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Interactive Business Model Canvas · #113

Craigslist

Local Classifieds · Oct 15, 2026

Paid posting fees Mostly free listings City-site network Ultra-lean ops

Craigslist is the ultra-lean local classifieds network founded by Craig Newmark in 1995 and run as a private for-profit since 1999 under CEO Jim Buckmaster. Most posts are free; revenue comes from paid posting fees on jobs, services, housing, and dealer/vehicle categories in selected U.S. (and some Canadian) markets. AIM Group estimates calendar-year 2024 revenue at about $302M — still No. 1 among U.S. horizontal classified sites by that estimate, but far below AIM’s 2018 peak of ~$1.0B.

Click any of the 9 blocks below for a plain-language story of how that part of the model works for Craigslist — and how it connects to the others.

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Static handout preview — use Downloads in the top bar for PDF, PNG, poster HTML, or the research brief. The interactive canvas above is the primary experience.

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