Interactive Business Model Canvas · #036

Roblox Corporation

UGC gaming platform · Oct 4, 2026

Robux platform DevEx take-rate Bookings vs revenue Roblox Plus

User-generated games paid in Robux: players buy Robux (bookings) → experiences and avatar items take a platform cut → creators cash Earned Robux out at $0.0038 (or $0.0054 for some US 18+ spend) → Q2 2026 revenue $1.469B vs bookings $1.557B, DevEx fees $363M → Roblox Plus at $4.99/mo replaces new Premium sign-ups.

Click any of the 9 blocks below for a plain-language story of how that part of the model works for Roblox — and how it connects to the others.

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Static handout preview — use Downloads in the top bar for PDF, PNG, poster HTML, or the research brief. The interactive canvas above is the primary experience.

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Independent educational project — not affiliated with, endorsed by, or sponsored by Roblox Corporation or any other company profiled here. Company names and logos are trademarks of their respective owners, used for identification only.

For learning and teaching — not investment, legal, or financial advice. Roblox is a public company (NYSE: RBLX). Figures marked FACT come from the Q2 2026 shareholder letter, Roblox Creator Docs, and the April 2026 Plus announcement. Bookings and free cash flow are company-defined. DevEx rates can change. Sources are cited on this canvas; corrections welcome.

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