Vertical premium apparel + community flywheel: ambassadors, studios, and run clubs build demand locally → guests buy at full price through ~825 owned stores and e-commerce (≈90% of FY25 revenue) → a free, spend-tiered Membership keeps them coming back → China and Rest of World now carry growth while the Americas slows. FY25 revenue $11.1B (FACT 10-K).
Click any of the 9 blocks below for a plain-language story of how that part of the model works for lululemon — and how it connects to the others.
Static handout preview — use Downloads in the top bar for PDF, PNG, poster HTML, or the research brief. The interactive canvas above is the primary experience.
