Key Partners
- AWS, Azure, GCP — multi-cloud runtime; prices vary by cloud and region.
- Cloud marketplaces — common enterprise procurement path.
- SI / consulting partners — migrations, modeling, and governed sharing.
- ISVs — BI, ETL, and apps connected via drivers, APIs, and Streamlit.
- Marketplace data providers — monetized listings inside customer accounts.
- AI / LLM model suppliers behind Cortex AI Functions and Copilot.
Key Activities
- Operate multi-cloud control plane, warehouses, and storage services.
- Ship Snowpark, Streamlit in Snowflake, Iceberg, and collaboration features.
- Build Cortex AI (Functions, Analyst, Search, Fine-tuning, Copilot).
- Maintain Service Consumption Table and cost-visibility tooling.
- Sell On Demand → Capacity commits and edition upgrades.
- Enable Marketplace providers and partner-led implementations.
Key Resources
- AI Data Cloud architecture — storage, compute, cloud services separation.
- Credit metering + editions ladder (Standard → VPS).
- Snowpark runtimes and Streamlit in Snowflake app surface.
- Cortex AI stack and Model Registry / Feature Store surfaces.
- Marketplace + sharing / clean-room collaboration network.
- Public brand — NYSE SNOW; 751 Forbes Global 2000 customers (Q2 FY2026).
Value Propositions
- Elastic warehouses — pay for compute only while running; suspend = $0 credits.
- Separated storage — TB/month after compression, independent of warehouse size.
- Editions ladder — Standard → Enterprise → Business Critical → VPS.
- Snowpark + Streamlit — Python/Java/Scala and apps next to data.
- Marketplace & sharing — live data products without brittle copies.
- Cortex AI — LLMs, Analyst, Search, Fine-tuning inside Snowflake’s perimeter.
Customer Relationships
- Free trial / signup — low-friction first account.
- On Demand self-serve — credit card / monthly invoice expansion.
- Capacity contracts — negotiated commits with account teams.
- Edition upgrades — Enterprise, Business Critical, VPS with sales assist.
- Premier support — 24/7 coverage paths per editions docs.
- Partner-led implementations and Marketplace provider relationships.
Channels
- Primary doors — snowflake.com product, pricing, and docs.
- Trial / signup as the low-friction on-ramp.
- AWS / Azure / GCP marketplaces and console integrations.
- Direct enterprise sales + solutions architecture.
- SI / ISV partner co-sell and implementations.
- In-product Marketplace and Snowflake Summit / content GTM.
Customer Segments
- Data engineering & analytics teams (warehouses, Snowpipe, Iceberg).
- Snowpark / Streamlit builders shipping apps on governed data.
- AI / ML teams — Cortex Functions, Search, Fine-tuning, Feature Store.
- Marketplace consumers and data-product providers.
- Enterprises / Global 2000 — 751 Forbes Global 2000 (Q2 FY2026).
- Hyper-growers — 654 customers with >$1M TTM product revenue.
Cost Structure
- Multi-cloud platform infrastructure and reliability engineering.
- Storage and serverless feature capacity (Snowpipe, optimization, etc.).
- AI inference / model capacity behind Cortex AI Credits.
- R&D talent (platform, Snowpark, governance, Cortex).
- Sales, solutions architecture, and customer success for enterprises.
- Partner programs, Marketplace ops, security & compliance.
Revenue Streams
- On Demand Platform Credits — warehouses + serverless; $/credit by edition/region.
- Storage — average compressed TB/month (On Demand or Capacity rates).
- Warehouse sizing — Gen1 1→512 credits/hour; per-second after 60s minimum.
- Cloud services — billed only above 10% of daily warehouse credits.
- Capacity — prepaid usage; discount off On Demand Platform Credit price.
- Editions — Standard / Enterprise / Business Critical / VPS raise unit price + features.
- Cortex AI Credits — separate meter; Capacity Platform discount does not apply.