Interactive Business Model Canvas · #114

OfferUp

Local Marketplace · Oct 15, 2026

Promoted listings Free local meetups Subscriptions + ads U.S.-only

OfferUp is a U.S.-only mobile local marketplace founded in 2011 in Bellevue, Washington (CEO Todd Dunlap). Buyers and sellers list and meet locally for free with no commission on in-person deals; OfferUp monetizes via promoted listings, Premium and Promote Plus subscriptions, business/storefront and services plans, job posts, and ads. The company told AIM Group that 2023 sales approached $150M with its first annual profit; in 2024 it slipped slightly back into the red as programmatic ad rates softened, per the CEO’s Dec 2024 memo. Nationwide shipping (and its 12.9% seller fee) ended in fall 2025.

Click any of the 9 blocks below for a plain-language story of how that part of the model works for OfferUp — and how it connects to the others.

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Printable poster

Static handout preview — use Downloads in the top bar for PDF, PNG, poster HTML, or the research brief. The interactive canvas above is the primary experience.

OfferUp Business Model Canvas print poster thumbnail

Independent educational project — not affiliated with, endorsed by, or sponsored by OfferUp Inc., or any other company named here. Company names and logos (including OfferUp) are trademarks of their respective owners, used for identification only.

For learning and teaching — not investment, legal, or financial advice. Figures marked FACT come from OfferUp Help, about.offerup.com, and business pricing pages; revenue from AIM Group (company-told) and CEO memo via GeekWire are labeled SECONDARY or FACT-as-quoted; ratios or readings we inferred are labeled INFERENCE. Sources are cited on this canvas; corrections welcome.

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