Key Partners
- Creators — experiences, avatar items, plugins (FACT DevEx).
- DevEx payouts via the DevEx Portal / Tipalti (FACT Creator Docs).
- App stores and payment processors inside cost of revenue (FACT letter).
- Age-check vendors for the US 18+ DevEx rate (FACT docs).
- Parents/caregivers approve younger users’ Robux transfers (FACT Plus).
Key Activities
- Host experiences, avatars, and the marketplace (product).
- Discovery / Recommended for You — retention vs bookings (FACT Q2).
- Sell Robux and recognize revenue over time (FACT bookings bridge).
- Review DevEx cash-outs; minimum once-a-month cadence (FACT docs).
- Launch and operate Roblox Plus (FACT Apr 2026).
Key Resources
- Creator tools and the experience catalog (product).
- Over 120M DAUs and 29B hours in Q2 (FACT letter).
- Robux ledger — deferred revenue between bookings and revenue (FACT).
- DevEx rate card — $0.0038 / $0.0054 / legacy $0.0035 (FACT).
- Brand and safety infrastructure for a young audience (FACT age rules).
Value Propositions
- Free-to-start experiences and a portable avatar (product).
- Creators earn Robux they can cash out via DevEx (FACT).
- Plus $4.99 — 10% then 20% off items Roblox pays for (FACT).
- Free private servers and fee-free transfers on Plus (FACT).
- Creator bonuses for Plus sign-ups and private-server time (FACT).
Customer Relationships
- Self-serve play and Robux purchase (product).
- DevEx review each request; estimate ≠ guarantee (FACT docs).
- About 10 business days first cash-out; ~5 after (FACT).
- Plus discount steps from 10% to 20% in month 3 (FACT).
- Parental approval on transfers for younger users (FACT).
Channels
- Roblox app and website for play and Robux (product).
- Recommended for You as the discovery channel (FACT Q2).
- Country access can move DAUs — Russia restored in June (FACT).
- Creator Hub / DevEx dashboard for cash-out (FACT docs).
- In-experience Plus subscribe API (FACT newsroom).
Customer Segments
- Players — free to start; a subset buys Robux (FACT bookings).
- Paying-user lifetime ~27 months as of Jun 30, 2026 (FACT supplement).
- Creators — DevEx eligibility is gated (FACT docs).
- Plus subscribers — $4.99, new; Premium grandfathered (FACT).
- Younger US/Canada users — weaker Q2 monetization (FACT letter).
Cost Structure
- Cost of revenue $292M in Q2, +24% (FACT letter).
- DevEx fees $363M, +15%, after the rate increase (FACT).
- Legacy $0.0035 balances must clear before $0.0038 (FACT docs).
- Plus discounts funded by Roblox, not creators (FACT).
- Trust, safety, and age checks (FACT rules; $ not broken out).
Revenue Streams
- Q2 bookings $1.557B (+8%); revenue $1.469B (+36%) (FACT).
- DevEx standard $0.0038; US 18+ rate $0.0054 (FACT docs).
- DevEx fees $363M in Q2 — the creator share (FACT).
- Plus $4.99/mo from Apr 30, 2026 (FACT newsroom).
- OCF $318M and FCF $294M in Q2 (FACT letter).