Key Partners
- Members supply every listing (FACT).
- Partner carriers — 500,000+ pick-up/drop-off points (FACT).
- Payment providers, being reduced via Vinted Pay (FACT).
- Investors — Accel, EQT Growth, Insight, Lightspeed (FACT).
- TPG-led €340M secondary, Oct 2024 (FACT).
Key Activities
- Marketplace product — search, listings, recommendations (FACT).
- Safety, refunds and member support (FACT).
- Category expansion — sports, collectables, electronics (FACT).
- New markets — Latvia, Estonia, Slovenia, U.S. (FACT).
- Vinted Go carrier and sortation (FACT).
- Vinted Pay wallet rollout (FACT).
Key Resources
- Two-sided member network (FACT).
- 75M members cited on Vinted's app page (FACT, may be dated).
- Vinted Go carrier in 5 countries (FACT).
- Vinted Pay wallet (FACT).
- 2,000+ employees (FACT).
- €137M free cash flow FY2025 (FACT).
Value Propositions
- 0% selling fees — sellers keep their price (FACT).
- Buyer refund if lost, damaged or not as described (FACT).
- Cheap pick-up-point and locker delivery (FACT).
- Fashion plus kids' items, electronics, home, collectables (FACT).
- Second-hand pitched as cheaper and greener (FACT).
Customer Relationships
- Direct member-to-member chat and offers (FACT).
- Reviews build seller reputation (FACT).
- Support and refunds funded by the Vinted fee (FACT).
- Protection only via Buy now (FACT).
- Many members both buy and sell (INFERENCE).
Channels
- iOS and Android apps (FACT).
- Country websites for each market (FACT).
- Word of mouth and listing shares (INFERENCE).
- Paid marketing, e.g. Germany push (FACT).
- U.S. launch campaign in New York, Jan 2026 (FACT).
Customer Segments
- Casual sellers clearing wardrobes (FACT).
- Value-seeking second-hand buyers (FACT).
- Strong in women's and kids' clothing (FACT).
- Business sellers via Vinted Pro (FACT).
- 26 countries incl. U.S. since 2026 (FACT).
Cost Structure
- Payment processing, being moved to Vinted Pay (FACT).
- Member support and safety (FACT).
- Expansion — Germany, new countries, categories (FACT).
- Vinted Go sortation and carrier build-out (FACT).
- ~€0.95B costs before D&A, FY2025 (INFERENCE).
Revenue Streams
- Vinted fee — usually 5% + €0.70 per order (FACT).
- No selling fees (FACT).
- Paid bumps for sellers (FACT).
- Vinted Go shipping services (FACT).
- €1.1B revenue FY2025, +38% (FACT).
- ~10% of GMV (INFERENCE).