans alone earned $215M. Gold ($5/month, 4.8M members) ties it together, and Robinhood is now stretching into banking, credit cards, its own prediction-market exchange (Rothera) and running Trump Accounts for the U.S. Treasury.

Click any of the 9 blocks below for a plain-language story of how that part of the model works for Robinhood — and how it connects to the others.

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