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Interactive Business Model Canvas · #111

Vinted

Peer-to-Peer Second-Hand Marketplace · Oct 14, 2026

Buyer-paid platform fee 0% seller fees C2C resale Own shipping + payments

Vinted is Europe's biggest peer-to-peer second-hand marketplace, based in Vilnius, Lithuania. Sellers list for free and pay no selling fees; instead the buyer pays a mandatory Vinted fee at checkout (usually 5% of the item price plus €0.70) and the shipping, and sellers can pay to bump their listings. Vinted also runs its own parcel carrier (Vinted Go) and payments arm (Vinted Pay). FY2025 revenue was €1.1B (+38%) on €10.8B of GMV, with net profit of €62M.

Click any of the 9 blocks below for a plain-language story of how that part of the model works for Vinted — and how it connects to the others.

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Static handout preview — use Downloads in the top bar for PDF, PNG, poster HTML, or the research brief. The interactive canvas above is the primary experience.

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