Samsung Electronics

Samsung Electronics sells finished devices (Galaxy phones, TVs, appliances) and components (memory, foundry, displays) from a Korea base. FY2025 consolidated revenue was $234.6B (+10.9% vs FY2024, Samsung convenience USD), with DX KRW 188.0T and DS KRW 130.1T; operating profit $30.7B. About 86% of sales were outside Korea.

Business Model Canvas
Samsung Electronics
Research date: Oct 16, 2026
Evidence-backed · sources in companion brief

Key Partners

  • ~2,473 global suppliers; purchasing costs KRW 242.7T in 2025 (FACT, Facts & Figures).
  • Carriers and retailers for Galaxy / CE devices (FACT theme / About).
  • Memory and foundry OEM customers (server, mobile) (FACT theme).
  • Display panel customers including major smartphone OEMs (FACT theme).
  • Automotive OEMs via Harman (FACT, Newsroom / conference).
  • Equipment vendors for fab and assembly CapEx (FACT theme).

Key Activities

  • Manufacture memory, LSI, foundry wafers (DS) (FACT).
  • Produce OLED / display panels (SDC) (FACT).
  • Design and sell Galaxy phones, tablets, wearables (MX) (FACT).
  • TV, monitor, and home appliance businesses (VD/DA) (FACT).
  • R&D KRW 37.7T full-year 2025 record (FACT).
  • HBM / AI memory and advanced-node foundry ramps (FACT, Newsroom).

Key Resources

  • Memory / foundry / LSI manufacturing capacity (FACT theme).
  • Samsung Display OLED manufacturing (FACT).
  • Galaxy / Samsung brand and device IP (FACT theme).
  • 308 consolidated subsidiaries at Dec 31, 2025 (FACT, Business Report).
  • 259,149 employees year-end 2025 (FACT).
  • Harman automotive + audio brands (FACT).

Value Propositions

  • Galaxy smartphones, tablets, wearables with AI features (FACT / product).
  • Premium and mass-market TVs / monitors (VD) (FACT).
  • Home appliances and HVAC (DA; FläktGroup acquisition noted) (FACT, Newsroom).
  • DRAM / HBM / NAND for AI and mobile (FACT, Newsroom).
  • Foundry and system LSI for external + captive use (FACT).
  • Harman automotive cockpit / audio (FACT).

Customer Relationships

  • Carrier and retail assisted sales for devices (FACT theme).
  • samsung.com and brand experience stores (FACT theme).
  • Enterprise / OEM account coverage for memory & foundry (FACT theme).
  • Warranty and service networks by region (FACT theme).
  • Harman multi-year automotive OEM programs (FACT theme).
  • Developer / SmartThings ecosystem touchpoints (FACT / product).

Channels

  • Carrier and retail for Galaxy / CE (FACT theme).
  • samsung.com direct e-commerce (FACT).
  • Regional DX / DS sales subsidiaries (FACT, Business Report).
  • Direct OEM sales for memory, foundry, panels (FACT theme).
  • Americas 40% of FY25 sales; Korea 14% (FACT).
  • Harman OEM and consumer audio channels (FACT).

Customer Segments

  • Consumers — smartphones, TV, appliances (FACT).
  • Carriers as bulk device buyers (FACT theme).
  • Hyperscalers / OEMs — memory & foundry (FACT theme).
  • Smartphone OEMs — display panels (FACT theme).
  • Automotive OEMs — Harman (FACT).
  • Korea only 14% of FY25 sales by region (FACT).

Cost Structure

  • Cost of sales KRW 202.2T / ~$142.2B FY25 (FACT, SOI).
  • SG&A KRW 87.8T / ~$61.7B FY25 (FACT, SOI).
  • R&D KRW 37.7T full-year record (FACT, Newsroom).
  • Purchasing costs KRW 242.7T (FACT, Facts & Figures).
  • Personnel expenses KRW 45.5T (FACT, Facts & Figures).
  • Operating profit KRW 43.6T / $30.7B (FACT).

Revenue Streams

  • Consolidated revenue $234.6B FY25 (+10.9%) (FACT / INFERENCE %).
  • DX KRW 188.0T sales FY25 (~52%) (FACT).
  • DS KRW 130.1T sales FY25 (~36%); Memory KRW 104.1T (FACT).
  • SDC KRW 29.8T; Harman KRW 15.8T (FACT).
  • Operating profit $30.7B; net profit $31.8B (FACT, convenience USD).
  • Main engine — hardware product sales (devices + components) (INFERENCE / model).
Sources: samsung.com/global/sustainability · news.samsung.com/global/samsung-electronics-announces-fourth-quarter-and-fy-2025-results · images.samsung.com/is/content · images.samsung.com/is/content · samsung.com/global/about-us · samsung.com · samsung.com/global/ir