Reddit, Inc.

Community attention marketplace: volunteer communities and logged-out readers create the conversations → advertisers buy that intent (Q2 2026 ads $762M of $805M revenue) → Other revenue $43M (content licensing; Premium and Gold not material) → Premium is a small ad-free upsell ($5.99/mo web), not the business.

Click any of the 9 blocks below for a plain-language story of how that part of the model works for Reddit — and how it connects to the others.