Vertical DTC eyewearStore-led omnichannelHolistic vision careBuy a Pair, Give a Pair
From online disruptor to store-led, one-stop vision shop: Warby Parker designs its own frames and sells them direct at simple prices starting at $95 → the free Home Try-On box that made it famous was retired at the end of 2025 because 323+ owned stores now do that job (retail = 72% of FY25 revenue) → contacts, eye exams, and vision insurance raise revenue per customer ($324) → Buy a Pair, Give a Pair (20M+ pairs) bakes the mission in. FY25 revenue $871.9M (FACT 10-K).
Click any of the 9 blocks below for a plain-language story of how that part of the model works for Warby Parker — and how it connects to the others.
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