Athlete-network freemium: free recording and social feed → paid Subscription ($11.99/mo or $79.99/yr US) for segments, routes, and training analysis → Family Plan ($139.99/yr, up to four) → Strava + Runna coaching bundle ($149.99/yr) → brand Sponsored Challenges (entry budgets from $30k) on a 180M+ user community.
Click any of the 9 blocks below for a plain-language story of how that part of the model works for Strava — and how it connects to the others.
Static handout preview — use Downloads in the top bar for PDF, PNG, poster HTML, or the research brief. The interactive canvas above is the primary experience.
