Interactive Business Model Canvas · #098

Academy Sports + Outdoors

Retail / Sporting Goods · Oct 13, 2026

Value sporting-goods retail Private-label + national brands Regional store growth Omnichannel BOPIS

Academy is a value-priced U.S. sporting-goods and outdoor retailer: it sells national brands (~78% of merchandise) and 19 private-label brands (~22%) through 322 stores across 21 states, plus academy.com with BOPIS and shipping. Merchandise is nearly all of revenue; other sales (gift-card breakage, credit-card bounties, shipping) are tiny. FY2025 (52 weeks ended Jan 31, 2026) net sales were $6.05B (+2.0%) and net income $376.8M (−9.9%).

Click any of the 9 blocks below for a plain-language story of how that part of the model works for Academy — and how it connects to the others.

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Independent educational project — not affiliated with, endorsed by, or sponsored by Academy Sports and Outdoors, Inc. or any other company named here. Company names and logos are trademarks of their respective owners, used for identification only; the Academy logo shown is a project monogram, not the company's official wordmark.

For learning and teaching — not investment, legal, or financial advice. Academy Sports and Outdoors, Inc. is a public company (Nasdaq: ASO) that reports in US dollars on a fiscal year ending on the Saturday closest to Jan 31; FY2025 is the 52 weeks ended Jan 31, 2026, labeled with Academy's own fiscal year. Figures marked FACT come from its Form 10-K and results releases filed with the SEC; interpretations are labeled INFERENCE. Adjusted net income, adjusted EPS, Adjusted EBITDA and adjusted free cash flow are non-GAAP measures as defined by the company. FY2026 figures cited as guidance are not results. Sources are cited on this canvas; corrections welcome.

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